What Go Well Consulting does

Go Well Consulting is a New Zealand-based sustainability consultancy founded in 2017/2018 by Nick Morrison, headquartered in Auckland. The firm helps businesses move beyond sustainability good intentions to embed measurable, embedded practices through a suite of advisory services built around three pillars: stakeholder engagement, sustainability strategy development, and implementation support. Its flagship offering is the Year One programme, a structured 12-month engagement that progresses clients from materiality assessment through strategy to execution, complemented by ongoing Part-time Sustainability Team support, GRI Sustainability Reporting, B-Corp Certification advisory, carbon footprint mapping, sustainable procurement guidance, circular economy transition consulting, and sustainability communications. The firm also delivers educational workshops and presentations such as "Beyond the Basics."

The firm uses established frameworks rather than proprietary technology: GRI Standards underpin reporting work, B Lab's B Corp processes structure certification engagements, and circular economy principles guide transformation advisory. There is no proprietary software platform, no API, and no disclosed AI/ML capability; delivery is consultant-led professional services. GTM is direct enterprise consulting engagement, augmented by content marketing through a blog, monthly newsletter, "Progress in Practice" podcast, webinars, and participation in the NZTE Business for Good programme. The firm is B Corp certified (under prior standards, working through Version 7) and a member of the GRI Community.

The business model is professional services fee-for-engagement, with quote-based pricing and no publicly disclosed rates. Named customers span enterprise brands such as BurgerFuel Group, New World (Foodstuffs), Ecostore, New Zealand Lotteries Commission, Kowtow Clothing, Swanndri, and Essano, alongside purpose-driven startups including Maggie Marilyn and Otis Oat M!lk. Primary geographic focus is New Zealand, with Australian Privacy Act compliance mention signalling potential cross-Tasman readiness. The firm has supported "many dozens of organisations" over its operating history and remains privately held with no disclosed external funding.

Name

Go Well Consulting

Legal name

Go Well Consulting Ltd

Website

https://gowellconsulting.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Well Consulting is a New Zealand sustainability consultancy helping businesses embed measurable sustainability practices through GRI reporting, B-Corp certification, carbon footprint mapping, and a flagship 12-month Year One programme, serving primarily New Zealand enterprise and purpose-driven clients.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Air Quality & Emissions Management (BPAHAJAI)

Keywords

• Sustainability consulting
• ESG advisory services
• GRI sustainability reporting
• B Corp certification support
• Carbon footprint mapping

Headquarters

HQ city

Ponsonby

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sustainability Consulting Services: Professional consulting services including sustainability strategy development, carbon footprint mapping, GRI sustainability reporting, B-Corp certification support, stakeholder engagement planning, and sustainability communications. Services delivered through programmes like Year One (12-month engagement) and part-time sustainability team service.
2. Educational Programmes & Workshops: Presentations, workshops, and courses such as 'Beyond the Basics' for businesses seeking to build sustainability capabilities internally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Go Well Consulting is a sustainability advisory firm that helps businesses embed sustainability in meaningful and measurable ways. It delivers services such as sustainability strategy development, GRI sustainability reporting, B-Corp certification support, carbon footprint/emissions mapping and reductions, stakeholder engagement, sustainable procurement, sustainability communications, fashion sustainability, circular economy transition, and part-time sustainability team support, anchored by a proprietary twelve-month 'Year One' sustainability foundation programme.

Product overview

Go Well Consulting is a sustainability consultancy offering a comprehensive suite of advisory services built around three core pillars: stakeholder engagement, strategy development, and implementation support. Their flagship offering is the Year One programme, a twelve-month engagement that takes organisations from initial materiality assessment through strategy to execution. Complementary services include GRI Sustainability Reporting, Part-time Sustainability Team support, Communicating Sustainability, Sustainable Procurement, B-Corp Certification, Stakeholder Engagement, Presentations & Workshops, Fashion Sustainability, and Circular Economy consulting. Assessment tools include the Sustainability Kickstart Report, Packaging Audit, and Emissions Mapping & Reductions. The firm follows circular economy principles and uses the GRI Standards as their primary reporting framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Year One A twelve-month sustainability programme that gives businesses the foundations needed to navigate the sustainability transition with confidence, starting with stakeholder engagement and materiality assessment, building to strategy development, and including implementation support and team upskilling.
• Sustainability Strategy Develops practical, action-oriented sustainability strategies with goals and SMART targets calibrated to the organisation's capacity, capability, and budget, designed collaboratively across the organisation.
• GRI Sustainability Reporting Coaches and supports organisations to navigate the GRI Standards and deliver robust and reputable sustainability/ESG reports that communicate environmental, social, and governance impacts.
• Part-time Sustainability Team Ongoing embedded support providing organisations with part-time sustainability management services as they move deeper into implementation after initial strategy development.
• Stakeholder Engagement Facilitates conversations with suppliers, customers, staff, and community partners to identify priorities and build collaborative sustainability approaches.
• Communicating Sustainability Develops communication plans and strategies to help organisations tell their sustainability story with integrity, avoiding greenwashing while demonstrating transparency.
• Sustainable Procurement Advises organisations on sourcing materials responsibly and developing sustainable supply chain practices.
• B-Corp Certification Supports businesses through the B Corp certification process, including the new Version 7 standards, providing guidance on requirements and documentation.
• Presentations & Workshops Educational sessions for teams on greenhouse gas accounting, incoming regulation, sustainable procurement, and communicating progress without greenwashing.
• Fashion Sustainability Specialised sustainability consulting for fashion brands, addressing circular fashion, supply chain transparency, and ethical manufacturing practices.
• Circular Economy Advisory services helping organisations transition from linear to circular economic models, applying circular packaging principles and regenerative design.
• Sustainability Kickstart Report An initial assessment providing businesses with a quick understanding of their current sustainability position and priority areas for action.
• Packaging Audit Guides organisations through internal and external packaging audits to understand packaging footprint, identify recyclability issues, and set targets for circular packaging.
• Emissions Mapping & Reductions Carbon footprint mapping services to help organisations identify, measure, and reduce their greenhouse gas emissions across operations.

Quantifiable outcome

• Supported many dozens of organisations through sustainability journey
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Global Reporting Initiative (GRI)coreStrategic or Co-development PartnerGo Well Consulting is trained in GRI Standards and is a member of the GRI Community. They support the mission of GRI to empower decision-makers through sustainability reporting standards and multi-stakeholder networks.
• B Lab (B Corp)coreStrategic or Co-development PartnerGo Well Consulting is B Corp certified (on old standards, working through new standards) and offers B-Corp certification consulting services. Nick Morrison is a trained B Corp Consultant.
• bcg2 (Marketing Agency)minorStrategic or Co-development PartnerPartnership with marketing agency bcg2 on the 'Bags Not' campaign to reduce single-use plastic bags in New Zealand. bcg2 provided marketing and communications expertise for the behavioural change campaign.
• Project LightfootminorStrategic or Co-development PartnerOrganisation that assesses sport and sustainability. Partnered with Go Well on Ellerslie AFC sustainability initiative to identify quick wins around energy, lighting, and waste.
• NZTE (New Zealand Trade and Enterprise)coreStrategic or Co-development PartnerGo Well Consulting participated as one of three B Corp consultants supporting businesses through the NZTE Business for Good programme, helping organisations explore B Corp certification.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Anthesis Group: Global sustainability consultancy advising on strategy, reporting, circular economy, and climate. Comparable in service breadth (especially circular economy) but operates at larger enterprise scale; represents both a competitive threat and a potential partner/ acquirer profile.

Direct peers

• Ekos: New Zealand sustainability consulting firm supporting businesses on strategy, reporting, and ESG capability. Directly comparable scope (sustainability strategy, GRI-style reporting, B Corp support) and NZ-only market orientation.
• thinkstep ANZ (Sphera): ANZ-focused sustainability and LCA consultancy (now part of Sphera). Comparable in life-cycle assessment, carbon footprinting, and sustainability advisory services, with deeper software/ tooling layer and global backing.
• Toitū Envirocare: New Zealand-based sustainability and carbon consultancy offering carbon footprinting, carbonreduce certification, and sustainability advisory. Closest like-for-like NZ competitor given overlapping services, geographic focus, and SME-to-mid-market customer profile.

Broad incumbents

• Carbon Trust: UK-headquartered sustainability advisory with global footprint offering carbon footprinting, strategy, and reporting services. Comparable service mix in emissions and sustainability strategy; less direct NZ overlap but a useful global benchmark.
• SLR Consulting: Global environmental and sustainability advisory with APAC presence covering ESG advisory, carbon, and circular economy. Overlaps with Go Well on ESG strategy and reporting; significantly larger footprint and broader service catalogue.
• Deloitte New Zealand (Sustainability Practice): Big Four advisory with a sustainability and climate services offering spanning reporting, decarbonisation, and ESG assurance. Comparable capability set but broader portfolio and ability to bundle with audit and consulting.
• KPMG New Zealand (Sustainability Practice): Big Four firm with an established NZ sustainability and climate services practice covering reporting, assurance, and strategy. Competes for larger enterprise ESG mandates and increasingly for mid-market work that Go Well also targets.

Others

• B Lab Australia & New Zealand: Regional arm of the B Corp standards body. Not a direct competitor but the gatekeeper for the B Corp certification work that Go Well delivers, making it both a partner and a structural dependency.

Regional players

• Sustineo: Australian sustainability and ESG advisory firm serving purpose-driven organisations with strategy, reporting, and stakeholder engagement. Comparable service mix and customer profile; primarily AU-focused so direct competition is limited rather than head-to-head.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberss.com/podcasts/progress-in-practice-a-go-well-consulting-podcast
• Facebookfacebook.com/gowellconsulting
• LinkedInlinkedin.com/company/go-well-consulting-ltd
• Instagraminstagram.com/gowellconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Well Consulting