Pinturas Jafep

What Pinturas Jafep does

Pinturas Jafep (legal name PRODUCTOS JAFEP S.L.) is a Spanish paint and coatings manufacturer founded in 1965 and headquartered in La Roda, Albacete. The company operates a single-site production facility at Carretera de Barrax in La Roda and self-identifies as a leader in the Spanish decorative and industrial paint market. The product portfolio spans plastic emulsion paints, enamels and primers, wood-care products, sports-line coatings, damp-proofing systems, the external thermal insulation system (SATE), high-decoration finishes (including Venetian stucco and microcement), waterproofing membranes, and industrial floor systems (epoxy and polyurethane). Differentiated product lines include TelAcril (elastomeric waterproofing with CE marking and 10-year warranty), Aural (facade coatings including graphene-enhanced variants), Petrex 5 (breathable acrylic facade systems), Jafepox (epoxy resins for floors), and EasyClean (ECOLABEL-certified easy-to-clean paint). The catalog is rounded out by the PinRoda economy sub-brand and tintometric (colorant-dosing) systems for point-of-sale custom coloration. The company holds ISO 9001 (quality) and ISO 14001 (environmental) certifications, plus ECOLABEL and CE marking on specific product lines.

The company makes money through one-time sales of manufactured paint, coatings, and related decoration accessories. Pricing is opaque, with rates disclosed only to distributors via downloadable PDF catalogs and direct contact with the in-house sales force; there are no subscription or recurring-revenue streams in the source data. Revenue is generated across four customer bases: (1) end consumers purchasing for DIY decoration via the franchise store locator and website; (2) professional painters and contractors applying Jafep products in residential and commercial projects; (3) distributors and regional resellers (e.g., Pinturas Albar Burgos, Pinturas Ramírez, Padel Puerto Real) handling local stocking and service; and (4) industrial customers in construction, restoration, and waterproofing (e.g., Respinga S.C.A.). Pinturas Jafep also indirectly monetizes its brand by recruiting and supporting the Tiendas Jafep exclusive-distribution franchise network, which has operated nationwide since 1980 with no franchise entry fee and no royalties, structured to drive pull-through wholesale and retail volume rather than as a fee-generating vehicle.

Distribution is the dominant commercial moat: products reach the Spanish market through the Tiendas Jafep franchise chain, regional distributor partners, and a direct field-sales team (commerciales) serving professional accounts. Marketing is multilingual (Spanish, English, French, Portuguese) across a CMS-driven website, an active blog with regular 2024-2025 product and demonstration posts, and a social presence on Facebook, Instagram, and LinkedIn. Industry associations (ASEFAPI, FEDA, ITECAM) anchor R&D and lobbying access. The ownership structure is private, likely family-controlled, with no disclosed outside equity, venture, or private equity investment. No public revenue, ARR, GMV, or headcount-trend figures are disclosed in the source material.

Name

Pinturas Jafep

Legal name

PRODUCTOS JAFEP S.L.

Website

https://jafep.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinturas Jafep is a Spanish paint and coatings manufacturer founded in 1965 in La Roda, Albacete, producing decorative and industrial paints sold to end consumers, professional painters, distributors, and industrial customers across Spain through its Tiendas Jafep franchise network and a direct sales force, with a portfolio spanning enamels, waterproofing, facade coatings, floor systems, and high-decoration finishes.

Ownership category

akta.pro rank

Headquarters

HQ city

La Roda

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint Manufacturing and Distribution: Manufacturing and selling paints, coatings, enamels, and related products for decoration and industrial applications through franchise stores and distributor network

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pinturas Jafep manufactures and distributes a wide range of paint and coating products for decoration and industrial applications. Its portfolio includes enamels, plastic paints, waterproofing systems (TelAcril), facade coatings (Aural, Petrex 5), high decoration finishes, wood treatments, floor coatings, SATE thermal insulation systems, and complementary products. The company sells through its Tiendas Jafep franchise network, regional distributors, and direct sales representatives across Spain.

Product overview

Pinturas Jafep is a Spanish paint and coatings manufacturer established in 1965, offering a comprehensive portfolio of decorative and industrial paint products. The company operates as a single unified manufacturer with multiple product lines organized by application category: (1) core paint categories including Plastic Paints (Pinturas Plásticas), Enamels with Primers and Sealers (Esmaltes, Imprimaciones y Selladoras), Wood Products (Productos para la Madera), and Sports Line (Línea Deportiva); (2) specialized coating systems such as Facade Coatings including Aural (with graphene variants), Petrex 5 waterproof breathable coatings, and Silicone Coatings; (3) waterproofing solutions including TelAcril elastomeric paints for terraces/roofs/facades with thermoreflective properties and 10-year warranty, and Antigoteras polyurethane membrane; (4) high decoration products including Stilo interior paints, Jafestuc lime plasters, microcement coatings, and decorative effects like GHARNATA and metallic finishes; (5) floor and pavement systems with epoxy (Jafepox), polyurethane, and acrylic paints for industrial and residential applications; (6) auxiliary products including SATE thermal insulation systems, wood treatments, tinting systems, colorants, solvents, and preparation products; and (7) PinRoda economy sub-brand. Key branded products include EasyClean (ECOLABEL-certified easy-clean paint), Jafepox-54 epoxy resin, TelAcril waterproofing family, Aural facade coatings with graphene technology, Petrex 5 breathable coatings, and specialized products like Jafeguard Silver Ion antimicrobial paint and Anti-Radón barrier paint.

Differentiator

Problem solved

Functional benefit

Brands

• Tiendas Jafep: A chain of stores nationwide dedicated to the exclusive distribution of Pinturas Jafep products and decoration accessories.
• TelAcril
• Petrex 5
• Jafepox
• Aural
• Pinroda
• Stilo

Products and services

• Esmaltes, Imprimaciones y Selladoras (Enamels, Primers and Sealers) Line of enamel paints, primers, and sealers for surface preparation and finishing applications on metal, wood, and various substrates. Targets professional painters, contractors, and DIY consumers.
• Pinturas Plásticas (Plastic Emulsion Paints) Plastic emulsion paints for interior and exterior use, available in various finishes (matt, satin, glossy) and formulations including acrylic, vinyl, and specialty variants. For professional applicators and end consumers.
• Línea Deportiva (Sports Line) Sports line of paints and coatings specifically formulated for sports courts, gymnasium floors, and recreational facilities with durability and non-slip properties.
• Revestimientos (Coatings and Renders) Decorative and protective coatings including stone-like mortars, textured finishes, and acrylic renders for facades and exterior walls.
• Línea Antihumedad (Anti-Humidity Line) Damp-proof line of products designed to address moisture penetration, including anti-condensation paints, saltpetre blockers, and penetrating sealers.
• SATE (External Thermal Insulation System) External Thermal Insulation Composite System (ETICS) for building energy efficiency rehabilitation, including thermal insulation boards, adhesive mortars, base coats, and finish renders.
• Productos para la Madera (Wood Products)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tiendas Jafep FranchiseescoreChannel Partner/ Reseller/ Distributor · 1 January 1980Franchise network operating since 1980, with stores nationwide dedicated to exclusive distribution of Pinturas Jafep products and decoration accessories. No entry fee or royalties required, providing personalized advice and comprehensive training to franchise partners.
• ASEFAPIminorOthersMember of ASEFAPI, a paint and coatings industry association in Spain
• FEDAminorOthersMember of FEDA (Federación Empresarial de Albacete), the business federation of Albacete province

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AkzoNobel: Global paints and coatings company with Spanish-market presence through the Bruguer and Dulux brands across decorative and professional coatings. Represents the large-incumbent competitive benchmark Jafep's specialized offerings are positioned against.
• Hempel: Danish-founded global coatings manufacturer with strong position in protective, marine, and decorative coatings, including a Spanish commercial footprint. Adjacent competitor in industrial coatings and protective finishes where Jafep offers specialized products like Jafepox resin flooring.
• Beissier: European specialty coatings group (under Soprema) operating in Spain with putties, primers, SATE/ETICS systems, and facade coatings - the same sub-segments in which Jafep's Pinroda, TelAcril and Petrex 5 lines compete. Larger player with deeper category specialization in SATE.
• PPG Industries: Global paint and coatings major with architectural, industrial, protective, and specialty marine-coatings portfolios. Competes indirectly via international specifiers, distributors, and European supply partners that intersect with Jafep's industrial and decorative business.
• Sherwin-Williams: World's largest paint company with a broad architectural, industrial, and protective coatings portfolio. Listed as a benchmark incumbent for Jafep's specialty positioning strategies and pricing power in the Spanish and broader European decorative paint market.

Direct peers

• Pinturas Isaval: Spanish paint manufacturer of similar mid-market size with a comparable product mix across decorative paints, enamels, waterproofing, and SATE/ETICS systems. Most direct head-to-head competitor in the Spanish territorial market, addressing the same professional applicator and distributor channel.
• Barnices Valentine: Long-established Spanish decorative and industrial paints manufacturer with overlapping enamels, wood finishes, and specialty coatings portfolios serving the same domestic professional and DIY customer base as Jafep. Comparable in product philosophy and Spanish-market focus.
• Titanlux (TITAN Pro): Spanish-recognized paint brand within the CIN Group, offering decorative and industrial paints nationwide through a similar distributor and retail-network strategy. Direct competitor in the Iberian market with overlapping product categories and store-format presence.
• Pinturas Lepanto: Spanish paint manufacturer offering decorative and industrial paints with strong distributor relationships in Spain. Competes with Jafep for the same professional painter and distributor customers, with comparable sub-branding and franchise/dealer positioning.

Regional players

• CIN Group: Portuguese-headquartered coatings multinational (parent of Titanlux) with strong presence across Iberian and Portuguese-speaking markets. Regional peer with broader product and geographic reach than Jafep, increasingly relevant as Spanish and Portuguese paint markets overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinturasjafep
• LinkedInlinkedin.com/company/pinturas-jafep
• Instagraminstagram.com/pinturasjafep
• Xx.com/pinturas_jafep

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinturas Jafep