Tradition
Tradition SA is the Swiss branch of publicly listed Compagnie Financière Tradition, a global financial intermediary connecting institutional investors, public entities, corporates, and utilities with counterparties in fixed income, OTC derivatives, money markets, and mortgages across 20+ financial centers.
- Company typePublic
- Founded1959
- HeadquartersLausanne, Switzerland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Tradition does
Tradition SA is the Swiss operating branch of Compagnie Financière Tradition, a publicly listed Swiss financial intermediation group (ticker: CFT) founded in 1959 and headquartered in Lausanne. The company acts as a pure financial intermediary and advisor, connecting institutional investors, local authorities, industrial companies, and utilities with counterparties in global financial markets for fixed income products, private placements, OTC derivatives (interest rate swaps, currency swaps, FRAs, swaptions, caps, floors, basis swaps, credit derivatives), money market operations, and mortgage transactions. Tradition is recognized as one of the top three global players in OTC financial intermediation and holds the #1 position in continental Europe, with presence across more than 20 major financial centers worldwide.
The company's underlying technology and infrastructure is described as a "dense network and highly sophisticated infrastructure" that enables market access, price discovery, and transaction execution across global financial markets, with deep specialization in OTC interest rate instruments dating back to the creation of that market in the 1960s. It pioneered the introduction of Forward Rate Agreements (FRAs) into the interbank market in 1985. The platform supports lead-management of financing operations, structured credit, project financing, and continuous legal and operational monitoring of transactions through their lifetime.
Tradition SA generates revenue primarily through brokerage and intermediation fees (transaction-fee model) and professional advisory services. The company serves as a pure intermediary — meaning it does not take principal positions against client orders — and prices are negotiated on a transaction-by-transaction basis with qualified institutional clients. Customer segments are horizontal and diversified across four primary groups: institutional investors, local authorities and public entities, industrial companies and multinationals, and utilities. Go-to-market is enterprise field sales conducted through direct advisory relationships and the global office network. The 2014 acquisition of Finarbit SA expanded its capabilities in refinancing and financial risk management for public entities.
Tradition firmographics
Firmographics- Name
- Tradition
- Legal name
- Tradition SA
- Website
- https://tradition.ch
- Company type
- Public
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tradition SA is the Swiss branch of publicly listed Compagnie Financière Tradition, a global financial intermediary connecting institutional investors, public entities, corporates, and utilities with counterparties in fixed income, OTC derivatives, money markets, and mortgages across 20+ financial centers.
- Ownership category
- akta.pro rank
Where Tradition is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices24 records
Markets served
Tradition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Financial Intermediation & Brokerage: TRADITION SA acts as a financial intermediary providing advisory and lead management of financing and investment operations. Revenue is generated through brokerage and intermediation fees for connecting institutional clients with counterparties in the market for fixed income products, OTC derivatives, private placements, and money market operations.
- Advisory Services: Institutional services including financing operations, investment advisory, and risk management consulting for institutional investors, corporations, and public entities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Tradition product offering
Product offeringCore offering
Tradition SA is a financial intermediary specialized in advisory and lead management of financing and investment operations for national and multinational institutional investors, local authorities, industrial companies, and utilities. The firm intermediates fixed income products, private placements, OTC derivatives, and money markets, and has also been involved in mortgage transactions. Operating as a pure intermediary, it connects institutional clients with counterparties globally through a network of offices in major financial centers.
Product overview
Tradition SA operates as a financial intermediary and advisor offering two main service lines: Advisory Services and Financial Products. The company is a leading OTC derivatives broker, particularly in interest rate products, with specialized desks for capital markets, money markets, mortgages, and credit derivatives. As part of Compagnie Financière Tradition Group, the company provides institutional clients—including banks, insurance companies, pension funds, corporations, and public entities—with access to global financial markets through its international network.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services
- Fixed Income, Money Market and Capital Markets Products Trading and intermediation in fixed and floating rate products (primary and secondary), private placements, bond issuance, project financing, loans against acknowledgment of debt, structured credit, short- and medium-term deposits, and money market instruments across Swiss, European, American, and emerging market debt. Targets institutional investors, banks, insurance companies, pension funds, corporations, and public entities.
- OTC Interest Rate Derivatives Over-the-counter derivative instruments for managing interest rate risk, including Forward Rate Agreements (FRA), Interest Rate Swaps (IRS), Currency Swaps (CRS), Basis Swaps, Swaptions, Caps, and Floors. The firm acts as both intermediary and consultant across these instruments for institutional clients.
- Credit Derivatives Credit default swaps (CDS) and other credit risk transfer instruments used to manage and hedge credit exposure for institutional clients.
- Mortgage Products (Hypothèques) Fixed and variable rate mortgage products, including deferred start date mortgages, provided to institutional and corporate clients as part of Tradition's fixed income intermediation offering.
- Project Financing and Structured Credit Project financing, structured credit, and refinancing advisory for public entities, public or semi-public companies, and institutional clients, drawing on the combined Tradition/Finarbit teams in Lausanne and Küsnacht (ZH).
Companies that use Tradition
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Tradition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tradition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finarbit SAminorIn 2014, Compagnie Financière Tradition SA acquired 100% of the share capital of Finarbit SA. The teams of Tradition and Finarbit combined their expertise in their offices in Lausanne and Küsnacht (ZH), offering a complete service in the field of refinancing, project financing, and financial risk management for public entities, public or parapublic companies, and other institutional clients.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Tradition competitors and assessment
Company assessmentDirect peers
- TP ICAP: TP ICAP is the world's largest interdealer broker, directly competing with Tradition across rates, FX, credit, and commodities OTC intermediation. The two firms are typically cited as part of the same global top-3 interdealer brokerage peer set.
- BGC Group: BGC Group is a global interdealer broker and financial technology company offering services in rates, FX, credit, commodities, and equities — directly comparable product breadth to Tradition. It represents one of Tradition's named 'top three' competitor set in OTC intermediation.
- GFI Group (now part of BGC): GFI Group operated a global interdealer brokerage in rates, credit, and equities with electronic and voice execution, directly overlapping Tradition's core franchise. Now a BGC division, it remains a structural peer in the interdealer market.
- Tullett Prebon (part of TP ICAP): Tullett Prebon is a historic interdealer broker (now within TP ICAP) operating in the same voice-brokered OTC rates, FX, and credit markets as Tradition. Comparable institutional client base and product mix make it a direct peer.
Emerging players
- Maven Securities: Maven Securities is a proprietary trading firm that has expanded into credit and rates market making. It represents a newer, more technology-driven competitor in product areas historically dominated by voice brokers like Tradition.
Broad incumbents
- Jane Street: Jane Street is a large global liquidity provider and principal trading firm in ETFs, bonds, and derivatives. Although principally a principal dealer rather than a pure intermediary, it competes for institutional flow in many of the same product categories Tradition intermediates.
- Citadel Securities: Citadel Securities is a leading global market maker across rates, credit, FX, equities, and ETFs. As a principal trading firm, it is a structural competitor for institutional execution flow that Tradition would otherwise intermediate as a broker.
- Compagnie Financière Tradition (CFT): CFT is the publicly listed Swiss parent of Tradition SA, providing group-level context on the broader Tradition network across 30+ countries. As the parent, it is the natural benchmark for valuing Tradition SA's business, though it operates at group rather than Swiss-branch level.
Others
- Sterling Trading Tech: Sterling Trading Tech provides trading technology platforms for the brokerage industry, including to interdealer brokers. It is a relevant adjacent/ecosystem player given Tradition's reliance on broker infrastructure and the broader electronification trend.
- EuroMoney Institutional Investor: Euromoney provides financial market information, research, and events relevant to capital markets participants. As an adjacent information-services peer, it operates in the same institutional capital markets ecosystem as Tradition and serves overlapping client segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tradition social profiles
Digital presenceTradition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradition leadership team
Management profileNumber of profiles
Profiles3 records
Tradition subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tradition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradition
What does Tradition do?
Tradition SA is a financial intermediary specialized in advisory and lead management of financing and investment operations for national and multinational institutional investors, local authorities, industrial companies, and utilities. The firm intermediates fixed income products, private placements, OTC derivatives, and money markets, and has also been involved in mortgage transactions. Operating as a pure intermediary, it connects institutional clients with counterparties globally through a network of offices in major financial centers.
Is Tradition a public or private company?
Tradition is a public company. It is classified as public and is currently operating.
When was Tradition founded?
Tradition was founded in 1959. It employs 1,001 to 5,000 people.
Where is Tradition based?
Tradition is headquartered in Lausanne, Switzerland, in the Europe region.
How does Tradition make money?
Two revenue lines are on record. Financial Intermediation & Brokerage is the primary driver. The others are advisory Services.
Who are Tradition's main competitors?
Direct peers on record are TP ICAP, BGC Group, GFI Group (now part of BGC) and Tullett Prebon (part of TP ICAP). Maven Securities is listed as an emerging player. Broad incumbents are Jane Street, Citadel Securities and Compagnie Financière Tradition (CFT). Others are Sterling Trading Tech and EuroMoney Institutional Investor.
Does Tradition have an API?
No public API is recorded for Tradition.