Any Green

What Any Green does

Any Green is a Belgian B2B interior landscaping company founded in 1996 by Benoit Pelleriaux in Machelen, Belgium, and led since April 2022 by CEO Levi Benjamins. The company designs, sells, rents, leases, and maintains office plants, green walls (living, artificial, and stabilized moss), roof gardens, and biophilic installations for commercial customers across Belgium, covering more than 20 Belgian cities including Brussels, Antwerp, Ghent, Bruges, Leuven, and Mechelen. Its customer base spans marquee enterprises such as Brussels Airlines, Clifford Chance, Brussels Stock Exchange, Sanoma, Biocartis, PSA, Vandemoortele, and Fosbury & Sons across roughly 18 verticals.

The company's core technology revolves around horticultural craft and proprietary physical product systems rather than software: Living Green Walls with modular plant panels for easy replacement, stabilized Moss Walls requiring no maintenance or light, LivePicture interchangeable living-picture cassettes for seasonal variation, and hydroculture plant systems with water reservoirs. The offering has expanded to include vertical farms, G-Line moss-covered acoustic panels, Roofingreen artificial grass modules, and bundled outdoor-furniture partnerships (e.g., Extremis). Its technical differentiation rests on installation know-how, plant selection expertise, and the modularity of wall and frame systems rather than on software or automation.

Any Green operates a sales-led go-to-market with enterprise field-sales account managers who conduct free on-site visits to assess light, space, and customer preferences before producing customized plant proposals. Revenue is generated primarily through recurring plant-rental contracts (minimum 24 months) with bundled biweekly maintenance, supplemented by one-time plant sales, lease arrangements, standalone maintenance contracts, and seasonal Christmas-tree rentals. Pricing is quote-based and not publicly disclosed. The firm is privately held, founder-influenced, bootstrapped (no external funding), and operates a 20-25 person team of trained plant technicians and designers.

Name

Any Green

Legal name

Anygreen

Website

https://anygreen.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Any Green is a Belgian B2B interior landscaping company founded in 1996 that rents, sells, leases, and maintains office plants, living and moss green walls, and biophilic installations for commercial customers across Belgium. It serves enterprise clients across roughly 18 verticals via a recurring-rental model with bundled maintenance, supported by a ~25-person team of trained plant technicians and designers.

Ownership category

akta.pro rank

Product category

Interior Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Interior landscaping services
• Office plant rental
• Green wall installation
• Plant maintenance services
• Biophilic office design

Headquarters

HQ city

Diegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Plant Rental: Rental of plants for businesses with biweekly professional maintenance included. Minimum commitment of 24 months. Customers can select new plants every two years for variety.
2. Plant Sales: One-time purchase of tropical plants (on soil or hydroculture), artificial plants, green walls, and artificial grass.
3. Plant Leasing: Lease arrangement for office plants, allowing businesses to avoid large upfront investments while enjoying maintenance included.
4. Maintenance Services: Professional plant care services including watering, soil analysis, fertilizer application, dusting, pruning, and plant replacement when diseased.
5. Christmas Tree Rental: Seasonal rental of Christmas trees for businesses, extending plant rental services to holiday décor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Any Green provides B2B interior and exterior landscaping services for offices and commercial spaces in Belgium, selling, renting, leasing, and maintaining plants, green walls, moss walls, and indoor gardens. The company also offers complementary products including acoustic panels, artificial grass for rooftops, vertical farms, and designer outdoor furniture, accompanied by ongoing maintenance and design support.

Product overview

Any Green is a B2B plant rental, leasing, and sales company specializing in office and business interior greening solutions. Their core offerings include Plant Rental (Planten huren), Plant Purchase (Planten kopen), and Plant Leasing (Planten leasen), all supported by professional Maintenance services. They provide a comprehensive range of plant categories including Office Plants (Kantoorplanten), Artificial Plants (Kunstplanten), Tropical Trees, Stabilized Plants, Hydroculture Plants, Terrace Planting, and Indoor Gardens (Binnentuinen), along with Plant Containers (Plantenbakken) in various materials. Their product portfolio also includes Green Wall solutions such as Artificial Green Walls, Living Green Walls, LivePicture® living picture frames, Letters & Logos in Moss, Moss Frames, and Moss Walls (Moswanden). Special products include Extremis outdoor furniture, G-Line acoustic panels with moss covering, Roofingreen artificial grass modules, and Vertical Farms. The company serves businesses across Belgium with design, installation, and ongoing maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Plant Rental (Planten huren) Rental of office plants for businesses on a subscription basis, including a 24-month minimum contract. The service covers design, delivery, professional maintenance, and replacement when needed. Targeted at offices, reception areas, meeting rooms, and conference spaces.
• Office Plant Leasing (Planten leasen) Leasing option for office plants, allowing businesses to use premium plants for a fixed monthly fee over a 24-month contract. Suited for businesses wanting flexibility without a large upfront investment.
• Office Plant Purchase (Planten kopen) One-time purchase of office plants and indoor greenery for businesses, with optional supplementary maintenance service. Targeted at businesses that prefer to own their plant inventory outright.
• Plant Maintenance Service (Onderhoud) Recurring maintenance of office plants and greenery by trained Any Green plant technicians, including watering, pruning, fertilising, pest control, and replacement of plants that are no longer in optimum condition. Available as part of rental/leasing contracts or as a standalone service for purchased plants.
• Green Wall Installations (Living, Artificial, Moss) Design, supply, and installation of vertical green wall systems including living green walls, artificial green walls, preserved moss walls (Moss Fashion), moss frames, and 3D letters/logos in moss. Each installation is custom-designed to the client's space and is paired with an integrated maintenance contract for living variants.
• Indoor Garden Design Design, creation, and installation of bespoke interior gardens using plants, pots, and any combination of green wall products to transform commercial interiors. Targeted at offices, receptions, showrooms, and event spaces.
• Christmas Tree Rental (Verhuur Kerstbomen)
• LivePicture® Modular, movable green wall system developed by Any Green, in which plants are grown in removable cassettes. Suited to businesses that want the visual effect of a green wall with the flexibility of swapping plant arrangements or relocating the unit.
• G-Line Acoustic Panels Acoustic panels filled with stabilised moss, combining sound absorption with biophilic design. Suited to offices, meeting rooms, and hospitality venues that need to control acoustics while adding greenery.
• Roofingreen Artificial Grass Artificial grass solutions for rooftops, terraces, and other outdoor corporate spaces, including roof garden installations. Suited to buildings with rooftop terraces, showrooms, and outdoor corporate areas.
• Vertical Farms Design, supply, and installation of vertical farming systems, integrating living plants as architectural elements in commercial interiors.
• Hydroculture Plant Systems Office plants grown in hydroculture (expanded clay aggregate) substrate as a low-maintenance, longer-lasting alternative to traditional soil-based plants. Targeted at businesses wanting lower maintenance frequency and greater consistency.
• Stabilised Plants Preserved/stabilised plants that retain their natural look without the need for water, light, or soil. Used inside moss walls, moss frames, moss letters, and other decorative installations where live plants would be impractical.
• Extremis Outdoor Furniture Designer outdoor furniture (Extremis brand) supplied by Any Green to complement rooftop, terrace, and other outdoor corporate landscaping projects.

Quantifiable outcome

• Plant rental can increase employee creativity by 45% and productivity by 38%
• +3 more outcomes

Named customers26 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• EIFO (European Interior Landscaping Organization)coreStrategic or Co-development PartnerEILO is a prominent European organization that rewards green interior and office projects across Europe. Any Green has received multiple gold awards from EILO for their projects, including the Sanoma green wall and Biocartis indoor garden.
• EFIG (European Federation of Interior Greening)coreStrategic or Co-development PartnerEFIG is a European federation promoting interior greening in workplaces. Any Green is a member of this organization, demonstrating commitment to industry standards and best practices.
• ExtremissecondaryStrategic or Co-development PartnerExtremis is an outdoor furniture manufacturer. Any Green partners with Extremis to provide complete outdoor space solutions, bringing nature to outdoor areas alongside sustainable outdoor furniture.
• i-Plants MagazineminorGTM or Marketing PartnerIndustry publication that has recognized Any Green's projects through awards, helping to build industry credibility and marketing exposure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plantwize: Plantwize is a Belgian provider of indoor plant rental, plant care, and biophilic design services for businesses. Directly competes with Any Green in the Belgian market with a similar B2B subscription rental model and recurring maintenance offering.
• Sybotanica: Sybotanica provides living walls, moss walls, and biophilic design solutions for commercial spaces across Europe. Directly comparable to Any Green's green wall and moss wall offerings with a similar enterprise customer focus.
• Plants at Work: Plants at Work is a Belgian interior landscaping specialist providing office plant rental, installation, and maintenance across Belgium and neighboring countries. Directly competes with Any Green in the same geography with a comparable B2B service offering and customer base.
• Verde Compacto: Verde Compacto provides green walls and biophilic design installations for commercial interiors across Europe and Latin America. Comparable in product offering (living walls, moss walls) and B2B target market to Any Green's premium green wall solutions.
• Interior Plantscape Group: Interior Plantscape is a North American interior plant services company offering design, installation, and maintenance for commercial interiors. Highly comparable service model to Any Green including green walls, tropical plants, and recurring maintenance contracts, though operating in a different geography.

Broad incumbents

• Ambius: Ambius is the global market leader in interior landscaping and plant rental, operating across multiple continents under the Rentokil Initial group. Directly comparable to Any Green in offering plant rental, green walls, and maintenance services to B2B customers, but at much larger scale and geographic breadth.
• Nieuwkoop Europe: Nieuwkoop Europe is a Dutch-based supplier of interior plants, pots, and green wall systems serving designers, architects, and landscapers across Europe. Comparable supply-side overlap with Any Green's product range (plants, containers, moss walls) though operating more as a wholesale supplier than end-to-end service provider.

Regional players

• Plantoon: Plantoon is a Belgian office plant rental company offering plant subscription and maintenance services to businesses. Direct B2B peer in the Belgian market with a comparable recurring rental model and similar target customer base to Any Green.
• Greenforte: Greenforte is a Dutch interior landscaping provider offering plant rental, green walls, and maintenance services to B2B customers in the Netherlands. Comparable service model to Any Green but primarily serving the Dutch market rather than Belgium.

Emerging players

• Mobilane (LivePanel / LivePicture): Mobilane is a Dutch manufacturer of green wall systems including LivePicture and LivePanel, which Any Green itself distributes. Functions as both a supplier and adjacent competitor for green wall installations in commercial spaces.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anygreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Any Green