Name

Affect Media

Legal name

Affect Media Pty Ltd

Website

https://affectmedia.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Healthcare marketing services
• Education marketing services
• Strategic communications
• Content creation services
• SEO and digital marketing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Communications Services: Professional services revenue generated through consulting engagements, marketing strategy development, content creation, healthcare copywriting, SEO services, brand design, digital marketing, photography and video production, market research, and communications training. Services are billed on project or retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Affect Media is a strategic communications and marketing agency that sells consulting, strategy, content, and creative services to healthcare, education, professional services, government, and not-for-profit organisations. Its core deliverables include marketing strategy development, SEO and AI SEO, copywriting and content creation, brand design, digital marketing, photography and video production, market research, and sector-specific marketing services (e.g. hospital, surgeon, university, school marketing). Engagements are delivered on a project or retainer basis, and the firm does not sell a software product, platform, or API.

Product overview

Affect Media is a strategic communications and marketing agency providing specialized marketing services for health, education, and professional services organizations. The company operates as a service-based agency rather than a software product company, offering a comprehensive suite of marketing and communications services. The portfolio includes core strategic services (Change Communications, Strategic Communications, Marketing Strategies, Brand Design, Digital Marketing), specialized content services (SEO & AI SEO, Content Creation/Copywriting, Photography and Video, Market Research), and sector-specific marketing services spanning healthcare (Medical Marketing, Health Communications, Hospital Marketing, Surgeon Marketing, Pharmaceutical Marketing, Medical Device Marketing, Psychologist Marketing, Women's Health Marketing, Weight Loss Marketing, Palliative Care Marketing, LGBTQIA+ Health Marketing, Optical Marketing, Dental Marketing) and education (School Marketing, University Marketing, RTO Marketing, Ed Tech Marketing, Early Childhood Marketing, OSHC Marketing, Research Center Marketing, Education Services Marketing, Consumer Education, Curriculum Design, Staff Training Materials). No software product, API, or technical platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications High-level strategic communications planning and advisory services for organisations operating in complex, regulated environments such as health and education.
• Change Communications Communications services focused on organisational change management and internal stakeholder communications for clients undergoing transformation.
• Marketing Strategies Comprehensive marketing strategy development and planning services, including positioning, campaign planning, and audience strategy.
• SEO and AI SEO Search engine optimisation services, including AI-driven SEO, for healthcare, education, and professional services clients seeking improved online visibility.
• Content Creation and Copywriting Professional copywriting and content creation for websites, reports, marketing materials, and PR, tailored to health, education, and professional services audiences.
• Brand Design Brand identity development, logo design, and visual branding services for organisations in health, education, and related sectors.
• Digital Marketing Digital marketing services covering web, email, social media, and online campaign execution for organisational clients.
• Photography and Video In-house professional photography and video production services for promotional content, marketing materials, and campaigns.
• Market Research Industry research, workshops, interviews, questionnaires, and market analysis to inform marketing strategy and campaign development.
• Health Communications Health-focused communications services for healthcare providers, health charities, and related organisations, including behaviour-change campaigns.
• Healthcare Copywriting Specialised copywriting for healthcare and medical contexts, translating clinical and technical information into patient-facing content.
• Medical Marketing Marketing services for medical and healthcare organisations including hospitals, clinics, and health services, with awareness of regulatory requirements.
• Hospital Marketing Comprehensive marketing services for hospitals and healthcare facilities, including patient acquisition, brand, and community engagement.
• Surgeon Marketing AHPRA-compliant digital and content marketing specifically for Australian surgeons and surgical practices.
• Physician Marketing Marketing services for physicians and specialist practices with focus on referral networks and online presence.
• Pharmaceutical Marketing TGA-compliant marketing services for pharmaceutical products and therapeutic goods.
• Medical Device Marketing TGA-compliant marketing for medical device companies operating under the Australian Regulatory Guidelines for Medical Devices.
• Psychologist Marketing Marketing services for psychologists and psychology training organisations.
• Dental Marketing Marketing services for dental practices and dental organisations.
• Optical Marketing Marketing services for optometry, ophthalmology, and optical businesses.
• Palliative Care Marketing Compassionate communications and marketing for palliative care organisations, including flagship consumer resources.
• Women's Health Marketing Marketing for women's health clinics and practitioners.
• Weight Loss Marketing Specialised marketing for weight loss businesses including dieticians and bariatric surgeons.
• LGBTQIA+ Health Marketing Inclusive health marketing for LGBTQIA+ populations and organisations.
• Reproductive Health Marketing Marketing for sexual health and reproductive wellbeing organisations.
• Peak Body Marketing Marketing for professional and industry associations (peak bodies) in the health and education sectors.
• School Marketing Marketing services for K-12 schools including brand development, websites, and enrolment campaigns.
• University Marketing Marketing services for higher education institutions including student recruitment and brand positioning.
• RTO Marketing ASQA-aligned marketing for Registered Training Organisations focused on enrolment growth and course positioning.
• Ed Tech Marketing Marketing services specifically designed for education technology companies.
• Early Childhood Marketing ACECQA-aligned marketing for daycare, preschool, childcare, and kindergarten organisations.
• OSHC Marketing Marketing for Outside of School Hours Care providers.
• Research Center Marketing Marketing services for research centres including PR, digital marketing, and content creation.
• Education Services Marketing Marketing for organisations serving the Australian education sector.
• Consumer Education Educational content and programs to help consumers understand products, services, and health-related topics.
• Curriculum Design TEQSA-compliant educational curriculum design and redesign services for higher education institutions.
• Staff Training Materials Training materials development including guides, videos, workshops, and e-learning modules.

Quantifiable outcome

• Monash University Health Humanities major reached capacity enrolments within first year after launch
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Icon Agency: Australian health and purpose-led communications agency that works with healthcare, NFP, and government clients on PR, campaigns, and behaviour-change marketing. Directly comparable in vertical specialization, service mix (PR + content + digital), and Australian market footprint.
• SenateSHJ: Australia and New Zealand PR and communications consultancy with a strong health, science, and purpose-led portfolio. Closely comparable as a mid-sized strategic communications firm competing for similar health and education clients.
• WE Communications: Global communications agency with a recognized health and technology practice serving pharma, biotech, and health-tech clients. Comparable in deep health-vertical specialization and integrated PR + content + digital offering.
• Thrive PR: Australian health and wellness PR agency serving pharmaceutical, consumer health, and lifestyle brands. Comparable as a health-focused boutique PR offering media relations, content, and influencer-style campaigns.
• Bastion Brands: Australian brand and marketing agency with healthcare, education, and government clients. Comparable as a mid-sized Australian firm offering integrated brand, digital, and content services to regulated sectors.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications group with a strong healthcare and public-affairs practice, serving pharma, biotech, and health-system clients. Comparable in regulated-health expertise but with global scale and integrated creative + media capabilities.
• Edelman: Largest global PR firm with dedicated health and education practices serving enterprise-scale clients. Comparable in regulatory-aware health communications but operates at vastly larger scale across multiple verticals.
• Ogilvy Health: Global healthcare marketing network offering brand strategy, medical communications, and patient engagement. Overlaps with Affect Media on healthcare copywriting, brand, and digital but at much larger scale and with broader geographic reach.
• Havas Health & You: Global health-and-wellness communications network under Havas. Comparable in serving healthcare and pharma clients across strategy, creative, and media but at network scale with global delivery infrastructure.

Others

• Kantar: Global market research and analytics firm offering consumer insights, media measurement, and brand tracking. Affect Media offers market research as one of its services and competes for the insight-driven portion of marketing budgets, though Kantar operates at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Healthcomms1
• Facebookfacebook.com/affectmediaaustralia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affect Media