Pão da Hora
- Company typePrivate
- Founded2003
- HeadquartersPalmas, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pão da Hora firmographics
Firmographics- Name
- Pão da Hora
- Legal name
- Pão da Hora
- Website
- https://paodahora.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pão da Hora industry classification
Industry- Product category
- Commercial Frozen Bakery Manufacturing
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
- akta.pro secondary industries
- Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Cookies, Biscuits & Crackers (CRADABAD)
Keywords
Where Pão da Hora is headquartered
LocationHeadquarters
- HQ city
- Palmas
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pão da Hora business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Bakery Products B2B Sales: Sale of frozen bakery products including breads, pastries, cakes, cheese products, and Roscas to commercial B2B customers including bakeries, restaurants, and retail establishments
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pão da Hora product offering
Product offeringCore offering
Pão da Hora manufactures and distributes frozen and packaged bakery products (breads, savory pastries, cheese products, cakes, sweet doughs, and twisted breads) to over 6,000 B2B commercial establishments such as bakeries, restaurants, and convenience stores across 8 Brazilian states. The company pairs its product catalog with the Padaria Custo Zero program, which loans freezing, proofing, and baking equipment to partners so they can bake fresh products on-site using Pão da Hora's frozen dough.
Product overview
Pão da Hora is one of the top 10 largest baking industries in Brazil, operating as a frozen and packaged bread manufacturer with over 22,000 m² of built area and a daily production capacity exceeding 2 million units. The product portfolio consists of two main divisions: Frozen Products (Salgados Congelados, Pães Congelados Especiais, Bolos Congelados, Linha de Queijo, Pão Francês Congelado, Massas Doces, and Roscas Congeladas) and Packaged Breads (Pães Embalados). Additionally, the company offers the Padaria Custo Zero program, a commodatum-based equipment partnership enabling retail establishments to operate on-site bakeries using Pão da Hora's frozen products without upfront infrastructure investment. Products are distributed through a fleet of 85 refrigerated trucks covering seven Brazilian states within a 1,500 km radius from Palmas, Tocantins.
Differentiator
Problem solved
Functional benefit
Products and services
- Salgados Congelados (Frozen Savory Pastries) Frozen savory pastry line including croquettes, cheese balls, coxinha, risoles, quibe, empadas, esfirras, enroladinhos, and branded savory items such as Hambúrguer Bovino, Torta de Frango, and Coxinha de Carne-seca, intended for commercial partners to finish-fry or bake on-site.
- Pães Congelados Especiais (Frozen Special Breads)
- Pães Embalados (Packaged Breads)
- Bolos Congelados (Frozen Cakes)
- Linha de Queijo (Cheese Line) Frozen cheese-based products including pão de queijo in 20g, 35g, and 80g sizes, biscoito de queijo variants, palito de queijo, biscoito mineiro, biscoito parmesão, biscoito cascudo, and Vó Luiza brand items.
- Pão Francês Congelado (Frozen French Bread)
- Massas Doces (Sweet Doughs)
- Roscas Congeladas (Frozen Twisted Breads)
- Padaria Custo Zero (Zero-Cost Bakery Program)
Companies that use Pão da Hora
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pão da Hora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pão da Hora partnerships and signals
Strategic signalScale indicators8 records
Recent moves11 records
Expansion highlights5 records
Pão da Hora competitors and assessment
Company assessmentDirect peers
- Pullman: Brazilian packaged bread brand owned by Grupo Bimbo. Direct competitor in packaged sliced bread and buns with national retail presence, providing the benchmark for the kind of scale Pão da Hora would need to reach to compete for top-5 national share.
- Panco: Brazilian commercial bakery producing breads, buns, and hot dog rolls for retail and foodservice. Closest direct competitor in B2B packaged bread, sharing similar customer types (bakeries, foodservice, retail), though Pão da Hora differentiates with frozen dough and the equipment-loan program.
- Wickbold: Brazilian specialty and sliced bread manufacturer with national distribution and a similar industrial bakery model. Competes directly with Pão da Hora's packaged and frozen specialty bread lines, and has stronger national retail penetration that Pão da Hora's regional footprint cannot yet match.
- Seven Boys: Brazilian packaged bread brand (sliced, buns, hot dog rolls) with national distribution. Competes with Pão da Hora's Pães Embalados line for the same retail and B2B foodservice customers, particularly in the packaged bread segment.
- Forno de Minas: Brazilian specialty frozen pão de queijo (cheese bread) manufacturer with national distribution. Direct overlap with Pão da Hora's Linha de Queijo product line (pão de queijo in 20g/35g/80g sizes), and the most direct comparator for the frozen cheese snack category.
Emerging players
- Itambé: Major Brazilian dairy company with cheese and dairy product lines. Comparable for the cheese ingredient side of Pão da Hora's Linha de Queijo, and a potential upstream supplier or co-manufacturing partner for cheese-based frozen products.
Broad incumbents
- Marilan: Large Brazilian biscuit and cracker manufacturer with national distribution. Overlaps with Pão da Hora's biscoito de queijo, biscoito mineiro, and biscoito parmesão products, and competes for the same retail shelf space and B2B accounts in packaged snacks.
- M. Dias Branco: Largest bakery and biscuit manufacturer in Brazil (Adria, Isabela, Piraquê brands). Comparable as a national-scale industrial bakery competitor, but with a broader portfolio of biscuits, pasta, and packaged breads rather than a frozen B2B specialty.
- Bauducco: Large Brazilian packaged bakery and biscuit company (Panettone, wafers, cookies). Comparable as a national CPG bakery player competing for the same end-consumers and retail channels, though focused on shelf-stable packaged goods rather than frozen B2B.
- Grupo Bimbo (Bimbo Brasil): World's largest bakery company with significant Brazilian operations (Pullman, Bimbo, Nutrella). Overlaps with Pão da Hora in packaged and fresh breads, and is the dominant national competitor for shelf space and B2B accounts across Brazilian states where Pão da Hora is expanding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Pão da Hora social profiles
Digital presencePão da Hora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pão da Hora leadership team
Management profileNumber of profiles
Profiles1 record
Pão da Hora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pão da Hora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pão da Hora
What does Pão da Hora do?
Pão da Hora manufactures and distributes frozen and packaged bakery products (breads, savory pastries, cheese products, cakes, sweet doughs, and twisted breads) to over 6,000 B2B commercial establishments such as bakeries, restaurants, and convenience stores across 8 Brazilian states. The company pairs its product catalog with the Padaria Custo Zero program, which loans freezing, proofing, and baking equipment to partners so they can bake fresh products on-site using Pão da Hora's frozen dough.
Is Pão da Hora a public or private company?
Pão da Hora is a private company. It is classified as family owned and is currently operating.
When was Pão da Hora founded?
Pão da Hora was founded in 2003. It employs 11 to 50 people.
Where is Pão da Hora based?
Pão da Hora is headquartered in Palmas, Brazil, in the Latin America region.
How does Pão da Hora make money?
One revenue line is on record: frozen Bakery Products B2B Sales.
Who are Pão da Hora's main competitors?
Direct peers on record are Pullman, Panco, Wickbold, Seven Boys and Forno de Minas. Itambé is listed as an emerging player. Broad incumbents are Marilan, M. Dias Branco, Bauducco and Grupo Bimbo (Bimbo Brasil).
Does Pão da Hora have an API?
No public API is recorded for Pão da Hora.
What industry is Pão da Hora in?
Pão da Hora's product category is Commercial Frozen Bakery Manufacturing. Its primary akta.pro industry code is AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing, with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.