property buyer
Property Buyer is a UK direct-to-consumer cash house buyer that purchases residential properties from homeowners at up to 85% of market value, completing within 7 days and absorbing all seller fees. It is the only UK property buying company regulated by RICS and serves sellers needing rapid completion due to financial difficulty, relocation, divorce, or other time-pressured circumstances.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What property buyer does
Property Buyer is a UK-based, direct-to-consumer cash house buying company that purchases residential properties directly from homeowners, typically completing within 7 days (and in some cases 48 hours) at offers of up to 85% of market value. The company serves UK homeowners who need to sell quickly, with use cases spanning financial difficulty, repossession prevention, divorce, inheritance, illness, relocation, retirement, and tenanted or non-mortgageable properties. The core service is a single integrated quick house sale product, marketed under multiple sub-brands including "We Buy Any House" and "Sell My House Fast," but operationally delivered as one workflow: contact, free cash offer within 24 hours, two independent local agent appraisals, a RICS-regulated survey, solicitor instruction, and completion funded from the company's own cash reserves.
The underlying operational technology is built around specialist property valuation software used by in-house qualified chartered surveyors (the team has 50+ years combined experience), supplemented by an external asset management company that arranges two independent local agent appraisals, and a separate independent RICS-regulated survey for underwriting. Compliance infrastructure includes a third-party identity verification agency for UK Money Laundering Regulations and Proceeds of Crime Act 2002 adherence, with reporting to a Money Laundering Reporting Officer. The business holds a single RICS regulation (Reg: 743278), NAPB founding membership, and Property Ombudsman monitoring — a regulatory footprint the company describes as unique among UK property buyers.
The revenue model is a property trading spread: Property Buyer buys at a discount to market value (typically 15% below market, location-dependent) and resells for profit, with all seller fees (legal, surveys, EPC, indemnity insurance, leasehold management pack) absorbed by the company. Customers pay nothing. Go-to-market is direct-to-consumer via a freephone line (0208 0033290), website valuation form, and email, supported by multi-channel paid acquisition across Google Ads, Rightmove, Zoopla, Prime Location, Daily Mirror, and The Sun. The company has agreed 420 sales in the trailing 12 months across a transaction range of £13,000 to £950,000, and currently has £5.25 million of own cash funds available to deploy into further acquisitions.
property buyer firmographics
Firmographics- Name
- property buyer
- Legal name
- Property Buyer
- Website
- https://property-buyer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Property Buyer is a UK direct-to-consumer cash house buyer that purchases residential properties from homeowners at up to 85% of market value, completing within 7 days and absorbing all seller fees. It is the only UK property buying company regulated by RICS and serves sellers needing rapid completion due to financial difficulty, relocation, divorce, or other time-pressured circumstances.
- Ownership category
- akta.pro rank
property buyer industry classification
Industry- Product category
- Residential Real Estate Buying Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where property buyer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
property buyer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Property Acquisition and Resale: Property Buyer purchases properties at up to 85% of market value (dependent on location) and resells them for profit. They cover all seller costs including legal fees, surveys, and EPCs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Up to 85% of market value offered for properties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
property buyer product offering
Product offeringCore offering
Property Buyer is a UK-based direct cash property buying company that purchases residential properties directly from homeowners, offering cash within 24 hours and completion typically within 7 days. The company pays up to 85% of market value and covers all seller-side costs including legal fees, surveys, and EPC certificates. It serves homeowners needing quick sales due to financial difficulty, repossession risk, divorce, relocation, or other time-sensitive circumstances.
Product overview
Property Buyer operates as a single, unified service offering - a regulated property buying company that purchases residential properties directly from homeowners for cash. The core product is a quick house sale service where the company buys any property regardless of condition or location, completing transactions within 7 days. All seller fees are covered by Property Buyer. The service is branded and marketed under multiple names including 'We Buy Any House', 'Sell My House Fast', and 'Quick House Sale Service', but these represent the same underlying service rather than distinct products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Quick House Sale Service
Quantifiable outcome
- Complete property sale in 7 days
- +6 more outcomes
Companies that use property buyer
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
property buyer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
property buyer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RICS (Royal Institution of Chartered Surveyors)coreProperty Buyer is the only property buying company in the UK to be regulated by RICS. Their chartered surveyors conduct valuations and the RICS survey process is part of their property purchase verification.
- National Association of Property Buyers (NAPB)coreProperty Buyer is a founding member of the NAPB, which helps regulate the quick house sale industry. Only a handful of companies have founding member credentials.
- Property OmbudsmancoreProperty Buyer's services are monitored by the Property Ombudsman, providing customers with a redress scheme for complaints.
- NAEA PropertymarkminorMember of NAEA Propertymark, an industry body for estate agents and property professionals.
- The Supply Chain (TSI)minorMember of The Supply Chain organization.
- Recommended Solicitors NetworkcoreProperty Buyer works with recommended solicitors experienced in handling quick house sales. They contribute £500 + VAT towards legal fees for customers using these solicitors.
- External Identity Verification AgencycoreExternal agency meets customers at their property for in-person identity verification, photographing documents, and obtaining signatures for money laundering compliance.
- Asset Management CompanycoreInstructed to arrange two independent appraisals from local agents on properties. The asset management company coordinates the valuation process.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
property buyer competitors and assessment
Company assessmentEmerging players
- Smooth Sale: Smaller UK cash house buyer offering fast purchases to homeowners; operates in the same niche as Property Buyer but with smaller scale and less established brand.
Direct peers
- Open Property Group: UK cash house buying company offering guaranteed quick sales to homeowners; competes in the same regulated cash-buyer niche as Property Buyer with overlapping regulatory memberships.
- The Property Buying Company: UK cash house buyer with regulated processes and fast completions; directly comparable service offering and customer profile to Property Buyer.
- House Buy Fast: UK quick-sale property buyer purchasing homes directly from homeowners for cash; highly comparable value proposition, customer segment, and completion-time claims.
- Springbok Properties: UK cash house buyer that purchases residential properties directly from sellers for resale; highly comparable in GTM, target customer, and quick-sale service proposition.
- Property Rescue: UK cash buyer of residential properties offering fast completions to distressed or time-pressured sellers; operates the same direct-purchase, no-fee model as Property Buyer.
- We Buy Any House: A leading UK cash house buying brand offering fast, guaranteed purchases directly to homeowners; directly comparable to Property Buyer's core quick-sale service and customer segment.
- National Home Buyers: UK cash house buyer offering 7-day completions and a regulated service via NAPB membership; competes head-to-head with Property Buyer in the same distressed-sale segment.
- Quick Move Now: Long-established UK cash property buyer offering fast completions and any-condition purchases; directly comparable in service model, customer base, and geographic coverage.
Broad incumbents
- Rightmove: Largest UK property portal; not a direct buyer but Property Buyer advertises on Rightmove, and it represents the traditional estate-agent/listing channel that Property Buyer positions itself against for slow, non-certain sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
property buyer social profiles
Digital presenceproperty buyer compliance and trust
Trust signalCompliance4 records
property buyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
property buyer leadership team
Management profileNumber of profiles
Profiles2 records
property buyer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
property buyer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about property buyer
What does property buyer do?
Property Buyer is a UK-based direct cash property buying company that purchases residential properties directly from homeowners, offering cash within 24 hours and completion typically within 7 days. The company pays up to 85% of market value and covers all seller-side costs including legal fees, surveys, and EPC certificates. It serves homeowners needing quick sales due to financial difficulty, repossession risk, divorce, relocation, or other time-sensitive circumstances.
Is property buyer a public or private company?
property buyer is a private company. It is classified as management employee owned and is currently operating.
When was property buyer founded?
property buyer was founded in 2010. It employs 11 to 50 people.
Where is property buyer based?
property buyer is headquartered in London, United Kingdom, in the Europe region.
How does property buyer make money?
One revenue line is on record: property Acquisition and Resale.
Who are property buyer's main competitors?
Smooth Sale is listed as an emerging player. Direct peers are Open Property Group, The Property Buying Company, House Buy Fast, Springbok Properties, Property Rescue, We Buy Any House, National Home Buyers and Quick Move Now. Rightmove is listed as a broad incumbent.
Does property buyer have an API?
No public API is recorded for property buyer.
What industry is property buyer in?
property buyer's product category is Residential Real Estate Buying Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6532.