Gaston's Bakery
Gaston's Bakery is a founder-owned artisan bakery and flour mill in Boise, Idaho that produces naturally leavened breads, French pastries, and house-milled flour for retail customers, Treasure Valley wholesale accounts, and national shipping via Sur La Table.
- Company typePrivate
- Founded2001
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gaston's Bakery does
Gaston's Bakery is a privately held, founder-owned artisan bakery and flour mill located on the Boise Bench in Boise, Idaho, established in 2001 by Mathieu Choux, a pastry chef who relocated from Burgundy, France. The company produces naturally leavened artisan breads, French pastries and croissants, and a house-cultivated sourdough product line, all made from flour milled in-house daily using a UNIFINE impact mill that processes whole wheat berries sourced from Idaho and Montana. Beyond retail, the bakery operates a wholesale program with daily 4:00 AM deliveries to restaurants, cafes, breweries, supermarkets, and hotels across the Treasure Valley, and extends its reach nationally through a Sur La Table partnership and broadline food distributors (US Foods, SYSCO, Shamrock).
The core technology differentiator is the in-house milling operation: the UNIFINE impact mill pulverizes wheat on impact to produce high-extraction, unenriched flour that preserves natural oils, vitamins, and fiber lost in commercial milling. All flours are unbleached and contain no preservatives, additives, or enrichment. Breads undergo a 24-48 hour slow fermentation using a proprietary sourdough starter developed over many years, yielding complex flavors and improved digestibility. The mill's output also underpins a standalone retail flour line (All Purpose, Whole Wheat, and Bread Flour in 2LB and 20LB bags) sold direct-to-consumer and to wholesale partners.
The business model is a hybrid of retail store sales, B2B wholesale, and emerging national DTC. The physical storefront operates seven days a week from 8:00 AM to 2:00 PM with online ordering via Square for in-store pickup. Wholesale orders are placed by phone or email with an 11:00 AM cutoff for next-day delivery, and pricing is transaction-based with a downloadable wholesale menu. Customer segments span individual retail consumers, wholesale foodservice accounts across the Treasure Valley, and home bakers purchasing flour. The company employs 11-50 people, is privately held with no disclosed institutional investment, and has no digital app, API, or AI capabilities.
Gaston's Bakery firmographics
Firmographics- Name
- Gaston's Bakery
- Legal name
- Gaston's Bakery
- Website
- https://gastonsbakery.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gaston's Bakery is a founder-owned artisan bakery and flour mill in Boise, Idaho that produces naturally leavened breads, French pastries, and house-milled flour for retail customers, Treasure Valley wholesale accounts, and national shipping via Sur La Table.
- Ownership category
- akta.pro rank
Gaston's Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Gaston's Bakery is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gaston's Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: Direct sales of freshly baked artisan breads, pastries, croissants, and other baked goods through the physical bakery storefront. Products include sourdough, French pastries, buns, loaves, quiches, and seasonal offerings.
- Wholesale Baked Goods: Daily delivery of fresh baked goods to restaurants, cafes, breweries, supermarkets, and hotels. The bakery supplies sandwich rolls, breads, pastries, and other items to local establishments in the Treasure Valley area.
- Flour Sales: Sale of house-milled flours including All Purpose (10.5% protein), Whole Wheat (10.5% protein), and Bread Flour (14% protein) in 2LB and 20LB bags to both retail customers and wholesale partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale baked goods and flour for restaurants, cafes, breweries, and retailers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Gaston's Bakery product offering
Product offeringCore offering
Gaston's Bakery produces and sells naturally leavened artisan breads, long-fermented sourdough, handcrafted French pastries and croissants, and fresh-milled flours through its retail storefront on the Boise Bench, wholesale daily deliveries to Treasure Valley food-service businesses, online pickup ordering via Square, and a national Sur La Table shipping partnership. The bakery operates an in-house UNIFINE impact mill that processes locally sourced Idaho and Montana wheat into flour used both for its own baked goods and for direct retail sale in 2LB and 20LB bags.
Product overview
Gaston's Bakery is a locally owned artisan bakery and flour mill on the Boise Bench (Idaho). The core product portfolio consists of four interconnected offerings: freshly baked artisan breads and sourdough breads (slow-fermented with a proprietary homemade starter), handcrafted French pastries and croissants, and house-milled flours produced in-house using a UNIFINE impact mill from locally sourced Idaho and Montana wheat. The bakery operates a retail storefront open 7 days a week, a wholesale program supplying restaurants, grocers, and hotels across the Treasure Valley with daily deliveries, and an online order-ahead/pickup system via Square. The product ecosystem is unified by the bakery's in-house milling operation, which supplies both the baked goods production and packaged flour for retail sale, making the mill the technological foundation of the entire operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Breads Naturally leavened, slowly fermented artisan breads baked fresh daily with no artificial preservatives, dyes, or sweeteners, including sandwich loaves, boules, batards, rustic loaves, and specialty breads. Sold to retail walk-in customers at the Boise Bench storefront, for online pickup via Square, and to wholesale food-service accounts.
- Sourdough Authentic sourdough made with homemade starter, fresh-milled flour, water, and salt, with no commercial yeast, dough conditioners, or shortcuts. Features a 24-48 hour cold fermentation for complex flavors, improved digestibility, and open crumb structure.
- French Pastries and Croissants Handcrafted French pastries and croissants including almond, chocolate, cinnamon, kouign amann, scones, danishes, and seasonal varieties, sold fresh daily at the Boise storefront, via online pickup, and to wholesale accounts.
- House-Milled Flour Fresh flour milled in-house daily using a UNIFINE impact mill from Idaho and Montana wheat, sold unenriched, unbleached, and without preservatives. Available as All Purpose, Whole Wheat, and Bread Flour in 2LB and 20LB bags to retail and wholesale customers.
- Wholesale Bakery and Flour Supply B2B wholesale supply of fresh baked goods (sandwich rolls, breads, pastries, croissants) and flour to restaurants, cafes, breweries, supermarkets, and hotels in the Treasure Valley, with daily early-morning deliveries, an 11am order cut-off for next-day delivery, downloadable wholesale menu, and reach extended beyond the Boise area via US Foods, SYSCO, and Shamrock food distributors.
Quantifiable outcome
- Long fermentation (24-48 hours) creates open, irregular crumb structure and complex tangy flavor prized by sourdough enthusiasts
- +1 more outcomes
Companies that use Gaston's Bakery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Gaston's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gaston's Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sur La TablecoreNational retail partnership enabling shipment of freshly baked breads and croissants to customers nationwide who cannot visit the Boise bakery. This extends the bakery's reach beyond the Treasure Valley region.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gaston's Bakery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gaston's Bakery social profiles
Digital presenceGaston's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaston's Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Gaston's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaston's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaston's Bakery
What does Gaston's Bakery do?
Gaston's Bakery produces and sells naturally leavened artisan breads, long-fermented sourdough, handcrafted French pastries and croissants, and fresh-milled flours through its retail storefront on the Boise Bench, wholesale daily deliveries to Treasure Valley food-service businesses, online pickup ordering via Square, and a national Sur La Table shipping partnership. The bakery operates an in-house UNIFINE impact mill that processes locally sourced Idaho and Montana wheat into flour used both for its own baked goods and for direct retail sale in 2LB and 20LB bags.
Is Gaston's Bakery a public or private company?
Gaston's Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gaston's Bakery founded?
Gaston's Bakery was founded in 2001. It employs 11 to 50 people.
Where is Gaston's Bakery based?
Gaston's Bakery is headquartered in Boise, United States, in the North America region.
How does Gaston's Bakery make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are wholesale Baked Goods and flour Sales.
Does Gaston's Bakery have an API?
No public API is recorded for Gaston's Bakery.
What industry is Gaston's Bakery in?
Gaston's Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311812 and its SIC code is 2050.