Coffeeshop Company

What Coffeeshop Company does

The Coffeeshop Company GmbH is a Vienna-headquartered, franchise-based specialty coffee chain that operates approximately 100 retail stores across 9 countries, combining traditional Viennese coffee house culture with a modern urban café concept it brands as the "ME Moment." Founded in 2003, the company is a privately held Austrian limited liability entity (FN 178550z, Wien) and a member of Theophil Group, with affiliation to Eatery Group, which provides corporate, roasting, and coffee-machine technology resources drawn from the parent group's more than 25 years of roasting experience and 55-plus years of coffee machine development expertise. CEO Hartmut Graf leads the business, which is overseen alongside founder Reinhold Schärf.

The product portfolio is centered on two categories—Hot & Cold Drinks (espresso-based beverages, teas, iced drinks, lemonades, shakes, and smoothies) and Sweets & Snacks (muffins, donuts, cookies, brownies, cheesecakes, traditional Austrian pastries such as Sachertorte and Apple Strudel, and ciabatta sandwiches)—with signature items including the Dark Choco Late and seasonal Hazelnut Shake. Core technology is anchored by an in-house roastery in Neusiedl am See that produces proprietary blends from 100% premium highland Arabica beans, complemented by the parent group's coffee machine and grinder engineering capability. Distribution is exclusively through franchise partners who receive the company's products, training, marketing, and operational systems under a unified brand platform.

Revenue is generated through two streams: ongoing franchise fees and royalties from the network of approximately 100 stores, and supply of proprietary roasted coffee and consumables to those franchisees. Pricing is not publicly disclosed at the menu level. Target customer segments are urban professionals and coffee enthusiasts in metropolitan catchments, served primarily through physical storefronts in Austria, Germany, Czech Republic, Hungary, Slovenia, and Switzerland (with additional footprint claimed to total 9 countries). Marketing is conducted via website, blog content, social media, customer testimonials, and an active franchise-recruitment funnel. No public financials, funding rounds, or M&A activity are disclosed.

Name

Coffeeshop Company

Legal name

The Coffeeshop Company® GmbH

Website

https://coffeeshopcompany.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Coffeeshop Company operates a Vienna-based franchised coffeehouse chain with approximately 100 shops across 9 countries, serving handcrafted coffee beverages, teas, shakes, and pastries from its proprietary Arabica bean roastery in Neusiedl am See.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee retail
• Coffeehouse franchise
• Self-roasted arabica
• Coffee shop beverages
• Cafe pastry menu

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees and Royalities: The company generates revenue through franchise partnerships, providing franchisees with products, services, knowledge, and technologies. Franchise partners receive comprehensive support including business planning, financial analysis, market analysis, training, and ongoing operational consulting.
2. Retail Coffee Shop Sales: Revenue generated from direct sales of handcrafted coffee beverages, hot and cold drinks, and food items (sweets and snacks) across approximately 100 shop locations in 9 countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Coffeeshop Company® sells handcrafted espresso-based hot and cold beverages, teas, lemonades, shakes and smoothies, as well as pastries, sweets and savory snacks through its franchised coffeehouse stores. Coffee is self-roasted at the company's own roastery in Neusiedl am See from 100% premium highland Arabica beans and prepared using proprietary coffee machines and grinders. The business also licenses franchisees the brand, products, technology, training and operational support to operate Coffeeshop Company stores.

Product overview

Coffeeshop Company is a Viennese-style coffee house chain offering handcrafted coffee and food products. The core product portfolio consists of two main categories: Hot & Cold Drinks (featuring espresso-based beverages, teas, iced drinks, lemonades, shakes, and smoothies) and Sweets & Snacks (including muffins, donuts, cookies, brownies, cheesecakes, tarts, strudels, croissants, sandwiches, and ciabattas). Signature drinks include the Dark Choco Late and Hazelnut Shake. The company roasts its own coffee using 100% premium highland Arabica beans from their in-house roastery in Neusiedl am See, and sources organic, natural ingredients regionally. The brand operates approximately 100 shops across 9 countries under a franchise model.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot & Cold Drinks Beverage menu featuring espresso-based coffees (Espresso, Cappuccino, Caffè Latte, Viennese Melange, Americano, Moccacinos, Caramel Macchiato, etc.), teas and iced teas, organic lemonades, frozen lemonades, chocolate drinks (dark and white Choco Late, Iced Chocolate), matcha and chai lattes, milkshakes (Oreo, Strawberry, Banana, Lotus, Hazelnut), and fruit smoothies, prepared from self-roasted premium highland Arabica beans by trained baristas.
• Sweets & Snacks Pastry and food menu including muffins, donuts, cookies, brownies, cheesecakes, apple and quark strudels, Sachertorte, croissants (butter, chocolate, apricot), apple turnover, butter nut buns, ciabattas with prosciutto, falafel-hummus, ham-horseradish, tomato-mozzarella, and salami sandwiches, prepared with regional and organic ingredients.
• Dark Choco Late Signature hot chocolate-meets-coffee beverage made with creamy milk and fine cocoa powder sourced from the Dominican Republic, developed in-house by barista Aiden and featured as a branded item on the menu.
• Hazelnut Shake Refreshing seasonal shake created in-house by barista Anna in Innsbruck, combining creamy chocolate sauce, fresh milk and crushed hazelnut slices inspired by the Austrian Hasenölschnitten confection.
• Coffeeshop Company Franchise Program Licensed franchise package granting partners the right to operate a Coffeeshop Company coffeehouse, including brand, signature self-roasted coffee blends, proprietary coffee machines and grinders, business planning, financial analysis, market analysis, training, and ongoing operational consulting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Eatery GroupcoreOthersThe Coffeeshop Company is a subsidiary of Eatery Group, which provides overarching corporate support and strategic direction for the restaurant and eatery brand portfolio.
• Theophil GroupcoreOthersThe Coffeeshop Company is a member of Theophil Group, leveraging all strengths, experiences, and networks of the group. Theophil Group brings over 25 years of experience in roasting premium coffees and over 55 years of expertise in coffee machine technology development.
• PIXIT Design GmbHminorImplementation/ SI/ Consulting PartnerDesign and programming partner responsible for the Coffeeshop Company website design and technical implementation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pret A Manger: International café chain serving coffee alongside sandwiches, pastries, and snacks to urban professionals; comparable target segment and product breadth though with a broader food focus.
• Lavazza: Italian coffee roaster with retail café operations and broad CPG coffee presence; comparable through its roasting heritage, owned retail footprint, and premium espresso positioning.
• Tim Hortons: International coffee and donut chain with global franchise model; comparable through franchised expansion, coffee + bakery menu, and urban commuter targeting.
• Starbucks: Global specialty coffee chain with espresso-based beverages and food; directly comparable in product offering and target customer (urban professionals), but vastly larger scale and broader menu.

Direct peers

• Costa Coffee: UK-founded coffee chain operating internationally via franchise and company-owned stores; serves espresso-based drinks, teas, and pastries to urban consumers, making it a direct comparand to Coffeeshop Company's model.
• Gloria Jean's Coffees: Global specialty coffee franchise operating in dozens of countries with espresso-based drinks and food menu; closely comparable franchise-led international expansion model.
• Caffè Nero: Italian-themed specialty coffee chain with European store presence, espresso-based menu, and Italian pastry offerings that closely mirror Coffeeshop Company's Viennese heritage positioning.
• Coffee Fellows: German coffee shop chain with comparable size and Central European footprint, offering specialty coffee, food, and a casual café experience targeting similar urban demographics.
• Espresso House: Scandinavia's largest coffee house chain, offering specialty coffee, pastries, and sandwiches in a café setting; comparable in product mix, urban targeting, and multi-country franchise-like expansion.

Emerging players

• Joe & The Juice: Specialty coffee and juice bar chain targeting urban consumers with a younger, design-focused brand; overlaps in espresso/coffee offerings and city-center real estate strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coffeeshopcomp
• Facebookfacebook.com/Coffeeshop-Company-100065933509420
• LinkedInlinkedin.com/company/coffeeshopcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffeeshop Company