ACE Media Tools

What ACE Media Tools does

ACE Media Tools is a Paris-based private company (S.A.S., registered capital €120,000) founded in 2016 that develops and distributes software and web applications for broadcast media professionals, primarily radio and television stations in France. The company employs 1–10 people, was founded by three media experts with more than 20 years of audiovisual technology experience each, and serves customers including Radio France, France Télévisions, France Médias Monde, RTL Group, Altice, Sud Radio, and the Belgian public broadcaster RTBF.

The core product is the INES suite — a set of modular broadcast management applications including INES (editorial management and content production), INES VTS (a virtual telephony system supporting PSTN, ISDN, AoIP, and VoIP), INES RTC (webRTC-based duplex audio/video communication), and INES Solo (a browser-based telephone-insert web app). In December 2025 ACE added INES BT, a compact Bluetooth hardware device that routes mobile audio to studio mixing consoles, and integrated On-Hertz's Artisto AoIP engine into INES VTS, bringing AES67 and ST2110 IP-audio standards compliance. The technical stack is built around cloud computing, webRTC, and IP-based audio routing, designed for "demanding broadcast environments" and modular deployment from small studios to national networks. In addition to its own software, ACE is the authorized French distributor for Lawo broadcast consoles, MusicMaster scheduling software, Densitron broadcast displays, and the AdThos AI audio platform.

ACE's business model blends three revenue streams: (1) development and sale/licensing of the proprietary INES software suite, primarily on a recurring basis, (2) one-time license and resale of partner software and hardware (Lawo, MusicMaster, Densitron, AdThos, and now INES BT) into the French market, and (3) fee-based technical consulting and expert services delivered on client sites for short- and long-term broadcast integration projects. The company is sales-led and direct, operating with a small senior team that combines deep domain expertise with hands-on implementation support, and reaches customers through a bilingual website, social channels, downloadable catalogs, and direct enterprise sales rather than a volume self-serve motion. Pricing is not publicly disclosed and is handled on a quote basis, consistent with enterprise broadcast deployments.

Name

ACE Media Tools

Legal name

ACE Medias Tools S.A.S.

Website

https://acemediastools.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Media Tools is a Paris-based, founder-led vendor that develops the INES broadcast software suite (editorial, virtual telephony, webRTC, and Bluetooth audio routing) and distributes partner products from Lawo, MusicMaster, Densitron, and AdThos to radio, television, and media-group customers in France.

Ownership category

akta.pro rank

Product category

Broadcast Software

NAICS

Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Broadcast software solutions
• Radio production tools
• Television content management
• Audio over IP routing
• Music scheduling systems

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Proprietary Software Development & Sales: Development and commercialization of INES suite (INES, INES VTS, INES RTC, INES Solo, INES BT) for editorial management, content production, and virtual telephony in radio and TV broadcast environments.
2. Partner Software & Hardware Distribution: Promotion and commercialization of partner software and hardware products (Lawo consoles, MusicMaster scheduling, Densitron displays, AdThos AI audio) on the French market.
3. Technical Consulting & Expert Services: Technical expertise and consulting missions at client sites in the broadcast sector, including short and long-term engagements to resolve complex broadcast challenges and improve team workflows.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ACE Media Tools develops and commercializes the INES software suite for radio and television broadcast professionals, covering editorial management, content production, virtual telephony (INES VTS), WebRTC-based communications (INES RTC), and a web-based telephone insert (INES Solo), complemented by the INES BT Bluetooth hardware device. The company also acts as the authorized French distributor for partner broadcast products (Lawo consoles, MusicMaster scheduling, Densitron displays, AdThos AI audio) and delivers on-site technical consulting services to broadcast clients.

Product overview

ACE Media Tools offers a unified portfolio centered on INES, its flagship editorial management and content production platform for radio and television. INES provides virtual telephony management (INES VTS), webRTC-based communications (INES RTC), and the standalone INES Solo web application, all complemented by the INES BT hardware device for Bluetooth audio integration. The company also distributes complementary third-party broadcast solutions including MusicMaster music scheduling software, Densitron broadcast displays and IDS interconnection systems, Lawo audio consoles, and the AdThos AI audio advertising platform. Together, these products address the full broadcast workflow from music programming and telephony management to display systems and audio production.

Differentiator

Problem solved

Functional benefit

Brands

• INES: Editorial management and content production software for radio and television broadcast environments.
• INES BTS
• INES VTS
• INES RTC
• INES Solo

Products and services

• INES INES is ACE Media Tools' flagship editorial management and content production software for radio and television broadcasters. It manages telephone call equipment in PSTN, ISDN, AoIP, or VoIP configurations and is designed for local, regional, and national broadcasters with a modular architecture that integrates into demanding broadcast environments.
• INES VTS (Virtual Telephony System) INES VTS is a virtual telephony system for telephone call management in radio and television talk show production. It features configurable interfaces for studio and switchboard workflows, supporting SIP, ISDN, codec, and webRTC communication modes, and adapts modularly to studios from the simplest to the most complex architectures.
• INES RTC (WebRTC Communications) INES RTC is a real-time communications module enabling duplex audio/video communication with correspondents without requiring specific applications on the listener's or correspondent's terminal. It uses webRTC libraries for free communications and generates an email or SMS code to invite the correspondent.
• INES Solo (Web Application) INES Solo is a web application that allows a computer or tablet to be used as a telephone insert. Users call a correspondent via telephone keypad, conduct the interview through a computer microphone and headset, and download the audio recording upon hanging up.
• INES BT (Bluetooth Hardware Interface) INES BT is a compact Bluetooth hardware device (95x58x51mm) that transmits audio from a mobile phone to mixing consoles or audio routing matrices. It supports multi-phone pairing, simultaneous connections, HD Voice (7kHz AMR-WB), AES3 XLR I/O, USB-C power, and the HFP Bluetooth profile, and includes a web client for network scan, pairing, connection, and volume control.
• MusicMaster MusicMaster is a music programming and scheduling system used by radio and television stations for competitive music scheduling. It interfaces with automation systems, ad schedulers, and media libraries, and is distributed by ACE Media Tools in France.
• Densitron Densitron broadcast displays and touch screens are available in 19-inch and 9.5-inch formats, designed for 24/7 operation in constrained environments with high durability. The line includes the Tactila series with on-surface control buttons and the IDS (Integrated Display Solutions) hardware and software for interconnecting broadcast systems and triggering events on lighting systems.
• Lawo Lawo broadcast audio products and production consoles distributed by ACE include Diamond, Ruby, Crystal, and VRX radio consoles, VisTool virtual interfaces, and the broader Lawo MC² and A__Line audio product lines.
• AdThos AdThos is an AI-powered audio platform for targeted advertising with geo-targeting, dynamic data insertion, and premium voice generation. It features over 40 AI and professional voices including Emmy Award-winning hosts and comprehensive audio mixing tools.
• Technical Consulting & Expert Services ACE Media Tools provides technical expertise and consulting missions at client sites in the broadcast sector, including short and long-term engagements to resolve complex broadcast challenges and improve team workflows. Delivered by the founding team's 60+ combined years of broadcast experience.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• On-Hertz (Artisto)coreTechnology or Integration · 4 December 2025ACE integrated On-Hertz's Artisto AoIP audio engine into INES VTS, providing optimized AoIP routing, integrated mixing, and native AES67 and ST2110 compatibility. Artisto handles audio transport, distribution, and internal mixing within INES VTS, enabling seamless interoperability with modern IP-based broadcast infrastructures. ACE and On-Hertz share a common vision for simplifying modern AoIP audio deployments.
• Three Founding Experts (Strategic Co-founders)flagshipOthers · 1 January 2016ACE Media Tools was founded by three media experts, each with over 20 years of experience in audiovisual technologies (60+ combined years). These three founders constitute the core strategic and talent foundation of the company, bringing deep broadcast industry knowledge and relationships.
• LawocoreTechnology or IntegrationACE Media Tools is an authorized French distributor for Lawo broadcast products, including Diamond, Ruby, Crystal, and VRX radio consoles, VisTool virtual interfaces, and the broader Lawo MC² and A__Line audio product lines. This distribution partnership positions ACE as a comprehensive hardware and software provider for French broadcast infrastructure.
• MusicMastercoreTechnology or IntegrationACE distributes MusicMaster, described as the world's most flexible and intuitive music programming system, serving hundreds of radio and television stations. MusicMaster integrates with automation, ad scheduler, and media library systems. ACE serves as the French market channel for MusicMaster.
• DensitroncoreTechnology or IntegrationACE distributes Densitron broadcast displays and touch screens (19" and 9.5" formats), including Tactila screens with interactive surface buttons and IDS (Integrated Display Solutions) hardware and software for interconnecting broadcast systems and triggering events on lighting systems.
• AdThoscoreTechnology or IntegrationACE distributes AdThos AI audio platform in France, featuring advanced geo-targeting and dynamic data insertion for targeted advertising, a Premium Voice Package with 40+ voices including AI-generated and Emmy Award-winning voice talent, and comprehensive audio mixing tools.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Netia: France-based (now part of an international broadcast group) vendor of radio automation, content management, and media asset management software. Direct competitor in the French-language broadcast software category.
• WinMedia: French-headquartered vendor of broadcast management software (radio, TV, web). Most direct French-market peer to ACE, with overlapping editorial management and broadcast workflow positioning.
• ENCO Systems: US-based provider of radio and TV automation, playout, and visual radio solutions (DAD, MOM, PresNet). Direct peer in broadcast content management and editorial workflows where ACE's INES competes.
• RCS (Radio Computing Services): Global vendor of radio automation, scheduling, and traffic software (Zetta, GSelector, Aquira). Competes with the editorial management and music scheduling capabilities of ACE's INES and MusicMaster resale.
• On-Hertz: Belgian developer of the Artisto AoIP audio engine. Now a technology partner integrated into INES VTS, but historically a direct peer offering software-based AoIP mixing and routing for broadcast studios in Europe.
• DHD audio: German manufacturer of digital broadcast audio mixing consoles, routers, and AoIP interfaces. Direct peer to ACE in the broadcast audio production and routing category alongside partner Lawo.
• Tieline Technology: Australian vendor of IP audio codecs, broadcast telephony, and remote contribution solutions. Overlaps with ACE's INES VTS and INES BT in connecting phone and remote audio into broadcast studios.
• Broadcast Bionics: UK-based vendor of broadcast phone systems, codecs, and talk-show software (e.g., PhoneBOX). Closest functional peer to ACE's INES VTS virtual telephony and INES BT Bluetooth interface, serving the same radio/TV talk-show workflows.

Broad incumbents

• AEQ: Spanish manufacturer of broadcast audio consoles, audio codecs, and intercom systems. Competes with ACE's partner product mix (Lawo, Tieline-like codecs) and sells directly to European radio/TV broadcasters.
• Wide Orbit (MusicMaster parent): US-based media software company that owns MusicMaster, the same product ACE resells in France. As a deep-pocketed owner of a product ACE distributes, it represents both a key supplier and a structural channel risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ACE_Media_Tools
• Facebookfacebook.com/acemediastools
• LinkedInfr.linkedin.com/company/ace-medias-tools
• Instagraminstagram.com/ace_medias_tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Media Tools