2 Cheap Cars Group
2 Cheap Cars Group is an NZX-listed New Zealand used-vehicle retailer operating 10 dealerships nationwide, selling Japanese-imported and locally sourced used cars, hybrids, SUVs, and EVs with integrated finance, trade-in, and insurance services to budget-conscious Kiwi consumers, families, and commercial drivers.
- Company typePublic
- Founded2003
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 2 Cheap Cars Group does
2 Cheap Cars Group is a New Zealand used-vehicle retail group operating under the legal name 2 Cheap Cars Limited, an NZX-listed public company headquartered in Auckland. The company runs 10 dealership locations across New Zealand — six in Auckland (Greenlane, Manukau, Penrose, Sylvia Park, Wairau Hillside Rd, Wairau Rd) and one each in Christchurch, Hamilton, Tauranga, and Wellington — and sells predominantly Japanese-imported used cars alongside locally sourced used vehicles, SUVs, hybrids, EVs, people movers, and commercial vans.
The core offering is the retail sale of quality used vehicles (typically priced $7,000-$22,000+) with integrated finance origination through licensed NZ lenders, trade-in services with online quoting, optional warranty products, and insurance cross-sell. Inventory is large (572+ vehicles listed, with hundreds more in stock), restocked weekly from Japan, and each vehicle passes an NZTA-approved compliance and Warrant of Fitness inspection through an in-house operations team that services roughly 40 cars per day. Customers can browse inventory online, apply for finance digitally, and complete purchases in-store at any of the 10 locations.
The revenue model combines unit margins from vehicle sales (one-time), finance commission/referral economics on customer lending arranged via partner lenders, trade-in transaction economics, and ancillary fees from warranties and insurance products. The customer base is predominantly retail — budget-conscious Kiwi consumers, families seeking affordable 7-seaters, hybrid seekers, and high-mileage commercial/Uber drivers — with no disclosed enterprise or B2B anchor customers. The company employs between 51 and 100 people, and positions itself on transparency (no auctions, no hidden fees), scale (NZ's largest Japanese used-car importer), and 20+ years of brand presence.
2 Cheap Cars Group firmographics
Firmographics- Name
- 2 Cheap Cars Group
- Legal name
- 2 Cheap Cars Limited
- Website
- https://2cheapcars.co.nz
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 2 Cheap Cars Group is an NZX-listed New Zealand used-vehicle retailer operating 10 dealerships nationwide, selling Japanese-imported and locally sourced used cars, hybrids, SUVs, and EVs with integrated finance, trade-in, and insurance services to budget-conscious Kiwi consumers, families, and commercial drivers.
- Ownership category
- akta.pro rank
Where 2 Cheap Cars Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
2 Cheap Cars Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Used Vehicle Sales: One-time sale of used vehicles imported from Japan and sourced locally in New Zealand. Revenue generated from margin between acquisition and sale prices.
- Vehicle Finance: Finance products offered to customers enabling vehicle purchases through installment payments. Works with licensed New Zealand lenders.
- Trade-in Services: Customers can trade in existing vehicles as partial payment for used car purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level used cars ($7,000-$10,000) |
| Unit Pricing | Pay-as-you-go | Mid-range used cars ($10,000-$15,000) |
| Unit Pricing | Pay-as-you-go | Premium used vehicles ($15,000+) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
2 Cheap Cars Group product offering
Product offeringCore offering
2 Cheap Cars Group sells imported used vehicles, predominantly Japanese imports sourced locally in New Zealand, through 10 physical dealership locations across the country. The company bundles vehicle sales with flexible financing, trade-in services, and optional warranties to facilitate affordable purchases for individual consumers. Inventory spans hatchbacks, hybrids, SUVs, people movers, sedans, and station wagons, with weekly stock arrivals from Japan.
Product overview
2 Cheap Cars Group operates as a used car dealership network in New Zealand, offering a unified retail platform across 10 physical dealership locations. The core product is the sale of quality used vehicles (primarily Japanese imports) with integrated finance, insurance, and trade-in services. The company also provides educational buying guides to support customer decision-making. Vehicle inventory spans multiple categories including hatchbacks, hybrids, SUVs, people movers, sedans, and station wagons, with finance and trade-in services positioned as complementary offerings to facilitate vehicle purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales
- Vehicle Finance
- Vehicle Trade-In
- Vehicle Insurance
Quantifiable outcome
- Fuel savings of over $2,200 per year with hybrid vehicles at current pump prices vs petrol equivalents
- +1 more outcomes
Companies that use 2 Cheap Cars Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
2 Cheap Cars Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2 Cheap Cars Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
2 Cheap Cars Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2 Cheap Cars Group social profiles
Digital presence2 Cheap Cars Group compliance and trust
Trust signalCompliance1 record
2 Cheap Cars Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
2 Cheap Cars Group leadership team
Management profileNumber of profiles
Profiles1 record
2 Cheap Cars Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2 Cheap Cars Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2 Cheap Cars Group
What does 2 Cheap Cars Group do?
2 Cheap Cars Group sells imported used vehicles, predominantly Japanese imports sourced locally in New Zealand, through 10 physical dealership locations across the country. The company bundles vehicle sales with flexible financing, trade-in services, and optional warranties to facilitate affordable purchases for individual consumers. Inventory spans hatchbacks, hybrids, SUVs, people movers, sedans, and station wagons, with weekly stock arrivals from Japan.
Is 2 Cheap Cars Group a public or private company?
2 Cheap Cars Group is a public company. It is classified as public and is currently operating.
When was 2 Cheap Cars Group founded?
2 Cheap Cars Group was founded in 2003. It employs 51 to 100 people.
Where is 2 Cheap Cars Group based?
2 Cheap Cars Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does 2 Cheap Cars Group make money?
Three revenue lines are on record. Used Vehicle Sales are the primary driver. The others are vehicle Finance and trade-in Services.
Does 2 Cheap Cars Group have an API?
No public API is recorded for 2 Cheap Cars Group.