What Resch Center does

Resch Center operates as a multi-venue entertainment and exposition complex located in Green Bay, Wisconsin, directly across from Lambeau Field. The asset is owned by Brown County and operated under lease by PMI Entertainment Group, with a 10-year lease extension secured in March 2026. The complex comprises two principal venues: the Resch Center, a 10,500-seat (5,000-seat in theater configuration) multi-purpose arena originally opened in 2002, and Resch Expo, a 125,000-square-foot column-free exposition center that opened in January 2021 following a $93 million build, which replaced the demolished Brown County Veterans Memorial Arena and Shopko Hall. The two venues are physically integrated, allowing free movement between exhibition halls and the arena, and are supplemented by 100,000+ square feet of outdoor plaza space accommodating up to 10,000 people for concerts and tailgating.

The core offering is event hosting across concerts, family shows, theater, sporting events, trade shows, conventions, and corporate events. The tech stack is physical-infrastructure-centric, including movable walls subdividing the expo into three ~42,000 sq ft halls, overhead load-in bays, rigging points, acoustical treatment, and advanced audiovisual infrastructure. Ticketing is operated through a core partnership with TicketStar, with distribution across online, call center, retail outlets, and an on-site box office; additional channels include direct group sales for parties of 10+, luxury suite rentals and ownership, club seating, and a dedicated group discount sales function. Architectural design was delivered by Kahler Slater (with Populous), and construction by Miron Construction, completed on schedule.

The revenue model is event-driven and diversified across multiple transaction-fee and quasi-recurring streams: ticket sales (range $28 for PBR events to $103+ for top concerts), concessions and catering, parking ($15-$155 depending on lot and vehicle type), luxury suite rentals and ownership, club seats, beverage-inclusive packaging, the Bart Starr Plaza Tailgate Party experience ($49-$99 per person), and venue-valid gift cards. Anchor tenancy is provided by three sports teams (Green Bay Gamblers Hockey, Green Bay Phoenix Men's Basketball, Green Bay Blizzard Indoor Football), supplemented by touring entertainment acts (e.g., Riley Green, WWE Friday Night Smackdown, Ella Langley, PBR Ram Challenger Series). Marketing and partnership development for trade shows and conventions is conducted in conjunction with the Greater Green Bay Convention and Visitors Bureau.

Name

Resch Center

Legal name

Resch Complex

Website

https://reschcomplex.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Resch Center is a privately operated multi-venue entertainment complex in Green Bay, Wisconsin, owned by Brown County and managed by PMI Entertainment Group. It features a 10,500-seat arena, a 125,000-square-foot exposition hall, and outdoor plaza space, hosting concerts, sporting events, trade shows, and corporate hospitality across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue and Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live entertainment venue
• Event ticketing services
• Exposition center rental
• Luxury suite rentals
• Trade show hosting

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts, sporting events, family shows, and theater productions through TicketStar. Ticket prices vary by event from approximately $28 for select events to over $100 for premium concerts.
2. Luxury Suite Rentals and Ownership: Single event suite rentals accommodate 16-32 guests with full amenities. Suite ownership provides year-round access, complimentary season tickets, and priority purchasing for events.
3. Club Seats: Premium seating options with additional amenities and services.
4. Group Sales and Discounts: Discounted group tickets for groups of 10 or more with dedicated sales representative service, easy ordering, and reserved seating blocks.
5. Concessions and Catering: Food and beverage sales during events including premium catering options for suites.
6. Bart Starr Plaza Tailgate Party Packages: Game day tailgate party experiences including Blitz ($49) and MVP ($99) packages with all-inclusive food, beverages, and entertainment.
7. Parking Services: Cashless parking at Lambeau Field lots ($15) and NV Technologies Fire & Security Lot ($25). Game day parking at $50 for cars, $155 for buses/RVs/limos.
8. Gift Cards: Gift cards valid for tickets, concessions, and team store purchases at Resch Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Resch Center operates a two-venue entertainment complex in Green Bay, Wisconsin: a 10,500-seat multi-purpose arena (Resch Center) hosting concerts, sports, family shows and theater productions, and a 125,000-square-foot column-free exposition hall (Resch Expo) hosting trade shows, conventions and consumer expos. Core offerings include event ticketing via TicketStar, luxury suite rentals and ownership, group discounts, concessions and parking, plus experiential packages such as the Bart Starr Plaza tailgate parties.

Product overview

Resch Center operates as a multi-venue entertainment complex featuring the Resch Center arena (10,500-seat capacity) and the Resch Expo exposition center (125,000 sq ft), both located in Green Bay, Wisconsin adjacent to Lambeau Field. The venue portfolio includes the main arena for concerts and sporting events, the Resch Expo for trade shows and exhibitions, luxury suite experiences, group ticketing services, and the Bart Starr Plaza tailgate party. TicketStar serves as the official ticketing partner.

Differentiator

Problem solved

Functional benefit

Brands

• Resch Plaza: Outdoor plaza space adjacent to the Resch Center and Resch Expo used for concerts and events
• Bart Starr Plaza Tailgate Party

Products and services

• Resch Center Arena A 10,500-seat multi-purpose arena across from Lambeau Field that hosts concerts, sporting events, family shows, and theater-type events, and is home to the Green Bay Gamblers hockey, Green Bay Phoenix men's basketball, and Green Bay Blizzard indoor football teams. A smaller theater configuration seats up to 5,000 for more intimate productions.
• Resch Expo A 125,000-square-foot, column-free exposition center in Green Bay, Wisconsin, designed for trade shows, consumer shows, conventions, indoor sporting events, and concerts. The hall can be subdivided into three 42,000-square-foot spaces and connects directly to the Resch Center arena for multi-venue events.
• Luxury Suites Premium VIP suite experiences available for single-event rental or multi-year ownership at Resch Center, accommodating 16-32 guests with furnished entertaining areas, private viewing balconies, flat-screen TVs, private restrooms, premium catering, and concierge service. Ownership tiers include complimentary season tickets and priority event purchasing.
• Bart Starr Plaza Tailgate Party Pre-game tailgate party experience presented by Pelkin's Smokey Meat Market, offered in Blitz ($49 adults / $20 children) and MVP ($99 adults / $25 children) ticket tiers with all-inclusive food, beverages, and entertainment beginning approximately 3.5 hours before Green Bay Packers home games.
• Group Ticketing and Discounts Discounted group tickets for select events for parties of 10 or more, with personalized service from a dedicated group sales representative, easy ticket ordering, reserved seating blocks, and special needs accommodations.
• Resch Complex Gift Cards Gift cards redeemable at the Resch Center for tickets, concessions, and team store purchases.

Quantifiable outcome

• $93 million investment in Resch Expo demonstrates significant capital commitment to venue infrastructure
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• TicketStarcoreChannel Partner/ Reseller/ DistributorTicketStar is the official ticketing company for Resch Center and Resch Expo. They sell tickets on behalf of promoters, teams, and other clients through online, call center, retail outlets, and box office channels. The box office is located in the Resch Center lobby.
• PMI Entertainment GroupcoreOthersPMI Entertainment Group operates the Resch Complex including both Resch Center and Resch Expo. They manage event booking, venue operations, marketing, and partnership development. Received a 10-year lease extension in March 2026.
• Greater Green Bay Convention and Visitors BureaucoreStrategic or Co-development PartnerCVB works with PMI Entertainment Group to market Resch Expo to trade show groups and event organizers. They pursue new business and help book conventions and events into the venue.
• Great Lakes Timber Professionals AssociationmajorGTM or Marketing PartnerBooked the Great Lakes Logging & Heavy Equipment Expo for 2022 and 2024, marking the event's return to Green Bay after a decade. Expected to bring 340+ vendors and 6,000 attendees, injecting $3.2 million into the local economy.
• Miron ConstructionmajorOthersConstruction company that built the $93 million Resch Expo project, completed on schedule in January 2021.
• Kahler SlatermajorTechnology or IntegrationArchitecture firm led by Ryan Freeland as lead designer for Resch Expo project, in partnership with Populous.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Spokane Arena: Spokane Arena is a 12,000-seat multi-purpose arena in Spokane, WA, hosting concerts, sporting events, and family entertainment. Comparable to Resch Center in scale (10,500 seats) and mid-size market positioning as a regional entertainment hub.
• Amica Mutual Pavilion: Amica Mutual Pavilion is a 12,400-seat arena in Providence, RI, operated by Oak View Group. Comparable to Resch Center as a mid-size market arena hosting concerts, family shows, and minor league sports with similar operational economics.
• BOK Center: BOK Center is a 19,100-seat arena in Tulsa, OK, operated by ASM Global. Comparable mid-size market multi-purpose arena hosting concerts, family shows, and sporting events with similar revenue model and operational structure.
• CHI Health Center: CHI Health Center is a 18,300-seat arena in Omaha, NE, operated by Metropolitan Entertainment & Convention Authority (MECA). Comparable mid-size market arena hosting concerts, sporting events, conventions, and trade shows with similar diversified revenue streams.
• Fiserv Forum: Fiserv Forum is a 17,500-seat multi-purpose arena in Milwaukee, WI, home to the Milwaukee Bucks. Comparable as a Wisconsin-based arena hosting NBA games, concerts, and family shows with similar revenue model of tickets, suites, and concessions.
• XL Center: XL Center is a 15,000-seat multi-purpose arena in Hartford, CT, hosting UConn hockey, concerts, and family shows. Comparable as a mid-size market arena with similar mixed-use event programming and anchor sports tenancy.
• Angel of the Winds Arena: Angel of the Winds Arena (formerly Xfinity Arena) is a ~10,000-seat arena in Everett, WA, hosting concerts and family shows. Comparable in seating capacity to Resch Center as a regional entertainment venue in a mid-sized Pacific Northwest market.

Regional players

• Appleton Fox Cities Exhibition Center: Fox Cities Exhibition Center is a 60,000 sq ft exposition hall in Appleton, WI (40 miles from Green Bay), part of the Fox Cities Performing Arts Center complex. Comparable as a regional Wisconsin exposition venue competing for trade shows and consumer events in the same NE Wisconsin market.

Others

• PMI Entertainment Group: PMI Entertainment Group is the parent operator of the Resch Complex. While not a peer in the competitive sense, it is the directly related operating entity managing the venue under lease and is useful for understanding the business structure and operational scope.

Broad incumbents

• ASM Global: ASM Global is the world's largest venue management and operator company, managing hundreds of arenas, convention centers, and stadiums globally. It is comparable to PMI Entertainment Group (which manages Resch Complex) as a third-party venue operator business with similar business model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reschcomplex
• Facebookfacebook.com/reschcomplex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resch Center