Burgenland Tourismus

Name

Burgenland Tourismus

Legal name

Burgenland Tourismus GmbH

Website

https://burgenland.info

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Convention and Trade Show Organizers (56192), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

Keywords

• Destination marketing organization
• Regional tourism services
• Travel booking platform
• Loyalty card program
• MICE event services

Headquarters

HQ city

Eisenstadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Booking Commissions: Revenue from commission on accommodation and experience bookings made through myburgenland.travel booking platform
2. E-commerce Sales: Sales revenue from myburgenland.shop selling Burgenland-themed merchandise, regional products, and gift items
3. Burgenland Card Program: Card fees or partnership arrangements with card-accepting establishments; the card drives visitation to partner attractions and transport services
4. Gift Voucher Program: Burgenland gift vouchers (Burgenland Gutscheine) sold at face value and redeemable at 300+ partner establishments across the region

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Burgenland Tourismus is the official regional destination marketing organization for the Austrian state of Burgenland. It operates the burgenland.info travel guide portal, the my burgenland Travel booking platform for accommodations and experiences, and the my burgenland Shop e-commerce store. It also runs the Burgenland Card loyalty/benefit program providing free public transport and reduced attraction admissions, the Burgenland Gutschein gift voucher program redeemable at 300+ partner establishments, the Burgenland mobile app, and the Burgi digital travel assistant. Convention Burgenland provides MICE venue and event services.

Product overview

Burgenland Tourismus serves as the official regional tourism organization for Austria's Burgenland state, operating a digital platform ecosystem for travel discovery and booking. The portfolio centers on the www.burgenland.info marketing and information portal, complemented by the my burgenland Travel booking platform and my burgenland Shop e-commerce store. Key products include the Burgenland Card (loyalty/benefit program), Burgenland Gutscheine (gift vouchers), and the Burgi digital travel assistant. The organization promotes diverse accommodation types spanning thermal wellness hotels, Pannonisch Wohnen traditional properties, lakeside accommodations, camping sites, and rural farm stays. Activity offerings include thermal spas, over 3,300 km of cycling routes, six nature parks, and the Nationalpark Neusiedler See-Seewinkel. Additional services include Convention Burgenland for business events, the BAST shared taxi service, and the Burgenland App for trip planning. Transportation integration includes free bus and rail access through the Burgenland Card.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free public transport on all buses and trains within Burgenland for Burgenland Card holders
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Österreichisches UmweltzeichencoreStrategic or Co-development PartnerThe Austrian Ecolabel (Österreichisches Umweltzeichen) is a government-backed certification program for sustainable tourism. All three Burgenland experience regions hold this certification, signifying compliance with high environmental and sustainability standards for destinations.
• TourCertcoreStrategic or Co-development PartnerTourCert is an international certification body for sustainability in tourism. Burgenland's three experience regions hold TourCert certification alongside the Austrian Ecolabel, providing internationally recognized credibility for the region's sustainability claims.
• ARBÖ (Arbeiterbund für Österreich)minorGTM or Marketing PartnerARBÖ provides free bicycle roadside assistance (Radpannendienst) on Burgenland's cycling routes, included as a Burgenland Card benefit. This partnership enhances the cycling tourism offering by providing safety net services for cyclists.
• Verkehrsbetriebe BurgenlandcoreStrategic or Co-development PartnerBurgenland's public transport operator provides free travel on all bus and rail services within Burgenland for Burgenland Card holders. This partnership enables the card's key benefit of free public transport, supporting sustainable mobility.
• Burgenland-TrailsminorGTM or Marketing PartnerBurgenland-Trails operates the ~22 km mountain bike route from Bad Tatzmannsdorf to Geschriebenstein. Burgenland Card holders receive a free day pass to the trails, creating a joint promotional arrangement.
• EuropcarminorGTM or Marketing PartnerBurgenland Card holders receive 15% discount on Europcar rentals throughout Austria, providing a mobility benefit for visitors arriving by air or needing vehicle transport during their stay.
• myburgenland.travelcoreChannel Partner/ Reseller/ DistributorOnline travel agency and booking platform operated as part of the Burgenland Tourismus ecosystem. Serves as the primary booking channel for accommodations, package deals, and experiences across the region.
• myburgenland.shopcoreChannel Partner/ Reseller/ DistributorE-commerce and retail store operated as part of the Burgenland Tourismus ecosystem. Sells Burgenland-themed merchandise, regional products, and operates the my burgenland Bistro at the headquarters location.
• Burgenland Gutschein Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 300+ establishments across Burgenland that accept Burgenland gift vouchers. Partners span accommodation, dining, attractions, and retail, creating a broad redemption ecosystem for the voucher program.
• Burgenland Card Partner AccommodationscoreChannel Partner/ Reseller/ DistributorNetwork of accommodations across Burgenland that provide the Burgenland Card to guests upon check-in. These properties serve as the primary distribution point for the loyalty card program.
• Nationalpark Neusiedler See-SeewinkelcoreStrategic or Co-development PartnerBurgenland's only national park, co-managed with the state of Vienna, featuring unique steppe landscape, wetlands, and the Neusiedler See. A key anchor attraction for nature tourism in the region.
• Naturparke Burgenland (6 Nature Parks)coreStrategic or Co-development PartnerSix nature parks across Burgenland (Raab, Rosalia-Kogelberg, Neusiedler See, Geschriebenstein, Landseer Berge, Vulkanland Steiermark) featuring nature conservation, environmental education, and nature-based experiences. Partner destinations for the Burgenland Card benefits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wien Tourismus: Official tourism board for Vienna. Comparable as an Austrian destination marketing organization operating visitor information, booking referrals, and a Vienna City Card analogous to the Burgenland Card.
• Tirol Werbung: Official tourism marketing organization for the Austrian state of Tyrol. Directly comparable as a state-level DMO operating destination portals, booking tools and seasonal marketing campaigns for an Austrian region.
• Salzburg Tourismus: Official tourism organization for Salzburg region. Comparable in operating an integrated visitor information portal, booking infrastructure and experience card (SalzburgCard) for a single Austrian destination.
• Steiermark Tourismus: Official tourism board for the Styria region of Austria. Comparable as a regional DMO running a destination portal, themed campaigns (wellness, nature, culinary) and a partner network across a single Austrian state.
• Kärnten Werbung: Official tourism organization for Carinthia, Austria. Comparable as a state-level DMO operating destination marketing, experience curation, and partner-based booking infrastructure for an Austrian region with lake and alpine offerings.
• Niederösterreich Tourismus: Tourism organization for Lower Austria. Comparable regional DMO with a destination portal, themed content (cycling, wine, nature) and partner network across an Austrian state.

Regional players

• Tourismus Marketing Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg in Germany. Comparable as a state DMO operating destination marketing and partner network across a single German region with similar nature/culinary/cycling positioning.
• Bodensee Tourismus: Cross-border regional tourism organization for Lake Constance. Comparable as a lake-based regional DMO with cycling routes, water sports and multi-partner experience cards, though operating across Germany/Austria/Switzerland rather than a single state.
• Schwarzwald Tourismus: Regional tourism organization for the Black Forest in Germany. Comparable regional DMO operating a destination portal, themed campaigns (cycling, nature, culinary) and partner network, though focused on a German rather than Austrian region.

Broad incumbents

• Österreich Werbung: Austrian National Tourist Office. A broader incumbent operating country-level destination marketing under which regional DMOs like Burgenland Tourismus operate; comparable as the umbrella national-level organization covering all regional tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgenland Tourismus