Asia United Insurance

What Asia United Insurance does

Asia United Insurance, Inc. (AUII) is a privately held, 100% Filipino-owned non-life insurance company that was incorporated with the Philippine Securities and Exchange Commission on May 25, 2000, received its Insurance Commission Certificate of Authority on August 24, 2000, and commenced underwriting operations on September 1, 2000. The company is headquartered at the 9th Floor, Unionbank Center Building in Binondo, Manila, and operates exclusively in the domestic Philippine market across seven lines of business: Marine Cargo, Fire & Allied Perils, Motor Car, Bonds, Engineering, Miscellaneous Casualty, and Personal Accident Insurance. By the end of 2020 AUII ranked 23rd out of 57 non-life insurance companies in the Philippines based on gross premiums written, and reported PhP 856.611 million in gross premiums and PhP 79.456 million in net income for that year, against a paid-up capital of PhP 485 million and net worth of approximately PhP 1.304 billion.

AUII's revenue model is the standard non-life insurance transaction-fee structure: it collects upfront or installment-based premiums from policyholders across its seven product lines and also earns investment income on its float and reserves. Pricing is risk-based and not publicly disclosed; customers must inquire directly through agents, the website contact form, or phone for personalized quotes. Distribution is agent-led — each policyholder is assigned an agent-in-charge who services applications and claims — supplemented by direct inbound contact via the company website, email ([email protected]), and phone ((632) 8242-1688), plus an active LinkedIn corporate presence. The customer base is segmented horizontally into individual clients (motor car, fire, personal accident, homeowner's) and corporate accounts (engineering, bonds, marine cargo, comprehensive general liability), with 31 named major customers accumulated over the company's 23-year operating history. There is no proprietary technology platform or AI/ML capability disclosed; operations, underwriting, and claims processing run on conventional agent-mediated workflows supported by documented regulatory compliance with the Data Privacy Act of 2012 and the Anti-Money Laundering Act of 2001.

Name

Asia United Insurance

Legal name

Asia United Insurance, Inc.

Website

https://auii.com.ph

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia United Insurance is a 100% Filipino-owned, Philippines-domiciled non-life insurance company that underwrites motor, fire, marine, engineering, surety bond, casualty, and personal accident coverage for individual and corporate clients via an agent-led distribution model.

Ownership category

akta.pro rank

Headquarters

HQ city

Binondo

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Non-Life Insurance Premiums: AUII generates revenue primarily through collecting insurance premiums from policyholders. As a non-life insurance company, they write policies across fire, marine, casualty, and surety lines of business. Premiums are collected upfront or through installment arrangements based on policy terms. The company also earns investment income on float and reserves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asia United Insurance, Inc. (AUII) is a non-life insurance company that underwrites and distributes a diversified portfolio of general insurance products in the Philippines. Its core offerings include Marine Cargo Insurance, Fire & Allied Perils Insurance, Motor Car Insurance, Bonds (surety), Engineering Insurance, Miscellaneous Casualty Insurance, and Personal Accident Insurance. The company sells policies through insurance agents and direct customer contact, providing claims assistance through a dedicated claims team.

Product overview

Asia United Insurance Inc. (AUII) is a non-life insurance company offering a diversified portfolio of insurance products. The company's core offerings span Marine Cargo Insurance (protecting cargo in transit via land, air, and sea), Fire & Allied Perils Insurance (covering fire, earthquake, typhoon, flood, and business interruption risks), and Motor Car Insurance (for private cars, commercial vehicles, and motorcycles). Additional products include Bonds (contractor's, bidder's, performance, and surety bonds), Engineering Insurance (contractor's all risks, machinery breakdown, boiler & pressure vessel coverage), Miscellaneous Casualty Insurance (comprehensive general liability, fidelity guarantee, burglary, professional indemnity, and specialty packages for golfers and homeowners), and Personal Accident Insurance (individual, family, group, and travel accident coverage). The company operates as a 100% Filipino-owned enterprise registered with the SEC and Insurance Commission, ranked 23rd out of 57 non-life insurance companies in the Philippines as of 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Cargo Insurance

Quantifiable outcome

• Ranked No. 23 out of 57 non-life insurance companies in the Philippines by gross premiums as of 2020
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PGInsures (PNB General Insurers): Bank-affiliated non-life insurer in the Philippines offering motor, fire, marine, bonds, and personal accident. Overlaps AUII's product set and uses a bancassurance distribution channel.
• MSIG Insurance Philippines (formerly Filipino First): Philippine non-life insurer affiliated with MS&AD of Japan, offering fire, marine, motor, casualty, engineering, and surety lines. Direct competitor, particularly in commercial and corporate accounts.
• Malayan Insurance Co., Inc. The largest non-life insurance company in the Philippines, writing fire, marine, motor, bonds, engineering, casualty, and personal accident lines — the exact same product mix as AUII but at much greater scale and market share.
• Standard Insurance Company, Inc. Philippine non-life insurer covering motor, fire, marine cargo, surety, and engineering. Operates in the same mid-tier segment as AUII with overlapping agent-driven distribution.
• FPG Insurance Co., Inc. Philippines-licensed non-life insurer writing property, marine, motor, casualty, and surety products. Comparable in scale tier to AUII and competing directly in fire, motor, and bonds.
• Charter Ping An Insurance Corporation: Major Philippine non-life insurer offering motor, fire, marine, bonds, engineering, and casualty lines domestically. Direct competitor to AUII in the same regulatory environment and product set.
• Pioneer Insurance & Surety Corporation: Philippine non-life carrier covering motor, fire, marine cargo, bonds, engineering, and personal accident. Comparable diversified product portfolio targeting the same corporate and individual segments as AUII.
• Liberty Insurance Corporation (Philippines): Domestic non-life carrier offering motor car, fire, marine, engineering, bonds, and casualty coverage. Competes head-to-head with AUII across the same multi-line book in the Philippine market.

Emerging players

• Stronghold Insurance Company, Inc. Smaller Philippine non-life insurer with narrower product depth but overlapping lines including fire, motor, and bonds. Comparable mid-tier competitor in the domestic market.

Broad incumbents

• AIG Philippines Insurance, Inc. Multinational insurer operating in the Philippines with broad non-life capabilities including property, casualty, motor, marine, and accident products. Broader portfolio than AUII but competes directly in corporate and specialty lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asia-united-insurance-inc-
• Facebookfacebook.com/AsiaUnitedInsuranceInc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia United Insurance