MyOwn ISP

What MyOwn ISP does

MyOwn ISP is a privately held South African internet service provider headquartered in Faerie Glen, Pretoria, delivering fibre and wireless connectivity to residential and small-to-medium business customers. The company was founded circa 2010-2011 and operates with a headcount in the 11-50 range. Its service is delivered over third-party fibre network infrastructure accessed through extensive network-operator partnerships, with MyOwn ISP acting as the retail layer. Core technology consists of fibre-optic connectivity paired with WiFi 6 mesh-capable routers that are pre-configured and professionally installed.

The product portfolio centres on two primary service constructs: a prepaid daily-access offering at R20/day with an optional R400 router bundle for short-term use, and a ladder of monthly uncapped, unshaped, unthrottled symmetrical plans ranging from 5/5 Mbps at R199/month to 500/500 Mbps at R1,399/month for residential customers, and 200/200 to 500/500 Mbps business plans at R999-R1,599/month that carry FMAS certification. A suite of add-on services - VoIP at R49/month, static IP, wireless mesh range extenders, Mini UPS units for load-shedding resilience, Smart TV conversion, and on-demand home network health checks - is bundled or available à la carte, with several add-ons sourced through a partnership with Worx.

The business model is a direct-to-consumer subscription ISP with month-to-month contracts and no credit checks, supported by an inside-sales/helpdesk team reachable by phone (0861 122 832) and email ([email protected], [email protected]), plus self-service online sign-up via Ocean Blu forms and an online customer portal. Revenue mechanics combine recurring monthly subscriptions, prepaid usage fees, recurring add-on subscriptions, and one-time installation/reconnection charges. GTM is concentrated in a single country (South Africa) and channels are primarily the company website, Facebook, Instagram, and direct email. Ownership, management team, financials, and funding history are not publicly disclosed.

Name

MyOwn ISP

Legal name

My Own ISP

Website

https://myownisp.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MyOwn ISP is a privately held South African fibre internet service provider headquartered in Pretoria, offering uncapped symmetrical fibre plans (R20/day prepaid to R1,599/month business), WiFi 6 mesh routers, and add-on services to residential and SMB customers.

Ownership category

akta.pro rank

Product category

Fixed Broadband Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

Keywords

• Fibre internet services
• Fixed broadband connectivity
• VoIP telephony services
• Wi-Fi networking equipment
• Uncapped internet access

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Subscription Plans: Recurring monthly revenue from fibre internet plans ranging from R199 to R1599 per month. Billing is monthly in advance with pro-rata charges for first and last months. Month-to-month contracts with no long-term commitments required.
2. Prepaid Daily Access: Pay-as-you-go model at R20 per day for flexible or short-term usage. Optional router plus 1 week internet bundle for R400. No contracts required.
3. Value Add-ons: Additional revenue from add-on services including VoIP lines (R49/month), wireless range extenders, Mini UPS solutions, Smart TV conversions, static IP addresses, and home network health checks.
4. Installation and Reconnection Fees: One-time fees including reconnection fee of R350 for suspended services. First invoice includes pro-rata charges plus once-off fees as per application form.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MyOwn ISP provides fibre-to-the-premises internet connectivity to South African residential customers and small-to-medium businesses via prepaid daily access (from R20/day) and monthly subscription plans (R199-R1599/month) with symmetrical speeds ranging from 5/5 Mbps to 500/500 Mbps. The service includes a free Wi-Fi 6 mesh-capable router with professional pre-configured installation, month-to-month flexibility with no credit checks, and value-add services such as VoIP lines, static IP addresses, wireless range extenders, Mini UPS power backup units, and Smart TV conversion.

Product overview

MyOwn ISP is a South African Internet Service Provider offering a single integrated fibre connectivity platform centred on prepaid and monthly unlimited fibre plans, both providing uncapped, unshaped, and unthrottled symmetrical internet access. The core product portfolio comprises two primary service tiers — Prepaid Fibre Access (a daily-pay, contract-free option from R20/day) and Monthly Fibre Plans (subscription-based with speeds ranging from 5/5 Mbps to 500/500 Mbps, including a free WiFi 6 mesh-capable router) — plus a suite of add-on services including VoIP (R49/month), Static IP, Wireless Mesh Range Extenders, Mini UPS power backup units, Smart TV Conversion (all offered in partnership with Worx), and an on-demand Home Network Health Check. The WiFi 6 router and mesh technology serve as the common technical thread across both the core plans and range-extender add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepaid Fibre Access Pay-as-you-go unlimited fibre internet service priced from R20/day for residential and short-term users, offering flexible short-term or on-demand connectivity without contracts or credit checks. Optional router + 1 week internet bundle available for R400.
• Monthly Fibre Plans (Residential) Uncapped, unshaped, and unthrottled monthly fibre subscription plans with symmetrical upload/download speeds ranging from 5/5 Mbps (R199/month) to 500/500 Mbps (R1399/month), bundled with a free Wi-Fi 6 mesh-capable router, fully scalable with no long-term contracts, for residential customers across South Africa.
• Business Fibre Plans Business-grade symmetrical fibre plans at 200/200 Mbps (R999/month) and 500/500 Mbps (R1599/month), FMAS-certified, designed for small and medium businesses requiring reliable, contract-free business internet.
• Small Business Fibre Plans Tiered symmetrical fibre plans for smaller businesses at 100/100 Mbps (R449/month) and 200/200 Mbps (R699/month) with VoIP line included and a Wi-Fi 6 router bundled, no long-term contracts required, tailored for SMB offices and remote workers.
• VoIP Telephony Service Voice-over-IP telephone line add-on at R49/month providing internet-based voice communication alongside fibre plans for residential and small business customers.
• Static IP Address Service Static IP address allocation available upon request as an add-on to monthly fibre plans, enabling hosting, remote access, and other use cases that require a stable public IP for residential and business customers.
• Wireless Range Extenders Wireless signal range extenders using mesh technology, offered in partnership with Worx, designed to expand Wi-Fi coverage throughout the user's premises where the standard router cannot reach.
• Mini UPS Power Backup Solutions Compact uninterruptible power supply units, offered in partnership with Worx, that keep router and ONU equipment running during power outages and load-shedding scenarios.
• Smart TV Conversion Service that converts standard televisions into smart TVs for seamless streaming, offered in partnership with Worx for residential fibre customers.
• Home Network Health Check A professional connectivity diagnostic and optimisation service booked through the helpdesk to resolve performance issues or improve network performance in the customer's home.

Quantifiable outcome

• Installation typically completes within 5 business days of sign-up
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Fibre Network PartnerscoreTechnology or IntegrationExtensive partnerships across fibre networks in South Africa enabling service delivery to customers. These network partnerships are fundamental to service delivery, with the company operating as a fibre ISP leveraging infrastructure from various network operators.
• Fibre Managed Services Association (FMAS)coreStrategic or Co-development PartnerAssociation membership demonstrating adherence to industry standards for fibre managed services. FMAS-certified business fibre plans indicate quality service standards and compliance with industry best practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cool Ideas: South African fibre ISP known for uncapped symmetrical offerings and a strong technical/reliability reputation. Comparable in service philosophy (no throttling, symmetrical speeds) and target market (residential and SMB).
• HeroTel: South African fibre and wireless ISP with presence across smaller towns and suburbs, offering uncapped fibre plans. Comparable as a fibre ISP focused on residential connectivity with similar contract-free, no-credit-check positioning.
• Afrihost: Major South African fibre and ADSL ISP offering uncapped home and business plans across multiple fibre network operators. Directly comparable as a multi-network reseller ISP targeting the same residential and SMB segments with similar symmetrical and uncapped plan structures.
• MWEB: Legacy South African ISP now focused on fibre and LTE services for home and business customers. Comparable in residential fibre focus, though typically operates at larger scale than MyOwn.
• Vox Telecom: South African telecommunications provider offering fibre, wireless, and VoIP services to residential and business customers. Comparable in its fibre-plus-VoIP bundle structure and SMB targeting.
• Axxess: South African fibre and wireless ISP offering uncapped home and business plans across multiple fibre networks. Comparable in scope and customer segments served.
• Webafrica: Long-standing South African ISP offering fibre-to-the-home and business plans aggregated across Vumatel, Openserve, and other fibre networks. Comparable business model as an asset-light ISP reselling capacity from network operators.
• Rain: South African mobile and fixed-LTE/fibre data provider competing for residential and SMB connectivity spend. Comparable in serving the same customer base with alternative broadband access methods.

Broad incumbents

• Supersonic (MTN): MTN Group's consumer fibre ISP brand offering uncapped fibre plans in South Africa. Comparable in product positioning (uncapped symmetrical fibre) but backed by MTN's mobile and infrastructure scale.
• Telkom (Openserve): South African incumbent telco operating both retail fibre (Telkom) and wholesale fibre infrastructure (Openserve). Comparable as a fibre ISP, but at significantly larger scale and with owned network infrastructure — both a competitor and an upstream supplier to MyOwn ISP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyOwnISP
• Instagraminstagram.com/myownisp
• Xx.com/myownisp
• LinkedInlinkedin.com/company/myown-isp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyOwn ISP