Real Vital

What Real Vital does

Echt Vital GmbH & Co. KG is a privately-held, family-owned German manufacturer and direct-to-consumer retailer of premium dietary supplements, founded in 2013 by Stephan Wörösch and headquartered in Leonberg, Germany. The company produces and sells approximately 30+ SKUs organized across 21 health themes (Sleep, Energy, Immune, Longevity, etc.), including bestsellers such as high-dose Vitamin D3 10,000 I.U. with K2/Magnesium/Zinc/Boron co-factors, Magnesium Komplex (seven forms), OPC grape seed extract, vegan algae-based Omega-3, Creatine Monohydrate, and a dedicated bio-certified line (DE-ÖKO-007) including Bio Spirulina & Chlorella, Bio Topinambur, Bio Black Seed Oil, and Darm BioPro Fermented Drink. All raw materials are independently lab-tested in Germany with Certificates of Analysis, and most products are vegan with transparent ingredient disclosure.

The company's commercial operations run on a Shopware e-commerce platform with deltra ERP, Freshdesk support, and Brevo email automation, supported by analytics including Google Analytics 4, Meta Pixel, TikTok Pixel, and Hotjar. Echt Vital monetizes through three channels: (1) direct-to-consumer e-commerce at echt-vital.de with one-time purchases and a monthly subscription option (Abo), priced at €14.99–€34.99 per SKU with 3+1 bundle promotions; (2) a B2B portal serving healthcare professionals (doctors, pharmacists, Heilpraktiker) and retailers with tiered wholesale pricing and no minimum order quantity; and (3) an affiliate partner program offering lifetime commissions via 15% discount vouchers. Marketing is content-led via the "Mitdenker" knowledge platform, weekly newsletter, 21 eBook guides, paid social, and Google Performance Max, with shipping covering Germany, Austria, Switzerland, Sweden, Finland, and broader Europe. The company claims over 100,000 customers and 10+ years of operation, and is undergoing a brand relaunch in 2025 alongside active hiring for SEA and social media roles.

Name

Real Vital

Legal name

Echt Vital GmbH & Co. KG

Website

https://echt-vital.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Echt Vital is a family-owned German manufacturer and D2C retailer of lab-tested dietary supplements across 21 health themes, selling via echt-vital.de, a B2B wholesale portal for healthcare professionals, and an affiliate program. Founded in 2013, it serves 100,000+ consumers across Europe with bio-certified formulations.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Probiotics & Digestive Health Supplements (CRADAGAF), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Dietary supplements
• Nutritional supplements
• Natural health products
• Vegan supplements
• Bio-certified supplements

Headquarters

HQ city

Nidderau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce: Direct-to-consumer sales of dietary supplements through echt-vital.de online store. Products sold as one-time purchases or subscription (Abo-Verträge). Revenue from individual consumer orders with average order values ranging from €14.99 to €34.99 per product.
2. B2B Business Customer Sales: Sales to healthcare professionals (doctors, pharmacists, Heilpraktiker) and retailers through dedicated business customer portal with tiered wholesale pricing and no minimum order quantities.
3. Affiliate Partner Program: Healthcare professionals and recommenders earn lifetime commissions (15% discount vouchers) for successful customer referrals through affiliate links or codes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Echt Vital manufactures and sells a portfolio of high-dose, pure-substance dietary supplements (vitamins, minerals, omega-3, amino acids, probiotics, plant extracts, collagens, and colloidal metals) organized across 21 health themes such as sleep, energy, immunity, longevity, joints, and women's health. Products are made in-house in Germany with bio-certified inputs (DE-ÖKO-007), independent lab testing, and transparent labeling, and are sold direct-to-consumer via echt-vital.de with a subscription option, alongside a dedicated B2B dealer shop and affiliate program for healthcare professionals and retailers.

Product overview

Echt Vital (Real Vital) is a family-run manufacturer of high-quality natural dietary supplements with in-house production in Germany, operating 21 health-themed product categories. The portfolio includes core bestsellers such as Vitamin D3 hochdosiert (10,000 I.U. with K2, Magnesium, Zinc, Boron), Magnesium Komplex (7 forms), Omega-3 Algenöl (algae-based), OPC Kapseln, and Kreatin Monohydrat, alongside a dedicated line of 10 bio-certified products including Bio Schwarzkümmelöl, Bio Spirulina und Chlorella 1:1, Bio Topinambur, Darm BioPro Fermentgetränk, and Jod aus Bio Kelp. The company differentiates through independent laboratory testing of all raw materials with Certificates of Analysis, bio-certification (DE-ÖKO-007), and transparency about ingredient sourcing. Supporting the product range are educational platforms including the Mitdenker-Blog, a library of 21 eBook guides, and the Mitdenker-Brief newsletter. Distribution occurs through direct-to-consumer e-commerce (Shopware platform), a dealer/b2b portal, affiliate partner program, and recommendations through healthcare professionals (doctors, pharmacists, Heilpraktiker).

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin D3 hochdosiert (10,000 I.E. with 4 Co-Factors)
• Magnesium Komplex (7 Magnesium Forms)
• OPC Kapseln (Grape Seed Extract)
• Omega-3 Algenöl (Vegan Omega-3 from Algae)
• Kreatin Monohydrat

Quantifiable outcome

• 100-day money-back guarantee demonstrates confidence in product quality
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FairCommerce InitiativecoreOthers · 1 January 2015Voluntary commitment to fair commerce practices since 2015. Company adheres to FairCommerce Ehrenkodex (code of conduct) for e-commerce businesses. www.fair-commerce.de
• NEM Verband (Nahrungsergänzungsmittel Verband)coreOthersIndustry association for dietary supplements in Germany. Membership demonstrates commitment to industry standards and regulations.
• HändlerbundminorOthersGerman e-commerce association providing legal support and compliance services. Helps ensure AGB and legal documentation meet German requirements.
• Rechtsanwalt Dr. Thomas Büttner (Pharma-Lawyers)minorOthersLegal representation by specialized pharmaceutical and healthcare lawyer. Provides legal counsel for regulatory compliance and business matters.
• DHL (Deutsche Post DHL Group)coreOthersPrimary shipping partner for all domestic and international deliveries. Customers receive tracking numbers via email after shipment.
• PayPal (Europe) S.à.r.l. et Cie, S.C.A.coreTechnology or IntegrationPayment processing partner providing PayPal, PayPal Express, PayPal Plus, and PayPal Check-out options including credit card and SEPA direct debit.
• Klarna Bank AB (publ)coreTechnology or IntegrationPayment service provider offering invoice (Rechnung), installment (Ratenkauf), and immediate bank transfer (Sofortüberweisung) options.
• Shopware AGcoreTechnology or IntegrationE-commerce platform provider. Echt Vital operates on Shopware with cookie consent management, analytics (Shopware Analytics), and customer behavior tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lebepur: German DTC supplement brand focused on high-quality natural dietary supplements with emphasis on purity and bioavailability. Competes with Echt Vital in the same German consumer segment with similar product breadth across vitamins, minerals, and specialty botanicals.
• Sunday Natural: Premium German DTC dietary supplements brand selling high-purity vitamins, minerals, and botanicals directly to health-conscious consumers. Closest direct competitor to Echt Vital with overlapping product categories (Vitamin D3, Magnesium, Omega-3), content-led marketing, and focus on lab-tested purity and transparency.
• effective nature: Swiss-German premium supplement brand selling lab-tested, high-dose vitamins and minerals via DTC e-commerce. Comparable to Echt Vital in target customer (health-conscious, educated consumers) and product positioning around purity and transparency.
• Naturtreu: German DTC supplement brand offering natural vitamins, minerals, and plant-based formulations. Direct peer given similar product range (Vitamin D3, Magnesium, Omega-3), German consumer focus, and emphasis on clean-label formulations.
• Dr. Jacob's Medical: German premium supplement and health food company founded by Dr. Ludwig Jacob, with strong content-led marketing and focus on scientifically-backed nutritional products. Highly comparable to Echt Vital given German D2C focus, education-led positioning, and health practitioner endorsement model.

Broad incumbents

• Pure Encapsulations: International premium supplement brand (US-based with European distribution) offering hypoallergenic, pure-ingredient formulations through practitioners and DTC channels. Comparable to Echt Vital in purity-focused positioning and healthcare professional channel, but broader geographic reach and more established practitioner network.
• Orthomol: One of Germany's largest pharmaceutical-grade dietary supplement manufacturers, offering broad product portfolio sold through pharmacies and healthcare professionals. Comparable as a German market incumbent overlapping with Echt Vital's categories, but with significantly larger scale, pharma positioning, and pharmacy distribution.
• Hevert Arzneimittel: Family-owned German pharmaceutical and natural medicine company with broad portfolio including dietary supplements, homeopathic, and phytopharmaceutical products. Comparable to Echt Vital as a German family-owned natural health brand with overlapping supplement categories, but at much larger scale and broader product scope.

Emerging players

• Naturafit: German supplement manufacturer offering a broad range of vitamins, minerals, and specialty formulations sold through DTC and practitioner channels. Comparable to Echt Vital in product breadth and German consumer focus, with particular overlap in B2B and practitioner distribution.
• Zirkulin: German natural health and supplement brand with established presence in pharmacy and health food retail. Comparable to Echt Vital in natural health positioning and German market focus, with particular overlap in digestive health and plant-based supplement categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/echtvitalshop
• LinkedInlinkedin.com/company/echt-vital-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Vital