Seafarms Group
Seafarms Group Ltd is an ASX-listed Australian aquaculture company producing premium prawns under the Crystal Bay Prawns® and Crystal Bay Tiger Prawns® retail brands, with the $1.5 billion Project Sea Dragon large-scale land-based prawn aquaculture development underway in northern Australia for export markets.
- Company typePublic
- Founded1995
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Seafarms Group does
Seafarms Group Ltd is an Australian aquaculture company listed on the ASX (ticker: SFG), founded in 1995 and headquartered at Level 10, 490 Upper Edward Street, Spring Hill, Queensland, with a Project Sea Dragon operations office in Darwin, Northern Territory. The company operates a vertically integrated, land-based prawn aquaculture business with more than 30 years of operating history, producing two consumer-facing branded product lines — Crystal Bay Prawns® and Crystal Bay Tiger Prawns® — sold in whole cooked, fresh, and frozen forms through Australian retail channels. The company's underlying technology is its land-based, vertically integrated prawn aquaculture system, covering the full production chain from breeding through to retail distribution, which enables product quality control, traceability, and supply chain reliability.
The company's flagship strategic initiative is Project Sea Dragon, a $1.5 billion large-scale, vertically integrated, land-based prawn aquaculture project being developed at Legune station in northern Australia. The project targets export markets for premium sustainable Australian prawns and is designed as a step-change in production scale relative to Seafarms' existing retail operations. Project Sea Dragon represents the company's principal growth lever and the bulk of disclosed capital deployment, while the existing Crystal Bay retail brands provide ongoing commercial output through grocery and retail distribution channels.
Seafarms generates revenue through the production and sale of premium Australian prawns, operating a single revenue stream spanning seafood production and sales. Distribution combines domestic retail channels (targeting individual consumers via physical retail storefronts) with planned export markets (targeting enterprise buyers internationally) under Project Sea Dragon. Customer segmentation is described as horizontal, with both export markets and retail consumers labeled as primary segments. Pricing is not publicly disclosed, and no enterprise customer logos, named channel partners, or revenue split between retail and export are available in the input data.
Seafarms Group firmographics
Firmographics- Name
- Seafarms Group
- Legal name
- Seafarms Group Ltd
- Website
- https://seafarmsgroup.com.au
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seafarms Group Ltd is an ASX-listed Australian aquaculture company producing premium prawns under the Crystal Bay Prawns® and Crystal Bay Tiger Prawns® retail brands, with the $1.5 billion Project Sea Dragon large-scale land-based prawn aquaculture development underway in northern Australia for export markets.
- Ownership category
- akta.pro rank
Seafarms Group industry classification
Industry- Product category
- Aquaculture and Seafood Production
- NAICS
- Aquaculture (1125), Other Aquaculture (112519), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Shrimp & Prawn Hatcheries (AFAEAKAC)
- akta.pro secondary industries
- Freshwater Shellfish & Crustacean Farming (e.g., crayfish) (AFAEAAAD), Shrimp & Prawn Feed (AFADADAB)
Keywords
Where Seafarms Group is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Seafarms Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Seafood Production and Sales: Seafarms generates revenue through the production and sale of premium Australian prawns. The company operates existing aquaculture facilities producing Crystal Bay Prawns and Crystal Bay Tiger Prawns, with products sold through retail channels in fresh, frozen, or whole cooked forms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Seafarms Group product offering
Product offeringCore offering
Seafarms Group is an Australian aquaculture company that operates, builds and invests in sustainable aquaculture production of premium seafood. It sells Crystal Bay Prawns® and Crystal Bay Tiger Prawns® to retail consumers in fresh, frozen, and whole cooked forms, and is developing Project Sea Dragon — a $1.5 billion, large-scale, vertically integrated, land-based prawn aquaculture project in northern Australia targeting export markets.
Product overview
Seafarms Group is an Australian aquaculture company operating as a single-brand producer with two consumer-facing retail product lines (Crystal Bay Prawns® and Crystal Bay Tiger Prawns®) supported by its flagship development initiative, Project Sea Dragon. The consumer products are sold through retail channels under the Crystal Bay brand, while Project Sea Dragon represents the company's large-scale expansion initiative for export-oriented prawn production.
Differentiator
Problem solved
Functional benefit
Brands
- Crystal Bay Prawns: Retail prawn products - whole cooked, fresh or frozen
- Crystal Bay Tiger Prawns
Products and services
- Crystal Bay Prawns®
Companies that use Seafarms Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Seafarms Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seafarms Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Seafarms Group competitors and assessment
Company assessmentBroad incumbents
- Mowi ASA: World's largest Atlantic salmon farmer with operations across multiple geographies. Comparable as a broad incumbent demonstrating the scale and operational model that Seafarms aspires to with Project Sea Dragon.
- Bakkafrost: Faroese salmon aquaculture leader with fully integrated operations. Comparable as a broad incumbent in global aquaculture with similar vertically integrated model and premium positioning.
- Thai Union Group: Global seafood conglomerate with significant shrimp and prawn operations across multiple brands. Comparable as a broader incumbent competing in prawn markets while operating a wider seafood portfolio.
Direct peers
- Avanti Feeds: India's largest shrimp feed manufacturer with integrated aquaculture operations. Comparable as a vertically integrated prawn aquaculture peer operating in Asian production geographies with export focus.
- Minh Phu Seafood Corporation: Vietnam's largest shrimp producer and exporter, operating a vertically integrated model. Directly comparable as a major prawn farming operation targeting global export markets with similar species focus.
- Apex Frozen Foods: Major Indian frozen shrimp producer and exporter with aquaculture operations. Directly comparable as a prawn farming operation with similar export-oriented business model.
- Tassal Group: Australia's largest salmon aquaculture company (recently acquired by Cooke). Comparable as an ASX/formerly-listed Australian aquaculture peer operating in similar regulatory and biosecurity environment.
- Huon Aquaculture: Tasmanian salmon aquaculture company with vertically integrated operations. Comparable as Australian aquaculture peer operating in similar regulatory environment with branded retail products.
- Clean Seas Seafood: South Australian aquaculture company producing premium Yellowtail Kingfish. Comparable as small-cap ASX-listed Australian aquaculture peer operating in similar marine environment with branded seafood products.
- Charoen Pokphand Foods: Thai conglomerate and one of the world's largest vertically integrated shrimp producers. Directly comparable as a major prawn/shrimp aquaculture operation with global export focus and similar vertical integration from breeding to market.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seafarms Group social profiles
Digital presenceSeafarms Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seafarms Group leadership team
Management profileNumber of profiles
Seafarms Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seafarms Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seafarms Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seafarms Group
What does Seafarms Group do?
Seafarms Group is an Australian aquaculture company that operates, builds and invests in sustainable aquaculture production of premium seafood. It sells Crystal Bay Prawns® and Crystal Bay Tiger Prawns® to retail consumers in fresh, frozen, and whole cooked forms, and is developing Project Sea Dragon — a $1.5 billion, large-scale, vertically integrated, land-based prawn aquaculture project in northern Australia targeting export markets.
Is Seafarms Group a public or private company?
Seafarms Group is a public company. It is classified as public and is currently operating.
When was Seafarms Group founded?
Seafarms Group was founded in 1995. It employs 101 to 250 people.
Where is Seafarms Group based?
Seafarms Group is headquartered in Perth, Australia, in the Oceania region.
How does Seafarms Group make money?
One revenue line is on record: seafood Production and Sales.
Who are Seafarms Group's main competitors?
Broad incumbents on record are Mowi ASA, Bakkafrost and Thai Union Group. Direct peers are Avanti Feeds, Minh Phu Seafood Corporation, Apex Frozen Foods, Tassal Group, Huon Aquaculture, Clean Seas Seafood and Charoen Pokphand Foods.
Does Seafarms Group have an API?
No public API is recorded for Seafarms Group.
What industry is Seafarms Group in?
Seafarms Group's product category is Aquaculture and Seafood Production. Its primary akta.pro industry code is AFAEAKAC, Shrimp & Prawn Hatcheries, with a secondary code of AFAEAAAD, Freshwater Shellfish & Crustacean Farming (e.g., crayfish). Its NAICS code is 1125 and its SIC code is 2092.