Edson Marine
Edson Marine is a 150-plus-year-old New Bedford, Massachusetts manufacturer of sailboat steering systems, yacht wheels, marine pumps, electronics mounts, and cockpit accessories, selling primarily direct-to-consumer via edsonmarine.com and through authorized marine dealers.
- Company typePrivate
- Founded1870
- HeadquartersNew Bedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edson Marine does
Edson Marine is a privately held marine hardware manufacturer headquartered in New Bedford, Massachusetts, specializing in sailboat steering systems, yacht wheels, marine pumps, electronics mounting systems, and cockpit accessories. Founded in 1859 (the firmographics record; a separate company-history source records 1870) the company has supplied the recreational marine industry for over 150 years, with chain-and-wire technology deployed across thousands of boats for more than 80 years. Core technical platforms include CD-i geared systems (rack-and-pinion with 360-degree circular rack gear), needle-bearing bulkhead and shelf steerers, pedestal steering systems (Quest, Avalon, Classic 336, 402, 464), and trademarked wheel lines such as Destroyer, Traditional (teak/bronze/character), and Carbonautica performance composite wheels. CE compliance on CD-i pedestals and steerers enables sales into European markets.
The company's revenue model is primarily one-time hardware sales spanning replacement parts (as low as $5) up through complete steering systems ($996-$4,887) and premium yacht wheels (reaching $5,760+), with custom yacht steering projects offered on a quote basis for superyacht and bespoke vessels. Go-to-market combines a direct-to-consumer e-commerce storefront (512+ SKUs), an authorized dealer network supported by a website-based dealer locator, a channel partnership with Gemlux for powerboat products, and direct enterprise sales for custom yacht work. Customers fall into four identified segments: recreational sailboat owners (primary), powerboat owners (via Gemlux), custom yacht builders, and marine dealers/distributors. The brand operates under license for EDSON sailboat steering products through October 29, 2026.
Operations are anchored at 146 Duchaine Blvd, New Bedford, MA, supported by an affiliated network of specialty manufacturers (Plastech for injection molded plastics, Franklin Sheet Metal, MacDiarmid Machine for precision machining, New England Foundry for sand castings, Crystal Engineering for stampings). Distribution reaches global customers through both DTC and dealer channels, with active marketing across Instagram, Facebook, YouTube, blog content, and email newsletter. Revenue is not publicly disclosed, and the company has not raised disclosed venture capital, private equity, or public funding.
Edson Marine firmographics
Firmographics- Name
- Edson Marine
- Legal name
- Edson Marine
- Website
- https://edsonmarine.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edson Marine is a 150-plus-year-old New Bedford, Massachusetts manufacturer of sailboat steering systems, yacht wheels, marine pumps, electronics mounts, and cockpit accessories, selling primarily direct-to-consumer via edsonmarine.com and through authorized marine dealers.
- Ownership category
- akta.pro rank
Edson Marine industry classification
Industry- Product category
- Marine Steering Systems & Hardware
- NAICS
- Ship and Boat Building (3366), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)
- akta.pro secondary industries
- Propulsion Drives, Gearboxes & Shaftlines (IMAJAHAD), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where Edson Marine is headquartered
LocationHeadquarters
- HQ city
- New Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edson Marine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marine Steering Hardware Sales: Direct sales of steering systems including pedestals, wheels, steerers, chain and wire kits, and related hardware for sailboats and power boats. Products range from replacement parts ($5-$50) to complete systems ($1,000-$5,000+).
- Marine Accessories Sales: Sales of cockpit accessories, tables, pumps, electronics mounting systems, rail mounts, and other boating accessories.
- Gift Certificates: Gift certificate program for customers to purchase products for others, indicating a consumer-facing retail model.
- Custom Yacht Steering: Bespoke custom yacht steering solutions for unique vessel requirements, including custom wheel manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replacement Parts & Hardware |
| Unit Pricing | Pay-as-you-go | Steering Pedestals & Steerers |
| Unit Pricing | Pay-as-you-go | Yacht Wheels |
| Unit Pricing | Pay-as-you-go | Electronics & Accessories |
| Unit Pricing | Pay-as-you-go | Chain & Wire Kits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Edson Marine product offering
Product offeringCore offering
Edson Marine designs and manufactures sailboat steering systems, marine manual pumps, and boating accessories sold through its own e-commerce site and authorized dealers worldwide. Core product lines include chain-and-wire pedestals, CD-i geared steering systems, bulkhead and shelf steerers, destroyer/traditional/carbon fiber composite yacht wheels, marine pumps, and electronics mounting hardware for vessels 18 to over 200 feet. The firm also provides custom yacht steering solutions and operates the Carbonautica sub-brand for performance composite wheels.
Product overview
Edson Marine is a manufacturer of marine steering systems and boat hardware with over 150 years of experience. The company produces a comprehensive portfolio of sailboat steering products including Chain & Wire Pedestals (Quest, Avalon, Classic 336, 402), CD-i Geared Systems, and Bulkhead Steerers (408, 418, 420). Their wheel offerings span Traditional Yacht Wheels (Destroyer, Bronze, Character, Teak), Performance Composite Wheels (Carbonautica Carbon and GFC Sport), and various wheel accessories. Additional product lines include Marine Manual Pumps (18/30 GPM), Pedestal & Cockpit Accessories (engine controls, pedestal guards, tables), Electronics Mounting Systems (Vision Series), Boating Accessories (SUP racks, tables, rail mounts), and Custom Yacht Steering services. The company holds CE compliance for certain CD-i pedestal products and maintains affiliated manufacturing capabilities through companies specializing in injection molding, metal fabrication, precision machining, sand castings, and stampings.
Differentiator
Problem solved
Functional benefit
Brands
- Carbonautica: Performance composite yacht wheels brand - carbon fiber and glass composite wheels featuring monocoque construction for lightweight and high strength
Products and services
- Quest Pedestal Modern chain-and-wire pedestal with a larger, lower display console, featuring Edson's 6" on-center hole spacing and compatibility with Vision-series pedestals for sailboats requiring instrument-mounting space.
- Avalon Pedestal with Engine Controls Pedestal designed to bring modern display convenience and integrated engine controls to boats of all vintages, integrating throttle/shift control into the steering console.
- 336 Classic Series Pedestal Classic chain-and-wire pedestal with a 6-7/8" top diameter and thru-shaft brake, designed for sailboats 22' to 42' (6.7m–12.8m).
- 402 Classic Series Pedestal Classic pedestal with 8" top diameter, thru-shaft brake, and a third steerer shaft for added reinforcement on larger sailing vessels.
- 464 CD-i Classic Series Pedestal CD-i (Cruising Design) pedestal that uses simple, direct linkage from tiller to wheel for exceptional helm feel and easy installation; CE compliant.
- Vision NV CD-i Pedestal Vision Series CD-i pedestal with simple direct tiller-to-wheel linkage, exceptional helm feel, a wide range of mounting options, and CE compliance.
- 418 Bulkhead Steerer Lightweight, versatile bulkhead steerer with stainless steel needle bearings and thru-shaft wheel brake, designed for performance and cruising sailboats.
- 420 Bulkhead Steerer Bulkhead steerer designed for boats with built-in pedestal consoles, with stainless needle bearings, thru-shaft wheel brake, and simplified installation.
- 408 Needle Bearing Shelf Steerer Shelf-mounted needle-bearing steerer providing precision steering control with friction-free performance for larger sailboats.
- CD-i Geared Systems Classic rack-and-pinion geared steering system with direct tiller-to-wheel linkage, 360° circular rack gear, Gleason Coniflex gears, and a 3.25-inch torque tube; CE compliant and rated for boats up to 50 feet.
- Chain & Wire Steering Systems Time-proven chain-and-wire steering systems used on thousands of boats for over 80 years, with adjustable and easily maintained components in marine-grade stainless, bronze, and aluminum.
- Destroyer Wheels Trademarked Edson Destroyer Wheels from 18" to 60" with stainless or teak rims, distinctive dished shape, tapered hollow spokes, and optional leather rim covers.
- Traditional Yacht Wheels Handmade traditional yacht wheels crafted from seasoned stock in marine-grade bronze and aluminum, including Teak, Character, Bronze, and Commercial Bronze variants.
- Carbonautica Performance Composite Wheels Lightweight carbon fiber and glass composite yacht wheels under 10 pounds, available from 32" to 60", with monocoque construction and ergonomic forked tri-spoke design.
- Carbonautica Carbon Sport Wheels Race-oriented carbon composite yacht wheels with UV-protective clear finish, designed for minimum flywheel effect through low weight and high stiffness.
- Carbonautica GFC Sport Wheels Glass-fiber composite sport wheels in glass-black or white finishes that drop weight while adding style and performance.
- Vision Series Electronics Mounting Systems Modular Vision Series mounting systems and plates engineered to mount marine electronics such as radars and displays on Edson pedestals.
- Marine Manual Pumps Manual marine pumps in 18 GPM and 30 GPM capacities, plus emergency pump kits and pumpout accessories for power and sailboat applications.
- Pedestal & Cockpit Accessories Cockpit and pedestal accessories including engine controls, pedestal guards, compass accessories, stainless upgrade kits, and teak/poly drop-leaf and luncheon tables.
- Boating Accessories Recreational boating accessories including SUP & board racks, anti-bird devices, tables, rail mounts, dinghy & outboard accessories, and leather goods.
- Custom Yacht Steering Bespoke engineering service that designs and manufactures custom steering solutions, including custom wheel manufacturing, for superyachts and unique vessels.
- Quadrants & Radial Drive Wheels Steering hardware components — quadrants and radial drive wheels — for connecting steering wheels to rudder systems on sailboats.
- Chain & Wire Kits Complete steering chain-and-wire rope assemblies built from marine-grade non-magnetic materials, available in multiple configurations for different vessel sizes.
- Autopilot Tiller Arms Tiller arms engineered to interface marine autopilot systems with Edson steering systems.
- Starlink Mobility Rail Mount 316 stainless steel rail mount for attaching Starlink Mobility antennas to boat railings between 1" and 1.25" in diameter.
- Starlink HP Base Plate Powder-coated aluminum base plate adapter for directly mounting Starlink Flat HP antennas onto Edson Vision Series mounts.
Companies that use Edson Marine
Customer profileSegments4 records
Ideal customer profiles3 records
Edson Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Edson Marine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Plastech (Injection Molded Plastic)minorAffiliated company providing injection molded plastic components for marine applications.
- Franklin Sheet MetalminorAffiliated metal fabrication company supporting Edson's manufacturing capabilities.
- MacDiarmid MachineminorPrecision machining services provider for Edson's precision components.
- New England FoundryminorSand casting services for bronze and metal components.
- Crystal EngineeringminorStamping services provider for marine hardware components.
- GemluxcoreGemlux distributes Edson Marine products including PowerWheels, PowerKnobs, ComfortGrips and Drink Holders for power boat applications. Edson redirects power boat product customers to Gemlux.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Edson Marine competitors and assessment
Company assessmentDirect peers
- Gemlux: Marine hardware distributor/manufacturer that handles Edson's power boat product line (PowerWheels, PowerKnobs, ComfortGrips). Gemlux is both a channel partner and a competing marine accessories brand.
- Schaefer Marine: Manufacturer of stainless steel marine hardware including steering wheels, pedestals, and accessories. Schaefer competes with Edson in the aftermarket sailboat and powerboat hardware segment.
- Whitlock Marine Steering: Specialist in marine steering wheels and helm systems for powerboats and yachts. Whitlock competes directly with Edson's wheel product line and serves similar OEM and aftermarket channels.
- Jefa Steering: Danish manufacturer of sailboat steering systems, pedestals, and wheels. Jefa is the most direct competitor to Edson in the European and global cruising/racing sailboat steering market, with overlapping pedestal and wheel product lines.
- Forespar (Marelon): Manufacturer of marine hardware including steering components, rigging, and thru-hull fittings. Forespar overlaps with Edson on steering hardware and shares the same marine dealer and OEM distribution channels.
Broad incumbents
- Harken: Leading sailboat hardware manufacturer (winches, blocks, furling, travellers). Harken is a broad incumbent serving similar sailboat customers and OEM channels as Edson, though with a different product focus.
- Plastimo: European marine accessories brand offering compasses, steering accessories, safety equipment, and deck hardware. Plastimo competes with Edson across the broader marine accessories category, especially in European markets.
- Raymarine: Major marine electronics manufacturer (autopilots, radar, chartplotters). Raymarine represents an adjacent incumbent whose integrated autopilot and helm solutions increasingly overlap with Edson's steering and electronics-mounting business.
- Lewmar: Established marine hardware OEM offering steering, winches, anchoring, and rigging under one portfolio. Lewmar competes with Edson across steering and broader sailboat hardware, particularly as an OEM supplier to major boatbuilders.
Regional players
- Navtec / Hall Spars: Manufacturer of sailing hardware including steering systems, rigging, and spars. Comparable to Edson as a steering-and-rigging hardware specialist, primarily serving OEM sailboat builders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edson Marine social profiles
Digital presenceEdson Marine compliance and trust
Trust signalCompliance1 record
Edson Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edson Marine leadership team
Management profileNumber of profiles
Profiles1 record
Edson Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edson Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edson Marine
What does Edson Marine do?
Edson Marine designs and manufactures sailboat steering systems, marine manual pumps, and boating accessories sold through its own e-commerce site and authorized dealers worldwide. Core product lines include chain-and-wire pedestals, CD-i geared steering systems, bulkhead and shelf steerers, destroyer/traditional/carbon fiber composite yacht wheels, marine pumps, and electronics mounting hardware for vessels 18 to over 200 feet. The firm also provides custom yacht steering solutions and operates the Carbonautica sub-brand for performance composite wheels.
Is Edson Marine a public or private company?
Edson Marine is a private company. It is classified as unknown and is currently operating.
When was Edson Marine founded?
Edson Marine was founded in 1870. It employs 11 to 50 people.
Where is Edson Marine based?
Edson Marine is headquartered in New Bedford, United States, in the North America region.
How does Edson Marine make money?
Four revenue lines are on record. Marine Steering Hardware Sales are the primary driver. The others are marine Accessories Sales, gift Certificates and custom Yacht Steering.
Who are Edson Marine's main competitors?
Direct peers on record are Gemlux, Schaefer Marine, Whitlock Marine Steering, Jefa Steering and Forespar (Marelon). Broad incumbents are Harken, Plastimo, Raymarine and Lewmar. Navtec / Hall Spars is listed as a regional player.
Does Edson Marine have an API?
No public API is recorded for Edson Marine.
What industry is Edson Marine in?
Edson Marine's product category is Marine Steering Systems & Hardware. Its primary akta.pro industry code is IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard), with a secondary code of IMAJAHAD, Propulsion Drives, Gearboxes & Shaftlines. Its NAICS code is 3366 and its SIC code is 3730.