Maruzen Foods

What Maruzen Foods does

Maruzen Foods Industries Co., Ltd. (丸善食品工業株式会社) is a privately-held Japanese food and beverage manufacturer headquartered in Chikuma City, Nagano Prefecture, operating since 1966 with 501-1,000 employees. The company runs two principal business lines: (1) OEM contract manufacturing of beverages and prepared foods on behalf of brand owners and retailers, utilizing aseptic filling technology and FSSC22000/ISO9001/HACCP-certified production facilities at its Chikuma main factory and the Fuji-Oyama factory (operated through subsidiary Shinano Kogen Foods); and (2) the proprietary TableLand consumer brand, managed through a 2018 spin-off (TableLand Co., Ltd.), offering nametake (enoki mushroom paste, the flagship since 1966), ready-to-eat rice porridges (zosui and okayu), sushi-related products, jarred condiments, cooking bases, bottled beverages, seasonal items, and regional Zenkoji-branded specialties.

The company generates revenue through contract manufacturing fees from OEM clients (including AEON Topvalu private label and major national distributors) and consumer product sales of TableLand branded goods across a multi-channel distribution network that includes national wholesalers (Mitsubishi Shokuhin, Nippon Access, Kokubu, Itochu Shokuhin), retail chains (Seibu, Beisia), Pal System cooperative, the proprietary TableLand online shop, and Shop Channel TV shopping. The group is vertically integrated through Maruzen Farm (domestic agriculture including Koshihikari and Kazesayaka rice varieties), Maruzen Logistics System (warehousing and freight), and Kasuga Shuzo (sake brewing), enabling in-house ingredient traceability and distribution control. Pricing is quote-based for OEM/B2B and transaction-based for the online shop, with regional Japan shipping rates disclosed publicly.

Recent strategic activity centers on product-line expansion within the convenience and premium tiers — luxury zosui with abalone, shark fin, and fugu (Sept 2024), microwaveable standing-bag zosui (Aug 2025), Kazesayaka rice white porridge (Dec 2025), and Mabo Harusame cooking bases (Apr 2026) — alongside the TableLand Gold Partnership with the Japan Kabaddi Association (Apr 2026). Operations remain entirely domestic Japan with no disclosed external investors, no funding rounds, no M&A activity, and no public listing.

Name

Maruzen Foods

Legal name

丸善食品工業株式会社

Website

https://tableland.co.jp

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maruzen Foods Industries is a privately-held Japanese food and beverage manufacturer in Nagano Prefecture, operating since 1966 with 501-1,000 employees. It runs OEM contract manufacturing alongside its proprietary TableLand consumer brand (nametake, rice porridge, beverages, condiments) distributed through major Japanese wholesalers, retail chains, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industries

Concentrate/Syrup & Flavor Base Contract Manufacturing (AFAFAIAI), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Food manufacturing
• OEM contract manufacturing
• Beverage production
• Packaged Japanese foods
• Nametake mushroom products

Headquarters

HQ city

Chikuma

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. OEM Manufacturing: Contract manufacturing services for brand owners, producing beverages and food products on their behalf. The company manufactures private-label products for various clients using its certified production facilities.
2. TableLand Brand Products: Proprietary consumer packaged goods under the TableLand brand, including nametake mushrooms, zosui (rice porridge), beverages, condiments, and seasonal items. Sold through retail stores, e-commerce, and TV shopping.
3. TV Shopping (Shop Channel): Direct-to-consumer product sales through Shop Channel television broadcasts, featuring beverages and TableLand products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maruzen Foods manufactures packaged food and beverage products through two distinct business lines: (1) OEM/contract manufacturing of beverages and prepared foods for brand owners using its aseptic filling lines and certified production facilities, and (2) the proprietary TableLand (テーブルランド) consumer brand offering nametake (enoki mushroom paste), rice porridge (zosui/okayu), beverages, condiments, cooking bases, seasonal items, and regional Zenkoji-branded specialties. The flagship nametake line has been produced continuously since 1966 under the original MSK brand.

Product overview

丸善食品工業株式会社 (Maruzen Foods / Tableland Group) is a Nagano-based comprehensive food manufacturing group operating two main business lines: (1) OEM contract manufacturing of beverages and packaged foods, and (2) the proprietary consumer brand テーブルランド (Tableland), operated by subsidiary テーブルランド株式会社. The Tableland product portfolio spans nametake (なめ茸, the flagship since 1966), ready-to-eat rice porridges (ぞうすい, おかゆ, including a 贅沢 luxury line launched 2024), sushi-related products, jarred condiments, cooking bases (料理の素), bottled beverages, seasonal items, and regional Zenkoji-branded specialties. Products are sold in Japan through major retailers, e-commerce, and TV shopping (Shop Channel). The group also includes subsidiaries in farming (丸善ファーム), logistics (丸善物流システム), and beverages (信濃高原食品). The company maintains FSSC22000 and ISO9001 certifications and holds 健康経営優良法人 recognition.

Differentiator

Problem solved

Functional benefit

Brands

• テーブルランド: Brand for original products including nametake, zousui, porridge, and various food items
• MSK

Products and services

• OEM Manufacturing Services (OEM事業) Contract manufacturing of beverages and packaged foods for brand owners and retailers, utilizing aseptic filling technology and FSSC22000/ISO9001/HACCP-certified quality systems. Serves private-label clients including AEON Topvalu.
• Nametake (なめ茸 / Enoki Mushroom Paste) Flagship seasoned enoki mushroom paste product line with multiple solid-content variants (60%, 70%, 80%) and regional specialties. Originally launched in 1966 under the MSK brand; now under TableLand. Uses Nagano-produced enoki mushrooms.
• Rice Porridge (ぞうすい / Zousui) Ready-to-eat rice porridge (zosui) in multiple varieties including seafood, poultry, fish, and luxury variants (abalone, shark fin, blowfish). Made with domestically grown rice (Koshihikari). Available in microwaveable and standard retort formats.
• Ready-to-Eat Porridge (おかゆ / Okayu) Ready-to-eat porridge (okayu) including plain white porridge and flavored variants (plum, salmon, egg, brown rice) plus specialty soups. Made with Nagano-produced rice. Can be eaten heated or cold.
• Sushi-Related Products (すし関連) Sushi-related prepared foods including seasoned mixed rice toppings (五目ずしの素), seasoned shiitake, and seasoned dried gourd strips for rolling sushi, noodles, and rice bowls.
• Bottled / Jarred Products (瓶詰) Jarred condiments and toppings including three types of seasoned bamboo shoots and garlic pickled in soy sauce.
• Cooking Bases / Seasoning Mixes (料理の素) Cooking bases and ready-made seasoning mixes including Mabo Harusame no Moto (麻婆春雨の素) in sweet and medium-spicy variants, with pre-packaged glass noodles.
• Beverages (飲料) Beverage product line including sweet Japanese sake drink (甘酒, 190g), barley tea (麦茶, 600ml), and Mt. Fuji natural mineral water (530ml). Produced at Fuji-Oyama factory and partner factories.
• Seasonal Products (季節商材) Seasonal and limited-edition products including seven-herb porridge (七草がゆ) for January 7th, chestnut compote (栗甘露煮) in multiple sizes, domestic Kumamoto chestnut compote, and sweet potato paste for chestnut kinton.
• Regional Specialty Products / Zenkoji Nametake (ご当地限定商品) Regionally limited nametake products branded around Zenkoji Temple in Nagano, using Hachiman Yama Isogoro's signature seven-flavor chili (shichimi togarashi) and Nagano-grown enoki mushrooms. Includes seven-flavor chili nametake, Zenkoji low-salt nametake, and Zenkoji nametake.
• Gift Sets (ギフト・セット) Gift and assortment sets including the Zenkoji Nametake Gift Set featuring seven-flavor chili nametake 80% and other regional nametake varieties. Available through the TableLand online shop.
• Luxury Rice Porridge (贅沢ぞうすい・おかゆ) Premium ready-to-eat porridge line featuring luxurious ingredients: abalone porridge (あわび粥), shark fin porridge (ふかひれ粥), and blowfish rice porridge (ふぐぞうすい). Launched September 2024. Made with domestic rice and high-end seafood ingredients.
• Smooth Nametake (まろやかなめ茸) 395g Smooth-textured nametake in a larger 395g container. Uses enoki mushrooms, soy sauce, sugar, salt with citric acid, seasonings, thickening agents, and vitamin C as antioxidant.
• Bottle-Format Nametake (ボトル入りなめ茸) 230g Bottle-format nametake (230g) designed for easy one-handed dispensing without utensils.
• Large-Size Bottle Nametake (とろ～りなめ茸 400g) Large-size bottle-format nametake (400g) with convenient one-handed dispensing bottle design, economy size.
• Bottle-Format Nametake (とろ～りなめ茸) 150g Bottle-format nametake (150g) with convenient bottle design for easy one-handed dispensing. Made with Nagano enoki mushrooms, soy sauce, sugar, salt, kombu extract, bonito extract, chicken bouillon seasoning, yeast extract, agar.
• Microwaveable Tai Zousui (レンジ対応たい雑炊) Microwaveable rice porridge featuring sea bream (鯛). Heated directly in the standing bag in a microwave (500W: ~2 min; 600W: ~1 min 50 sec) or via hot water bath.
• Microwaveable Kani Zousui (レンジ対応かに雑炊) Microwaveable rice porridge featuring crab (蟹). Heated in standing bag (500W: ~2 min; 600W: ~1 min 50 sec) or via hot water bath. No equipment needed beyond microwave or pot.
• White Porridge with Kazesayaka Rice (風さやか白がゆ) White porridge (白がゆ) made with the Nagano-original rice variety Kazesayaka (風さやか), developed by the Nagano Agricultural Experiment Station over 13 years and registered in March 2013. Contract-farm cultivated in Nagano Prefecture.
• Kinoko Sanmi (きのこ三昧) Mixed Mushroom Nametake Mixed mushroom nametake-style product featuring four mushroom varieties (enoki, shimeji, shiitake, nameko) in a 120g bottle. Imported by Maruzen Foods.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 日本カバディ協会 (Japan Kabaddi Association)minorGTM or Marketing Partner · 3 April 2026TableLand became a Gold Partner of the Japan Kabaddi Association in April 2026. The company will support the national team, promote the sport, and contribute to regional sports development through this partnership.
• 信濃高原食品株式会社 (Shinano Kogen Foods Co., Ltd.)coreOthersGroup company specializing in OEM beverage and food manufacturing. Operates Fuji-Oyama factory in Shizuoka Prefecture producing natural water, tea, and sports drinks. Co-hosts gratitude festivals with Maruzen Foods.
• テーブルランド株式会社 (TableLand Co., Ltd.)coreOthersGroup company handling TableLand brand consumer products. Established October 2018 as a spin-off from Maruzen Foods. Operates own sales and marketing network including e-commerce and TV shopping.
• 丸善物流システム株式会社 (Maruzen Logistics System Co., Ltd.)coreOthersGroup logistics company handling freight transportation, warehousing, and chemical/food additive sales. Operates Yashiro warehouse and Fuji-Oyama logistics center supporting Maruzen Foods distribution.
• 丸善ファーム株式会社 (Maruzen Farm Co., Ltd.)coreOthersGroup company cultivating agricultural products including tomatoes, rice (Koshihikari and Kazesayaka), onions, cucumbers and other vegetables for use in Maruzen Foods products, ensuring traceability and domestic ingredient sourcing.
• 春日住建株式会社 (Kasuga Shuzo Co., Ltd.)minorOthersGroup company producing and selling alcoholic beverages. Listed among group company network.
• 八幡屋礒五郎 (Hachiman Yama Isogoro)minorStrategic or Co-development PartnerCollaboration for the Zenkoji nametake product line, using Hachiman Yama Isogoro's signature seven-spice blend (shichimi togarashi) featuring chili pepper, citrus peel, sesame, hemp seed, perilla, sansho, and ginger.
• 品牌善光寺合同会社 (Brand Zenkoji LLC)minorStrategic or Co-development PartnerMaruzen Foods is a member of Brand Zenkoji LLC, a trademark partnership established with authorization from Zenkoji temple to use the Zenkoji brand on regional specialty food products including nametake.
• 静岡県駿東郡小山町 (Oyama Town, Shizuoka Prefecture)minorOthersDisaster preparedness agreement signed January 2013. Maruzen Foods Fuji-Oyama factory serves as emergency evacuation facility with capacity for approximately 1,000 residents, providing emergency supplies, AED equipment, and backup power during disasters.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Ichibanya (House Well Foods): Japanese prepared curry and retort food manufacturer with strong OEM capabilities for retailers. Comparable OEM contract manufacturing business model for major Japanese retail private-label programs, though concentrated more in curry-specific categories.

Direct peers

• S&B Foods: Japanese prepared foods company specializing in spices, curry, retort pouches, and condiments. Most directly comparable in product format (retort rice products, jarred condiments) and SME-to-mid-cap scale similar to Maruzen Foods.
• Kibun Foods: Japanese prepared foods manufacturer known for chikuwa (fish paste) and surimi-based products, with growing presence in retort and convenience foods. Comparable business model combining OEM manufacturing with branded consumer products in traditional Japanese food categories.
• Yamasa Corporation: Japanese soy sauce and umami condiment manufacturer with both B2B ingredient supply and branded consumer products. Comparable to Maruzen Foods in combining fermented/seasoned food ingredient manufacturing with branded condiment sales through retail channels.
• Mizkan Holdings: Major Japanese condiment manufacturer specializing in vinegars, soy sauces, and prepared sauces. Directly comparable to Maruzen Foods in the Japanese condiment and ready-to-eat food categories with similar OEM and branded business model.
• Marutomo Co., Ltd. Japanese food manufacturer specializing in dried bonito (katsuobushi) and seasoned dried food products used as condiments and toppings. Comparable in producing traditional Japanese seasoning condiments sold through national supermarket distribution.

Broad incumbents

• Kikkoman Corporation: Global soy sauce and condiment giant headquartered in Japan. Overlaps with Maruzen Foods in the Japanese condiment category and operates as a much larger established player with broader product portfolio and international footprint.
• House Foods Group: Large Japanese prepared foods and spice manufacturer (curry roux, retort products, condiments). Comparable to Maruzen Foods in OEM contract manufacturing for prepared foods and branded consumer products, though at significantly larger scale.
• Nichirei Holdings: Major Japanese frozen and prepared foods company with substantial cold-chain logistics. Overlaps with Maruzen Foods in ready-to-eat meals and operates national distribution that intersects with the same retailers and wholesalers.
• Pokka Sapporo Food & Beverage: Japanese beverage and prepared foods manufacturer producing canned drinks, soups, and ready-to-eat products. Comparable as a Japan-domestic beverage OEM partner for major retailers and as a branded CPG competitor in the ready-to-drink segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tabeleland
• Instagraminstagram.com/tableland_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maruzen Foods