Hudson Medical

What Hudson Medical does

Hudson Medical is a privately held U.S. manufacturer of medical foam products, operating as a wholly-owned brand of Hudson Industries, Inc. (founded 1976). The company produces three primary product lines — wheelchair seating (cushions, backs, bariatric configurations, and accessories), support surfaces (mattresses, gel/foam overlays, air products, and bariatric versions), and DME retail goods (therapeutic pillows, positioners, patient care items, allergy-free products) — collectively comprising more than 1,000 SKUs across standard catalog and custom-manufactured items. Its core technology is proprietary foam engineering, including Lite Gel (micro-bead gel 25% lighter than competitors with RF-welded bladders), Progressive Support Technology (PST) for bariatric density calibration, Vertical Fiberfill Technology (VFT), Ulti-Mat surface airflow design, and Shear Control Plus covers.

The company manufactures at two Virginia facilities — Richmond (corporate headquarters, servicing Hudson Medical customers) and Crewe (servicing Hudson Consumer and Gold Medal Products) — and sells primarily to long-term care facilities, hospitals, home healthcare patients, bariatric patients, and DME retail consumers. Revenue is generated through wholesale/contract pricing to dealers, direct sales via a regional rep force, and direct phone/fax orders, with many products reimbursable under Medicare DMEPOS codes (e.g., E0185). The business demonstrates operational efficiency (95% of catalog orders shipped within 2 days; custom products within 10 days) and participates in the Medtrade trade show annually. Channel mix is channel-partner-led (dealer network) supplemented by direct-to-consumer via phone and fax ordering, with no meaningful digital commerce footprint.

Name

Hudson Medical

Legal name

Hudson Industries, Inc.

Website

https://hudsonmedicalproducts.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Hudson Medical is a privately held U.S. manufacturer of medical foam products (wheelchair seating, support surfaces, DME retail) serving long-term care facilities, hospitals, home healthcare patients, and bariatric patients through dealers and direct sales.

Ownership category

akta.pro rank

Product category

Medical Foam Manufacturing (Durable Medical Equipment)

NAICS

Medical Equipment and Supplies Manufacturing (33911), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical foam manufacturing
• Wheelchair seating products
• Support surface mattresses
• Therapeutic pillows
• Durable medical equipment

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Hudson Medical manufactures and sells medical foam products including wheelchair seating, support surfaces, and homecare products. Products are sold through dealers, direct sales representatives, and retail channels. Many products are Medicare reimbursable under codes like E0185.
2. Custom Manufacturing: Company offers custom foam product manufacturing for customers with specific needs not met by standard catalog products. Ships custom products within 10 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Hudson Medical manufactures and sells medical foam products for the healthcare and homecare industries, offering over 1,000 catalog SKUs across wheelchair seating (cushions, backs, bariatric products), support surfaces (therapeutic mattresses, gel/foam overlays, alternating pressure air systems), and DME retail products (therapeutic pillows, positioners, patient care items, allergy-free products). The company produces both standard catalog items and custom-manufactured foam products from its Richmond and Crewe, VA facilities, with 95% of catalog items shipping within 2 days and custom items within 10 days. Many products are Medicare reimbursable under DMEPOS codes such as E0185.

Product overview

Hudson Medical is a manufacturer of medical foam products serving the home healthcare and medical equipment industries. The product portfolio consists of three main product lines: Wheelchair Seating (cushions, backs, bariatric products, and accessories including General™ Back Cushion, Flex Back™, Bariatric Rehab® Adjustable, Comfort Guard™, Sweet Spot™, Supreme™, and various positioning accessories), Support Surfaces (mattresses, gel/foam overlays, air products, and bariatric products including Pressure-Eez® mattresses, Comfort Cloud® air systems, Xcelsior™ Therapeutic Mattress, Serenity™ Mattress, Gel Mattress Overlay, and air products like alternating pressure pads), and DME Retail products (therapeutic pillows and pads, positioners, patient care products, and allergy-free products including the Science of Sleep® collection with pillows like Jackson Roll, Memory Foam Pillow, SleePAP™, positioners like Adjustable Bed Wedge and Lumbar Rolls, and various patient care items). Hudson Medical serves long-term care, hospitals, and homecare settings with both standard and custom foam products.

Differentiator

Problem solved

Functional benefit

Brands

• Pressure-Eez: Mattress brand providing pressure redistribution for long-term care, hospitals, and homecare settings.
• Comfort Cloud
• Science of Sleep
• Ulti-Mat
• Xcelsior
• Serenity

Products and services

• Wheelchair Seating Products Comprehensive line of wheelchair cushions, backs, and accessories ranging from basic cash-and-carry options to advanced Medicare-reimbursable seating systems in pediatric, adult, and bariatric sizes, including General Back Cushion, Flex Back, Ulti-Mat BSC, Bariatric Gel Foam Cushion, Bariatric Sweet Spot Cushion, and bariatric-specific products with Progressive Support Technology (PST). Sold to long-term care facilities, hospitals, dealers and homecare users.
• Support Surface Products Pressure-Eez mattresses, Comfort Cloud air systems, gel/foam overlays and accessories designed to manage friction, shearing, moisture, heat and pressure for skin integrity, including therapeutic mattresses (Xcelsior, Serenity, Thera-Mat, Safety-Mat, Prevent-Mat, Ulti-Mat), gel overlays, convoluted foam pads, alternating pressure pads and low air loss mattresses. Many items are Medicare reimbursable under DMEPOS codes such as E0185.
• DME Retail Products Extensive line of therapeutic pillows and pads (Science of Sleep collection including Snore-No-More, Jackson Roll, Memory Foam, Genesis, SleePAP CPAP pillow, Gelly-Roll hot/cold pillow), positioners (bed wedges, lumbar rolls, knee lifts, heel raisers, body aligners), patient care products (invalid rings, heel/elbow protectors, bed rail bumpers, toilet seat risers), and allergy-free products (anti-microbial pillows and mattress covers). Marketed through retail catalogs and consumer direct ordering channels.
• Custom Foam Manufacturing Bespoke foam product manufacturing service for healthcare customers with needs not met by standard catalog items, including custom foam molding, fabrication, and stitching; custom products ship within 10 days from U.S. manufacturing facilities.

Quantifiable outcome

• Ships 95% of catalog products within 2 days
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sunrise Medical: Global manufacturer of manual and power wheelchairs plus JAY seating and positioning products. Comparable to Hudson Medical's wheelchair cushion, back support and bariatric seating lines through similar clinical and dealer-based distribution.
• Joerns Healthcare: Specialist manufacturer of pressure-injury prevention and wound-care support surfaces, including powered and non-powered therapeutic mattresses. Directly comparable to Hudson's Pressure-Eez, Xcelsior, Comfort Cloud and Safety-Mat therapeutic support surface lines sold to long-term care and homecare customers.
• Permobil: Manufacturer of advanced wheelchair seating, power wheelchairs and clinical positioning cushions including bariatric options. Directly competes in the wheelchair seating and bariatric cushion category that anchors Hudson Medical's product portfolio.
• Span-America (Savaria Patient Care): U.S. manufacturer of pressure-management support surfaces and seating products (formerly Span-America / Sage Products). Highly comparable product overlap with Hudson Medical's foam-based support surfaces, mattress overlays and wheelchair cushions for long-term care.
• GF Health Products (Graham-Field): U.S. manufacturer and distributor of DME including wheelchairs, cushions, mattresses and patient aids. Comparable mid-sized DME manufacturer serving the same long-term care, hospital and homecare channels as Hudson Medical.
• Drive DeVilbiss Healthcare: One of the largest U.S. manufacturers and distributors of DME including wheelchair cushions, support surfaces and homecare foam products. Directly overlaps Hudson Medical's wheelchair seating, support surface and DME retail product lines, competing for the same dealer and institutional accounts.
• Invacare Corporation: Long-established U.S. DME manufacturer with deep product lines in wheelchair seating, mattresses, and pressure-prevention support surfaces. Directly competes with Hudson Medical in Medicare-reimbursable foam seating and support surface categories through similar dealer channels.
• Skil-Care Corporation: Manufacturer of skin-injury prevention and positioning products including wheelchair cushions, mattress overlays, positioners and pressure management aids. Highly comparable product set and customer base (long-term care, homecare) to Hudson Medical's support surface and DME retail lines.

Broad incumbents

• Hillrom (Baxter): Large medical-technology manufacturer with hospital beds, therapeutic support surfaces and patient monitoring offerings. Comparable pressure-prevention and support-surface product categories to Hudson Medical, though operating at substantially greater scale and breadth.
• Medline Industries: Largest privately-held U.S. medical supply manufacturer and distributor with broad DME, skin care and patient-care portfolios. Competes with Hudson Medical across support surfaces, patient positioning and homecare DME categories, especially through acute-care and long-term care channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HudsonMedicalNYC
• Xx.com/hudsonmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Medical