What Ginjer AM does

Ginjer AM (legal name GINJER AM S.A.S.) is an AMF-registered French boutique portfolio management company headquartered at 9 rue de Téhéran, 75008 Paris, founded in July 2011 by Léonard Cohen, Gilles de Vaugrigneuse, and Baptiste Money with seed backing from BNP Paribas IP and La Française AM. It operates with approximately 8 employees and manages assets below the €1.25 billion proportionality threshold. The firm runs two principal funds — Ginjer Actifs 360, a diversified European-zone FCP combining convertible bonds, fixed income, money market instruments, hedging derivatives, and equities with a stated objective of returning at least €STR + 2% net of fees, and Ginjer Detox European Equity, a PEA-eligible ESG-screened equity fund investing in EU, UK, Norway, and Switzerland — alongside proprietary research outputs (the Risk Matrix, Lab's News monthly reports, and the bimonthly 5/15 video series) and the My Garden private client portal.

Ginjer AM's central technological asset is the Risk Matrix, an in-house analytical framework that quantifies interactions between synthetic products and primary assets across 49 countries and approximately 600 stocks. The framework underpins both asset allocation decisions and client-facing content, and is supported by partnerships with Sustainalytics (ESG data) and Carbon4 Finance (climate ratings), plus UN PRI signatory status. Fund distribution and operations are outsourced to BNP Paribas Securities Services, which acts as depositary, administrator, and centralization agent for subscriptions and redemptions. The firm's revenue model is subscription/recurring management fees on AUM, with no disclosed fee schedules or AUM figures; client segments are split between professional investors (under Article D533-11 of the French Monetary and Financial Code) and individual investors (via Part A, I, and M share classes), while distribution is currently restricted from US persons and the United Kingdom.

Name

Ginjer AM

Legal name

GINJER AM

Website

https://ginjer-am.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginjer AM is a Paris-based, AMF-regulated boutique asset manager (founded 2011, 8 employees) that runs two European funds using a proprietary Risk Matrix to quantify cross-asset interactions, serving professional and individual investors via BNP Paribas Securities Services infrastructure.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Alternative Mutual Funds (Liquid Alts) (FSAAAEAH)

akta.pro secondary industries

ESG/SRI/Impact Mutual Funds (FSAAAEAI), ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)

Keywords

• Asset management services
• Portfolio management
• Diversified fund investing
• ESG equity funds
• Market risk analysis

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management Fees: Ginjer AM generates revenue through management fees charged on the funds it manages, including Ginjer Actifs 360 (diversified fund) and Ginjer Detox European Equity (equity fund). The investment objective for Ginjer Actifs 360 is to offer a minimum annual return net of management fees higher than €STR + 2%.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ginjer AM is an AMF-regulated French portfolio management company that manages and distributes two investment funds — Ginjer Actifs 360, a diversified European fund combining convertible bonds, fixed income, money market instruments, hedging derivatives and equities targeting a net return above €STR + 2%, and Ginjer Detox European Equity, a PEA-eligible ESG-focused European equity fund. The funds are managed using a proprietary Risk Matrix technology that quantifies interactions between synthetic products and primary assets and are sold to professional and individual investors in multiple share classes through BNP Paribas Securities Services.

Product overview

Ginjer AM is a French portfolio management company (AMF-approved GP-11000032) offering investment products and services built around its proprietary Risk Matrix technology. The core products are two funds: Ginjer Actifs 360 (a diversified fund combining convertible bonds, fixed income, derivatives, and equities) and Ginjer Detox European Equity (an ESG-focused equity fund). These are supported by Le Lab, the company's research center that develops the Risk Matrix, Lab News reports, and Ginjer Center decision tools. Key services include the 5/15 market outlook video series, professional training programs, and the My Garden client portal. The company focuses on active, conviction-based management using an innovative approach to analyzing market risks through quantitative risk matrix methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Ginjer Actifs 360: A diversified fund (FCP) that implements Ginjer research in asset allocation and security selection. Uses multiple performance drivers including convertible bonds, fixed income, money market products, hedging derivatives, and equities, all within the European zone.
• Ginjer Detox European Equity
• My Garden
• 5/15
• The Lab

Products and services

• Ginjer Actifs 360 Diversified European fund (FCP mixte) using convertible bonds, fixed income, money market products, hedging derivatives, and equities, with active discretionary management ranging from 0 to 100% on each underlying; objective of minimum annual return net of fees above €STR + 2%. Targets professional and individual investors via Part A, Part I, Part M share classes.
• Ginjer Detox European Equity PEA-eligible equity fund actively and discretionarily managed, investing in EU, UK, Norway, and Switzerland equities selected for ESG quality (governance, social, environmental); excludes tobacco, controversial weapons, and thermal coal. Distributed through Part A, Part I, Part M share classes.
• 5/15 market outlook video service Bimonthly 2-minute video providing market outlook for the next 15 days, using the proprietary Risk Matrix and expert commentary to help investors fine-tune strategy. Available to subscribers within My Garden private portal with annual hard-cover compilations.
• Formation (training services) Pedagogical training services transmitting Ginjer's asset management expertise to clients through dedicated sessions and downloadable training materials available via Ginjer's Premium, facilitating exchanges and regular follow-ups on client investments.

Quantifiable outcome

• Investment objective: minimum annual return net of management fees higher than €STR + 2%

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• BNP Paribas Securities ServicescoreChannel Partner/ Reseller/ DistributorBNP Paribas Securities Services (BP2S) serves as fund depositary and administrator for Ginjer AM's funds. Handles centralization of subscription and redemption requests before 11:00 AM every trading day in Paris.
• SustainalyticssupportingTechnology or IntegrationESG data provider used by Ginjer AM for the 'best in class' approach in evaluating environmental, social, and governance practices of issuers within their investment universe.
• Carbon4 FinancesupportingTechnology or IntegrationClimate specialist providing carbon/climate ratings used by Ginjer AM to apply bonus/malus adjustments to ESG scores for portfolio construction, reflecting the firm's strong conviction on climate priorities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ofi Invest Asset Management: Major French multi-affiliate asset manager with diversified, equity, and ESG strategies; broader portfolio but directly competitive in the same AMF-regulated fund universe where Ginjer AM operates.
• Lazard Frères Gestion: Large French asset manager with strong European equity and convertible bond franchises — overlapping with Ginjer Actifs 360's convertible/equity blend and competing for the same professional-investor pool.
• La Française AM: Established French asset manager (and a founding partner of Ginjer AM in 2011) offering multi-asset, equity, and ESG funds across Europe — broader portfolio but directly overlapping in product category and distribution channels.
• Edmond de Rothschild Asset Management: European AM where Ginjer CIO Léonard Cohen previously headed French/European equity management; highly relevant peer for product overlap, ESG integration approach, and Paris-based distribution footprint.
• Oddo BHF Asset Management: Mid-sized Franco-German asset manager with active multi-asset, convertible bond, and European equity strategies; competes head-to-head for French professional-investor mandates similar to those Ginjer AM targets.

Direct peers

• Mandarine Gestion: Paris-based independent boutique asset manager offering active conviction-driven equity and multi-asset funds to French professional and individual investors — closely comparable in scale, AMF licensing, and boutique positioning to Ginjer AM.
• Tocqueville Finance (Lazard): French boutique-style manager (now part of Lazard) with active European equity and diversified funds distributed via French networks; highly comparable product mix and client base to Ginjer AM's two-fund shelf.
• Federal Finance Gestion: French boutique asset manager offering diversified and equity funds distributed through Crédit Mutuel network; comparable in size, AMF registration, and reliance on a French retail/professional sales motion.
• Ecofi Investissements (Groupe Crédit Coopératif): French boutique SRI/ESG-focused manager with diversified and responsible European equity funds; directly comparable to Ginjer Detox European Equity in both philosophy and PEA-eligible retail distribution.

Emerging players

• Swan Capital Management: Smaller French boutique focused on European equities and flexible allocation; comparable boutique scale and target client base to Ginjer AM, and a relevant emerging-player benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GINJERAM
• LinkedInlinkedin.com/company/ginjer-am

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginjer AM