Collaborate Global

What Collaborate Global does

Collaborate Global Ltd is an independent global brand experience agency founded in 2016 and headquartered in Chichester, United Kingdom, operating across five regions (UK, Middle East, Asia Pacific, Africa, and broader Europe). The company designs and delivers end-to-end experiential marketing services for enterprise clients, spanning brand activations, global product launches, hospitality spaces, exhibitions and conferences, retail design, and in-house content creation and production. Its core technology and capability stack is creative- and operations-led rather than software-led, combining strategy, creative, production, and on-site activation teams delivered through regional offices in London, Reading, Riyadh, Dubai, Tokyo, and Port Elizabeth (Gqeberha).

The agency's revenue model is professional services based: project-based fees for designing, producing, and executing campaigns, with multi-year enterprise contracts on flagship accounts. Go-to-market is direct enterprise field sales, with regional growth officers and account managers servicing clients such as Hyundai, Aston Martin, Louis Vuitton, Nike, eBay, KDDI, Boots, BEYOND Developments, Red Bull, MBZUAI, and Visit Qatar. Pricing is quote-based and not publicly disclosed, with engagement scope and venue (e.g., Goodwood Festival of Speed, Mobile World Congress, Pebble Beach) driving project economics. The business is founder-controlled — Ben McMahon (Founder & CEO) and Luke Daniels (COO, founding member) lead a leadership team that includes a Finance Director, Executive Creative Director, Client & Commercial Officer, Sales & Marketing Director, and Director of People & Culture, with a regional GM for Middle East & Africa.

The firm is privately held with no institutional investment, no parent company, and no subsidiaries disclosed in available sources. It has scaled to serve over 100 brands across 1,000+ experiences, was ranked among the top five global brand experience agencies by The Drum in 2025, won a Cannes Lions award, and has been named a Sunday Times Best Place to Work in 2024 and 2025. Headcount is reported at 11–50 employees, indicating a mid-sized agency relative to global holding-company competitors.

Name

Collaborate Global

Legal name

Collaborate Global Ltd

Website

https://collaborateglobal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Collaborate Global is an independent UK-headquartered brand experience agency operating across five regions, designing and producing immersive activations, global product launches, hospitality, exhibitions, and retail experiences for enterprise clients including Hyundai, Aston Martin, Louis Vuitton, Nike, and eBay.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential marketing services
• Brand activation agency
• Live event production
• Immersive brand experiences
• Retail experience design

Headquarters

HQ city

Donnington

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Experience Services: Fees for designing, producing, and delivering experiential marketing campaigns, brand activations, global launches, hospitality spaces, and event experiences for enterprise clients. Revenue generated through project-based engagements including strategy, creative, production, and on-site activation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Collaborate Global is an independent global brand experience agency that designs and produces immersive In Real Life brand experiences for enterprise clients. Core offerings include Brand Activations, Global Product Launches, Content Creation & Production, Hospitality Spaces & Management, Exhibitions & Conferences, and Retail Design, delivered through regional studios across Europe, Middle East, Africa, and Asia Pacific.

Product overview

Collaborate Global is a global brand experience agency offering a unified suite of experiential marketing services organized around creating In Real Life brand experiences. Their core service portfolio comprises Brand Activations (immersive experiences including product launches and PR stunts), Global Launches (international announcement experiences), Content Creation & Production (in-house video and content production), Hospitality Spaces & Management (hospitality environment design and delivery), Exhibitions & Conferences (event presence solutions), and Retail Design (concept, design, and fit-out for retail spaces). The agency operates across multiple industry verticals including automotive (Hyundai, Aston Martin, eBay Garage), beauty (Boots, Catrice, essence), fashion/luxury (Louis Vuitton, Nike, JD), technology (KDDI, eBay), healthcare (Randox), and real estate (BEYOND Developments). Projects are executed at marquee venues including Goodwood Festival of Speed, Mobile World Congress, and international festivals across 5 regions: Europe, Middle East, Africa, and Asia Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations Full-service brand activation offering that creates connections between brands and audiences through immersive In Real Life experiences, including global product launches and headline-grabbing PR stunts. Designed for enterprise marketing teams.
• Global Launches New product, service, or brand announcement experiences that drive awareness and participation simultaneously, creating defining moments for launches across international markets. Targeted at enterprise brands executing coordinated global rollouts.
• Content Creation & Production In-house content studio developing materials before, during, and after events. Content creation and production services that amplify and elongate brand experiences, with video production serving as a core deliverable for enterprise brand teams.
• Hospitality Spaces & Management Design and management of hospitality environments that inspire connection and loyalty to brands, focusing on attention to detail and friction-free experiences that surprise and delight audiences. Used by enterprise brands at festivals and events.
• Exhibitions & Conferences Stand design and activation services for exhibitions and conferences that drive footfall, ensure audience understanding, and create memorable brand impressions in competitive event environments. Targeted at enterprise exhibitors and corporate event sponsors.
• Retail Design Concept, design, and fit-out services for retail spaces, creating cohesive nationwide rollouts that balance high-end visuals with clear store layouts and exploration-friendly shopper experiences. Targeted at enterprise retail and consumer brands.

Quantifiable outcome

• Hyundai IONIQ 6 N: 102,030 total activation visitors, 57,869 engaged fans, 2,000 VIP N Passes, 15 min average dwell time
• +6 more outcomes

Named customers24 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VML (The Pharm team)coreStrategic or Co-development PartnerCollaborated with VML's The Pharm team on Boots Beauty House Party, an immersive three-day pop-up in Soho, London that reconnected Boots Beauty with Gen Z audiences through a social, experiential event.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collaborate Global