Tribeca Antartyca
Tribeca Antartyca (operating as Tribeca Media) is an independent, founder-led full-service digital marketing agency with own teams in Spain, Peru, Mexico and Chile, serving enterprise retail and consumer-goods clients through strategy, creative, commerce, CX and a proprietary Contebio CMS, plus a Tribeca Ads sub-brand for SMEs in Mexico.
- Company typePrivate
- Founded1999
- HeadquartersLima, Peru
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tribeca Antartyca does
Tribeca Antartyca operates in the market as Tribeca Media, an independent, founder-led full-service digital marketing and advertising agency headquartered in Madrid (Spain) and operating its own teams in Lima (Peru), Mexico City (Mexico) and Santiago (Chile). The firm delivers strategy, branding, commerce, customer experience, design, IT, management and communication services to enterprise clients, with a heavy anchor in large retail and consumer-goods brands across Latin America and Iberia, including El Corte Inglés (a continuous client since 2005), Liverpool, Ripley, plazaVea, Mass, Makro, InkaFarma, Sfera, Havaianas and Squizz/Coosur. A dedicated sub-brand, Tribeca Ads, extends the offering to SMEs in Mexico through performance marketing, lead generation and e-commerce development. The agency runs on a sales-led, project- and retainer-based professional services model with quote-based pricing, and is organized around Agile delivery since 2019, including clients as part of the team.
Underlying the creative and campaign work is a proprietary technology stack built around Contebio©, a custom CMS and Dynamic Site Manager that handles editorial, advertising, commercial and multimedia content with rules-driven personalization for web and mobile frontends. Contebio is complemented by Brand Center (centralized brand asset management, used by clients such as Liverpool), Publiquick (banner and animation production) and Social CRM (social care, loyalty and listening). The platform has been deployed across engagements with El Corte Inglés, Aelca, Darya Homes, Calido Living, Dazia Capital and Kronos Homes, giving Tribeca a reusable technical layer unusual for an independent agency of its size. The company is privately held, registered in Seville as Tribeca Media SL with a Mexican subsidiary (Tribeca Media Mexico SA DE CV), has no external private equity or venture capital identified, and has been recognized with awards including WARC #1 Worldwide 2019 (top digital/specialist agency), Effie Awards Peru, Clio Awards, IAB, ANDA, Saniis, WINA Festival and consecutive Top FICE Digital Agency of the Year honors in 2024 and 2025.
Tribeca Antartyca firmographics
Firmographics- Name
- Tribeca Antartyca
- Legal name
- Tribeca Media SL
- Website
- https://tribecamedia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tribeca Antartyca (operating as Tribeca Media) is an independent, founder-led full-service digital marketing agency with own teams in Spain, Peru, Mexico and Chile, serving enterprise retail and consumer-goods clients through strategy, creative, commerce, CX and a proprietary Contebio CMS, plus a Tribeca Ads sub-brand for SMEs in Mexico.
- Ownership category
- akta.pro rank
Tribeca Antartyca industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Tribeca Antartyca is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices4 records
Markets served
Tribeca Antartyca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing strategy, creative, technology, and content services to enterprise clients. Revenue generated through project fees, retainer contracts, and ongoing service engagements.
- Tribeca Ads (Mexico): Digital marketing solutions subsidiary focused on helping SMEs generate quality leads and sales through digital strategies including performance marketing, content, social media, and e-commerce development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tribeca Antartyca product offering
Product offeringCore offering
Tribeca Antartyca (operating as Tribeca Media) is a full-service digital marketing and advertising agency that delivers strategy, branding, commerce, customer experience, design, IT, content, and communication services to enterprise clients. Its offering is supported by a proprietary Contebio© CMS platform for content management and digital experience delivery, and is delivered through dedicated in-country teams across Spain, Peru, Mexico, and Chile. The agency also operates a specialized sub-brand, Tribeca Ads, providing performance marketing and lead generation services to SMEs in Mexico.
Product overview
Tribeca Media is a global digital marketing agency operating as a unified platform with specialized services across Branding, Commerce, CX (Customer Experience), Design, IT, Management, Strategy, and Communication. The core offering is supported by proprietary technology products including Contebio (their custom CMS/platform), Brand Center (brand asset management), Social CRM, and Publiquick (animation tools). A specialized sub-brand, Tribeca Ads, operates in Mexico for performance marketing and lead generation services. The agency implements Agile methodology across all client work, integrating content, technology, data, and design for efficient delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Tribeca Ads: A specialized marketing solutions division for SMEs in Mexico, focusing on digital strategies, lead generation, and e-commerce sales.
Products and services
- Tribeca Media — Full-Service Digital Marketing Agency Full-service digital marketing agency offering Branding, Commerce, CX (Customer Experience), Design, IT, Management, Strategy, and Communication services to enterprise clients across Spain, Mexico, Chile, and Peru. Delivers 360-degree campaigns, digital transformation, creative production, and e-commerce platform development.
- Tribeca Ads Digital marketing solutions subsidiary focused on generating quality leads and e-commerce sales for SMEs in Mexico through performance marketing, content, social media, web development, and multi-channel advertising strategies.
- Contebio© CMS Proprietary CMS and suite of applications enabling creation, management, and publication of editorial, advertising, commercial, and multimedia content. Functions as a Dynamic Site Manager supporting personalized web and mobile frontends with dynamic rules and user interests.
Quantifiable outcome
- 20 EFFIE Awards Peru, 7 IAB Awards, 5 ANDA Peru Awards, 4 Saniis Awards
- +4 more outcomes
Companies that use Tribeca Antartyca
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Tribeca Antartyca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Tribeca Antartyca partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- El Corte InglésflagshipLong-standing technology provider and media partner for El Corte Inglés since 2005. Developed multiple digital projects including DobleCero, Bodamás, Pitiflu, Sportown, Ideas y Consejos, events hub, APTC web, SuperCOR, Ámbito Cultural, Opencor Vending, and sorteos y concursos. Partnership involves continuous evolution and proactivity in digital transformation.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Tribeca Antartyca competitors and assessment
Company assessmentBroad incumbents
- McCann: IPG-owned global advertising network with deep LatAm operations (McCann Worldgroup). Competes with Tribeca for the same enterprise retail and consumer brand mandates across Spanish-speaking markets.
- Ogilvy: Global WPP-owned full-service creative and digital agency network with strong presence in LatAm and Spain. Directly comparable to Tribeca in offering end-to-end advertising, branding, and digital transformation services to enterprise retail and CPG clients.
- Dentsu Creative: Global Dentsu creative network with growing presence in LatAm and Spain. Comparable to Tribeca in providing integrated creative, digital, and CX services to enterprise retail and CPG clients.
- DDB: Global Omnicom-owned creative network with strong LatAm offices. Competes with Tribeca for enterprise creative, digital, and integrated commerce engagements in Spanish-speaking markets.
- VML: Global WPP-owned commerce and customer experience agency (post Wunderman Thompson / VMLY&R merger). Directly comparable to Tribeca in combining creative, technology platforms, and CX/ecommerce services for enterprise brands.
- MullenLowe: Global creative network (IPG) with strong LatAm and Iberian operations. Comparable to Tribeca in offering full-service advertising, digital, and brand-building services to enterprise retail and consumer brands in Spanish-speaking markets.
- Publicis Worldwide: Publicis Groupe's flagship global creative network with strong LatAm and Iberian operations. Directly overlaps with Tribeca in offering full-service advertising, digital transformation, and commerce solutions to enterprise clients.
- Leo Burnett: Publicis-owned global creative agency with a meaningful LatAm and Iberian footprint. Comparable to Tribeca in delivering award-winning creative and digital campaigns for large retail and consumer brands.
- BBDO: Omnicom-owned global creative network with significant LatAm presence. Comparable as a full-service creative and digital agency serving enterprise brands in retail and CPG across the region.
Direct peers
- LLYC: Spanish-headquartered communications, marketing, and digital firm with deep LatAm presence. Closely comparable to Tribeca as a Spanish-speaking, multi-country full-service agency serving enterprise clients with integrated creative, digital, and content offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tribeca Antartyca social profiles
Digital presenceTribeca Antartyca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tribeca Antartyca leadership team
Management profileNumber of profiles
Profiles11 records
Tribeca Antartyca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tribeca Antartyca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tribeca Antartyca
What does Tribeca Antartyca do?
Tribeca Antartyca (operating as Tribeca Media) is a full-service digital marketing and advertising agency that delivers strategy, branding, commerce, customer experience, design, IT, content, and communication services to enterprise clients. Its offering is supported by a proprietary Contebio© CMS platform for content management and digital experience delivery, and is delivered through dedicated in-country teams across Spain, Peru, Mexico, and Chile. The agency also operates a specialized sub-brand, Tribeca Ads, providing performance marketing and lead generation services to SMEs in Mexico.
Is Tribeca Antartyca a public or private company?
Tribeca Antartyca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tribeca Antartyca founded?
Tribeca Antartyca was founded in 1999. It employs 1 to 10 people.
Where is Tribeca Antartyca based?
Tribeca Antartyca is headquartered in Lima, Peru, in the Latin America region.
How does Tribeca Antartyca make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are tribeca Ads (Mexico).
Who are Tribeca Antartyca's main competitors?
Broad incumbents on record are McCann, Ogilvy, Dentsu Creative, DDB, VML, MullenLowe, Publicis Worldwide, Leo Burnett and BBDO. LLYC is listed as a direct peer.
Does Tribeca Antartyca have an API?
No public API is recorded for Tribeca Antartyca.
What industry is Tribeca Antartyca in?
Tribeca Antartyca's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541830 and its SIC code is 7311.