What ASGARD does

Asgard Capital Management Limited is an Australian wealth management platform established in 1985 and operated as a wholly-owned subsidiary of Westpac Banking Corporation through BT Financial Group. The company provides superannuation, pension, investment, and SMSF administration services exclusively through a financial adviser channel (B2B2C), with products including Asgard Open eWRAP, Infinity eWRAP, eWRAP, Asgard Super/Pension, and Elements — all of which have been closed to new investors between December 2021 and May 2025. The platform serves over 400,000 individual and corporate investors and is used by 4,000+ financial advisers via AdviserNET, holding approximately $40 billion in funds under administration. Revenue is generated through flat administration fees on the platform, wholesale-priced investment management fees negotiated with fund managers, and adviser fees negotiated between clients and their advisers, with dealer services providing compliance outsourcing, professional development, and commission management.

The technology stack is built around AdviserNET (web-based adviser back office recognised as Australia's No.1 adviser tool by Investment Trends for three consecutive years) and Investor Online (24/7 client self-service portal), supplemented by a Consumer Data Right / Open Banking integration via St.George internet banking for accredited data recipient sharing. Notable platform features include quarterly/half-yearly/annual auto-rebalancing, CGT parcel nomination and share-sale ordering, wholesale access to 400+ managed investments and ASX-listed shares, and consolidated multi-asset reporting. The company is regulated under Australian Financial Services Licence 240695 and complies with FATCA, CRS, CDR, and the Australian Government Financial Claims Scheme.

As of the available data, Asgard is in a managed wind-down phase. All products are closed to new investors, the account base was migrated to BT Panorama on 21-22 March 2026, and read-only access to AdviserNET and Investor Online will remain until early 2027. The strategic intent under Westpac is consolidation of the Asgard client base onto BT Panorama, with the Asgard brand, technology stack, and adviser relationships being progressively retired rather than expanded.

Name

ASGARD

Legal name

Asgard Capital Management Limited

Website

https://asgard.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Asgard Capital Management, an Australian wealth management platform founded in 1985 and owned by Westpac Banking Corporation via BT Financial Group, provides superannuation, pension, investment, and SMSF administration services to 400,000+ investors exclusively through 4,000+ financial advisers, holding $40 billion in funds under administration.

Ownership category

akta.pro rank

Product category

Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Bank-Affiliated Retail Wealth Management (FSAAAAAB)

Keywords

• Investment administration platform
• Superannuation and pension products
• Managed investment solutions
• Wealth management technology
• Financial adviser platform

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Administration fees: Platform administration fees charged for investment, superannuation and pension accounts. Simple, flat administration fee structure.
2. Investment management fees: Fees from managed investments selected by clients, negotiated at wholesale rates with access to fund managers.
3. Financial adviser fees: Adviser fees negotiated directly between client and adviser, with fees clearly displayed on account summaries. Asgard provides dealer services and commission management for dealer groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asgard is an Australian wealth management platform that provides investment, superannuation, pension, and SMSF products exclusively through financial advisers. The company administers approximately $40 billion in funds for over 400,000 individual and corporate investors, supported by the AdviserNET adviser back-office platform and the Investor Online self-service portal. All products are now closed to new clients and accounts have migrated to BT Panorama as of March 2026.

Product overview

Asgard is an Australian wealth management platform provider offering a comprehensive suite of investment, superannuation, and pension products through financial advisers. The product portfolio includes multiple platform tiers: Asgard Open eWRAP (simplified pricing), Infinity eWRAP (customizable with tiered menus), eWRAP (comprehensive multi-asset platform), and Elements (multi-manager investment solution). Supporting services include cash management accounts (eCASH/CASH Connect), SMSF administration, and adviser tools (AdviserNET, Dealer Services). All products are now closed to new investors with migration to BT Panorama underway, completing the transition from 21-22 March 2026. The company manages $40 billion in funds under administration for over 400,000 investors and is a member of the Westpac Group.

Differentiator

Problem solved

Functional benefit

Brands

• Asgard eWRAP: Investment platform offering access to managed investments, shares and competitive cash offerings through a single online account.
• Asgard Infinity eWRAP
• Asgard Open eWRAP
• Elements
• eCASH
• CASH Connect
• AdviserNET
• Investor Online

Products and services

• Asgard Open eWRAP Investment and super/pension platform with a simplified pricing structure offering flexibility to switch between managed investments, consolidated reporting, and online account access. Closed to new clients since 18 May 2025.
• Infinity eWRAP Customisable investment platform with tiered menu options (Core, Select, Full) for investors starting to build wealth or with specific investment needs. Features transition capabilities to/from eWRAP with no cost or CGT implications. Closed to new clients since 5 December 2021.
• Asgard eWRAP Comprehensive investment platform for managing multiple managed funds and shares, including Capital Gains Tax management, transfers from other providers, regular buy facilities, and wholesale investment access. Closed to new clients since 5 December 2021.
• Asgard Super/Pension Superannuation and pension accounts providing investment flexibility with access to managed investments and shares, featuring Managed Profiles and Separately Managed Accounts (SMA) with pre-set risk-based portfolios. Closed to new clients since 5 December 2021.
• Elements Multi-manager investment platform with a concentrated quality-focused menu featuring five diversified multi-manager funds, six sector multi-manager funds, and 50 single-manager funds, including an auto-rebalancing facility. Elements Super/Pension closed since 5 December 2021; Elements Investment closed 30 June 2025.
• eCASH and CASH Connect Standalone cash management accounts. eCASH is a fully electronic account for funds held at call; CASH Connect is an everyday bank account with St.George and BankSA branch access and cheque book. Both accounts closing March 2026.
• Self Managed Super Fund (SMSF) Services Comprehensive SMSF solution including fund establishment, trust deed amendment, actuarial services, administration facility, and investment strategy support for DIY superannuation investors.
• AdviserNET Online back-office platform for financial advisers with electronic applications, online transactions, customized client portfolios, online share trading, profile modelling, and client account summaries. Recognised as Australia's No.1 web-based tool for advisers by Investment Trends.
• Dealer Services Outsourced compliance, professional development, commission management, and dealer group support services for licensees and dealer groups.
• QuickSuper SuperStream-compliant employer superannuation contribution management service offered through Asgard for employers and dealer groups.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Westpac Banking CorporationcoreOthersWestpac is Asgard's parent company, forming part of the Westpac Banking Corporation group. Westpac acquired St.George Bank in December 2008, creating one of Australia's largest financial services organisations with around 10 million customers. Asgard operates as a member of the BT Financial Group, which is part of Westpac.
• St.George BankcoreTechnology or IntegrationSt.George Bank is the product issuer for several Asgard products including eCASH, CASH Connect, Fixed Term Deposits, and Money Market Investment Account. Access to Open Banking for Asgard customers is provided through St.George internet banking.
• AIA AustraliacoreStrategic or Co-development PartnerAIA Australia is Asgard's insurance partner, providing Priority Protection for Platform Investors through superannuation accounts. Insurance options include Salary Continuance, Life Protection, and Total & Permanent Disablement (TPD) coverage.
• Westpac Group (Careers)minorOthersAsgard's recruitment process is managed by Westpac Group's careers team, which handles hiring for Westpac, BT and St.George. Job opportunities are listed on Westpac's Taleo recruitment system.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BTFinancial
• LinkedInlinkedin.com/company/asgard-capital-management-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASGARD