Palmetto Addiction Recovery

What Palmetto Addiction Recovery does

Palmetto Addiction Recovery Center is a privately held, for-profit addiction treatment provider founded in 1993 and headquartered in Rayville, Louisiana. The company operates a residential campus in Rayville and six intensive outpatient program (IOP) locations across Louisiana (Alexandria, Lafayette, Lake Charles, Metairie, Monroe, and Shreveport), serving adults with substance use disorders including alcohol, illegal drugs, prescription medications (opioids, benzodiazepines, amphetamines), and behavioral addictions. The clinical continuum spans medically managed detox, residential treatment, intensive outpatient programming, relapse prevention, dual diagnosis (with PTSD, depression, anxiety), trauma therapy using EMDR, family therapy, and a 3-day evaluation intake pathway. CARF three-year accreditation covers the Residential Treatment (BH), Partial Hospitalization, and Detoxification/Withdrawal Support programs.

The service portfolio is differentiated by niche tracks for impaired professionals (physicians, nurses, attorneys, etc.), military veterans, and students (college, medical, and law), with a dedicated Professional Evaluation Program and an alumni-led aftercare program providing monthly meetings, speaker events, and an annual celebration. Underlying delivery is people-intensive clinical care rather than a technology platform; no proprietary software, telehealth platform details, AI capabilities, or APIs are disclosed in the source data.

The go-to-market is sales-led and referral-driven: a 24/7 admissions phone line, online admissions form, insurance verification and eligibility screening, alumni referrals, interventionist partnerships (e.g., Acadiana, Audubon, Chrysalis, Partners in Healthcare), and outreach to Employee Assistance Programs across the United States. Revenue is generated through insurance-billed services and private-pay arrangements (pricing not publicly disclosed), and ownership is described as an owner-operator/small-group structure with no disclosed institutional or venture capital backing. Leadership is long-tenured, with COO/Administrator Hollye Rogers (since 1994) overseeing operations alongside a Compliance Officer, Director of Professional Evaluation, and Alumni Director.

Name

Palmetto Addiction Recovery

Legal name

Palmetto Addiction Recovery Center

Website

https://palmettocenter.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Palmetto Addiction Recovery Center is a private, for-profit Louisiana addiction treatment provider operating a residential campus in Rayville and six IOP satellites, serving adults with substance use and co-occurring disorders through detox, residential, outpatient, and specialized professional, veteran, and student programs.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Addiction treatment services
• Residential rehab programs
• Intensive outpatient treatment
• Medically managed detox
• Dual diagnosis treatment

Headquarters

HQ city

Rayville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing addiction treatment services including medically managed detox, residential treatment, intensive outpatient programs, and specialized professional programs. Services are billed through insurance verification and private pay arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Palmetto Addiction Recovery Center provides a full continuum of chemical dependency and behavioral addiction treatment for adults at its Rayville, Louisiana residential campus and six IOP locations across the state. Service lines include medically managed detox, residential treatment, intensive outpatient programs, dual diagnosis and trauma therapy (including EMDR), relapse prevention, family therapy, 3-day evaluation, and specialized tracks for impaired professionals, veterans, and students, supported by an active alumni program.

Product overview

Palmetto Addiction Recovery Center is a healthcare service provider offering a comprehensive portfolio of addiction treatment programs. The core offering includes Residential Addiction Treatment at its Rayville, Louisiana campus, complemented by Intensive Outpatient Programs (IOP) at six Louisiana locations. Treatment specializations include drug detox, alcohol rehab, prescription drug rehab, dual diagnosis, trauma therapy, and specialized programs for professionals, veterans, and students. Additional services include family therapy, relapse prevention, and a robust alumni program for ongoing recovery support. The organization is CARF-accredited and has operated since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Addiction Treatment Program Full-time residential treatment delivered at the Rayville, Louisiana campus, providing cabin-style accommodations, modern community spaces, and on-site therapies for adult patients recovering from substance use and co-occurring disorders.
• Intensive Outpatient Treatment Programs (IOP) Outpatient treatment programming delivered at seven Louisiana locations for ongoing recovery care after residential treatment or as a standalone level of care for adults with substance use disorders.
• Drug Detox Center Medically managed detoxification that ensures safety and comfort during withdrawal from drugs and alcohol, addressing withdrawal symptoms and cravings before patients enter ongoing treatment.
• Alcohol Rehab Center Specialized treatment program for adults with alcoholism and alcohol addiction, delivered through the residential and IOP continuum.
• Drug Rehab Center Treatment program for adults with illicit drug addiction including heroin and cocaine, delivered as part of the residential and IOP continuum.
• Prescription Drug Rehab Center Treatment program for adults misusing prescription medications including opioids, benzodiazepines, and amphetamines, delivered within the broader rehab continuum.
• Heroin Rehab Center Specialized treatment program for adults with heroin addiction, delivered within the broader drug rehab continuum.
• Cocaine Rehab Center Specialized treatment program for adults with cocaine addiction, delivered within the broader drug rehab continuum.
• Dual Diagnosis Treatment Center Integrated treatment for adults with co-occurring mental health conditions such as anxiety, depression, and PTSD alongside substance abuse and addiction issues.
• Trauma Rehab Center Specialized therapy program for trauma-related issues using approaches including EMDR (Eye Movement Desensitization and Reprocessing), delivered as part of the dual diagnosis / addiction continuum.
• Family Therapy Program Continuous Family Counseling Program committed to enhancing and strengthening family relationships for individuals in treatment as well as their family members.
• Relapse Prevention Program Specialized residential relapse program for adults who have achieved sobriety but have returned to using alcohol or drugs, treating addiction as a chronic disease.
• Professionals Addiction Treatment Program Specialized addiction recovery program for impaired professionals including physicians, nurses, dentists, chiropractors, veterinarians, pharmacists, attorneys, and other licensed professionals, focusing on work addiction, fiscal recovery, and workplace relationships.
• 3 Day Evaluation Evaluation program for individuals who do not identify their alcohol or drug use as problematic, admitted for three days to evaluate the presence and extent of problematic involvement.
• Veterans Program Addiction treatment program specifically designed for military veterans, integrating trauma and dual diagnosis care.
• Student Treatment Programs Specialized addiction treatment for college students, medical students, and law students addressing unique academic and professional pressures with age-appropriate approaches.
• Alumni Program Peer-driven alumni program providing accountability, service, and encouragement for long-term recovery post-treatment, including monthly meetings, speaker events, and annual celebrations.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vertava Health: Residential and outpatient SUD treatment provider operating across multiple states with specialized programs for veterans, first responders, and professionals. Directly comparable programming and CARF-equivalent accreditation.
• Ashley Addiction Treatment: Nonprofit residential and outpatient SUD provider on the East Coast offering specialized programming for professionals, young adults, and co-occurring disorders. Comparable service mix and CARF accreditation.
• Caron Treatment Centers: Nonprofit residential and outpatient addiction treatment provider offering specialized programs for professionals, older adults, and families. Comparable specialized programming and CARF accreditation, with broader geographic reach than Palmetto.
• Recovery Centers of America: PE-backed operator of inpatient and outpatient addiction treatment centers in the Northeast and Midwest. Directly comparable continuum-of-care model, CARF/JCAHO accredited, and competes for the same national referral pipeline as Palmetto.
• American Addiction Centers: Multi-state for-profit operator of residential and outpatient SUD treatment facilities. Directly comparable to Palmetto in service mix (detox, residential, IOP) and payor model, but operates at significantly larger scale across the U.S.
• Promises Behavioral Health: Residential and outpatient addiction treatment operator with locations in California, Florida, Texas, and Louisiana. Closest geographic overlap to Palmetto in Louisiana and competes for similar patient acuity and professional referrals.
• Summit Behavioral Health: Multi-state residential and outpatient SUD provider with facilities across the Southeast and Midwest. Comparable continuum of care and payor mix, with greater geographic scale than Palmetto.

Emerging players

• Eleanor Health: Value-based outpatient addiction and mental health provider with a tech-enabled, multi-state clinic and telehealth model. Represents the emerging tech-enabled outpatient segment that competes for the front end of Palmetto's funnel.

Broad incumbents

• Hazelden Betty Ford Foundation: Long-established nonprofit SUD treatment provider with residential, outpatient, and professional programs nationally. Comparable services and CARF accreditation; competes for professional and family segments but is a much larger, multi-state incumbent.

Regional players

• Bradford Health Services: For-profit addiction treatment provider headquartered in Alabama with residential and intensive outpatient programs across the Southeast. Direct competitor for regional referrals, particularly from Alabama and Mississippi into Louisiana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/palmettocenter
• LinkedInlinkedin.com/company/palmetto-addiction-recovery-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto Addiction Recovery