Intent-Based Leadership International

What Intent-Based Leadership International does

Intent-Based Leadership International, operating as Turn the Ship Around, LLC, is a private U.S.-based leadership development and consulting firm founded in 2012 and headquartered in Venice, California. The company commercializes the Intent-Based Leadership methodology created by former U.S. Navy submarine captain L. David Marquet, author of the international bestsellers "Turn the Ship Around!" and "Leadership Is Language." The core offering is a service ladder spanning keynotes, workshops, masterclasses, coaching and sparring, implementation programs, and leadership experiences, delivered through direct enterprise engagement with clients across maritime, aviation, healthcare, financial services, manufacturing, nuclear/energy, shipping/cruise, banking, service, food, and software/communications verticals.

The firm supplements its professional services with a structured certification portfolio. The Intent-Based Leadership Foundation Certification is a 60-question assessment-based credential priced at $200 per individual attempt, with group rates for organizational cohorts. A free Foundation Toolkit (videos, Leadership Nudges, resources) operates as a newsletter lead magnet, while Coach and Train-the-Trainer certification pathways enable client organizations to internalize and scale the methodology. An IBL Essentials e-learning course is delivered through a third-party partner (ibli.com), extending reach beyond live engagements. Pricing on enterprise workshops, masterclasses, coaching, and implementation programs is quote-based and customized.

The underlying technology is the Intent-Based Leadership framework itself — a philosophy and language system emphasizing "intent-based" communication that pushes authority to where knowledge resides and shifts organizations from command-and-control to leader-leader models. The firm is founder-led by Marquet, with a small named core team including Jenni Jepsen (Head of Programs worldwide) and Doug Hensch (Senior Coach), supported by a curated global bench of practitioners. The company is bootstrapped, with no disclosed institutional investors, funding rounds, or M&A activity, and it reports no revenue in the available source material.

Name

Intent-Based Leadership International

Legal name

Turn the Ship Around, LLC

Website

https://intentbasedleadership.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Intent-Based Leadership International is a U.S.-based leadership development and consulting firm founded in 2012 by former Navy captain L. David Marquet. It delivers keynotes, workshops, coaching, and certification programs based on its proprietary Intent-Based Leadership methodology to enterprise clients across safety-critical industries globally.

Ownership category

akta.pro rank

Product category

Leadership Development & Training Services

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Organizational Culture & Values-Based Leadership (EDABAAAE), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development services
• Executive coaching programs
• Leadership certification training
• Organizational culture consulting
• Leadership workshops training

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Programs: Individual and team certification programs for Intent-Based Leadership Foundation Level. Individual test fee is $200 including one retake. Group rates available for organizational certification.
2. Professional Services: Keynotes, workshops, masterclasses, coaching and sparring, implementation programs, and leadership experiences delivered to organizations. Customized engagement models from short high-impact keynotes to full-scale implementation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Intent-Based Leadership International delivers the Intent-Based Leadership (IBL) framework, a leadership methodology created by former U.S. Navy Captain L. David Marquet. The company provides leadership development services spanning keynotes, workshops, masterclasses, coaching and sparring, implementation programs, and leadership experiences for organizations, alongside a Foundation Level Certification program (with individual and team tracks) and a Train-the-Trainer pathway for organizations.

Product overview

Intent-Based Leadership International offers a portfolio of leadership development services centered on the Intent-Based Leadership (IBL) framework created by L. David Marquet. The offering includes a structured service tier spanning Keynotes, Workshops, Masterclasses, Coaching & Sparring, Implementation Programs, and Leadership Experiences. Supporting the service portfolio are certification products: the Intent-Based Leadership Foundation Certification (a 60-question assessment-based credential), the Foundation Toolkit (free learning resources), an IBL Essentials e-learning course (partner-provided), and internal Coach and Train-the-Trainer certification pathways for organizations. The company is a training and consulting organization, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Intent-Based Leadership Foundation Level Certification: A formal certification program that recognizes depth of understanding of Intent-Based Leadership principles, including a 60-question multiple-choice test based on core concepts from Turn the Ship Around! and Leadership Is Language books.
• Foundation Toolkit
• Leadership Nudges

Products and services

• Keynotes In-person and virtual keynote presentations introducing Intent-Based Leadership principles through storytelling, high-energy delivery, and neuroscience-informed insights to inspire action and spark new perspectives on leadership.
• Workshops Co-created, facilitated, hands-on working sessions that apply Intent-Based Leadership principles to address specific organizational goals and challenges, producing results the team owns.
• Masterclasses Practical skills training teaching leaders at every level the micro-practices of Intent-Based Leadership, including tools to give control, build clarity, and increase accountability.
• Coaching & Sparring One-on-one and team coaching partnerships in which consultants work alongside leaders as thinking partners to apply Intent-Based Leadership in real situations and solve challenges.
• Implementation Programs Long-term organizational programs partnering with internal teams to integrate Intent-Based Leadership into everyday work and build the clarity and accountability that sustain lasting change.
• Leadership Experiences Off-site experiences for leaders and teams to step away from daily demands, focus on strategic priorities, deepen trust, and drive meaningful progress.
• Intent-Based Leadership Foundation Certification A formal certification program that validates understanding of Intent-Based Leadership core principles, language, and mindset through a 60-question multiple-choice assessment; $200 per individual including one retake, with team/group rates available for organizations.
• Coach and Train-the-Trainer Certification Pathways Organizational certification pathways that prepare selected leaders to coach colleagues and facilitate Intent-Based Leadership learning internally, building capability to sustain and scale IBL across the organization.
• IBL Essentials E-Learning Course A self-paced online introduction to Intent-Based Leadership offered by an independent partner to support Foundation Level Certification preparation.

Quantifiable outcome

• Cost reductions of up to 50%
• +4 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dale Carnegie & Associates: Long-established leadership, communication, and executive development training provider with global licensee network and corporate programs. Directly comparable in training, coaching, and certification-led delivery model.
• VitalSmarts / Crucial Learning: Training company offering courses on communication, influence, and leadership behaviors (Crucial Conversations, Crucial Influence). Comparable in the methodology-IP-driven corporate training model with similar workshop and certification structure.
• Marshall Goldsmith Partners: Executive coaching and leadership development firm centered on founder Marshall Goldsmith's methodology and brand. Comparable as an individual-thought-leader-led leadership development business with global enterprise clients.
• FranklinCovey: Global leadership and organizational performance consulting firm offering training, coaching, and certification across enterprise clients. Closely comparable as a content-IP-led leadership development business with global delivery and certification programs.
• The Arbinger Institute: Training and consulting firm built on a proprietary leadership and culture-change methodology. Closely comparable as a content-IP-driven culture/leadership transformation company targeting enterprise clients.
• The Ken Blanchard Companies: Leadership training and consulting firm built around founder Ken Blanchard's methodologies (e.g., Situational Leadership). Closely analogous as founder-IP-driven leadership development with enterprise workshops and certification.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a leadership development practice offering executive coaching, assessment, and learning solutions. Comparable as an enterprise leadership development provider, but operating at much larger scale and scope.
• DDI (Development Dimensions International): Large incumbent leadership and selection consulting firm serving global enterprises with leadership development, assessment, and coaching offerings. Comparable in enterprise leadership development, but at materially larger scale.
• Center for Creative Leadership (CCL): Nonprofit leadership research and education provider offering leadership programs, assessments, and coaching globally. Comparable as a methodology-driven leadership training organization targeting executives and teams.

Emerging players

• Brené Brown Education and Research Group / Dare to Lead: Thought leader–driven training, coaching, and certification programs built around Brené Brown's leadership and culture content. Comparable as a founder-IP-led leadership development brand offering training and certification to enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/intent-based-leadership-international
• YouTubedavidmarquet.com/books
• Xx.com/IntentBasedLead
• Facebookfacebook.com/LeadershipNudge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intent-Based Leadership International