W A Sport

What W A Sport does

W A Sport is a Brazilian private e-commerce company that produces and sells officially licensed sports apparel and band merchandise through its direct-to-consumer online storefront at wasport.com.br. The company holds licensing agreements with eight major rock and heavy metal bands — Iron Maiden, Linkin Park, Ghost, Judas Priest, Motörhead, Ozzy Osbourne, Slayer, and Smith/Kotzen — and three Brazilian sports organizations: Botafogo basketball, Tijuca Tênis Clube volleyball, and Zico's Jogo das Estrelas football event. Its product catalog spans football shirts, basketball tank tops, cycling jerseys, volleyball uniforms, jackets, shorts, leggings, caps, gym bags, socks, and collectibles, with apparel incorporating proprietary technical fabrics branded as Dry Line and Dry Bskt for moisture management and UV protection.

The business operates on a direct-to-consumer e-commerce model built on the Mitiendanube (Nuvemshop) platform, with localized storefronts serving 24+ countries across Latin America, the Caribbean, North America, and Europe. Pricing is unit-based in Brazilian Reais, ranging from R$74.92 for entry-level accessories to R$349.90 for premium jackets, with installment payment options up to six interest-free installments and free shipping on orders over R$299. Marketing is concentrated on Instagram (@wasportoficial) and email/newsletter channels, supplemented by promotional mechanics including a first-purchase 10% discount coupon (PRIMEIRACOMPRA), a Pix 5% discount on select items, and seasonal campaigns such as Father's Day.

W A Sport is headquartered in Cachoeiras de Macacu, Rio de Janeiro, and operates with a 1–10 employee footprint under CNPJ 11.301.556/0001-34. Firmographic data lists a founding year of 1992, though the current licensed-merchandise D2C model appears more recent. Revenue figures are not publicly disclosed, and there is no indication of institutional funding, external investment, acquisitions, or B2B/wholesale distribution in the available sources.

Name

W A Sport

Legal name

W A SPORT

Website

https://wasport.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

W A Sport is a Brazilian private e-commerce company selling officially licensed sports apparel and rock/metal band merchandise directly to consumers via wasport.com.br. It holds licenses with eight major bands including Iron Maiden and Linkin Park, plus three Brazilian sports teams, operating across 24+ countries.

Ownership category

akta.pro rank

Product category

Licensed Sports Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Licensed sports apparel
• Band merchandise
• Team uniforms
• Licensed football shirts
• Cycling jerseys

Headquarters

HQ city

Cachoeiras De Macacu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: W A Sport generates revenue through direct online sales of licensed sports apparel and band merchandise to end consumers. The company sells across 24+ countries via regional subdomain storefronts. Revenue is driven by individual one-time product purchases with installment payment options (up to 6x interest-free) and periodic promotional discounts (first purchase 10% off, seasonal sales, outlet).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

W A Sport manufactures and sells officially licensed sports apparel and band-themed merchandise through its own direct-to-consumer e-commerce platform. Its product portfolio combines rock/metal band intellectual property (Iron Maiden, Linkin Park, Ghost, Judas Priest, Motörhead, Slayer, Ozzy Osbourne, Smith/Kotzen) with athletic apparel categories such as football shirts, basketball tank tops, cycling jerseys, volleyball uniforms, jackets, shorts, leggings, caps, gym bags, and collectibles. The company also produces official game-day and training uniforms for Brazilian sports teams including Botafogo (basketball) and Tijuca Tênis Clube (volleyball).

Product overview

W A Sport is a Brazilian e-commerce company specializing in licensed sports merchandise. The company operates as a single unified e-commerce store selling licensed band merchandise and sports team apparel. The product portfolio centers on licensed band apparel featuring Iron Maiden, Ghost, Judas Priest, Linkin Park, Motörhead, Ozzy Osbourne, Slayer, and Smith/Kotzen; and licensed sports team merchandise for Botafogo basketball and Tijuca Tênis Clube volleyball. Products include football shirts, basketball tank tops, cycling shirts, jackets, shorts, tops, leggings, caps, gym bags, and collectibles. The company offers items for men, women, and children across multiple sports and music genres, with international shipping to multiple Latin American countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisas de Futebol (Football Shirts) Official licensed football/soccer jerseys featuring band designs (Iron Maiden, Ghost, Judas Priest, Linkin Park, Motörhead, Ozzy Osbourne, Slayer, Smith/Kotzen) and sports team branding, priced at R$219.90 per shirt for band-themed designs.
• Camisetas Regatas de Basquete (Basketball Tank Tops) Basketball-style tank tops featuring licensed band and sports team designs, incorporating Dry Line and Dry Bskt micro-perforated mesh technologies for moisture-wicking performance. Priced from R$74.92 (children's) to R$199.90.
• Camisas de Ciclismo (Cycling Shirts) Performance cycling jerseys with UV protection and moisture management, featuring licensed band artwork including Iron Maiden designs. Priced from R$119.92 to R$159.90.
• Jaquetas (Jackets) Licensed jackets featuring band themes including Iron Maiden Senjutsu and Powerslave designs and Botafogo Basketball's Light My Fire edition, priced at R$349.90.
• Shorts e Calções (Shorts) Athletic shorts featuring licensed band designs (e.g., Iron Maiden Senjutsu at R$139.90) and sports team branding for basketball and general athletic wear.
• Tops e Leggings (Tops and Leggings) Women's athletic tops and leggings featuring licensed band designs for fitness and everyday wear.
• Botafogo Basquete Products Official Botafogo basketball team merchandise including game jerseys (Game 1, 2, 3), training shirts, polo shirts, travel shirts, jackets (Light My Fire edition), and shorts for adult and children's sizes; products identical to those used by the team in official matches.
• Tijuca Tênis Clube Volleyball Products Official volleyball merchandise for Tijuca Tênis Clube worn in the Superliga de Vôlei, including game shirts (Game 1, Game 2), training shirts (R$149.90), polo shirts, travel pants (R$169.90), and technical commission apparel.
• Calça Esportiva Vôlei Tijuca (Volleyball Sports Pants) Official volleyball sports pants for Tijuca Tênis Clube's Viagem 25-26 grena line, made of 100% Polyester with lightweight, soft fabric, modern fit, pockets, and elastic waistband with personalized drawstring.
• Bonés (Caps) Licensed caps featuring band designs such as Linkin Park and Iron Maiden.
• Bolsas Gymsack (Gymsack Bags) Drawstring gym bags featuring licensed band artwork from bands such as Iron Maiden and Linkin Park.
• Colecionáveis (Collectibles) Official licensed collectible items featuring band memorabilia such as Iron Maiden books and commemorative editions.
• Meias Casuais (Casual Socks) Casual socks featuring licensed band designs from bands such as Iron Maiden and Linkin Park.
• Camiseta Regata de Basquete Slayer – Since 1981 Official Slayer basketball tank top featuring Dry Line technology for lightweight, comfortable moisture-wicking performance; made of polyester with V-neck collar.
• Camiseta Regata de Basquete Motörhead – Since 1975 Official Motörhead basketball tank top featuring Dry Bskt micro-perforated mesh technology for enhanced transpiration.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Olympikus: Major Brazilian athletic footwear and apparel brand offering performance sportswear; comparable to W A Sport on the functional apparel/athletic wear side though much broader in assortment.
• Hot Topic: US specialty retailer of band/pop-culture merchandise and alternative apparel; overlaps with W A Sport on licensed rock/metal band merchandise, though at significantly larger scale and broader category mix.
• Topper: Latin American sportswear brand (part of Alpargatas group) producing athletic apparel and licensed team gear across Brazil and Argentina; overlaps with W A Sport's team apparel and football shirt categories.
• Kappa Brasil: Italian-origin sportswear brand (BasicNet) producing licensed football and athletic apparel with strong presence in Brazilian football; comparable on licensed team sportswear even if not music-licensed.
• Umbro Brasil: British-origin football apparel brand with significant Brazilian football licensing (e.g., Santos, Fluminense); directly comparable to W A Sport's football-shirt and team-uniform categories.
• Penalty: Brazilian sports apparel manufacturer producing team uniforms, football boots, and licensed sportswear; comparable to W A Sport's manufacturing and team-uniform side, but at much larger scale and broader product range.
• Fanatics: Global leader in licensed sports merchandise and fan apparel operating team/league stores worldwide; the closest large-scale analogue to W A Sport's licensed sports-merch retail model.

Regional players

• Live Nation Brasil Merch / T4F Merchandising: Brazilian concert promoter and live-entertainment group that sells tour merchandise for international rock/metal acts touring Brazil; comparable on band-merch retail in the same geography, though focused on tour/event sales.

Direct peers

• Masheroo / Masp Athletics: Brazilian DTC e-commerce brand specializing in licensed team apparel and athletic merchandise across Brazilian football clubs; comparable on direct-to-consumer sports merchandise retail via Shopify-style storefront.
• EMP (Empik Go / EMP Merchandising): European-based retailer of officially licensed band, rock, and metal merchandise, now operating in Brazil; directly comparable to W A Sport's music-fan merchandise side across bands like Iron Maiden, Metallica, and AC/DC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wasportoficial
• Facebookfacebook.com/wasportuniformes
• LinkedInlinkedin.com/company/w-a-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W A Sport