Napoleone Cider

Name

Napoleone Cider

Legal name

Lenbridge Forge Pty Ltd

Website

https://napoleone.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Cider

NAICS

Apple Orchards (111331)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFAAAD

Cider & Perry Production

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAE

Cider & Perry Producers & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAGACAJ

Cider & Orchard Fruit Production (Apples/pears for cider & processing)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYTHAFALAI

Cideries & Meadery Tasting Rooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft cider
• Apple cider
• Pear cider
• Cellar door tastings
• Yarra valley beverages

Headquarters

HQ city

Coldstream

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cider Product Sales: Direct sales of canned cider products through online shop and cellar door. Products include Napoleone Apple and Pear ciders, and Louis range of Apple, Rosé, Ginger, and Yuzu & Lime ciders. Also includes mixed cartons and sampler packs. Revenue earned through e-commerce with 3% loyalty credit for account holders.
2. Tasting Experiences: Cider tasting paddles offered at Punt Road Wines cellar door. Classic Cider Paddle at $16 per person includes four ciders. Cider Bar provides on-tap cider, wine by the glass, and picnic-style food during warmer months.
3. Gift Cards: Prepaid gift cards available in $50 and $100 denominations, redeemable online for cider or in person at cellar door. Valid for 36 months from purchase date.
4. Wholesale/Distribution: Wholesale distribution of cider products to retailers through domestic distribution network (national and Victoria) and international distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Napoleone Cider manufactures and sells craft cider from estate-grown apples and pears in the Yarra Valley, Victoria. The company produces two sub-brands: Napoleone (traditional Apple and Pear ciders) and Louis (innovative Apple, Rosé, Ginger, and Yuzu & Lime ciders using winemaking techniques). Ciders are sold via online shop, cellar door, seasonal Cider Bar, and wholesale distribution, with ciders naturally vegan and gluten-free and made without added sugars or concentrates.

Product overview

Napoleone Cider is a craft cider company operating two distinct sub-brands: Napoleone Cider (flagship traditional ciders) and Louis Cider (innovative boundary-pushing ciders). The Napoleone range includes Apple and Pear ciders crafted from estate-grown Yarra Valley fruits using traditional British and French cider-making techniques with no added sugars or concentrates. The Louis range features creative ciders that incorporate winemaking techniques, including fermentation with Chardonnay lees and Shiraz grapes. The company also offers mixed cartons combining both ranges and gift cards for online and cellar door redemption. All ciders are naturally vegan and gluten-free.

Differentiator

Problem solved

Functional benefit

Brands

• Louis Cider: An innovative cider range that pushes boundaries, fermenting Yarra Valley apples with winemaking techniques and wine grapes. Named after Louis Cardinoux, an orchard worker who lost his eye in 1905.

Products and services

• Napoleone Apple Cider Carton A craft cider made from a blend of red and green apple varietals (Pink Lady, Gala, Mi, Fuji, Granny Smith, and Heritage), featuring aromas of cinnamon and spice leading into a crisp, fresh apple palate with a vibrant and refreshing finish. Sold as a carton of 24 x 355ml cans for $79.
• Napoleone Pear Cider Carton A perry crafted from Packham's Triumph and Beurre Bosc pears with ripe pear aromas complemented by subtle hints of ginger and shortbread, featuring a luscious mouthfeel and earthy ripe pear character. Sold as a carton of 24 x 355ml cans for $79.
• Louis Apple Cider Carton An innovative apple cider fermented with Yarra Valley Chardonnay lees, featuring delicate apple blossom and grapefruit aromas with a savoury, off-dry palate, zesty lime, and creamy mouthfeel. Sold as a carton of 24 x 355ml cans for $75.
• Louis Rosé Cider Carton A cider-wine crossover crafted by fermenting bright red Yarra Valley apples with Shiraz grapes, pumped over Shiraz skins for colour and delicate berry aromas, resulting in a bright, refreshing rosé with natural depth and crisp, dry finish. Sold as a carton of 24 x 355ml cans for $75.
• Louis Ginger Cider Carton Cold-crushed Yarra Valley apples co-fermented with fresh ginger, creating a bold and zingy ginger apple cider with crisp apple, lively acidity, and a flash of warming ginger spice before a clean, refreshing finish. Sold as a carton of 24 x 355ml cans for $75.
• Louis Yuzu & Lime Cider Carton Cold-crushed Yarra Valley apples co-fermented with fragrant yuzu and lime zest, capturing vivid citrus perfume while preserving fresh apple fruit purity, resulting in a lively cider with vibrant citrus lift and clean, refreshing finish. Sold as a carton of 24 x 355ml cans for $75.
• Apple and Pear Cider Mixed Carton A mixed carton featuring Napoleone's flagship Apple Cider with crisp cinnamon-spiced apple freshness alongside the richly textured Pear Cider made from Beurre Bosc and Packham's Triumph pears. Sold for $79 per carton.
• Louis Mixed Carton A mixed carton featuring Louis Apple Cider (off-dry, floral) and Louis Rosé Cider (aperitivo-style), offering bright fruit-driven cider alongside a deeper, savoury expression. Sold for $75 per carton.
• Napoleone and Louis Sampler Carton The ultimate cider collection featuring Napoleone Apple, Napoleone Pear, Louis Apple, and Louis Rosé ciders, offering a complete journey through orchard-driven flavours from vibrant fruit and spice to savoury, lees-driven styles. Sold for $79 per carton.
• $50 Classic Gift Card Prepaid gift card redeemable online for web purchases or in person at the Cellar Door for wine or cider products, valid for 36 months from purchase date.
• $100 Classic Gift Card Prepaid gift card redeemable online by loading credit into account or scanned at Cellar Door, valid for 36 months from purchase date.
• Classic Cider Paddle Tasting Guided tasting of four ciders (Napoleone Apple, Louis Apple, Louis Rosé, and Napoleone Pear) at the Punt Road Wines cellar door, available seven days a week and bookable online. Priced at $16 per person.

Quantifiable outcome

• 2024 Best Perry awarded at Australian Cider Awards for Napoleone Pear Cider
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Punt Road WinescoreStrategic or Co-development PartnerSister winery whose winemaking team crafts all Napoleone Cider products. The winemakers bring special focus and expertise to teasing out the best fruit flavours from Yarra Valley apples and pears. The partnership combines winemaking techniques with cider production.
• Cider AustraliaminorOthersIndustry association membership. Napoleone Cider is a member of Cider Australia, supporting the growing Australian cider industry.
• Go Wild BallooningminorGTM or Marketing PartnerYarra Valley hot air balloon operator featured on Napoleone's Plan Your Trip page as recommended partner. Joint competition prizes offered (accommodation at The Farmhouse at Meletos plus balloon flight).
• Hop ItminorGTM or Marketing PartnerHop on, hop off wine tour operator recommended on Plan Your Trip page for visitors to the Yarra Valley region.
• MeletoscoreStrategic or Co-development PartnerRestaurant located at 12 St Huberts Road, Coldstream, behind which sits the Napoleone Cider Bar. Co-located hospitality destination in the Yarra Valley.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Small Acres Cyder: Australian craft cider producer operating from a small farm in the Bega Valley, NSW, with direct-to-consumer and cellar door sales. Comparable to Napoleone in estate-grown positioning, traditional cider-making methods, and small-team craft operations.
• Batlow Cider: New South Wales craft cider producer established by apple growers, offering a broad range of cider styles through retail and on-premise. Comparable to Napoleone in orchard-origin provenance and national Australian distribution ambitions.
• Pipsqueak Cider: Adelaide Hills craft cidery producing small-batch ciders from estate and locally sourced apples. Comparable to Napoleone in small-batch craft positioning, Australian regional provenance, and cellar door / DTC sales model.
• Willie Smith's Cider: Australian craft cidery producing estate-grown apple ciders in Tasmania with a cellar door and DTC retail. Closely comparable to Napoleone in single-estate provenance, premium positioning, and tourism-led brand building.
• The Hills Cider Company: Adelaide Hills-based craft cidery with a cellar door, DTC e-commerce, and innovative flavour extensions. Comparable to Napoleone in regional tourism play, premium craft positioning, and willingness to experiment beyond traditional apple cider.
• Frank's Cider: Australian craft cider producer with a range of dry, fruit-forward ciders targeting craft beer and natural wine consumers. Comparable to Napoleone in DTC focus, premium pricing, and crossover appeal to wine drinkers.
• Stagger Lee's Cider: Melbourne-based craft cider maker focused on traditional, dry-style ciders in cans. Comparable to Napoleone in Australian craft cider positioning, packaged DTC format, and emphasis on minimal-intervention production.

Emerging players

• Luscombe Drinks: Devon-based craft cider and soft drink producer known for premium, fruit-forward ciders with strong DTC and design-led branding. Comparable to Napoleone in premium craft positioning, flavour innovation, and DTC-driven growth strategy.

Broad incumbents

• Bulmers (Carlton & United Breweries): Major pear and apple cider brand distributed nationally in Australia by CUB. Comparable to Napoleone as a competing Australian cider brand, particularly relevant for the Pear Cider / Perry category where Napoleone is also active.
• Somersby (Carlton & United Breweries): Mass-market Australian cider brand owned by Carlton & United Breweries (Asahi). Comparable to Napoleone as a competing Australian cider in the same on-premise and retail channels, but operating at vastly larger scale and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/napoleonecider
• Facebookfacebook.com/napoleoneorchardbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napoleone Cider