The Growth Faculty
The Growth Faculty is an Australian private leadership development company that delivers live and virtual events, on-demand content, and an AI Mentor to individual professionals and enterprise teams, featuring world-renowned speakers such as Brené Brown and Liz Wiseman across flagship conferences like LeaderSHIFT.
- Company typePrivate
- Founded2004
- HeadquartersBrookvale, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Growth Faculty does
The Growth Faculty Pty Limited is an Australian private company domiciled in Brookvale, New South Wales, that operates a leadership development platform serving individual professionals and enterprise teams. The company curates and delivers live and virtual events featuring world-renowned thinkers such as Brené Brown, Liz Wiseman, Tim Arnold, David Epstein, and Mundanara Bayles, with flagship annual conferences including LeaderSHIFT (expanding to Sydney and Melbourne in 2027) and CultureCon. Its core technology stack is a web-based learning platform that hosts live events, virtual workshops, on-demand content, and an AI Mentor feature, secured with 2048-bit SSL encryption and authenticated via Auth0.
The Growth Faculty monetizes through five revenue streams: individual Growth Faculty Pass subscriptions (monthly/annual auto-renew), enterprise membership agreements (minimum 25 seats, multi-year terms, with complementary facilitator seats and live-stream broadcasting rights), live event tickets (first-come, first-served with a 7-day cooling-off period), separate virtual event tickets, and an AI Mentor subscription. The go-to-market is hybrid: self-service via the website for individuals, and direct sales for enterprise contracts. All paid content is governed by Terms of Service that disclaim liability for content accuracy and restrict use to personal (non-commercial) purposes. The company has no disclosed external funding, no parent entity, and operates as a founder-controlled private business focused exclusively on the leadership, culture, and performance vertical.
The Growth Faculty firmographics
Firmographics- Name
- The Growth Faculty
- Legal name
- The Growth Faculty Pty Limited
- Website
- https://thegrowthfaculty.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Growth Faculty is an Australian private leadership development company that delivers live and virtual events, on-demand content, and an AI Mentor to individual professionals and enterprise teams, featuring world-renowned speakers such as Brené Brown and Liz Wiseman across flagship conferences like LeaderSHIFT.
- Ownership category
- akta.pro rank
The Growth Faculty industry classification
Industry- Product category
- Executive Education / Leadership Development
- NAICS
- Convention and Trade Show Organizers (561920), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where The Growth Faculty is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Growth Faculty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual Memberships: Subscription-based memberships (Growth Faculty Pass) providing recurring access to virtual events, on-demand content, and AI Mentor features. Billed monthly or annually with automatic renewal. Includes discounted access to live event tickets.
- Enterprise Membership Agreements: Corporate agreements for a minimum of 25 memberships within one organization, sold on defined terms. Includes one complementary facilitator membership. Provides access to broadcast live streams to physically assembled audiences and bulk event ticket access.
- Live Event Tickets: Individual tickets to in-person live leadership events (e.g., LeaderSHIFT, CultureCon). Tickets sold on a first-come, first-served basis. Members receive discounted pricing. 7-day cooling-off period applies.
- Virtual Event Tickets: Individual or group access to virtual events and live streams sold separately from membership entitlements. May be included as part of the Growth Faculty Pass. Billed per event.
- AI Mentor Subscription: Monthly or annual subscription for access to the AI Mentor platform, billed automatically. Provides informational and personal development content powered by licensed speaker insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Faculty Pass (Individual Membership) |
| Subscription | Multi-year contract | Enterprise Membership Agreement |
| Subscription | Monthly | AI Mentor - Monthly Plan |
| Subscription | Annual | AI Mentor - Annual Plan |
| One time/ perpetual license | Pay-as-you-go | Live Event Tickets |
| One time/ perpetual license | Pay-as-you-go | Virtual Event Tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Growth Faculty product offering
Product offeringCore offering
The Growth Faculty sells subscription-based memberships (Growth Faculty Pass) that give individuals recurring access to virtual events, on-demand leadership content, and an AI Mentor, supplemented by one-time live and virtual event ticket sales. Enterprise customers purchase bulk agreements (minimum 25 seats) that include live streaming rights and a facilitator membership, with all events and content delivered through a web-based event platform.
Product overview
The Growth Faculty operates as a learning and development platform offering a portfolio of leadership and professional development content. The core offering is the Growth Faculty Pass (Membership), which bundles access to Virtual Events and On Demand pre-recorded content on an auto-renewing subscription basis. Standalone paid offerings include Live Events (in-person conferences with world-renowned speakers), Live Stream broadcasts (for remote viewing of live functions), and the AI Mentor (an AI-powered text-based mentor trained on speaker content). Enterprise customers can purchase Enterprise Membership Agreements for teams of 25 or more. All events and content are accessed through the Event Platform. The flagship event brand is LeaderSHIFT, an annual in-person conference. The platform primarily serves individual professionals and corporate teams seeking leadership development.
Differentiator
Problem solved
Functional benefit
Brands
- Growth Faculty Pass: A form of Membership providing access to a range of services including Virtual Events and On Demand content.
- AI Mentor
Products and services
- Growth Faculty Pass (Individual Membership) A subscription membership providing individuals recurring access to virtual events, on-demand pre-recorded content, and the AI Mentor, with discounted pricing on live event tickets. Auto-renews monthly or annually.
- Enterprise Membership Agreement A corporate membership agreement for a minimum of 25 seats within one organization, sold on a defined multi-year term. Includes one complementary facilitator membership and rights to broadcast live streams to physically assembled audiences. Members may transfer seats within their organization.
- AI Mentor A standalone AI-powered text-based mentor subscription delivering responses synthesized from Growth Faculty's library of licensed expert speaker content. Available via monthly or annual subscription, providing on-demand leadership and personal development guidance.
- Live Events (In-Person Event Tickets) Individual tickets to in-person leadership events where speakers and attendees are physically present at a venue. Sold separately from membership, with members receiving discounted pricing.
- Live Stream (Virtual Event / Live Stream Broadcast) Remote viewing access to live events via live stream broadcast, available as individual or group purchase separate from membership, or as a complementary entitlement under Enterprise Memberships for broadcasting to physically assembled internal audiences.
- LeaderSHIFT 2027 Flagship annual in-person leadership conference featuring world-renowned leadership thinkers as headline speakers. The 2027 edition is headlined by Brené Brown, Liz Wiseman, and Tim Arnold, scheduled for Sydney and Melbourne venues.
Companies that use The Growth Faculty
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Growth Faculty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
The Growth Faculty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlackCardminorMundanara Bayles, Director and Co-Founder of BlackCard, is featured as a speaker and content contributor. BlackCard appears to be a complementary Indigenous business and cultural training organization. Bayles' content on leadership and Indigenous perspectives is featured through Growth Faculty's events and articles.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Growth Faculty competitors and assessment
Company assessmentDirect peers
- MasterClass: Premium subscription learning platform featuring world-class instructors delivering video-based courses. Directly comparable to The Growth Faculty's model of monetizing curated expert content via recurring memberships and individual/enterprise access.
- Wisdom 2.0: Conference and content platform focused on leadership, mindfulness, and performance featuring prominent speakers. Comparable to Growth Faculty's LeaderSHIFT-style flagship event and virtual content model.
- getAbstract: Subscription-based summary and learning platform for business books and expert content, including enterprise distribution. Comparable subscription content model and enterprise channel for curated thought leadership.
- Mindvalley: Personal development and leadership learning platform offering memberships, live events, and cohort-based programs. Closely comparable to Growth Faculty in combining live events, on-demand content, and subscription access to thought leaders.
Emerging players
- Chief: Membership-based executive community for senior leaders, blending live events, peer networking, and curated content. Comparable to Growth Faculty's enterprise leadership development offering, particularly for executive personas.
- Thinkers50: Platform ranking and showcasing top management thinkers via events, awards, and digital content. Comparable to Growth Faculty's positioning around world-class leadership speakers and flagship recognition events.
Broad incumbents
- Coursera: Large online learning marketplace offering courses, specializations, and enterprise licenses. Comparable enterprise L&D angle but at vastly broader scale and with university/academic content focus rather than curated speaker events.
- LinkedIn Learning: Mass-market professional learning subscription bundled with LinkedIn Premium. Comparable in digital subscription learning model but operates at much broader scale and horizontal curriculum versus Growth Faculty's specialized vertical.
- TED: Global thought leadership platform combining live conferences, licensed speaker content, and digital distribution. Comparable to Growth Faculty's conference-plus-content model but at vastly larger global scale.
- Deloitte Leadership Academy: Enterprise leadership development offering combining live, virtual, and on-demand learning. Comparable enterprise leadership learning product set but operated as an internal Big Four practice rather than independent platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Growth Faculty social profiles
Digital presenceThe Growth Faculty financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Growth Faculty leadership team
Management profileNumber of profiles
The Growth Faculty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Growth Faculty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Growth Faculty
What does The Growth Faculty do?
The Growth Faculty sells subscription-based memberships (Growth Faculty Pass) that give individuals recurring access to virtual events, on-demand leadership content, and an AI Mentor, supplemented by one-time live and virtual event ticket sales. Enterprise customers purchase bulk agreements (minimum 25 seats) that include live streaming rights and a facilitator membership, with all events and content delivered through a web-based event platform.
Is The Growth Faculty a public or private company?
The Growth Faculty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Growth Faculty founded?
The Growth Faculty was founded in 2004. It employs 11 to 50 people.
Where is The Growth Faculty based?
The Growth Faculty is headquartered in Brookvale, Australia, in the Oceania region.
How does The Growth Faculty make money?
Five revenue lines are on record. Individual Memberships are the primary driver. The others are enterprise Membership Agreements, live Event Tickets, virtual Event Tickets and AI Mentor Subscription.
Who are The Growth Faculty's main competitors?
Direct peers on record are MasterClass, Wisdom 2.0, getAbstract and Mindvalley. Emerging players are Chief and Thinkers50. Broad incumbents are Coursera, LinkedIn Learning, TED and Deloitte Leadership Academy.
Does The Growth Faculty have an API?
No public API is recorded for The Growth Faculty.
What industry is The Growth Faculty in?
The Growth Faculty's product category is Executive Education / Leadership Development. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 561920.