Al's Sport Shop

Name

Al's Sport Shop

Legal name

Al's Sport Shop

Website

https://alssportshop.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration and Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Custom screen printing
• Custom embroidery services
• Team fundraising stores
• Letterman jacket customization
• Custom yard signs banners

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Decoration Services: Revenue generated from screen printing, embroidery, heat press, decals, and other custom decoration services applied to customer-provided or purchased apparel and accessories.
2. Screen Printing: Unit-based pricing for screen printing services based on quantity and number of colors. Pricing varies by ink colors and print location.
3. Team and Group Stores: Provides custom merchandise storefronts for teams and organizations with a built-in fundraising fee. The company collects payment after the store closes and provides the organized group with a check minus their fundraising contribution.
4. Letterman Jackets: Appointment-based custom letterman jacket sales and customization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Al's Sport Shop is a local sporting goods retailer and custom decoration provider that sells apparel, screens prints, embroiders, and customizes team uniforms, letterman jackets, yard signs, and banners. It also runs a team and group fundraising store program that allows organizations to set up custom-branded online storefronts with no upfront inventory costs, collecting payment after the store closes.

Product overview

Al's Sport Shop is a custom apparel and decoration business offering multiple interconnected services: Team + Group Stores for fundraising through group merchandise sales, Letterman Appointments for letterman jacket services, Yard Signs + Banners for event signage, and Custom Decoration services including Screen Printing and Printing + Embroidery. The company operates primarily in the San Diego area (Santee, CA) serving local sports teams, organizations, dance studios, and charity events. The core offering combines physical customization services (screen printing, embroidery, decals) with e-commerce-enabled group store functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Team + Group Stores Custom-branded online storefronts for teams and organizations (sports teams, dance studios, charities, schools) that allow them to fundraise by selling custom merchandise with no upfront inventory cost. Al's Sport Shop fulfills orders after the store closes and remits a check to the organization minus a built-in fundraising fee.
• Letterman Appointments Appointment-based custom letterman jacket and related letterman apparel customization service for students, athletes, and school groups. Customers book a scheduled consultation for personalized fittings and customization.
• Yard Signs + Banners Custom printed yard signs and banners available through a dedicated online ordering portal, used for events, organizations, businesses, and personal occasions.
• Screen Printing Custom screen printing service for apparel and accessories, priced based on order quantity and the number of ink colors. A tiered pricing chart is provided on the website for reference.
• Printing + Embroidery Comprehensive custom decoration services covering embroidery, heat press applications, decals, banners, yard signs, and in-house art/design services for clothing and accessories.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sanmar SportscoreTechnology or IntegrationSanmar Sports provides the apparel inventory platform (SanmarSports.com) that powers Al's Sport Shop's team and group store functionality. Customers browse Sanmar Sports inventory, create accounts, save items to their 'lineup,' and export selections for the store setup.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SquadLocker: SquadLocker provides online team stores and custom team apparel for schools, leagues, and organizations. Closely comparable to Al's Team + Group Stores offering, including no-inventory-risk ordering and integrated fundraising mechanics, but as a national SaaS-enabled platform.
• Custom Ink: Custom Ink is a national online custom apparel and team merchandise platform serving schools, sports teams, and groups. Directly comparable to Al's in custom decoration and team store services, but operating at massive national scale versus Al's local footprint.
• LogoSportswear: LogoSportswear is an online custom apparel and team merchandise retailer specializing in custom-decorated uniforms, spirit wear, and accessories. Directly comparable to Al's in product offering and customer base, but with national digital reach.
• The Graphic Edge: The Graphic Edge is a custom screen printing and embroidery shop serving sports teams, schools, and businesses with team apparel and spirit wear. Highly comparable to Al's in decoration services and customer segments, operating across multiple Midwest locations.

Broad incumbents

• BSN Sports: BSN Sports is one of the largest direct-to-team sporting goods distributors in the U.S., supplying uniforms, equipment, and custom apparel to schools and youth leagues. Comparable to Al's team apparel and equipment supply, but operating at national scale with a much broader catalog.
• Vistaprint: Vistaprint is a large online printing and marketing services platform offering custom apparel, signs, banners, and promotional products. Comparable to Al's in printing and decoration capabilities, but as a much broader, national-scale incumbent.
• Eastbay / Foot Locker Team Sales: Eastbay (part of Foot Locker) historically supplied custom team uniforms and athletic gear to schools and sports teams. Comparable in team apparel and uniform serving, though primarily a national catalog/digital player rather than a local decoration shop.

Regional players

• Rally House: Rally House is a multi-store retailer of licensed sports apparel, fan gear, and team merchandise across the Midwest and South. Comparable to Al's in sporting goods and team merchandise retail, but operating in a different geographic footprint with a different mix of custom services.

Others

• Customized Girl / Alphabroder Team Sports: Alphabroder is a wholesale supplier of imprinted and blank apparel serving decorators, team dealers, and promotional products distributors. Comparable as an industry enabler and supplier within the custom apparel ecosystem serving the same customer base as Al's.
• Sans Unlimited / SanMar Wholesale: SanMar is a major wholesale apparel supplier that powers Al's inventory platform. While not a direct competitor, SanMar is a critical ecosystem partner — comparable as a relevant industry enabler for any custom apparel decorator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alsportshop
• Xx.com/alssportshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al's Sport Shop