NSO
- Company typePrivate
- Founded1976
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
NSO firmographics
Firmographics- Name
- NSO
- Legal name
- Nurses Service Organization
- Website
- https://nso.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NSO industry classification
Industry- Product category
- Nursing Professional Liability Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Long-Term Disability (LTD) Insurance (FSAIAIAD)
- akta.pro secondary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
Keywords
Where NSO is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NSO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure
Revenue model
- Professional Liability Insurance Premiums: NSO generates revenue through annual insurance premium payments from nurses, nursing students, and healthcare practices. Premiums are tiered based on profession type and experience level, ranging from $43/year for student nurses to $137/year for professional policies.
- Personal Insurance Products: Additional revenue from ancillary personal insurance products including life insurance, disability income, long-term care, auto and home insurance offered to nursing professionals at group rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student Nurse Coverage - $43 per year |
| Subscription | Annual | 1st Year Graduate - $52 per year |
| Subscription | Annual | 2nd Year Graduate - $79 per year |
| Subscription | Annual | 3rd Year Graduate - $105 per year |
| Subscription | Annual | Professional Policy Rate - $137 per year |
| Subscription | Annual | License Protection Coverage |
| Subscription | Annual | HIPAA Proceedings Coverage |
| Subscription | Annual | Assault Coverage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
NSO product offering
Product offeringCore offering
NSO provides professional liability (malpractice) insurance for nursing professionals, including individual nurses, nurse practitioners, CRNAs, clinical nurse specialists, midwives, nursing students, nurse-owned businesses, nursing schools, and brokers. Core coverage includes up to $1 million per claim and $6 million annual aggregate, plus license protection up to $25,000, HIPAA proceedings coverage, assault coverage, and access to own defense attorneys. Policies are underwritten by CNA and offered at annual premiums ranging from $43 (students) to $137 (experienced professionals), with complementary personal insurance products (life, disability, long-term care, auto/home) at group rates.
Product overview
NSO (Nurses Service Organization) is a professional liability insurance provider for nursing professionals, offering a comprehensive portfolio of products centered on professional malpractice coverage. The core offering is Professional Liability/Malpractice Insurance with coverage up to $1 million per claim and $6 million annual aggregate, complemented by License Protection Coverage (up to $25,000 for disciplinary defense). Products are segmented for Individual Practitioners, Businesses/Practices, Nursing Institutions, and Brokers, with specialized Student Nurse and New Graduate programs featuring up to 60% first-year discounts. The portfolio extends to personal insurance add-ons (Life, Disability Income, Long-Term Care, Auto & Home) at group rates, and is supported by an educational Risk Management Learning Center providing CE credits, claim reports, articles, and webinars. The company has served the nursing profession for over 50 years, endorsed by 80+ national and state nursing associations, with policies underwritten by CNA (A.M. Best A+ rated).
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Liability/Malpractice Insurance Professional liability insurance coverage providing up to $1 million per claim and $6 million annual aggregate protection against malpractice lawsuits for nursing professionals, including defense attorney representation.
- License Protection Coverage Coverage that reimburses up to $25,000 in aggregate for legal defense costs if a complaint is filed against the nurse's professional license before a state licensing board.
- Individual Practitioner Coverage Professional liability insurance for individual nurses who are not incorporated and do not have employees, covering RNs, NPs, CRNAs, CNSs, midwives, and nursing students with portable coverage.
- Business/Practice Coverage Shared-limit professional liability policy for business entities, incorporated individuals, LLCs, and employers covering employees and independent contractors under one policy.
- Nursing Institution Coverage Professional liability insurance for educational institutions covering allied healthcare students under one consolidated policy.
- Broker Coverage Program Professional liability insurance program designed for insurance brokers to offer to their nursing professional clients.
- Student Nurse Malpractice Insurance Professional liability coverage for nursing students during clinical work as part of their school curriculum, with automatic coverage transition to professional status after graduation.
- Life Insurance Group-level term life insurance at exclusive group rates for nursing professionals and their families.
- Disability Income Insurance Group disability income insurance providing benefits to replace lost income due to injury or illness for nursing professionals.
- Long-Term Care Insurance Long-term care coverage to help protect retirement savings and maintain independence as nursing professionals age.
- Auto & Home Insurance Discounted auto and home insurance products available exclusively for NSO nursing professional customers.
- AORN Personal Insurance Plans Personal insurance products (term life, disability income, long-term care, health) designed specifically for AORN members at competitive group rates.
- Risk Management Learning Center Online portal providing CE credits, articles, case studies, claim reports, webinars, videos, and legal case resources for nursing risk management education.
- Nurse Professional Liability Claim Report 5th Edition report published in collaboration with CNA highlighting top professional exposures, professional liability claims, license protection matters, case studies, and risk management insights for nursing professionals.
- Nurse Practitioner Professional Liability Claim Report 5th Edition report detailing nurse practitioner professional liability claims with average total incurred of $332,137 in 2022, published in collaboration with CNA.
Quantifiable outcome
- Over 600,000 nurses insured nationwide
- +2 more outcomes
Companies that use NSO
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
NSO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NSO partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- CNA (CNA Financial Corporation)coreNSO's professional liability insurance program is underwritten by American Casualty Company of Reading, Pennsylvania, a CNA company. CNA has earned an A+ (Superior) rating from A.M. Best. CNA provides claims processing, underwriting expertise, and risk management support.
- American Association of Legal Nurse Consultants (AALNC)flagshipNational nursing association endorsement partnership where AALNC recommends NSO malpractice insurance to its members
- American Nurses Association (ANA)flagshipNational nursing association endorsement partnership where ANA recommends NSO malpractice insurance to its members
- Association of periOperative Registered Nurses (AORN)flagshipNational specialty nursing association partnership offering exclusive personal insurance products for AORN members including group term life, disability income, and long-term care
- National Student Nurses' Association (NSNA)coreStudent nursing association endorsement recommending NSO malpractice insurance to student nurse members
- State Nurses Associations (50+)corePartnerships with state nursing associations including Alabama, Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming for member endorsements
- American Association of Nurse Attorneys (TAANA)coreProfessional nursing attorney association partnership providing legal expertise and member referrals
- Institute for Safe Medication Practices (ISMP)minorCollaborative partnership for medication safety education content, with NSO publishing ISMP Medication Safety Alerts in risk management resources
- Specialty Nursing Associations (20+)corePartnerships with specialty nursing associations including AAOHN, AADE, AHNA, ANNA, APNA, ASPAN, ARIN, AWHONN, Black Nurses Rock, CANP, CMSA, GAPNA, ISAPN, INS, IAFN, NACNS, NALPN, NAON, NAPNAP, NASN, NONPF, NPA, OADN, PCNP, SGNA, and Society of Pediatric Nurses
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NSO competitors and assessment
Company assessmentDirect peers
- Healthcare Providers Service Organization (HPSO): Sister trade name under Affinity Insurance Services (Aon) offering professional liability insurance to allied healthcare professionals. Direct mirror of NSO's model but targeted at non-nursing healthcare providers, making it the closest comparable peer in structure, distribution, and product design.
- CM&F Group: Specialty provider of professional liability insurance for nurses, nurse practitioners, and other healthcare professionals. Direct competitor offering individual malpractice policies with overlapping target customer base and similar product structure.
- Proliability: Provider of professional liability insurance for nurse practitioners and allied healthcare professionals, including nursing students. Direct competitor in the nurse malpractice niche with comparable coverage tiers and pricing.
- Berxi (by Berkshire Hathaway Specialty Insurance): Digital-first professional liability insurer serving healthcare professionals including nurses. Competes with NSO on online quote/app convenience and direct-to-practitioner acquisition, but backed by Berkshire Hathaway's balance sheet rather than CNA.
Others
- CNA Financial Corporation: Underwriting carrier for NSO's professional liability program through American Casualty Company of Reading, PA. Strategic partner with A.M. Best A+ rating; relevant as the risk-bearing counterparty whose appetite and pricing decisions directly affect NSO's product economics.
- Aon plc (Affinity Insurance Services parent): Ultimate parent of NSO via Affinity Insurance Services. Provides strategic context as the conglomerate that owns NSO and operates comparable affinity-based insurance programs for other professional groups.
Broad incumbents
- Medical Protective (MedPro Group): Long-standing medical professional liability insurer owned by Berkshire Hathaway. Serves healthcare professionals broadly including nurse practitioners; comparable as a broad incumbent with A++ balance sheet strength and overlapping nurse/NP coverage offerings.
- Marsh McLennan (Affinity/Select Division): Global insurance brokerage with affinity programs serving professional associations. Comparable as a competitor/peer to Aon-affiliated NSO in the association-endorsement professional liability distribution channel.
- Liberty Mutual Insurance (Professional Liability): Major national P&C insurer offering professional liability coverage for healthcare providers. Provides broader, less specialized competition with more geographic diversification and balance-sheet strength than NSO.
- The Doctors Company: Large physician-focused malpractice insurer that has expanded into allied health and nursing professional liability. Broader incumbent with deeper capital base and physician-centric heritage, but overlapping products in nurse practitioner liability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NSO social profiles
Digital presenceNSO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NSO leadership team
Management profileNumber of profiles
NSO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NSO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NSO
What does NSO do?
NSO provides professional liability (malpractice) insurance for nursing professionals, including individual nurses, nurse practitioners, CRNAs, clinical nurse specialists, midwives, nursing students, nurse-owned businesses, nursing schools, and brokers. Core coverage includes up to $1 million per claim and $6 million annual aggregate, plus license protection up to $25,000, HIPAA proceedings coverage, assault coverage, and access to own defense attorneys. Policies are underwritten by CNA and offered at annual premiums ranging from $43 (students) to $137 (experienced professionals), with complementary personal insurance products (life, disability, long-term care, auto/home) at group rates.
Is NSO a public or private company?
NSO is a private company. It is classified as corporate owned and is currently operating.
When was NSO founded?
NSO was founded in 1976. It employs 1 to 10 people.
Where is NSO based?
NSO is headquartered in Washington, United States, in the North America region.
How does NSO make money?
Two revenue lines are on record. Professional Liability Insurance Premiums are the primary driver. The others are personal Insurance Products.
Who are NSO's main competitors?
Direct peers on record are Healthcare Providers Service Organization (HPSO), CM&F Group, Proliability and Berxi (by Berkshire Hathaway Specialty Insurance). Others are CNA Financial Corporation and Aon plc (Affinity Insurance Services parent). Broad incumbents are Medical Protective (MedPro Group), Marsh McLennan (Affinity/Select Division), Liberty Mutual Insurance (Professional Liability) and The Doctors Company.
Does NSO have an API?
No public API is recorded for NSO.
What industry is NSO in?
NSO's product category is Nursing Professional Liability Insurance. Its primary akta.pro industry code is FSAIAIAD, Long-Term Disability (LTD) Insurance, with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its NAICS code is 5242 and its SIC code is 6411.