What Moster does

Moster is a German family-owned electrical wholesale distributor (Elektrogroßhandel) headquartered in Ludwigshafen am Rhein, founded in 1946 by Rudolf Moster and now led by the third generation of the Moster family under Managing Directors Rudolf Peter Moster and Kay Jäger. The company offers the full range of electrical technology, from individual components such as sockets to complete building systems technology planning for office buildings and tailored logistics solutions for industrial customers. Its product surface includes its own private-label brand fairPLUS, the Elektro-Online B2B shop with DoP search and configurator tools, the FEGIMEconnect e-business procurement platform, Kanban and Elbridge industrial supply tooling, and the Elektro-Forum industry magazine.

Moster serves four distinct customer segments: the electrical trades (Elektrohandwerk), industry (Industrie), electrical retail (Elektrohandel), and public administration (Öffentliche Verwaltung). Go-to-market is sales-led B2B, combining direct customer service with a login-based online ordering platform. The company is a member of FEGIME Deutschland, a leading European purchasing and market community for electrical wholesalers, which provides shared procurement scale, e-business infrastructure, and a cross-European network of partner wholesalers. Revenue is generated primarily through hardware sales of third-party and own-brand electrical products; pricing is not publicly disclosed and operates on B2B account terms. The company employs 251-500 people, operates as a private GmbH with no external institutional investors or parent company, and serves customers within Germany with no disclosed international expansion of its own footprint.

Name

Moster

Legal name

Moster Elektrogroßhandelsges. mbH

Website

https://moster.elektro-online.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Moster is a third-generation, family-owned German electrical wholesale distributor based in Ludwigshafen, supplying electrical components, building systems technology planning, and industrial logistics solutions to trades, industry, retail, and public administration via direct B2B sales and the FEGIME network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludwigshafen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Product Wholesale: Moster operates as an electrical wholesale distributor offering a full range of electrical technology products from individual sockets to complete building systems technology planning and logistics solutions for industry. Revenue is generated through the sale of electrical products to trade customers, industry, and public institutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moster is a medium-sized electrical wholesale distributor that supplies electrical technology products—from individual sockets and components to complete building systems technology planning and industrial logistics solutions—to electrical trade, industry, electrical retail, and public administration customers. The offering combines a broad product assortment (including the fairPLUS private-label brand), an online B2B shop, FEGIMEconnect/Kanban/Elbridge e-business procurement tools, and personal technical customer support.

Product overview

Moster is an electrical wholesale company (Elektrogroßhändler) offering a comprehensive range of electrical technology products and services. The company operates as part of the FEGIME market association and provides its offerings through both physical branches and an online e-commerce platform (Elektro-Online). Key offerings include their private label brand fairPLUS, the FEGIMEconnect e-business service for B2B procurement, and the Elektro-Forum industry magazine. Moster serves customers in electrical trades, industry, commerce, and public administration, providing everything from individual components like electrical outlets to complete building system technology solutions for office buildings and logistics solutions for industry.

Differentiator

Problem solved

Functional benefit

Brands

• fairPLUS: Own private label brand of Moster offering electrical products.

Products and services

• fairPLUS (Private Label Brand) Moster's own private-label brand for electrical products, offering value-oriented solutions for electrical installations to trade and retail customers.
• Elektro-Online Shop Moster's online B2B ordering platform allowing registered trade and business customers to search the electrical product range, place orders, check stock availability and backorders, and manage their accounts.
• FEGIMEconnect Electronic business platform within the FEGIME market association network, enabling Moster's B2B customers to streamline procurement and electronic business processes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FEGIME DeutschlandcoreChannel Partner/ Reseller/ DistributorMoster is a member of FEGIME, one of the leading market communities in electrical wholesale trade. FEGIME connects electrical wholesalers across Germany and Europe, providing shared tools, e-business solutions (FEGIMEconnect), and collaborative platforms for members.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ABB AG: ABB is a major global electrical equipment and industrial automation manufacturer; comparable in product scope and serves the same industrial and infrastructure customers Moster supports, though primarily upstream rather than distribution-led.
• Würth Elektrogroßhandel: Würth operates a broader industrial-supply distribution empire in Germany, including an electrical wholesale arm, overlapping in trade and industrial customer segments but with a much wider product portfolio.
• Schneider Electric Deutschland: Schneider Electric is a global electrical equipment manufacturer that competes as an upstream supplier and increasingly offers direct-channel solutions, relevant as both an adjacent incumbent and a partner.

Others

• HellermannTyton (Aptiv): A specialist manufacturer and supplier of cable management, identification, and interconnection products serving electrical installers and industrial OEMs—relevant as both a supplier and adjacent specialty competitor.

Direct peers

• Rexel Deutschland: Rexel is a global leader in electrical distribution with a strong German footprint, serving the same electrical trade, industry, and commercial customer base with comparable product depth and multi-channel ordering.
• Sonepar Deutschland: Sonepar is one of the largest B2B electrical wholesalers in Europe, directly competing with Moster across the Elektrohandwerk and industrial customer segments with comparable inventory and distribution services.
• Obeta Elektrogroßhandel: Obeta is a German family-owned electrical wholesaler of similar regional scale and customer mix, providing the most directly comparable profile (Mittelstand electrical wholesale serving trade and industry).
• Raab Karcher (Sonepar subsidiary): Raab Karcher is a long-standing German electrical wholesale brand within the Sonepar network, directly competing with Moster for trade and industry customers with overlapping product portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MosterGmbH
• Instagraminstagram.com/moster.elektrogrosshandel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moster