DAG
DAG is a Delhi-based private art gallery and exhibition company curating historical and colonial-era Indian art, photography, and archival materials across galleries in New Delhi, Mumbai, and Kolkata for art enthusiasts, cultural institutions, and high-net-worth collectors.
- Company typePrivate
- Founded1986
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DAG does
DAG is a privately held, Delhi-based art gallery and exhibition company specializing in historical and colonial-era Indian art, photography, and curated cultural heritage programming. Its core activity is the curation and presentation of exhibitions featuring rare photographs, paintings, and archival materials — including works by colonial-era photographers such as Samuel Bourne, Lala Deen Dayal, and John Burke, and surveys like 'The People of India' (1868-75). The company operates gallery spaces in New Delhi and at the Taj Mahal Palace hotel in Mumbai, and has converted the acquired former home of artist Jamini Roy in Kolkata into an exhibition and cultural centre (acquired 2023).
DAG monetizes through a hybrid model combining one-time exhibition/curation fees and transaction-based art sales and acquisitions, supplemented by museum and cultural venue partnerships (Alipore Museum, Bikaner House). Its customer base comprises three segments: art enthusiasts and cultural audiences (primary, persona), museums and cultural institutions (B2B partners), and high-net-worth art collectors. Distribution is domestic-only and physical-first, relying on earned media coverage (Forbes India, BBC, The Hindu, Financial Express), exhibition openings, and scholarly publications as marketing channels, with gallery and museum venues as the primary distribution channels. The company appears actively operating, with a dense slate of themed exhibitions across the first half of 2026 (Destination India, Typecasting, Bombay Framed, The Indian Picturesque, Faces and Facets).
DAG firmographics
Firmographics- Name
- DAG
- Website
- https://www.dag.org.za
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAG is a Delhi-based private art gallery and exhibition company curating historical and colonial-era Indian art, photography, and archival materials across galleries in New Delhi, Mumbai, and Kolkata for art enthusiasts, cultural institutions, and high-net-worth collectors.
- Ownership category
- akta.pro rank
DAG industry classification
Industry- Product category
- Art Gallery & Cultural Exhibitions
- NAICS
- Art Dealers (45992), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where DAG is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
DAG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Gallery Exhibitions and Curation: DAG generates revenue through organizing and hosting exhibitions at their gallery spaces in New Delhi and Mumbai, as well as through partnerships with museums like Alipore Museum in Kolkata and Bikaner House in New Delhi.
- Art Sales and Acquisitions: DAG acquires and sells artworks, including historical pieces and colonial-era photographs. The company also acquired Jamini Roy's house in Kolkata in 2023 for preservation as an exhibition space.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
DAG product offering
Product offeringCore offering
DAG operates an Indian art gallery business that curates, presents, and sells historical and contemporary Indian artworks, with a particular focus on colonial-era photography, landscape paintings, and works by foreign artists in India. The company hosts exhibitions at its own gallery spaces in New Delhi and Mumbai, and partners with museums and cultural venues such as Alipore Museum (Kolkata) and Bikaner House (New Delhi). It also acquires and preserves significant artist properties, including Jamini Roy's house in Kolkata, repurposed as an exhibition space and cultural center.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Exhibitions
- Art Sales and Acquisitions
- Jamini Roy House Cultural Center
Quantifiable outcome
- Record Rs 167.2 crore for Raja Ravi Varma painting at auction indicating market recalibration of Indian art values
Companies that use DAG
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DAG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Taj Mahal Palace HotelminorDAG operates a gallery at the Taj Mahal Palace hotel in Mumbai, presenting 'Bombay Framed: People, Memory, Metropolis' exhibition. The partnership provides a prestigious venue for exhibitions in Mumbai's iconic hotel.
- Giles TillotsoncoreGiles Tillotson, a curator, curated 'The Indian Picturesque: Landscape Painting 1800-1850' exhibition at DAG in New Delhi. He also served as curator for the 'Destination India' exhibition at Alipore Museum, exploring artistic interconnections between British and Indian landscape paintings.
- Alipore MuseumcoreDAG organized the 'Destination India' exhibition at Kolkata's Alipore Museum from February 28 to May 2, 2026, featuring works by nearly 40 foreign artists who visited India between 1857 and 1947. The exhibition represented a late phase of Orientalist art offering intimate views of Indian daily life, with many works displayed in the subcontinent for the first time in almost a century.
- Bikaner HousecoreDAG presented 'Typecasting: Photographing the Peoples of India, 1855-1920' at Bikaner House, New Delhi in February 2026, bringing together nearly 200 colonial-era photographs curated by historian Sudeshna Guha. The venue partnership enabled critical examination of how 19th-century ethnographic photography constructed racial and social categories.
- Sudeshna GuhacoreSudeshna Guha, a historian, curated the 'Typecasting: Photographing the Peoples of India, 1855-1920' exhibition featuring nearly 200 colonial-era photographs. Her scholarly curation examined how colonial-era photography actively shaped social identities and classifications.
- Jamini Roy House (Kolkata)coreDAG acquired Jamini Roy's house in Kolkata in 2023, transforming it into an exhibition space and cultural centre marking the artist's legacy. This acquisition represents DAG's commitment to preserving artist homes and legacies in India.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DAG competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DAG social profiles
Digital presenceDAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAG leadership team
Management profileNumber of profiles
DAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAG
What does DAG do?
DAG operates an Indian art gallery business that curates, presents, and sells historical and contemporary Indian artworks, with a particular focus on colonial-era photography, landscape paintings, and works by foreign artists in India. The company hosts exhibitions at its own gallery spaces in New Delhi and Mumbai, and partners with museums and cultural venues such as Alipore Museum (Kolkata) and Bikaner House (New Delhi). It also acquires and preserves significant artist properties, including Jamini Roy's house in Kolkata, repurposed as an exhibition space and cultural center.
Is DAG a public or private company?
DAG is a private company. It is classified as unknown and is currently operating.
When was DAG founded?
DAG was founded in 1986. It employs 11 to 50 people.
Where is DAG based?
DAG is headquartered in Cape Town, South Africa, in the Africa region.
How does DAG make money?
Two revenue lines are on record. Gallery Exhibitions and Curation is the primary driver. The others are art Sales and Acquisitions.
Does DAG have an API?
No public API is recorded for DAG.
What industry is DAG in?
DAG's product category is Art Gallery & Cultural Exhibitions. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 45992.