What Bellicon does

Bellicon AG is a Swiss-headquartered (Bellikon) manufacturer of premium rebounders (mini-trampolines) founded as a corporate entity in 2003 through the merger of Cologne-based VTM GbR and Swiss firm Rebound Dynamics Europe, with predecessor technology dating to 1985 and a patented bungee cord system introduced in 2002. Its core product is a configurable rebounder available in three diameters (39", 44", 49") with steel or stainless steel frames, screw-on or folding legs, five bungee strength options, and up to 35,200 configuration combinations, protected by a portfolio of 99 patents. The company operates wholly-owned regional subsidiaries in Switzerland (bellicon Schweiz AG), Germany (bellicon Deutschland GmbH, Cologne), and the United States (bellicon America LLC, Chicago, founded 2010), shipping to 73 countries via DHL and FedEx.

Bellicon generates revenue primarily through one-time hardware sales priced from $599 to $1,078, with a recurring subscription stream from the bellicon+ training platform (900+ videos across nine workout types, 15 trainers, 14 languages) priced at $119 annually or $13.90 monthly. Ancillary revenue comes from accessories (T-bars, frame cushions, carry bags, shadowboxer, weighted balls) and replacement parts (bungee sets, mats). Go-to-market is direct-to-consumer e-commerce with free shipping on rebounders, supported by a content-marketing strategy (bellicon Magazine, Instagram community with #mybellicon and #bellicontraining hashtags), earned media (ZDF, Vogue, Fit for fun, Brigitte, SRF), and an affiliate program offering up to 25% commission. The company also offers the bellicon Academy for trainer certification and accepts HSA/FSA payments through a Truemed integration.

Customer segments span health-conscious individuals, fitness enthusiasts, older adults (60+) seeking low-impact exercise, people with conditions such as multiple sclerosis, arthritis, or osteoporosis, and women seeking cycle-based training. The company employs approximately 65 people across its three office locations, has no disclosed outside funding, and is privately held with ownership retained within the founding/institutional structure.

Name

Bellicon

Legal name

bellicon America LLC

Website

https://bellicon.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellicon AG is a Swiss-founded premium rebounder (mini-trampoline) manufacturer and digital fitness content provider, selling patented bungee-suspended rebounders ($599-$1,078) and a bellicon+ subscription training platform to health-conscious consumers, fitness studios, and health professionals across 73 countries.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Mini trampoline rebounder
• Bungee fitness equipment
• Low impact exercise
• Online fitness training
• Home workout equipment

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Rebounder Hardware Sales: One-time sale of bellicon rebounders (premium mini-trampolines) priced from $599 to $1,078 depending on size, frame type, and accessories. Available with screw-on or folding legs. Free shipping on rebounder orders.
2. bellicon+ Online Training Subscription: Recurring subscription for access to 900+ training videos across 9 workout types including yoga, jumping fitness, interval training, toning, shadowboxing, and circuit training. Annual subscription at $119/year ($9.92/month) or monthly at $13.90/month. 30-day free trial included with rebounder purchase.
3. Accessories and Replacement Parts: Sale of accessories including T-bar ($179), frame cushion (from $129), carry bag (from $99), workout accessories (socks, yoga mat, weighted balls, mini-bands), and replacement parts (bungee sets from $82.50, mats, rubber caps).
4. Gift Vouchers: Gift vouchers for bellicon+ training membership (1 year voucher at $119) available as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bellicon designs, manufactures, and sells premium mini-trampolines (rebounders) featuring a patented bungee cord suspension system, available in multiple sizes (39", 44", 49") and configurations. The hardware business is complemented by bellicon+, a subscription-based online training platform offering 900+ guided workout videos across 9 workout types (yoga, interval training, jumping fitness, shadowboxing, circuit training, toning, cardio, mobility, Pilates). The company also sells accessories, replacement parts, apparel, and offers trainer certification through bellicon Academy.

Product overview

Bellicon is a premium fitness equipment manufacturer offering a modular rebounder (mini-trampoline) system combined with a digital training platform. The core product is the bellicon rebounder with patented bungee cord suspension, available in 3 sizes (39", 44", 49") with various frame options and leg configurations (screw-on or folding), enabling 316,800+ customization combinations. This physical product is complemented by bellicon+, a subscription-based online training platform with 900+ guided workout videos across 9 workout types. The portfolio includes extensive accessories (T-bar supports, frame cushions, carry bags, workout gear), replacement parts (mats, bungees), apparel (specialized socks), and educational programs (bellicon Academy for trainer certification). The company operates an affiliate program and ships to 73 countries from subsidiaries in Switzerland, Germany, and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• bellicon+: The company's online fitness training platform offering over 900 workout videos, including yoga, interval training, toning, jumping, shadowboxing, and circuit training programs.

Products and services

• bellicon Rebounder (Trampoline) Premium mini-trampoline with patented bungee cord suspension system, available in 3 diameters (39", 44", 49") with steel or stainless steel frames and screw-on or folding legs, priced from $599 to $1,078. Designed for health-conscious consumers, older adults, and individuals with joint conditions seeking low-impact home exercise.
• bellicon+ Training Platform Subscription-based online fitness platform offering 900+ guided workout videos across 9 workout types with 15 professional trainers. Available as monthly ($13.90) or annual ($119) subscription, with 30-day free trial included with rebounder purchase. Streamable via AirPlay and Chromecast.
• T-bar Support Handle Height-adjustable detachable support bar ($179) providing stability during workouts, adjustable from 33" to 39" height from mat surface. Available in black or silver finishes.
• Frame Cushion Extra-thick foam cushion ($129) protecting against bruises when bouncing. Available in 39", 44", and 49" sizes.
• Carry Bag
• Comfort Mat
• Standard Mat
• Bungee Set Replacement bungee cord sets (from $82.50) available in single color or rainbow configurations. Individual bungees also available ($2.75 each). Five bungee strength options for customized resistance.
• Shadowboxer
• Mini-Band
• Yoga Mat
• Weighted Balls
• Anti-skid Socks
• TMX Meta Foot Trigger
• TMX Para Back Trigger
• Exercise Ball

Quantifiable outcome

• Just 10 minutes of bellicon training daily improves cardiovascular health, concentration, and blood sugar levels
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• TruemedminorOthersPartnership enabling HSA/FSA payment options for bellicon products. Customers can select Pay with HSA/FSA funds at checkout. Qualification determined by Truemed and plan administrator.
• DHLminorOthersLogistics partner for international shipping. Standard delivery partner alongside FedEx for order fulfillment and returns.
• FedExminorOthersPrimary US logistics partner for shipping. Handles standard and expedited delivery. Rebounder orders require signature upon receipt.

Scale indicators13 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Mirror (Lululemon Studio): Lululemon's connected fitness Mirror (now Studio) is a smart home-fitness hardware-plus-subscription product — overlapping Bellicon's premium connected-fitness positioning while targeting a broader workout library.
• Tonal: Tonal is a smart strength-training system with a content subscription — a comparable hardware-plus-connected-content business model targeting the same premium home-fitness buyer Bellicon serves.
• Peloton: Peloton is the leading connected-fitness incumbent combining premium hardware with a subscription content library — directly comparable business model to Bellicon's hardware-plus-bellicon+ architecture, though at vastly larger scale across bike/treadmill/rowing.
• iFit (NordicTrack): iFit, the subscription platform behind NordicTrack, mirrors Bellicon's hardware-plus-content model at much greater scale — serving comparable home-fitness buyers with treadmills, bikes, and strength equipment plus guided workouts.

Others

• Manduka: Manduka is a premium yoga and fitness accessories brand serving a similar health-conscious, wellness-oriented buyer — adjacent rather than direct competition, but comparable premium positioning and D2C distribution model.

Direct peers

• Stamina Products: Stamina sells a broad range of home fitness equipment including mini-trampolines, competing in the same home cardio and low-impact workout category as Bellicon, typically at lower price points.
• Needak: Needak manufactures soft-bounce rebounders and is a long-standing competitor in the rebounder niche, addressing similar health-conscious and therapeutic-use customers with spring-based alternatives.
• Cellerciser: Cellerciser is a direct rebounder competitor built around a spring-based mini-trampoline marketed for lymphatic flow, balance, and low-impact cardio — overlapping Bellicon's core value proposition and target buyer.
• JumpSport: JumpSport is one of the most direct competitors in the rebounder/mini-trampoline category, selling fitness trampolines and bungee-based rebounders with similar joint-friendly positioning targeting the home-fitness consumer.

Emerging players

• Hydrow: Hydrow combines premium connected rowing hardware with a subscription content library — a smaller-scale analog of Bellicon's connected-fitness model in an adjacent category, comparable in product-plus-content architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bellicon
• Facebookfacebook.com/bellicon.UnitedKingdom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellicon