Broomsticks Hull

Name

Broomsticks Hull

Legal name

Broomsticks

Website

https://broomstickshull.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Broomsticks Hull is a privately held spiritual retail store and holistic therapy centre in Hull, East Yorkshire, selling crystals, incense, candles, and Wiccan products while delivering Reiki, aromatherapy, reflexology, and related therapies and workshops to local individual customers.

Ownership category

akta.pro rank

Product category

Spiritual Products Retail and Holistic Therapy Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Retail-Hobby, Toy & Game Shops (5945), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Aromatherapy Massage (HSALAEAM), Religious & Spiritual Books Retail (CRALAAAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Spiritual products retail
• Holistic therapy services
• Crystal and incense shop
• Reiki healing sessions
• Wiccan metaphysical supplies

Headquarters

HQ city

Full Sutton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Holistic Therapy Services: Individual therapy sessions including Reiki, crystal therapy, aromatherapy massage, Hopi ear candling, reflexology, Indian head massage, and facials. Revenue generated per session with varying durations and price points.
2. Spiritual Products Retail: Sale of physical products including crystals, incense, candles, Wiccan items, essential oils, tarot cards, and related goods. One-time purchase transactions for items ranging from crystals to candles.
3. Training Services: Reiki attunement training provided at three formal levels, taught by a Reiki Master.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Broomsticks Hull operates a single physical storefront in Hull, East Yorkshire that sells spiritual and metaphysical retail products — crystals, hand-rolled incense, candles, Wiccan supplies, essential oils, tarot cards, smudging sticks, birthstones, and dreamcatchers — and provides holistic therapy treatments and workshops. The business combines walk-in retail with appointment-based services such as Reiki, Crystal Therapy, Aromatherapy, Reflexology, Indian Head Massage, Hopi Ear Candling, and No Hands Massage, supplemented by educational workshops and Reiki attunement training.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystals Over 200 varieties of crystals including carvings, free forms, jewellery, pendulums, spheres, tumbled stones, and wands, used to bring mind, body, and soul into harmony. Sold to individual retail customers visiting the Hull storefront.
• Incense
• Candles
• Wicca Products
• Essential and Massage Oils
• Tarot and Oracle Cards
• Dreamcatchers
• Smudging Sticks
• Birthstones
• Reiki
• Crystal Therapy
• Aromatherapy Massage
• Hopi Ear Candling
• Reflexology
• Indian Head Massage
• No Hands Massage
• Angelic Reiki
• Crystal Reiki
• Aromatherapy Facials
• Reiki Attunement Training
• Workshops

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Broad incumbents

• NEOM Organics: UK wellness and aromatherapy brand operating multi-channel retail including its own stores and concessions. Larger incumbent in the overlapping essential-oils/wellness category Broomstocks also addresses through aromatherapy treatments and oils.
• Etsy: Global online marketplace where handmade crystal jewellery, candles, wands, and smudging sticks are widely sold. The dominant e-commerce substitute for Broomsticks' specialty spiritual product assortment.
• This Works: UK aromatherapy and sleep-wellness brand with multi-retail distribution. Overlaps the aromatherapy massage and essential-oil retail offering, though positioned more as a beauty/wellness brand.
• Neal's Yard Remedies: Established UK holistic well-being retailer with stores, own-brand aromatherapy, and therapy-trained staff. Comparable holistic-wellness positioning at materially larger scale.
• Lush Fresh Handmade Cosmetics: UK personal-care retailer with strong aromatherapy and bath-product range. Adjacent to Broomsticks' aromatherapy and self-care offering through the supermarket and high-street channel.
• Holland & Barrett: UK high-street health and wellness chain stocking essential oils, aromatherapy accessories, and selected crystals. Indirect substitute at lower price points and far broader physical footprint.

Direct peers

• Star Child: UK metaphysical and spiritual book/gift retailer with a similar mix of crystals, incense, candles, tarot, and Wiccan supplies. Closest direct comparator given overlapping product range and UK specialist positioning.
• Atlantis Bookshop: Long-running London occult and metaphysical bookshop retailing crystals, tarot, ritual supplies, and spiritual literature. Comparable single-store spiritual retail concept serving a similar practitioner persona.
• Tisserand Aromatherapy: UK heritage essential oils and aromatherapy brand with retail and wholesale presence. Directly overlaps Broomsticks' essential/massage oil retail and aromatherapy treatment offering.

Emerging players

• Wolf & Badger: UK online marketplace curating independent crystals, jewellery, and wellness brands. Represents the online/discovery channel competing for Broomsticks' spiritual-product customers outside the Hull catchment.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broomsticks Hull