Firewood Jackels

What Firewood Jackels does

Firewood Jackels (legally registered as Matthias Jackels – Dipl. Forstwirt, DBA Kaminholz Jackels) is a German sole proprietorship founded in 1990 and headquartered at Harbeckerstr. 68, 41844 Wegberg, North Rhine-Westphalia. The company harvests trees itself and processes them — by chainsaw, machine, and manual labor — into bagged and bulk firewood (Kaminfertig Holz, Grillholz, Anmachholz, Stammholz, Hau- und Hackklotz), alongside solid-wood lumber (Balken, Bohlen, Bretter & Zaunpfähle) and handcrafted garden furniture (€50–€1,550), including custom pieces made from a customer's own felled trees. Founder and sole proprietor Matthias Jackels is a credentialed forester (Dipl. Forstwirt, Assessor des Forstdienstes).

The business runs on a direct-to-consumer model with no online storefront: customers contact the company by phone for pricing and orders, then either self-pick up (Selbstabholung) at the Wegberg yard or pay a tiered delivery fee (€5–€10 within Wegberg, up to €20–€30 at 20–50 km radius, custom beyond). Pricing is unit-based by kilogram, Raummeter, or Schüttkubikmeter, and the company notes that prices change daily due to demand, with a maximum 8-day delivery window. Auxiliary services include professional tree-felling (Baumfällerei), custom sawing (Lohnschnitt), and a €30/hour stacking/loading service for self-pickup customers. Germany-wide professional liability coverage is held with R+V Allgemeine Versicherung.

Revenue mechanics, headcount, customer count, and online metrics are undisclosed; the operation carries no technology platform, app, API, or AI capabilities. Marketing is limited to a static WordPress/Elementor website (kaminholz-jackels.de) with a downloadable PDF price list. The company's website copy states ongoing reinvestment in machinery, transport vehicles, and storage, and current-year plans for further equipment acquisitions to broaden the offering and meet demand.

Name

Firewood Jackels

Legal name

Matthias Jackels – Dipl. Forstwirt

Website

https://kaminholz-jackels.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Firewood Jackels (Kaminholz Jackels) is a Wegberg, Germany-based sole proprietorship founded in 1990 that self-fells trees and processes bagged and bulk fireplace firewood, grill wood, kindling, lumber, and handcrafted garden furniture for direct sale to residential homeowners via phone, self-pickup, and regional delivery.

Ownership category

akta.pro rank

Product category

Firewood and Wood Products

NAICS

Timber Tract Operations (11311), Wood Product Manufacturing (321), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Forestry (800), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Roundwood Fuelwood Harvesting (Cordwood, Firewood Logs) (AFAMAGAA)

akta.pro secondary industries

Fuelwood Processing & Firewood Packaging (Cutting, Splitting, Bundling) (AFAMAGAB), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Firewood sales
• Garden furniture
• Tree felling services
• Firewood delivery
• Lumber products

Headquarters

HQ city

Wegberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Firewood Sales: Sale of various firewood products including kaminfertiges Holz (fireplace-ready wood), Grillholz (grill wood), Anmachholz (kindling), Stammholz (log wood), and Hau- und Hackklotz (splitting blocks). Products sold in sacks (30kg), by cubic meter, or by stacking meter (RM/SKM).
2. Garden Furniture Sales: Hand-crafted garden furniture made from wood, including custom furniture made from customer's own trees.
3. Lumber Products: Sale of beams, planks, boards, and fence posts (Balken, Bohlen, Bretter & Zaunpfähle).
4. Tree Felling Services: Tree felling service (Baumfällerei) for customers who want their trees processed into furniture or lumber.
5. Delivery Services: Delivery service with fees based on distance from Wegberg location. Fees range from €5-10 within city limits, €10-20 for 10-20km radius, €20-30 for 20-50km radius, and custom pricing for distances over 50km.
6. Custom Sawing Services: Lohnschnitt (custom sawing) service with pricing on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Firewood Jackels (Kaminholz Jackels) produces and sells fireplace-ready firewood, grill wood, kindling, chopping blocks, and unsplit log wood in various wood species, alongside handcrafted solid wood garden furniture, lumber products (beams, planks, boards, fence posts), and complementary services including tree felling, custom sawing, and regional delivery. The business operates from a single location in Wegberg, Germany, with self-pickup or home delivery options for residential customers.

Product overview

Kaminholz Jackels (Kaminholz Jackels) is a traditional German firewood and solid wood products company founded over 30 years ago, operating with a focus on natural conservation and sustainable energy wood. The company operates as a single unified product line centered on firewood and solid wood goods, supplemented by handcrafted garden furniture and custom milling/felling services. The core offering is fireplace-ready firewood (Kaminfertig Holz) sold in bags and by cubic meter (SKM), available in mixed hardwood, pure Beech, and mixed softwood varieties, complemented by specialty products including grill firewood, kindling, oak chopping blocks, and unsplit log wood. Services include tree felling from customer property (Baumfällerei), custom furniture manufacturing from customer trees, delivery service, and custom sawing (Lohnschnitt). No technology platform, API, or AI capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaminfertiges Holz (Fireplace-Ready Firewood) Pre-cut and split firewood sold in 30kg bags, available in wood types including Birch, Oak, Maple, Alder, Ash, Cherry, Acacia, and Chestnut, for residential homeowners with fireplaces.
• Grillholz (Grill Firewood) Beech firewood packaged in 30kg bags, intended for grill and BBQ use by residential customers.
• Anmachholz (Kindling) Fire-starting kindling wood sold in 15kg bags in mixed wood varieties for residential fireplace and grill use.
• Hau- und Hackklotz (Chopping Blocks) Solid oak chopping blocks used for splitting firewood or as decorative garden features, priced €35–€55 per unit.
• Stammholz (Unsplit Log Wood) Unsplit log wood in meter-length pieces up to 2.30m, sold by Raummeter (RM), in mixed softwood varieties.
• Hartholz gemischt (Mixed Hardwood Firewood) Mixed hardwood firewood, pre-cut and split to fireplace-ready condition, available in 30–33cm or 25cm lengths, sold per Schüttkubikmeter (SKM) at €149–€154.
• Buchenholz (Beech Firewood) Pure beech firewood, pre-cut and split to fireplace-ready condition, available in 30–33cm or 25cm lengths, sold per Schüttkubikmeter (SKM) at €159–€164.
• Nadelholz gemischt (Mixed Softwood Firewood) Mixed softwood (Douglas Fir, Spruce, Pine, Larch, Fir) firewood, pre-cut and split to fireplace-ready condition, sold per Schüttkubikmeter (SKM) at €129–€134.
• Handgefertigte Gartenmöbel (Handcrafted Garden Furniture) Handcrafted solid wood garden furniture (benches, tables, outdoor seating) offered in numerous custom variations, with prices ranging from €50 to €1,550, including custom furniture made from the customer's own felled trees.
• Balken, Bohlen, Bretter & Zaunpfähle (Lumber Products) Solid wood lumber products including beams (Balken), planks (Bohlen), boards (Bretter), and fence posts (Zaunpfähle) sold to residential and garden customers.
• Baumfällerei (Tree Felling Service) Tree felling service where the company harvests trees from the customer's own property and processes the wood into custom furniture or firewood for the customer.
• Lieferung (Delivery Service) Home delivery service for firewood covering the Wegberg city area and surrounding regions up to 50km, with fees ranging from €5–€30 based on distance and a maximum delivery time of 8 days.
• Lohnschnitt (Custom Sawing Service) Custom sawing service where the company processes customer-provided wood with internal sawing equipment, with pricing available on request.

Quantifiable outcome

• Over 30 years in business

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HeizHolz24: German online firewood retailer offering pre-cut, kiln-dried hardwood and softwood firewood with home delivery. Directly comparable to Jackels as a firewood-focused seller targeting German homeowners, though operating at larger scale with a digital-first model.
• Brennholz-direkt.de: German online firewood marketplace and retailer selling packaged firewood, grill wood, and kindling with national delivery. Competes for the same residential heating and BBQ use cases as Jackels, but with broader geographic reach and online ordering infrastructure.

Broad incumbents

• Hellweg Die Profi-Baumärkte: German DIY chain with stores concentrated in North Rhine-Westphalia — the same region Jackels serves. Sells lumber, garden furniture, and seasonal firewood, making it a local-area competitor for DIY-oriented customers.
• Bauhaus GmbH & Co. KG: European DIY and workshop retail chain with strong German presence, selling lumber, garden furniture, and seasonal firewood products. Broad incumbent competing for the same end-customer spend on outdoor wood goods and bulk lumber.
• Rettenmeier Holding GmbH: Large German sawmill and solid wood products company producing lumber, garden timber, and related products. A broader incumbent operating upstream and across the same wood product categories Jackels touches (lumber, garden furniture, cut stock).
• Hornbach Baumarkt AG: Major German DIY and home improvement chain that sells packaged firewood, BBQ wood, and garden furniture across hundreds of stores. Adjacent competitor for the consumer's firewood and outdoor wood furniture purchases, but operates as a general retailer rather than a specialist firewood producer.
• Obi Group Holding: One of the largest home improvement retail chains in Germany, carrying firewood, charcoal, garden furniture, and lumber products. Competes with Jackels on the garden furniture and lumber side and offers firewood as a stocked retail item.
• German Pellets GmbH: Largest German wood pellet producer and a major player in the wood-based heating fuel market. Broad incumbent that competes for the same customer wallet share for renewable home heating, though focused on pellets rather than split firewood.

Others

• Weco Produkte für den Garten: German manufacturer of fire starters, fire logs, and barbecue products sold through retail. An adjacent supplier rather than direct competitor, but competes for the same end-consumer fire-starting and BBQ wood use cases Jackels serves with Anmachholz and Grillholz.

Regional players

• EHL AG: Austrian wood fuel company producing pellets, firewood, and briquettes for the DACH region. Operates in the same renewable wood heating category as Jackels but from a different geography (Austria) and at industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jackels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firewood Jackels