NAGGL
NAGGL is a private nonprofit trade association, founded in 1984, that represents SBA 7(a) lenders through advocacy, training, and member services, serving 900+ member institutions and 11,000+ professionals whose loans account for 93% of all 7(a) originations.
- Company typePrivate
- Founded1984
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NAGGL does
NAGGL (National Association of Government Guaranteed Lenders), founded in 1984 and headquartered in Frisco, Texas, is a private, nonprofit trade association representing the SBA 7(a) lending industry. The association serves 900+ member institutions — including banks, non-bank lenders, and credit unions — and connects over 11,000 industry professionals, with members accounting for 93% of all SBA 7(a) loans originated in FY25 (~$34 billion in net loans in the trailing year). NAGGL's core product is membership in a unified platform of advocacy, education, and member services anchored by the MyNAGGL member portal and Path LMS for training delivery.
The product portfolio spans tiered membership (Lending, Associate, Sustaining), an annual conference cycle (2026 Annual Conference in San Diego; 2026 Leadership Summit in Park City), specialized member events such as the Capital Markets Member Meetup, Level 1 training tracks across five SBA 7(a) competencies (Underwriting, Eligibility, Servicing, Liquidation, Closing), cornerstone and specialist courses, on-demand webinars and virtual classroom sessions, the Capitol Sound Bites regulatory newsletter, the NAGGLNow podcast, a Technical Q&A Hub, a Service Provider Search directory, the Future Lending Leaders career development program, and the NAGGLCares community and disaster relief initiative.
The business model is a hybrid of recurring subscription revenue (institutional membership dues, with differentiated pricing across tiers), transactional event fees (conferences, summits, workshops with member vs. non-member pricing), and one-time training fees (on-demand courses, webinars, virtual and in-person workshops). Go-to-market is sales-led, with membership acquisition driven by advocacy value, training access, peer networking, and regulatory insight. The organization is governed by a Board drawn from member lending institutions and led by President & CEO Anthony Wilkinson, with no external ownership, no funding rounds, and no disclosed financials.
NAGGL firmographics
Firmographics- Name
- NAGGL
- Legal name
- NAGGL, Inc.
- Website
- https://www.naggl.org/
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAGGL is a private nonprofit trade association, founded in 1984, that represents SBA 7(a) lenders through advocacy, training, and member services, serving 900+ member institutions and 11,000+ professionals whose loans account for 93% of all 7(a) originations.
- Ownership category
- akta.pro rank
Where NAGGL is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NAGGL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: NAGGL generates primary revenue through institutional membership dues from SBA 7(a) lenders, with different pricing tiers for Lending Members, Associate Members, and Sustaining Members.
- Conference and Event Registration: Revenue from Annual Conference, Leadership Summit, and various training events with tiered pricing for members vs non-members.
- Training and Education: Revenue from on-demand courses, webinars, virtual courses, and in-person workshops with member and non-member pricing structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 2026 Annual Conference - Lending Members |
| Subscription | Multi-year contract | 2026 Annual Conference - Associate Members |
| Subscription | Multi-year contract | 2026 Annual Conference - Non-Members |
| Subscription | Multi-year contract | 2026 Leadership Summit |
| Unit Pricing | Multi-year contract | Pre-Conference Training - San Diego |
| Unit Pricing | Multi-year contract | In-Person Training - National Harbor |
| Unit Pricing | Pay-as-you-go | On Demand Webinar - Anatomy of a Default |
| Unit Pricing | Pay-as-you-go | Foundations of 7(a) Lending Course |
| Freemium | Pay-as-you-go | Cornerstones: Introduction to SBA, 7(a), and NAGGL |
| Unit Pricing | Pay-as-you-go | SBA Construction Lending Course |
| Unit Pricing | Pay-as-you-go | How to Get SBA to Honor Its Guaranty Course |
| Unit Pricing | Pay-as-you-go | Balancing the Books Webinar - Team Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NAGGL product offering
Product offeringCore offering
NAGGL is a membership-based trade association that serves SBA 7(a) lenders — including banks, non-bank lenders, and credit unions — through advocacy, training, networking events, and exclusive resources. The organization provides multi-tier membership (Lending, Associate, Sustaining), Level 1 training tracks across Underwriting, Eligibility, Servicing, Liquidation, and Closing, introductory Cornerstone courses, flagship conferences (Annual Conference, Leadership Summit), member meetups, legislative updates via Capitol Sound Bites, a Technical Q&A Hub, and a Service Provider Search directory.
Product overview
NAGGL operates as a membership-based trade association offering a unified platform of products and services for the SBA 7(a) lending industry. The core offering consists of the MyNAGGL member portal, which serves as the central hub for accessing educational content, event registration, and member resources. NAGGL's educational portfolio includes Level 1 training tracks (Underwriting, Eligibility, Servicing, Liquidation, Closing), Cornerstone introductory courses, and specialized courses such as SBA Construction Lending and How to Get SBA to Honor Its Guaranty. The association organizes major conferences including the Annual Conference and SBA Lender Leadership Summit, along with networking events like Member Meetup: Capital Markets. Additional services include the Capitol Sound Bites Newsletter, NAGGLNow Podcast, Technical Q&A Hub for expert guidance, and a Service Provider Search directory. NAGGLCares represents the association's philanthropy initiatives including a Disaster Relief Fund. The portfolio functions as an integrated ecosystem where members access training and resources through the MyNAGGL portal while participating in events and staying informed through newsletters and podcasts.
Differentiator
Problem solved
Functional benefit
Brands
- MyNAGGL: Member portal for NAGGL members to access exclusive resources, training, and networking features.
- NAGGLCares
- NAGGLNow Podcast
- Capitol Sound Bites
- Future Lending Leaders
Products and services
- NAGGL Membership (Lending, Associate, Sustaining tiers) Institutional membership tiers providing SBA 7(a) lenders, service providers, and sustaining sponsors with access to advocacy representation, the MyNAGGL portal, exclusive resources, training discounts, networking events, and Capitol Sound Bites newsletter.
- SBA 7(a) Training Tracks (Level 1) On-demand educational tracks covering five core competencies: Underwriting, Eligibility, Servicing, Liquidation, and Closing. Each track consists of multiple courses designed for professional development in SBA 7(a) lending, with member and non-member pricing.
- Cornerstone Courses Introductory courses including 'Cornerstones: Introduction to SBA, 7(a), and NAGGL' (complimentary for members; $125 for non-members) and 'Foundations of 7(a) Lending' ($345 for members; $545 for non-members; complimentary for Sustaining and Lender+ members).
- SBA Construction Lending Course Specialized SBA 7(a) training course covering construction lending topics. $595 for members; $1,075 for non-members; fee increases by $150 after the registration deadline.
- How to Get SBA to Honor Its Guaranty Course Specialized training course addressing SBA guaranty enforcement. $595 for members; $1,075 for non-members.
- Anatomy of a Default On-Demand Webinar On-demand webinar covering default servicing for SBA 7(a) loans. Members: $405; Non-Members: $750.
- Balancing the Books Webinar (Team Pricing) Webinar offering tiered volume-based pricing for member and non-member teams (1, 2-5, 6-10, 11-20 people), enabling institutional group training.
- 2026 Annual Conference (San Diego) NAGGL's flagship annual conference held November 3-5, 2026 in San Diego, CA, featuring general and breakout sessions, pre-conference training, and networking opportunities for SBA lending professionals. Tiered pricing for Lending Members, Associate Members, and Non-Members with early-bird discounts through August 31.
- 2026 SBA Lender Leadership Summit Exclusive one-and-a-half-day event for top executives and managers of SBA lending departments at member institutions, held July 14-16, 2026 at Grand Hyatt Deer Valley in Park City, UT. Limited to lenders only, 2-3 participants per member institution. Early-bird pricing through May 8.
- Member Meetup: Capital Markets An intimate members-only event focused on secondary market, securitization, warehouse lines of credit, and institutional capital relationships for SBA lenders, held September 9-10, 2026 in Washington D.C.
- MyNAGGL Member Portal A member-only portal (my.naggl.org) providing secure access to training resources, event registration, technical assistance via the Q&A Hub, Service Provider Search directory, and member-only content for SBA 7(a) lenders.
- NAGGLCares Disaster Relief Fund A charitable initiative providing swift support to communities recovering from natural disasters, with emphasis on helping small businesses rebuild, reopen, and recover. Members and supporters can donate via the NAGGLCares program.
Quantifiable outcome
- NAGGL members made 93% of all 7(a) loans in FY25
- +2 more outcomes
Companies that use NAGGL
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles3 records
NAGGL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAGGL partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
NAGGL competitors and assessment
Company assessmentBroad incumbents
- American Bankers Association (ABA): The largest U.S. banking trade association, representing banks of all sizes. ABA is a broad-incumbent peer to NAGGL because many of NAGGL's bank members (e.g., JPMorgan Chase, U.S. Bank) are also ABA members, and ABA covers SBA lending as part of a wider advocacy and training portfolio rather than specializing in 7(a).
- Independent Community Bankers of America (ICBA): National trade association for community banks, many of which are active NAGGL SBA 7(a) lenders. ICBA is comparable as a broad-incumbent peer offering advocacy, education, and compliance resources across community banking, with SBA lending as one of several priority areas.
- Consumer Bankers Association (CBA): Trade association for retail and consumer-facing banks, several of which (e.g., Fifth Third, Regions) are prominent NAGGL members. CBA is a broad-incumbent peer offering advocacy, education, and conferences across retail banking topics with SBA lending as a focused but non-exclusive vertical.
- America's Credit Unions (formerly CUNA): National trade association for credit unions, a defined NAGGL member segment. Comparable as a broad-incumbent peer providing advocacy, training, and compliance resources for credit union SBA lenders, though credit-union lending is only one of several priority areas covered.
- Mortgage Bankers Association (MBA): Trade association for the real estate finance industry including commercial and residential mortgage lenders. MBA is an adjacent broad-incumbent peer — comparable on the trade-association model (membership dues, advocacy, conferences, training) but operating in mortgage rather than SBA small-business lending.
Direct peers
- NADCO (National Association of Development Companies): Trade association for Certified Development Companies (CDCs) that deliver SBA 504 loans. NADCO is the closest direct peer to NAGGL because it serves an adjacent SBA lender constituency (504 vs. 7(a)) with the same membership-based advocacy, training, and conference model aimed at SBA program integrity.
Emerging players
- Small Business Investor Alliance (SBIA): Trade association for the lower middle-market private equity and small-business investment community. SBIA is an emerging-player peer because it serves a related capital-provider community adjacent to NAGGL's small-business lender base and shares the advocacy and conference-driven model.
Regional players
- National Association of Surety Bond Producers (NASBP): Trade association for surety bond producers that frequently work with SBA-bond-guarantee programs. Comparable as a peer through its membership-based advocacy, education, and conference model serving a niche segment of SBA-adjacent financial intermediaries, though it focuses on bonding rather than direct 7(a) lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAGGL social profiles
Digital presenceNAGGL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAGGL leadership team
Management profileNumber of profiles
Profiles3 records
NAGGL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAGGL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAGGL
What does NAGGL do?
NAGGL is a membership-based trade association that serves SBA 7(a) lenders — including banks, non-bank lenders, and credit unions — through advocacy, training, networking events, and exclusive resources. The organization provides multi-tier membership (Lending, Associate, Sustaining), Level 1 training tracks across Underwriting, Eligibility, Servicing, Liquidation, and Closing, introductory Cornerstone courses, flagship conferences (Annual Conference, Leadership Summit), member meetups, legislative updates via Capitol Sound Bites, a Technical Q&A Hub, and a Service Provider Search directory.
Is NAGGL a public or private company?
NAGGL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NAGGL founded?
NAGGL was founded in 1984. It employs 11 to 50 people.
Where is NAGGL based?
NAGGL is headquartered in Frisco, United States, in the North America region.
How does NAGGL make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference and Event Registration and training and Education.
Who are NAGGL's main competitors?
Broad incumbents on record are American Bankers Association (ABA), Independent Community Bankers of America (ICBA), Consumer Bankers Association (CBA), America's Credit Unions (formerly CUNA) and Mortgage Bankers Association (MBA). NADCO (National Association of Development Companies) is listed as a direct peer. Small Business Investor Alliance (SBIA) is listed as an emerging player. National Association of Surety Bond Producers (NASBP) is listed as a regional player.
Does NAGGL have an API?
No public API is recorded for NAGGL.