AGT Products

What AGT Products does

AGT Products Inc. is a privately held North American manufacturer of patented building materials and home improvement products, headquartered in Mississauga, Ontario, and operating across Canada, the United States, Australia, and the UAE. The company's portfolio is organized under three core sub-brands — DRICORE (basement subfloor panels and wall systems), BARRICADE (underlayment and subfloor systems), and Rhino Carbon Fiber (concrete reinforcement and structural repair) — together with newer specialty lines including Insul-Armor (2021), Certiguard underlayment (2024), and X-Terior ci continuous insulation sheathing (2026). Technical differentiation rests on a proprietary air gap raised-dimple subfloor architecture that decouples finished flooring from cold, damp concrete, supplemented by OSB-EPS laminated structural sheathing and carbon fiber reinforcement systems. End products are certified to CAN/ULC-S701-11 Type 2, NGBS Green Certified, UL Environment certified, and LEED-qualifying standards, and offer quantifiable performance benefits (R-values from 1.4 to 5.1, IIC 73 sound reduction, 25-year warranty on Certiguard).

The company operates a hybrid go-to-market combining B2C retail distribution through flagship partners — Home Depot Canada (exclusive retailer for Certiguard and primary channel for DRICORE), Home Depot US, and RONA — with B2B commercial sales through nationwide distributor networks serving contractors, engineers, builders, and developers, alongside a direct-to-consumer e-commerce presence through retailer websites and brand-specific landing pages. Revenue is generated through one-time hardware sales of branded building products across residential and commercial applications. Marketing is multi-channel, encompassing retail merchandising, trade shows, digital/social content, PR, and a first national TV campaign ("Movie Night," May 2026) featuring contractor Bryan Baeumler as long-standing brand ambassador.

AGT Products employs 51–100 people and was formally incorporated in 2010 as the corporate parent for the DRICORE brand (originally launched by Kruger Inc. in the early 2000s). The company is founder/management-owned with no disclosed institutional investment and operates AGT Products (USA), Inc. as a cross-border subsidiary. Six product launches and one acquisition (Rhino Carbon Fiber, 2015) over fifteen years indicate a measured, organically funded expansion cadence rather than venture-backed hyper-growth.

Name

AGT Products

Legal name

AGT Products Inc.

Website

https://agtproductsinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AGT Products Inc. is a privately held Canadian manufacturer of patented building materials under the DRICORE, BARRICADE, and Rhino Carbon Fiber brands, serving DIY homeowners, contractors, and commercial builders with subfloor panels, underlayments, wall systems, and concrete repair solutions distributed through Home Depot, RONA, and nationwide dealer networks across North America, Australia, and the UAE.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Other Building Material Dealers (444180), Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Concrete Products, Except Block & Brick (3272), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials
• Subfloor panels
• Basement wall systems
• Concrete reinforcement products
• Construction underlayment

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: AGT Products generates revenue through the sale of patented building products including subfloor panels, underlayments, wall systems, and concrete repair solutions. Products are sold through major retail partners (Home Depot, RONA) and distributors as one-time hardware purchases for residential and commercial applications.
2. B2B Commercial Solutions: Rhino Carbon Fiber product line serves commercial contractors, engineers, builders, and developers for structural repair and foundation reinforcement projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AGT Products manufactures and sells patented physical building materials for residential and commercial construction, primarily basement subfloor panels, underlayments, basement wall systems, exterior sheathing, and concrete repair/reinforcement products. Its DRICORE and BARRICADE brands serve DIY homeowners and contractors via retail partnerships (Home Depot Canada/US, RONA) and distributors, while Rhino Carbon Fiber serves commercial contractors, engineers, builders, and developers with structural reinforcement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• DRICORE: Leading brand in basement subfloor technology, Smartwall wall systems, and concrete repair products. Known for proprietary air gap technology protecting against moisture, cold, and conditions below grade.
• BARRICADE
• Rhino Carbon Fiber

Products and services

• DRICORE Subfloor Systems Engineered raised subfloor panel system using proprietary Air Gap Technology to create airflow beneath basement floors, providing moisture protection and thermal comfort for homeowners finishing or renovating basements. Sold through Home Depot, RONA, and distributors across North America.
• DRICORE SmartWall All-in-one pre-finished wall panel system designed for basements and living spaces, integrating moisture control, thermal insulation, and energy efficiency into a single product with simplified installation. Aimed at DIY homeowners and contractors finishing basement spaces.
• BARRICADE Subfloor Systems Subfloor system under the BARRICADE brand, providing enhanced insulation and moisture protection for basement renovations and targeted at both DIY homeowners and contractors. Sold through major retailers and distributors in North America.
• Rhino Carbon Fiber Structural Reinforcement Carbon fiber-based concrete reinforcement and foundation repair systems used to stop cracks and strengthen foundations and structures. Targets commercial contractors, engineers, builders, and developers needing high-strength, long-lasting structural solutions. Sold through nationwide distributors in Canada, U.S., Australia, and UAE.
• DRICORE Insul-Armor High-performance insulation subfloor product under the DRICORE brand that combines premium insulation with moisture protection. Available through retail partners across Canada and the U.S. for residential projects.
• DRICORE Certiguard Underlayment Premium underlayment designed for modern flooring (luxury vinyl, laminate, engineered hardwood) delivering thermal break (R-value 1.4), superior sound reduction (IIC 73), moisture protection, and flexible easy-to-install rolls requiring no power tools. Distributed primarily through Home Depot Canada (exclusive) and Home Depot US online.
• DRICORE X-TERIOR ci Continuous Insulation Sheathing Next-generation exterior sheathing panel that combines OSB structural sheathing with EPS continuous insulation (R-value 5.1) in a single integrated product, reducing installation steps. Targets new residential construction and major renovation projects; meets Canadian and U.S. building/energy codes and qualifies for green building programs (NGBS Green Certified, UL Environment, LEED).

Quantifiable outcome

• Floors feel up to 6°C (10°F) warmer with Certiguard underlayment
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Bryan BaeumlerflagshipGTM or Marketing PartnerBryan Baeumler, one of Canada's most recognized contractors and TV personalities, has partnered with DRICORE for over 20 years. He is featured in DRICORE's first national TV campaign 'Movie Night' and serves as a long-term product advocate who has used, recommended, and trusted the product on real jobs in real homes.
• Home Depot CanadaflagshipChannel Partner/ Reseller/ DistributorPrimary retail partner for AGT Products in Canada. Products including DRICORE X-TERIOR ci, Certiguard, and subfloor systems are available at select Home Depot Canada locations and online. Certiguard is available exclusively at Home Depot Canada.
• Home Depot UScoreChannel Partner/ Reseller/ DistributorRetail distribution partner in the United States. DRICORE Certiguard and other products are available online through Home Depot US.
• RONAcoreChannel Partner/ Reseller/ DistributorMajor Canadian home improvement retailer partner for AGT Products' brands including DRICORE, BARRICADE, and Rhino Carbon Fiber.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• CertainTeed (Saint-Gobain): Saint-Gobain's North American building products division offering insulation, sheathing, drywall, and roofing. Competes with AGT across multiple product categories and shares big-box retailer relationships.
• Owens Corning: Diversified building-materials conglomerate with overlapping product categories in insulation, sheathing, and moisture management. Larger scale and deeper retailer relationships create a structural advantage across AGT's served markets.
• Kingspan Group: Global leader in insulated panels and building-envelope systems with a strong North American presence in continuous insulation and sheathing — direct overlap with DRICORE X-TERIOR ci and Certiguard-style underlayment offerings.
• Georgia-Pacific: Major manufacturer of OSB sheathing, gypsum, and building products. Supplies core raw-material inputs to AGT's subfloor/insulation products and competes at retail in adjacent categories through the same Home Depot channel.
• Tyvek (DuPont): DuPont's Tyvek brand dominates the building-envelope wrap category that DRICORE X-TERIOR ci and adjacent sheathing solutions compete against. Same retail and builder channels, much larger R&D and marketing budget.
• James Hardie: Global leader in fiber-cement siding and backerboard with established North American retail and pro-channel presence. Competes for retailer shelf space and contractor mindshare in the broader residential building-envelope category AGT is expanding into.

Direct peers

• Cosella-Dörken Systems: Manufacturer of Platon and DELTA-MS subfloor moisture membranes, the most direct North American competitor to DRICORE and BARRICADE basement subfloor systems. Overlaps almost one-for-one on air-gap/dimple-technology subfloor panels and is sold through the same big-box retail channels.
• Huber Engineered Woods: Manufacturer of the ZIP System structural sheathing line, which competes directly with DRICORE X-TERIOR ci continuous insulation sheathing. Both sell combined OSB-plus-insulation panels for residential building envelopes and share Home Depot and pro-dealer distribution.
• Simpson Strong-Tie: Leading manufacturer of structural connectors and concrete-repair/reinforcement systems. Overlaps with Rhino Carbon Fiber on commercial and residential foundation reinforcement and structural repair solutions.
• Amvic Building Products: Canadian-based manufacturer of AmDry insulated basement subfloor panels and related building-envelope insulation products. Closest home-market peer to AGT with overlapping product categories in subfloor insulation and basement finishing systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agtproductsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGT Products