Omnichannel Productions

What Omnichannel Productions does

OmniChannel Productions is a founder-led supply chain consulting and event production firm established by Ralph Henderson in 2009 and headquartered in Concord, North Carolina. The firm operates as a fractional executive and business development resource for supply chain companies, applying a multi-channel approach that combines live event production, on-demand content, and webcasts to help clients establish authority in their market niche. Its service portfolio spans supply chain consulting (management, optimization, planning, and automation advisory), tradeshow consulting, webinar production, executive forum production and emcee services, and the "Supply Chain Today" video/TV production series, with a sub-brand content property called "My Supply Chain Rocks."

Revenue is generated exclusively through professional services engagements under quote-based pricing, with no public disclosure of fees, retainers, or contract minimums. The go-to-market model is event-driven and relationship-based: Henderson serves as emcee and producer for major industry events (MHI Annual Conference, National Logistics and Distribution Conference, Supply Chain Leadership Forum, Queen City Leadership Summit, SDI Executive Leadership Forum, Live2Lead Charlotte), and converts that visibility into consulting and production engagements with enterprise supply chain firms including UPS Logistics, CCS (Commercial Creators Services), and MHI. Customer segments are vertical (supply chain consulting firms, warehouse and logistics operators, supply chain automation providers, and industry event organizers), and the geographic footprint is concentrated in the Southeast US with no disclosed international operations.

The firm's core technology consists of a "multi-channel approach" methodology and an ideal-client identification interview process rather than software products; there are no APIs, no mobile applications, no proprietary AI/ML systems, and no patents or trademarks in the public record. The business is privately held, founder-owned, has no institutional investors, and operates with 1-10 employees, making Henderson's personal time and relationships the binding capacity constraint on growth.

Name

Omnichannel Productions

Legal name

OmniChannel Productions

Website

https://omnichannelproductions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

OmniChannel Productions is a founder-led fractional executive consultancy that produces live events, webinars, and on-demand content to help supply chain consulting firms, logistics operators, and automation providers generate business development and establish industry authority.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Supply Chain Consulting Services: Fractional executive and business development consulting for supply chain companies, helping them become more well-known through live experiences and intentional marketing.
2. Tradeshow Consulting: Strategic consulting for companies to maximize their tradeshow presence and turn exhibitions into profitable business development investments
3. Webinar Production: Professional webinar production services that turn online audiences into engaged, motivated prospects through clear messaging and strategic execution
4. Public Speaking/Emcee Services: Professional speaker and emcee services for logistics and supply chain industry events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Omnichannel Productions is a supply chain optimization consulting firm that helps supply chain companies become more well-known through live events, on-demand content, and webcasts. Operating as a fractional executive and business development resource, it offers Supply Chain Consulting, Tradeshow Consulting, Webinar Production, Executive Forums, and TV production (Supply Chain Today) tailored to consulting firms, warehouse and logistics operators, and automation providers in the supply chain space.

Product overview

OmniChannel Productions is a supply chain optimization consulting firm offering a multi-channel approach that combines live events, on-demand content, and webcasts. The company's core service portfolio includes Supply Chain Consulting (covering Supply Chain Management, Optimization, Planning, and Automation), Tradeshow Consulting, Webinar Production, Executive Forums, and TV Production (Supply Chain Today show). They position themselves as a fractional executive and business development resource that focuses on the most effective 20% of marketing activities to help supply chain companies establish authority in the marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Consulting Supply chain optimization consulting services covering Supply Chain Management, Supply Chain Optimization, Supply Chain Planning, and Supply Chain Automation, designed to help consulting firms and supply chain companies become more well-known through live experiences and intentional marketing.
• Tradeshow Consulting Strategic consulting to help brands stand out at trade shows through data-driven insights, creative execution, and multi-channel visibility designed to make companies unforgettable on and off the show floor and to turn exhibitions into profitable business development investments.
• Webinar Production Professional webinar production services that transform online presentations into impactful digital experiences through strategy, storytelling, and technical expertise, turning online audiences into engaged, motivated prospects.
• Executive Forums Business forums, summits, and leadership events for the supply chain industry, including emcee services for major conferences such as the MHI Annual Conference & Executive Forum, Supply Chain Leadership Forum, and Queen City Leadership Summit.
• Supply Chain Today TV Production Television/video production of industry discussions featuring top supply chain professionals, hosted by Ralph Henderson, designed to help companies tell their story to the market through long-form video content.

Quantifiable outcome

• $4 million in business generated from a $50,000 investment at a tradeshow with 15,000 companies and 29,000 attendees by targeting 11 ideal prospects
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• FreightWaves: FreightWaves operates a media and events platform covering the freight and supply chain industry, including SONAR data, FreightWaves Classic, and major events like the FreightTech Summit. Comparable to OmniChannel because it produces content, hosts industry events, and monetizes influence in the same supply chain/logistics vertical, though at a much larger scale with venture backing.
• Talking Logistics (Adrian Gonzalez): Talking Logistics is an independent media property by Adrian Gonzalez producing podcasts, videos, and sponsored content for the logistics and supply chain industry. Comparable to OmniChannel as a solo/founder-led content-and-event producer targeting supply chain executives—essentially a similar business model at a different scale.
• Webinar production firms (e.g., ON24, ContentMX): ON24 and ContentMX are technology/service providers focused on webinar production, virtual event execution, and audience engagement. Comparable to OmniChannel's Webinar Production service line because both serve B2B marketers producing webinars and virtual events, though ON24 is a platform while OmniChannel sells services around webinars and events.

Others

• Material Handling Institute (MHI): MHI is the industry's largest trade association for material handling, logistics, and supply chain, running ProMat and MODEX as flagship events. Listed as a peer because OmniChannel produces events for MHI (including ProMat programming), making it a customer/partner relationship—but MHI itself is a much larger peer producing similar event-driven content for the same audience.
• CSCMP (Council of Supply Chain Management Professionals): CSCMP is the leading professional association for supply chain management, producing EDGE conference and educational content. Comparable to OmniChannel as a content/event producer serving supply chain professionals, though it operates as a member association rather than a for-profit consultancy.
• Bizzuka / Fractional Executive Network peers: Bizzuka operates in the fractional executive space alongside peers like Chief Outsiders and Boardroom Insiders. Comparable to OmniChannel because both sell fractional executive services targeting companies that need C-suite expertise without full-time hires—OmniChannel's "fractional executive" model maps directly onto this peer category.

Direct peers

• Supply Chain Management Review: Supply Chain Management Review is an industry media brand covering supply chain news, analysis, and events, including the annual Supply Chain Outlook conference. Directly comparable to OmniChannel because it targets the same supply chain executive audience, produces editorial content, and operates industry events and webinars—the core of OmniChannel's offering.
• Logistics Management: Logistics Management is a trade publication covering logistics, transportation, and supply chain, producing articles, webinars, and industry events. Comparable to OmniChannel because it produces multi-channel content (articles, webinars, video) targeted at the same logistics/supply chain buyer that OmniChannel serves.
• Trade Show Labs / Velvet Chainsaw Consulting: Velvet Chainsaw Consulting is a consulting firm specializing in tradeshow strategy, exhibit design, and event marketing optimization for B2B associations and exhibitors. Directly comparable to OmniChannel's Tradeshow Consulting service because both help companies maximize ROI from tradeshow participation through strategic planning and execution support.

Broad incumbents

• GCG (Gartner Content Collective/Gartner for Supply Chain): Gartner for Supply Chain is a major research and advisory provider producing reports, events (like Gartner Supply Chain Symposium), and executive programs for supply chain leaders. Comparable as a broader incumbent producing events, research, and advisory for the same supply chain executive audience, though at vastly larger scale and a different monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omnichannelpro
• YouTubeyoutube.com/channel/UCHJ2VyGl2PUckQp2PVZWlOw
• Facebookfacebook.com/omnichannelproductions
• LinkedInlinkedin.com/company/omnichannel-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnichannel Productions