Adir Control

What Adir Control does

Adir Control Ltd. is a privately held Israeli systems integration and engineering firm headquartered in Rishon Le-Zion that designs, programs, and commissions industrial control, automation, and communications systems for enterprise clients in the chemical, food and dairy, electronics, energy, water, pharmaceutical, and defense sectors. The company delivers turnkey automation projects covering electrical planning, programmable logic controller (PLC) and Human-Machine Interface (HMI) programming, functional design specification (FDS) development, communications network installation, and ongoing maintenance, including legacy S5 control system upgrades. Its technical stack rests on three OEM relationships: exclusive Israeli representation of German Pilz (safety and automation including PSS4000), official integrator status with Siemens Israel, and distribution of Rockwell Automation equipment.

Commercially, Adir operates a project-based professional services and equipment resale model with quote-based, multi-year contracts tailored to client specifications. Revenue is generated from engineering and integration fees, control equipment supply (Pilz, Siemens, Rockwell), and turnkey project implementation. The company is led by founders Shmuel Mosacho and Haim Varsano, each with over 25 years of experience in Israeli industrial automation. Customer references span Tnuva Dairy, Tetra Pak, Agan Chemicals, Intel, Haifa Refineries, Israeli Electric Corporation, Dead Sea Works, the Israeli Ministry of Defense, Teva, Nestle Ice Cream, and international accounts including Pirelli (Italy), DRIAM (Germany), and IDE (Australia), with several relationships exceeding two decades.

Name

Adir Control

Legal name

Adir Control Ltd.

Website

https://adir-control.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adir Control is an Israeli industrial automation systems integrator that designs, programs, and commissions control, PLC/HMI, and communications systems for enterprise clients across chemical, food, electronics, energy, water, pharma, and defense sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYIMAGABAK

Control System Integration & Engineering Services (Design, Commissioning, Retrofits)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Automation & Control Systems (PLCs, SCADA, DCS)

SECONDARYIMAHAHAH

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Industrial automation systems
• Control systems integration
• PLC programming services
• Process control engineering
• HMI systems design

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering and Integration Services: Professional services including planning of electrical systems, writing programs for programmable controllers and HMI systems, definition and maintenance of control systems, writing FDS (Functional Description), implementation of projects, and installation of communications networks. Services provided with constant guidance, support and maintenance.
2. Control Equipment Supply: Supply of control equipment including equipment from Rockwell, SIEMENS and Pilz. Products from world-leading brands, customized for client demands and needs.
3. Project Implementation: Turn-key project implementation from planning through to commissioning, including key-turn level projects for industrial automation in Israel and abroad.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Adir Control is an Israeli engineering company that plans, designs, and constructs industrial automation and control systems on a turnkey basis. The firm supplies and integrates programmable controllers (PLCs), HMI systems, and electrical control equipment from leading manufacturers including Pilz (exclusive representative in Israel), Siemens (official integrator), and Rockwell, delivering complete automation solutions to industrial clients.

Product overview

Adir Control is an Israeli engineering company that provides comprehensive industrial automation and control solutions as a systems integrator. Their core offerings include control and automation systems, programmable controllers (PLC), HMI systems, electrical planning, and service/maintenance. They operate as an exclusive representative of German Pilz Company and official integrator/vendor for Siemens Israel, supplying equipment from Rockwell, Siemens, and Pilz brands. The company offers turnkey project implementation, communications network installation, and training services. Their product portfolio centers on industrial automation systems including the Pilz PSS4000 automation system, sensor technology, safety relays, motion control systems, and operator terminals. Services include system design, programming, installation, ongoing maintenance, and customer training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Control and Automation Systems

Quantifiable outcome

• Tens of automation systems successfully planned and constructed for leading manufacturers and clients
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Pilz (Germany)coreTechnology or IntegrationAdir Control is the exclusive representative of German Pilz Company, a world-renowned safety technology provider. Pilz is synonymous worldwide with safety for man, machine and the environment, providing one-stop automation solutions for all industries including sensor technology, safety relays, programmable control systems, and industrial communication systems.
• Siemens IsraelcoreTechnology or IntegrationAdir Control serves as an official integrator and vendor for Siemens Israel Company, providing Siemens automation and control products including programmable controllers, HMI systems, and related automation equipment.
• Tetra Pak (Sweden)flagshipStrategic or Co-development PartnerCollaboration between Adir Control, Tnuva, and Swedish Tetra Pak company has been ongoing for over twenty years. Projects include pasteurization systems, milk production lines, packing and shipping systems, programmable controllers, databases, and HMI system integration for dairy processing facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rockwell Automation: Major industrial automation and control systems OEM that Adir Control supplies as a Rockwell equipment channel in Israel. Rockwell and its global integrator network target the same food, chemical, and manufacturing accounts.
• Honeywell: Process automation leader (Experion) whose partner integrator ecosystem competes with Adir Control for control system upgrades and HMI work in Israeli refineries, utilities, and process plants.
• Emerson: Industrial automation and process control incumbent (DeltaV) competing for systems integration projects in Israeli chemical, energy, and refining plants where Adir Control also delivers automation work.
• ABB: Global industrial automation and control systems provider competing for the same PLC, DCS, and systems integration work in Israeli chemical, energy, and food plants that Adir serves.
• Siemens: Global industrial automation OEM whose PLCs, HMIs, and DCS products Adir Control integrates as an official Siemens Israel partner. Siemens' broader automation portfolio and own integrator network compete for the same Israeli turnkey projects Adir pursues.
• Yokogawa Electric: Process control and DCS vendor whose CENTUM systems and integrators compete for the same industrial automation projects in Israeli chemicals, energy, and water infrastructure.
• Phoenix Contact: Industrial connection, automation, and control systems manufacturer whose PLCnext platform and integrator network compete with Adir's PLC integration work in industrial and process environments.
• Schneider Electric: Global industrial automation and energy management company whose EcoStruxure platform and integrator ecosystem compete with Adir's turnkey PLC/HMI offerings across process and discrete manufacturing.
• Pilz: German safety and automation technology leader for which Adir Control is the exclusive Israeli representative. Pilz also sells PSS4000, safety relays, and motion control directly and through other integrators, partially overlapping with Adir's portfolio.

Emerging players

• Beckhoff Automation: PC-based control and EtherCAT-driven systems provider competing with traditional PLC integrators like Adir Control in factory automation and motion control applications across discrete manufacturing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adir-control-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adir Control