Greens of Soham

What Greens of Soham does

Greens of Soham Ltd is a UK-based integrated agricultural business specializing in the production and supply of potatoes and beetroot. Founded in 1966 by brothers John and Andrew Green in the Cambridgeshire Fens, the company now farms approximately 4,000 hectares across East Anglia, Northumberland, and the Scottish Borders, growing more than 100 varieties of potatoes and beetroot. Its product portfolio spans the full seed-to-shelf value chain, including mini-tubers (via the Proseed facility, which produces 1.2 million mini-tubers annually, roughly one-third of UK supply), certified seed potatoes (15,000 tonnes annually across 65 varieties via Greenseed International), processing potatoes (100,000 tonnes annually across 2,400 hectares and 50+ contracted farms via Spearhead Marketing), ware potatoes (1,000+ hectares for major UK supermarkets), and washed beetroot (40,000 tonnes annual capacity at the DC Produce facility).

The business operates as a B2B produce supplier with direct sales relationships to UK supermarkets, food processors, and potato growers, backed by Scottish Government-certified tissue culture and aeroponic mini-tuber production capabilities. It is a wholly-owned subsidiary of Top Farms International Ltd (formerly Spearhead International), a pan-European agricultural group that was acquired by private equity firm Paine Schwartz in 2015 and subsequently by ACP in 2021 before being rebranded to Top Farms Group in 2023. Revenue is generated through quote-based negotiated pricing on produce supply contracts, with year-round capability enabled by modern storage and grading facilities; revenue figures are not publicly disclosed.

Name

Greens of Soham

Legal name

Greens of Soham Ltd

Website

https://www.greensofsoham.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Greens of Soham is a UK integrated agricultural business founded in 1966 that grows and supplies potatoes and beetroot to major UK supermarkets, food processors, and growers across approximately 4,000 hectares, operating under Top Farms Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Ely

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales (B2B): Primary revenue from growing and supplying potatoes (ware, processing, seed) and beetroot to UK retailers, food processors, and growers. The company operates as an integrated agricultural business with full crop-to-customer control.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Greens of Soham grows, packs, and supplies potatoes and beetroot to UK retailers, food processors, and growers. Operating from approximately 4,000 hectares of farmland and a network of 50+ contracted growers, it produces 100+ potato varieties covering seed, ware, and processing categories, along with beetroot. Customers include major UK supermarkets, chip and crisp manufacturers, and commercial potato growers.

Product overview

Greens of Soham is an integrated agricultural business specializing in potatoes and beetroot production. The company operates a multi-product portfolio spanning the seed-to-sale supply chain, including Mini Tubers (via Proseed), Seed Potatoes (via Greenseed International), Ware Potatoes, Processing Potatoes (via Spearhead Marketing), and Beetroot (processed through DC Produce). With over 100 varieties grown across approximately 4,000 hectares in the UK, the company combines regenerative farming practices with decades of agricultural expertise. The product ecosystem includes both production (Greens Farming, Greenseed International) and commercial/trading operations (DC Produce, Spearhead Marketing), supported by technical services and a network of contracted growers.

Differentiator

Problem solved

Functional benefit

Brands

• Greens Farming: Farming operations division for potatoes and beetroot production
• DC Produce
• Greenseed International
• Spearhead Marketing
• Proseed

Products and services

• Proseed Mini Tubers

Quantifiable outcome

• Virus control improvements through cleaner seed stocks with approximately 60% of stocks tested annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Top Farms PolandcoreStrategic or Co-development Partner · 1 June 2025Sister company hosting annual International Regenerative Agriculture Conference BIO_REACTION. Greens of Soham teams participated in exchange of theoretical and practical knowledge on regenerative agriculture.
• Burgess FarmsminorStrategic or Co-development Partner · 1 January 2025Collaboration on regenerative farming trial plots at Groundswell Festival. Planted and harvested trial potatoes using minimal soil movement during planting and harvest to demonstrate low-impact farming techniques.
• Scottish GovernmentcoreOthersGovernment regulatory partnership for mini-tuber production facility. Annual inspections by Scottish Government officials, three crop inspections during growing season, and pre-dispatch inspections ensure compliance with seed certification standards.
• Top Farms GroupcoreStrategic or Co-development PartnerParent company and sister organization. Greens of Soham operates as UK trading business under Top Farms International Ltd. Regular collaboration on regenerative agriculture initiatives including participation in BIO_REACTION conference in Poland.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Branston Ltd: One of the UK's largest potato suppliers, packing and distributing fresh and processed potatoes to major UK retailers and food manufacturers. Highly comparable to Greens of Soham across potato supply chain integration and major-supermarket customer base.
• Greenvale Produce: UK-based potato grower, packer, and supplier supplying major retailers with fresh and processing potatoes. Comparable vertically-integrated potato operations and direct UK supermarket relationships.
• G's Fresh: Large UK fresh produce grower and supplier across multiple crops including root vegetables and salads. Comparable vertically-integrated farming model, contracted grower network, and direct supply relationships with UK supermarkets.
• Albert Bartlett & Sons: Major UK potato supplier with branded and own-label fresh potato products distributed to UK retailers. Comparable in potato specialization, retailer relationships, and UK supply chain footprint.
• HZPC: Global market leader in seed potato breeding, multiplication, and trade, with operations across the UK and Europe. Comparable seed potato operations to Greens' Proseed and Greenseed businesses.
• Cygnet Potato Breeders: UK-based potato breeder and seed potato supplier producing mini-tubers and certified seed. Comparable seed potato technology and product range to Greens' Greenseed and Proseed operations.

Broad incumbents

• McCain Foods: Global processor of frozen potato products, operating broad farming and processing operations across multiple geographies including the UK. Overlaps with Greens as a major customer of processing potatoes while also competing as a vertically-integrated supplier.
• Lamb Weston: Global frozen potato processor with European manufacturing footprint and direct grower relationships. Comparable as a major processing-potato buyer with overlap in the UK crisping/chipping supply chain.

Regional players

• Puffin Produce: Wales-based fresh produce grower and packer supplying UK retailers with potatoes and other root vegetables. Comparable crop mix and direct-to-retailer channel but with a primarily Welsh rather than East Anglian production base.

Emerging players

• Taylors Bulbs: UK-based horticultural business with operations in root crops and seed production. Less diversified than Greens but operates in adjacent seed and root crop categories with comparable UK agronomic expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/greensofsoham
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/greens-of-soham

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greens of Soham