What Good Samaritan Hospice does

Good Samaritan Hospice is a 501(c)(3) non-profit, community-based hospice organization founded in 1992 and headquartered in Roanoke, Virginia, serving southwest Virginia — specifically the Roanoke Valley and New River Valley. It is the only non-profit, community-based hospice in the region and the only provider servicing both valleys, with a secondary office in Christiansburg and a 150+ person workforce of nurses, aides, social workers, chaplains, and administrative staff. The organization delivers a coordinated continuum of care across four primary service lines: hospice care (end-of-life comfort and symptom management for patients with advanced illness and a prognosis of approximately six months or less), palliative care (symptom relief for patients with serious illness alongside curative treatment), home health (skilled nursing and physical, occupational, and speech therapy for post-acute recovery), and grief support (bereavement services extending up to one year and available to the broader community). In June 2024, the organization opened the Sheila S. Strauss Hospice House, a 30,000-square-foot, 16-bed freestanding inpatient hospice facility — the first such facility in the region — which consolidates home hospice teams, the community bereavement center, and administrative offices on a single campus.

The business model rests on per-diem reimbursement from Medicare (Hospice Benefit), Medicaid, private insurance (PPOs, HMOs, fee-for-service), Tricare, and the VA, supplemented by philanthropic revenue from individual donors, corporate sponsors, planned giving, and workplace giving programs (United Way, Kroger Community Rewards, corporate matching gifts). Services are delivered wherever patients reside — private homes, nursing homes, hospitals, and assisted living facilities — with 24/7 triage nurse access. A $5 million capital campaign underwrote the Strauss Hospice House. The go-to-market motion is referral-based: patients, families, physicians, and healthcare facilities initiate admissions, supported by community education programs on advance care planning, grief support groups, and a volunteer program that includes a We Honor Veterans track. Differentiated non-clinical programs include Memory Catchers (audio-recorded patient legacy stories), Music & Memory (personalized playlists, particularly for dementia patients), and integrative therapies (music, pet, and massage).

Operationally, the organization is led by CEO Aaron Housh (the third CEO in its history), with a leadership team including a COO, CFO, two VPs (Hospice Services; Home Health and Palliative Care), a Medical Director (Dr. Jennifer Easterday, Carilion Clinic fellowship alumna) and Associate Medical Director (Dr. Shereen Gamaluddin), and directors across clinical operations, quality, social work, spiritual care, volunteer services, HR, IT, and community relations. The organization received the national Hospice Honors Award from the National Hospice and Palliative Care Organization in 2022 and maintains a referral partnership with the National Partnership for Hospice Innovation for out-of-region patient needs. Revenue is not publicly disclosed.

Name

Good Samaritan Hospice

Legal name

Good Samaritan Hospice

Website

https://goodsam.care

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Good Samaritan Hospice is a non-profit, community-based hospice founded in 1992 serving the Roanoke and New River Valleys of southwest Virginia with hospice, palliative, home health, and grief support services, operating a 150-person team and the region's first freestanding 16-bed inpatient hospice house.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Other Residential Care Facilities (6239)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Inpatient Hospice (General Inpatient Care) (HLADAHAB)

Keywords

• Hospice care services
• Palliative care services
• Home health care
• Bereavement support services
• Inpatient hospice facility

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Medicare/Medicaid Reimbursement: Primary revenue stream through Medicare Hospice Benefit and Medicaid coverage for hospice services. Covers physician oversight, nursing visits, medication management, medical equipment, and hospice aide support.
2. Private Insurance: Reimbursement from private insurance carriers including PPOs, HMOs, and traditional fee-for-service companies. Also covers Tricare and Veterans' Administration.
3. Donations and Philanthropy: Charitable donations from individuals, corporate sponsors, and planned giving. Donations support areas including Sheila S. Strauss Hospice House, Palliative Care Program, The Care Fund, and general operations. $5 million fundraising campaign for hospice house.
4. Room and Board Fees: Room and board fees apply to some levels of care at Sheila S. Strauss Hospice House inpatient facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Good Samaritan Hospice delivers specialized end-of-life hospice care, palliative care for serious illness, skilled home health services, and bereavement support to patients and families in southwest Virginia. Care is provided wherever patients reside — private homes, nursing homes, hospitals, assisted living facilities — and at the Sheila S. Strauss Hospice House, a 16-bed freestanding inpatient facility. Services include physician oversight, nursing, hospice aide support, social work, chaplain support, volunteer companionship, medical equipment, medication management, and grief support for up to a year.

Product overview

Good Samaritan Hospice is a community-based, non-profit hospice organization providing a coordinated continuum of healthcare services. The core offerings include Hospice Care Services (end-of-life comfort care), Palliative Care Services (symptom management for serious illness), and Home Health Services (skilled nursing and therapy at home). The organization operates the Sheila S. Strauss Hospice House, a 16-bed inpatient facility serving as the region's first freestanding hospice center. Supporting programs include Grief Support Services, Volunteer Services, Memory Catchers (audio recording program), Music & Memory (personalized music playlists), Integrative Therapy (music, pet, and massage therapy), and Education Programs. Annual memorial events such as the Butterfly Release ceremony provide community remembrance opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Sheila S. Strauss Hospice House: A 16-bed inpatient hospice facility and consolidated hospice campus that houses home hospice teams, community bereavement center, and administrative offices.
• Good Samaritan Home Health

Products and services

• Hospice Care Services Specialized end-of-life care for individuals with advanced illness, focusing on comfort, dignity, and quality of life rather than curative treatment. Services include physician oversight, nursing visits, medication management, medical equipment, hospice aide support, social work, chaplain support, volunteer companionship, and grief support for families.
• Palliative Care Services Specialized medical care for people living with serious illness, providing relief from symptoms and stress while improving quality of life. Can be provided at any stage of illness alongside curative treatments.
• Home Health Services Skilled home health services providing comprehensive medical care, skilled nursing, therapy (physical, occupational, speech), and personal support delivered at home for recovery from surgery, illness, or chronic conditions.
• Sheila S. Strauss Hospice House A 16-bed inpatient hospice facility providing round-the-clock medical care in a peaceful, homelike setting. Features 16 private suites with hospital-grade beds, family areas, living room, kitchen, dining room, family office, outdoor courtyard, and meditation chapel.
• Grief Support Services Bereavement support offered for up to a year following a death, including visits, phone calls, letters, and support groups. Services extend to families of patients and the broader community.
• Integrative Therapy Complementary therapies including music therapy (using harp, guitar, or voice), pet therapy, massage therapy, and stress management techniques (centering prayer, meditation, guided imagery, breathing techniques, journaling, labyrinth work).
• Education Programs Free community education programs including Introduction to Hospice, Hospice 101, Advance Directives, An Exercise in Letting Go, Nutrition at End of Life, When Death Nears, Skin Care for Hospice Patients, and Dementia End of Life Care.

Quantifiable outcome

• 30+ years of service to the community since 1992
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• National Partnership for Hospice InnovationminorStrategic or Co-development PartnerReferral network for patients needing services outside southwest Virginia. Patients are connected to 1-844-GET NPHI (1-844-438-6744) to reach non-profit hospices in other areas.
• Kroger Community RewardsminorGTM or Marketing PartnerKroger shoppers can link their Shopper's Card to Good Sam (NPO # 85352) to generate donations through qualifying purchases at no added cost.
• Carilion ClinicminorStrategic or Co-development PartnerHealthcare partnership for hospice and palliative medicine fellowship training. Medical Director Dr. Easterday is an alumna of the hospice and palliative medicine fellowship at Carilion Clinic.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amedisys: Large publicly traded home health and hospice operator with significant hospice census across the Southeast. Operates in adjacent Virginia markets and represents the most direct large-scale competitive threat for both hospice and home health referrals.
• Encompass Health: Public company operating Enhabit home health and hospice, a major scaled hospice/home health operator competing across the mid-Atlantic and Southeast. Relevant comparable for home health and hospice scale economics.
• Gentiva Hospice: National hospice chain with strong presence in the Southeast and overlapping service line (hospice, palliative care, home health). Backed by private equity, representing a capital-rich competing model in similar geographies.
• VITAS Healthcare (Chemed): Largest hospice provider in the United States, operating inpatient hospice facilities and home hospice across multiple states. A national incumbent with overlapping capabilities but a for-profit, scaled model that contrasts with Good Sam's community non-profit positioning.

Others

• National Partnership for Hospice Innovation: Network of not-for-profit hospice providers that Good Sam is connected to for out-of-region referrals. Industry alliance peer rather than a competitive operator, but defines the not-for-profit hospice ecosystem membership.
• Carilion Clinic: Regional health system in Roanoke/New River Valley that Good Sam partners with for hospice and palliative medicine fellowship training and referral relationships. Key ecosystem partner rather than direct competitor.
• National Hospice and Palliative Care Organization: Industry body that awards the Hospice Honors recognition Good Sam received. Not a competitive operator but the primary trade association and ecosystem reference point for non-profit hospice providers.

Direct peers

• Burke Hospice and Palliative Care: Non-profit community hospice in Valdese, North Carolina where Good Sam's CEO Aaron Housh previously served. Operates hospice, palliative care, and home health with a similar mid-sized non-profit model and rural/regional footprint.
• Hospice of Southern West Virginia: Non-profit community hospice in West Virginia where Good Sam's CEO previously served as COO. Comparable size, service mix, and Appalachian regional dynamics, making it a strong structural peer.
• Hospice of the Piedmont: Non-profit, community-based hospice serving central Virginia with a comparable service mix (hospice, palliative care, grief support) and freestanding inpatient hospice house. Closest comparable non-profit hospice peer in a similar mid-sized Virginia regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GoodSamHospice
• Facebookfacebook.com/GoodSamHospice
• Instagraminstagram.com/goodsamaritanhospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Samaritan Hospice