Huni

What Huni does

HUNi (Huni Studio / HUNi Creative Studio) is a vertically integrated 360° creative agency headquartered in Istanbul, Türkiye, founded in 2010, with offices in Waibstadt, Germany (Huni GmbH) and London, England. The firm operates four interconnected service divisions—Creative (concept development, branding, identity, design, marketing strategy), Digital (social media management, online advertising, media planning), Production (film direction, photography, art direction), and 3D & CGI (motion design, interactive 3D product visualization)—delivered through dedicated teams as a single unified operation rather than through subcontracted vendors. Its core technology stack centers on premium production equipment (ARRI Alexa cameras, Leica/Leitz lenses) and CGI/motion design capability rather than proprietary software or platform infrastructure.

The agency's revenue model is professional services: project-based fees for creative campaigns, retainer arrangements for ongoing social media management, and production fees for film and photography engagements. Pricing is quote-based and not publicly disclosed. HUNi serves enterprise clients across automotive (Honda, Bridgestone, Land Rover, Peugeot Turkey, Anlas), consumer appliances and FMCG (Beko, Calgon/Reckitt, BEE'O, Pınar Arabi), fashion (Visuelle, Cipela, Luna B, Perveran, ERKE), hospitality (Cullinan Hotels, John Reed Fitness), financial services (Halk Yatırım, Aga Kulche, Fonlabuyusun), and industrial/manufacturing (Borusan Mannesmann, Kral Arms, Osram). Go-to-market is direct enterprise field sales supported by a portfolio-driven website and case-study content marketing. The company is privately held and founder-controlled, with no institutional funding rounds, acquisitions, or parent company identified in the available data.

Name

Huni

Legal name

Huni Reklam A.Ş.

Website

https://hunistudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Huni is a vertically integrated 360° creative agency in Istanbul offering concept development, branding, digital marketing, film and photography production, and 3D & CGI services primarily to enterprise and international brands across automotive, consumer goods, fashion, hospitality, and industrial sectors.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Commercial Photography (541922), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Social Media & Community Management (PR-led) (BPAFADAM), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Creative agency services
• Brand development
• Commercial photography
• Film production services
• Digital marketing campaigns

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency revenue derived from client engagements including concept development, branding, identity creation, digital marketing, social media management, film production, photography, 3D & CGI visualization, and campaign execution. Revenue streams include project-based fees for creative campaigns, ongoing retainer arrangements for social media management, and production fees for photography and videography projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Huni is a vertically integrated 360° creative agency that delivers brand development, concept and creative strategy, corporate identity design, digital marketing and social media management, campaign film and photography production, and 3D & CGI visualization for enterprise brands. Services are bundled across four interconnected departments—Creative, Digital, Production, and 3D & CGI—that operate as a single unit from concept through delivery.

Product overview

HUNi is a vertically integrated 360° creative agency offering four interconnected service divisions: Creative (concept development, branding, identity, design, strategy), Digital (social media management, online advertising, media planning), Production (film, photography, art direction), and 3D & CGI (motion design, interactive 3D visuals). These departments operate as a unified force, providing clients with a comprehensive suite from concept development through production execution. The agency serves diverse sectors including automotive (Honda, Peugeot, Land Rover, Bridgestone), consumer goods (Beko, BAGA, Calgon), fashion (Visuelle, Cipela, Luna B, Perveran), hospitality (Cullinan, Titanic Hotels), food & beverage (Bülent Börekçilik, Bee'O, Pınar Arabi), and industrial (Anlas, Borusan, Kral Arms), delivering campaigns that range from commercial films and photography to complete corporate identities and interactive 3D product experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Concept development, branding, corporate identity creation, design, and strategy services that shape brand voices and craft strategic narratives for enterprise clients across multiple sectors.
• Digital Services Digital strategy, social media management, content creation, online advertising, and media planning designed to maximize brand presence and impact through targeted campaigns for enterprise brands.
• Production Services High-end advertising films, campaign photography, lookbooks, catalogs, and product photography captured with premium equipment including ARRI Alexa cameras and Leica/Leitz lenses, managed from concept to post-production.
• 3D & CGI Services 3D product renderings, immersive environments, motion design, and interactive 3D product experiences that blur the line between reality and digital, serving automotive and industrial visualization needs.

Quantifiable outcome

• For Hantech campaign: 154 GRPs achieved (target was 152), exceeding July TV airtime goals across ATV, Kanal D, Now, Show TV, Star TV, TV8, A Haber, and CNN Türk
• +2 more outcomes

Named customers45 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Mill: Global production house specializing in VFX, CGI, and content creation for advertising and brand clients. Comparable to HUNi's 3D & CGI and production services, particularly for automotive and luxury brand work.
• Anomaly: Independently held creative agency with a similar model of integrated brand strategy, advertising, and content production for enterprise clients. Comparable to HUNi's vertically integrated approach and global brand servicing.
• Droga5: Award-winning independent creative agency known for integrated campaigns spanning film, digital, and brand work. Highly comparable to HUNi's premium creative positioning and enterprise client focus.
• MediaMonks: Global creative production and content company with deep capability in film, CGI, and digital production. Directly comparable to HUNi's Production and 3D & CGI service lines for enterprise clients.
• Mother: Independent, founder-led creative agency with full-service offering spanning advertising, design, digital, and content production. Comparable to HUNi in its integrated model, premium positioning, and ability to handle enterprise brands end-to-end.

Broad incumbents

• TBWA Worldwide: Global creative agency network offering advertising, digital, and brand strategy across markets. Operates as a broader portfolio versus HUNi's specialized independent model, but overlaps on enterprise client servicing.
• Publicis Groupe: Global advertising and communications holding company with creative, digital, and production networks. Directly competes for the same enterprise brand budgets as HUNi but at holding-company scale.
• WPP: World's largest advertising holding company, encompassing agencies like Ogilvy, VMLY&R, and GroupM. Overlaps with HUNi on integrated creative, digital, and production services for global enterprise brands.
• McCann Worldgroup: Global creative agency network with strong presence in Turkey (McCann Istanbul) competing directly with HUNi for both Turkish enterprise clients and international brands operating in the region.
• Dentsu: Global advertising holding company with creative, media, and digital capabilities across geographies. Competes with HUNi for multinational client budgets, though at vastly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teamhuni
• LinkedInlinkedin.com/company/hunistudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huni