The Fairways at Bey Lea

What The Fairways at Bey Lea does

The Fairways at Bey Lea operates a single residential apartment community located at 3600 Cypress Point Drive in Toms River, New Jersey. The community comprises 530 one- and two-bedroom rental residences distributed across multiple floor plan layouts, including Abbottsford, Augusta, Cypress II, and Doral II. The asset is operated by Fairways at Bey Lea, LLC, a privately held New Jersey LLC affiliated with the Apartments Seldom Scene management network, which oversees residential and commercial properties across New Jersey and Pennsylvania. Resident operations run on the AppFolio resident portal (for rent payment, maintenance requests, and community information), while a company website, blog, Facebook page, and Instagram account form the property's digital presence alongside Google Ads / remarketing campaigns for lead generation.

The business operates a direct-to-consumer leasing model: prospective residents apply online or in person through an on-site leasing office (open Monday-Saturday 10AM-5PM), pay a $75 per-adult application fee (or $200 corporate application fee plus $20 criminal background fee per person), and sign leases within one week of approval. Revenue is generated entirely through monthly rental payments from residents, supplemented by a one-month rent security deposit, a $300 one-time non-refundable pet fee plus $35 monthly pet charge per pet (with a $55 DNA swab fee per dog), and other ancillary charges. Utilities (gas, electric, water, sewer) are resident-paid.

The community targets individual and family renters seeking quality housing in coastal New Jersey, monetizing its locational positioning between New York City and Philadelphia, with Atlantic City and local beaches, golf courses, shopping, and dining nearby. Curated amenities include a clubhouse coffee bar, outdoor pool, fully equipped fitness center, and assigned off-street parking. Headcount is between 11 and 50; the company has no public listing, no disclosed revenue, and limited external signals beyond a "Best of 2026" regional apartment community award and compliance with CALOPPA and COPPA.

Name

The Fairways at Bey Lea

Legal name

Fairways at Bey Lea, LLC

Website

https://fairwaysatbeylea.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fairways at Bey Lea is a privately held residential apartment community in Toms River, NJ, offering 530 one- and two-bedroom rental residences with on-site amenities, operated via direct-to-consumer leasing under the Apartments Seldom Scene management network.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Apartment rentals
• Residential leasing
• Multifamily housing
• Property management
• Apartment community

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Rental Income: Revenue is generated through monthly rental payments from residents occupying the 530 apartment residences. The community offers one- and two-bedroom floor plans with monthly rent payments forming the primary recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Fairways at Bey Lea operates a 530-unit residential apartment rental community in Toms River, New Jersey, offering one- and two-bedroom residences across four floor plan layouts (Abbottsford, Augusta, Cypress II, Doral II). Residents sign monthly leases with associated fees and gain access to a clubhouse coffee bar, outdoor pool, fully equipped fitness center, assigned parking, and a pet-friendly environment. Applications are accepted online and through the leasing office.

Product overview

The Fairways at Bey Lea is a single-property apartment rental community offering 530 one- and two-bedroom residences across multiple floor plan layouts (Abbottsford, Augusta, Cypress II, Doral II). The community operates as a unified property with on-site amenities including a clubhouse, pool, and fitness center, managed through an AppFolio-powered resident portal. The product portfolio consists of the core residential offering supplemented by pet-friendly housing options and community amenities. The company is affiliated with ApartmentsSeldomScene.com for broader property listings.

Differentiator

Problem solved

Functional benefit

Brands

• Apartments Seldom Scene: Parent company brand that manages ideally located residential communities and commercial spaces in New Jersey and Pennsylvania.

Products and services

• The Fairways at Bey Lea Apartment Residences A 530-unit residential apartment rental community offering one- and two-bedroom residences across four floor plan layouts (Abbottsford, Augusta, Cypress II, Doral II) in Toms River, New Jersey. Residents contract on a monthly basis with associated application, security deposit, and pet fees.
• Community Amenities Curated community amenities available to residents, including a clubhouse with coffee bar, outdoor swimming pool, fully equipped fitness center, and assigned off-street parking, designed to support a comprehensive residential lifestyle experience.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Camden Property Trust: Public multifamily REIT operating garden-style and mid-rise apartment communities with strong amenity programs. Comparable operating playbook (amenitized suburban-style communities, online resident portals, pet-friendly policies) serving similar family and professional renter segments.
• AvalonBay Communities: Public multifamily REIT with a major Northeast apartment portfolio including New Jersey coastal submarkets. Operates as a broad incumbent offering overlapping Class A apartment product to similar renter demographics, though at much larger scale and asset diversification.
• Greystar Real Estate Partners: Global multifamily developer and operator managing millions of apartment units across the U.S., including New Jersey. Comparable operating model (third-party property management + AppFolio-class technology stack) and direct overlap in renter demographic and product type.
• Equity Residential: Large public multifamily REIT with a dense Northeast / Mid-Atlantic urban and suburban apartment portfolio. Broad incumbent offering overlapping Class A product to similar demographic segments, though concentrated in higher-density urban locations.

Regional players

• Veris Residential: New Jersey-focused multifamily REIT operating Class A and B apartment communities. Highly comparable as a regional apartment operator competing for the same Toms River / Jersey Shore renter pool, though at materially larger scale.
• BNE Real Estate Group: Northeast-focused multifamily owner, developer, and operator with a portfolio across New Jersey and Pennsylvania. Directly comparable as a regional apartment operator serving the same geographic renter base with similar garden-style apartment product.
• Kushner Companies: New Jersey-based real estate owner and operator with a multifamily portfolio in the same state. Comparable regional apartment operator with overlap in New Jersey renter demographics and suburban coastal / shore-adjacent markets.

Direct peers

• Bozzuto Group: Multifamily developer, owner, and operator with a strong Mid-Atlantic / Northeast apartment portfolio. Comparable as a full-service apartment operator building and managing amenitized garden-style and mid-rise communities for similar renter segments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheFairwaysAtBeyL
• Instagraminstagram.com/fairwaysatbeylea
• Xx.com/fairwaysbeylea
• LinkedInlinkedin.com/company/fairways-at-bey-lea

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fairways at Bey Lea