Neo Mountain

What Neo Mountain does

Neo Mountain (Club Deportivo Neo Mountain) is a private sports and family club founded around 2000 by Carlos Pérez Biel and Susana Martín, headquartered in Las Matas, Madrid, Spain. The club operates year-round outdoor sports programming including ski and snowboard courses at Valdesquí in the Sierra de Madrid (December–April), family ski trips to destinations such as La Plagne (France), Astún, and Boí Taüll, and summer surf camps and multi-adventure programs at its own Las Mimosas del Nalón complex in Asturias and Los Almorchones in Navacerrada. It serves three primary segments: families with children (ages 3+), school groups and parent associations (AMPAs) that contract full-service school trips, and people with disabilities through adaptive ski programs delivered in partnership with FEDDF.

The club runs its own booking and member-management platform (playoffinformatica.com) and dedicated mobile applications for iOS and Android. Its core technology is conventional club-management software — no proprietary AI/ML systems, integrations, or APIs are disclosed. Owned physical assets include 70 complete ski/snowboard rental sets, 9 rural houses at Las Mimosas del Nalón, and wooden cabin accommodation at Los Almorchones. The club employs a team of 21 formally qualified instructors (TD1/TD2 certifications) and coordinators with lifeguard and leisure-time monitor credentials.

Neo Mountain's business model combines recurring annual membership dues (€30 individual, €75 family, €10 seniors — 2023 pricing) with one-time fees for courses, trips, and camps. All activities require active membership, creating a subscription-gated funnel. Go-to-market is community-led: word-of-mouth referrals among Madrid families, school/AMPA partnerships, and organic social media presence across Instagram, Facebook, YouTube, TikTok, and Flickr. Direct sales are conducted through the club website, WhatsApp contact with the founder, and bespoke school proposals. The club is affiliated with Club Alpino Madrileño and receives institutional support from the Comunidad de Madrid regional government. A distinctive social mission — 50% of membership dues fund adaptive ski programs and 16 minutes of leukemia research per member via Fundación Unoentrecienmil — serves as both a marketing differentiator and a stated non-financial commitment.

Name

Neo Mountain

Legal name

Club Neo Mountain

Website

https://neomountain.club

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Neo Mountain is a private Madrid-based sports and family club offering year-round ski, snowboard, surf, and multi-adventure activities for families with children, school groups, and adaptive sports programs, operating on an annual membership model with owned rural accommodation in Asturias.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Sports Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAJAC

Ski & Snowboard Schools (Instruction & Coaching)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYTHAAAKAM

Adventure Multi-Sport Camps & Skills Academies

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAGAGAG

Adventure/Outdoor Base Hostels (Ski/Surf/Trek)

Travel & Hospitality/Lodging & Accommodation/Hostels & Backpacker Lodging

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Ski and snowboard instruction
• Surf camps
• Family outdoor activities
• School trip programs
• Outdoor sports club

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Club Membership Dues: Annual membership dues are required to participate in any club activity. Individual, family, and senior tiers are available, paid once per year.
2. Ski & Snowboard Courses: Weekend ski and snowboard courses at Valdesquí (Sierra de Madrid), priced per age tier. Includes transport, instruction, lift pass at reduced rates, and material rental options.
3. Single-Day Ski & Snowboard Classes: Individual day passes for ski/snowboard instruction, transport, and lift pass, priced per person. Includes option for private classes.
4. Family Ski Trips: Package trips to major ski destinations (La Plagne, Astún, Boí Taüll) including accommodation, lift passes, coordination, optional transport, lessons, and material rental. Priced per person with family discounts.
5. Summer Camps (Surf & Multiaventura): Summer overnight camps (surf camp, multiaventura) priced per session. Includes full-board accommodation, activities, supervision, and transport from Madrid. Sibling discounts available.
6. Equipment Rental: The club rents complete ski/snowboard equipment (skis, boots, poles, helmet) for the season or per trip. 70 complete sets available.
7. Insurance Products: Optional accident insurance (per day up to annual), trip cancellation insurance, and material breakage insurance offered as add-ons to courses and trips.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Neo Mountain operates a membership-based family sports club (Club Deportivo) that sells annual subscriptions gating access to year-round outdoor activity programming: weekend ski and snowboard courses at Valdesquí, organized family ski trips to European resorts, summer surf camps, and multi-adventure camps at the club's own rural complex. Layered on the membership, members purchase individual courses, trips, equipment rentals, insurance add-ons, and family vacation packages. The club also runs customized school group programs (Semana Blanca, end-of-year trips) for colegios and AMPAs, with the entire delivery supported by 21 officially qualified instructors and the club's owned accommodation and equipment infrastructure.

Product overview

Neo Mountain is a sports and family club offering outdoor activities year-round in Spain and France. The core offerings center on winter sports instruction (skiing and snowboarding at Valdesquí and other resorts) and summer activities (surf camps in Asturias, multi-adventure programs). The club provides structured course programs (4-day, 6-day, and single-day ski/snowboard courses), organized family ski trips to European destinations (La Plagne, Astún), and summer surf camps at their own Las Mimosas del Nalón complex in Asturias. Supporting services include equipment rental, school programs, corporate events, and a mobile app for members. All activities are exclusively for club members, with membership required for participation.

Differentiator

Problem solved

Functional benefit

Brands

• Neo Camp: Summer camp program for children and teenagers offering surf, multi-adventure, and nature activities
• Surf Camp
• Almorchones Camp

Products and services

• Annual Club Membership Required annual subscription that gates access to all Neo Mountain activities for individuals (juvenile and adult), families, and seniors (65+). Includes access to ski/snowboard courses, surf camps, multi-adventure activities, family trips, and school programs, with optional accident, cancellation, and equipment breakage insurance add-ons.
• Ski Courses (Cursos de Esquí) at Valdesquí Weekend ski instruction programs at Valdesquí ski resort for children and adults, including transport from Madrid, certified instructors, lift passes at reduced member rates, and optional equipment rental. Progression grouped by age cohort and skill level.
• Snowboard Courses Snowboard instruction courses at Valdesquí available for all skill levels from age 3, with transportation from Madrid, certified instructors, and lift passes included.
• Single-Day Ski and Snowboard Classes One-day ski and snowboard courses at Valdesquí open to members and single-day pass holders, including transport from Madrid, lift pass at member rate, optional material rental, and optional private lessons (€52/hour, €95/2hrs for two people).
• Surf Camp (Asturias) Summer and spring surf camps for children ages 8-16 at the club's Las Mimosas del Nalón rural complex in San Juan de la Arena (Soto del Barco), Asturias, 800m from Los Quebrantos beach. All-inclusive packages with full-board accommodation, surf lessons with Lucas García Surf School, paddle surf, archery, hiking, evening activities, and transport from Madrid; sibling discounts available.
• Summer Multi-Adventure Camp (Neo Camp) Multi-day overnight multi-adventure camp for children and teenagers featuring hiking, archery, orientation, horseback riding, paddle surf, and team activities, held at the club's Los Almorchones wooden cabins (Navacerrada) and San Juan de la Arena base, with accommodation, full board, supervision, and transport from Madrid.
• Family Ski Trips Organized multi-day family ski packages to European resorts (La Plagne in the French Alps, Astún, Boí Taüll, Baqueira Beret, Sierra Nevada, La Masella/La Molina) with accommodation close to slopes, lift passes, optional transport, ski lessons, full-day supervision, private lessons, and cancellation insurance.
• Family Vacations at Las Mimosas del Nalón Family vacation packages at the club's own 9-rural-house Las Mimosas del Nalón complex in San Juan de la Arena (Asturias), 800m from Los Quebrantos beach, including accommodation in rural houses with optional surf lessons, paddle surfing, kayaking, and horseback riding.
• School Group Programs (Actividades Escolares) Bespoke sports programming for school groups (Colegios and AMPAs), including Semana Blanca ski weeks, end-of-year trips, snow courses, surf camps, multiaventura camps, and one-day activities. Includes complete logistics (transport, accommodation, lift passes, insurance, supervision) and a custom dossier for each school aged infant through adolescent.
• Multi-Adventure Activities Outdoor adventure activities including hiking, archery, orientation, and nature exploration, offered as one-day and multi-day formats at Los Almorchones in Navacerrada (mountain) and San Juan de la Arena (coast).
• Ski and Snowboard Equipment Rental Seasonal and per-trip rental of complete ski and snowboard equipment (skis/board, boots, poles, helmet) from a fleet of 70 sets, with optional breakage insurance at €2/day and delivery from Madrid for the season.

Quantifiable outcome

• 74 verified Google reviews with an 'EXCELENTE' (Excellent) rating, reflecting consistently high member satisfaction.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Comunidad de Madrid (Regional Government)coreOthersThe Comunidad de Madrid is listed as a collaborator and funder of the club's activities, indicating institutional support for the club's sports programs.
• Club Alpino MadrileñocoreStrategic or Co-development PartnerOfficial affiliation with the Club Alpino Madrileño mountaineering club. Neo Mountain maintains this collaborative agreement for access to mountaineering resources, community, and institutional credibility within the Madrid outdoor sports ecosystem.
• SalomonminorOthersSalomon ski equipment brand appears as a collaborator/sponsor of the club, visible in the footer logos section alongside other institutional partners.
• FEDDF (Federación Española de Deportes para Personas con Discapacidad Física)coreStrategic or Co-development PartnerCollaboration with the Spanish disability sports federation for programs enabling visually impaired and physically disabled individuals to ski. The club dedicates 50% of membership dues to this integration mission.
• Fundación UnoentrecienmilcoreStrategic or Co-development PartnerPartnership for childhood leukemia research funding. For each club member, 16 minutes of research are contributed (symbolized by a 'golden cord' given to each participant). This is a core social responsibility initiative of the club.
• EconievecoreStrategic or Co-development PartnerCollaboration with Econieve for organizing ski routes and trips for the 2026 season. Econieve appears to be a specialized ski travel/route coordination service for the club's programs.
• PatrickminorOthersPatrick sports brand listed as a collaborator of the club, visible in the footer logo section alongside institutional partners.
• MovistarminorOthersTelecommunications company listed as a collaborator of the club, visible in the footer logo section.
• RepsolminorOthersEnergy company listed as a collaborator of the club, visible in the footer logo section.
• C.E.I.P.S.O. El CantizalcoreChannel Partner/ Reseller/ DistributorAnnual school partnership: El Cantizal commissions Neo Mountain to organize ski weeks, snow courses, and end-of-year trips for its students, with dedicated coordination and custom programs.
• Colegio PeñascalesminorChannel Partner/ Reseller/ DistributorPeñascales school commissions the club for annual ski weeks and snow activities.
• Colegio EstudiominorChannel Partner/ Reseller/ DistributorColegio Estudio commissions the club for annual multiaventura camps at Almorchones.
• Club Alpino Madrileño (Econieve)coreStrategic or Co-development PartnerThe 2026 ski courses are organized with the collaboration of Club Alpino Madrileño through Econieve, the route and travel coordination service.
• Lucas García Surf School (San Juan de la Arena)coreImplementation/ SI/ Consulting PartnerThe surf camp at San Juan de la Arena operates with the specialized Lucas García surf school, which provides personalized surf instruction and equipment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Escuela de Esquí Baqueira Beret: On-resort ski and snowboard school at Baqueira Beret in the Spanish Pyrenees — one of Neo Mountain's listed destinations. Competes directly for family ski instruction, lift access, and seasonal course revenue in the Spanish market.
• Escuela de Esquí Sierra Nevada: On-resort ski and snowboard school at Sierra Nevada (Granada), listed among Neo Mountain's working centers. Directly comparable instructor-led family ski offering in a complementary Spanish climate window.
• Real Club de la Puerta de Hierro: Long-established Madrid family and sports club offering multi-sport memberships and instructor-led programming for adults and children. Comparable membership-gated, multi-generational Spanish family club model.
• Club Alpino Madrileño: Madrileño mountaineering club and Neo Mountain's official affiliation partner. Closest peer: another Madrid-based membership sports and outdoor club serving families with year-round programming and instructor-led activities.
• Cerler Escuela de Esquí: On-resort ski school at Cerler (Aragonese Pyrenees). Competes for family ski courses, kids' instruction, and seasonal programming in the same Spanish ski-school category as Neo Mountain's own ski school.
• Escuela de Esquí Formigal-Panticosa: On-resort ski school at Formigal-Panticosa in the Aragonese Pyrenees. Comparable family ski instruction, course packaging, and instructor-led programming aimed at similar Spanish family demographics.

Broad incumbents

• Mark Warner Holidays: UK family-focused ski and beach holiday operator with instructor-led kids' ski programs at European resorts. Overlaps with Neo Mountain's family ski trip and instructor-supervised children's program model.
• Club Alpino Español: National mountaineering federation and broader umbrella for Spanish alpine clubs. Comparable as a multi-region membership-based outdoor and nature sports organization, but at federation scale across Spain rather than a single regional club.
• Club Med (Mountain Resorts): Global all-inclusive mountain resort operator (e.g., Pragelato, Val Thorens, Valmorel) packaging family ski instruction, kids' clubs, and accommodation. Comparable family-mountain value proposition at a much larger, multi-country scale.

Others

• Real Federación Española Deportes de Invierno (RFEDI): Spanish winter sports federation governing ski and snowboard instruction standards. Comparable as the institutional body that certifies the TD1/TD2 instructor titles held by Neo Mountain's 21-instructor team, and an ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/clubneomountain
• YouTubeyoutube.com/channel/UC6pVsOHuLyBEYHtvrOpdbCA
• Facebookfacebook.com/clubneomountain
• Instagraminstagram.com/clubneomountain
• TikToktiktok.com/@clubneomountain
• LinkedInlinkedin.com/company/club-neo-mountain

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neo Mountain