Change Factory

What Change Factory does

Change Factory GmbH is an independent management consultancy headquartered in Munich, Germany (Gotzinger Straße 52b, 81371 Munich), founded in 1997. The firm specializes in the "people side of change," delivering tailor-made change management and leadership development services — including moderations, workshops, trainings, and coaching — to organizations navigating transformation. Its primary customer segment is the German Mittelstand (mid-market enterprises), alongside executives, managers, and teams undergoing digital transformation, organizational restructuring, culture change, or new business model implementation.

The firm operates with a small team of 11-50 employees led by four managing directors — Ulrich Gerndt, Holger Schaefer, Klaus Schmücker, and Dr. Jürgen Schüppel — supported by specialized consultants and coaches with practitioner backgrounds in strategy consulting, digital transformation leadership, Lean Six Sigma, NLP (neuro-linguistic programming), neuro-leadership, system theory, and psychological safety. Service delivery is exclusively direct and bespoke; there are no productized offerings, self-serve channels, or reseller arrangements. Pricing is quote-based and negotiated per engagement, with no public pricing disclosed.

The firm supplements its consulting practice with thought leadership content, including a six-volume book series titled "Struktur und Praxis des organisationalen Handelns" (Volumes 1-3 available, Volumes 4-6 planned for 2026), a blog featuring team member interviews, and a presence on LinkedIn, Xing, and YouTube. It has been recognized as a "Beste Berater" (Best Consultant) by brand eins for eight consecutive years through 2023. The firm is privately held as a GmbH with no external investors, parent company, or funding rounds disclosed. Revenue figures are not publicly disclosed.

Name

Change Factory

Legal name

change factory GmbH

Website

https://change-factory.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Change Factory GmbH is a Munich-based boutique management consultancy providing tailor-made change management, leadership development, and coaching services primarily to German Mittelstand enterprises and organizations undergoing transformation, with a team of 11-50 employees led by four managing directors.

Ownership category

akta.pro rank

Product category

Management Consulting

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organizational Change & Transformation Coaching (EDABANAG), Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Change management consulting
• Leadership development programs
• Organizational transformation services
• Executive coaching workshops
• Agile leadership training

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Services: Change Factory generates revenue through consulting engagements, leadership development programs, workshops, trainings, and coaching services. Services are described as 'tailor-made solutions,' indicating bespoke, project-based or retainer engagements rather than standardized product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Change Factory appears to be a change management and leadership development consultancy based on its name; however, no substantive source content with source IDs was provided in the input to describe its actual core offerings in detail.

Product overview

Change Factory is an independent consulting company offering a portfolio of professional services focused on Change Management and Leadership Development. The core offerings include Change Management (tailor-made solutions through moderations, workshops, trainings, and coaching), Leadership Development programs for all hierarchy levels, Agile Leadership Workshops, and the First Aid Workshop (a condensed 4-hour emergency intervention). The company also publishes a 6-volume book series titled 'Struktur und Praxis des organisationalen Handelns' (Structure and Practice of Organizational Action), with volumes covering leadership, organization, and change management topics. Three volumes are currently available as e-books, with three additional volumes planned for 2026.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Leadership development programs tailored from one-day sessions to multi-module programs over a year or longer, with transfer support including work on real cases and telephone coaching

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• K2G (Komplexitäts- und Konzeptberatung): Smaller German change management consultancy with comparable niche focus on organizational transformation and complexity reduction. Closest boutique peer to Change Factory in size and methodological approach within the DACH market.

Direct peers

• hkp/// group: Frankfurt-based HR and organizational consultancy offering compensation, performance, and change management advisory. Comparable to Change Factory on the people side of transformation, particularly for HR-driven change initiatives at large German enterprises.
• Promerit AG: Munich-headquartered boutique consultancy specializing in HR transformation, organizational change, and leadership development. Direct overlap with Change Factory on change management consulting and leadership development for German Mittelstand and enterprise clients.
• Kienbaum Consultants International: German management consultancy headquartered near Cologne offering leadership advisory, executive search, and organizational consulting. Comparable to Change Factory as a DACH-based firm serving executives and management teams on leadership and transformation, though it operates at significantly larger scale.
• Metaplan: German organizational consulting firm focused on strategy development, change processes, and organizational design. Shares Change Factory's boutique approach to complex change work with deep methodological expertise in organizational transformation.

Broad incumbents

• BearingPoint: European-headquartered management and technology consultancy with a dedicated organizational transformation practice. Comparable to Change Factory on transformation consulting but competes at enterprise scale with broader technology implementation offerings.
• ROI-EFESO: European management consultancy focused on operational excellence, lean transformation, and organizational change. Comparable to Change Factory on transformation work but with broader operational and industrial engineering scope.
• Capgemini Invent: Global management consulting arm of Capgemini focused on digital transformation and innovation. Comparable to Change Factory on transformation and change-adoption work but operates at far larger scale with integrated technology delivery.
• Staufen AG: Larger German consultancy specializing in operational excellence, lean transformation, and organizational change. Overlaps with Change Factory on transformation consulting for German Mittelstand and enterprise clients, but operates at much broader scope including operational/lean work.

Emerging players

• Clevis Consulting: European change and transformation consultancy serving DACH enterprise clients with a methodology focused on value-driven transformation. Comparable to Change Factory on change management and leadership development work, though with somewhat different operating model and slightly broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/ChangeFactoryMunich
• LinkedInde.linkedin.com/company/change-factory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change Factory