De Media Maatschap

What De Media Maatschap does

De Media Maatschap is a full-service media consultancy headquartered in Amsterdam, Netherlands, founded in 2001. The firm specializes in online and offline campaigns, insights, strategy, and planning for advertisers, positioning itself as a partner to brands seeking integrated media services across both digital and traditional channels. It is organized as a Dutch maatschap (professional partnership) and operates with a small team of 11-50 employees under the leadership of co-founder and managing director Michael Gottmer, who has anchored the firm since its establishment.

Public information on the firm's proprietary technology, internal platforms, or service-delivery infrastructure is not available in the source data. Its corporate domain (demediamaatschap.nl) is registered and managed through Hostnet — described by Hostnet as the largest domain name and hosting provider in the Netherlands — but no evidence links Hostnet's product suite (domain registration portal, Mijn Hostnet customer portal, subdomain creation, email forwarding) to De Media Maatschap's actual consultancy operations; these attributes appear in the source data as artifacts of domain hosting rather than as De Media Maatschap's own product stack. ISO/IEC 27001, ISO 9001, and ISO 14001 certifications documented in the source are similarly displayed on the Hostnet footer and are not independently attributed to De Media Maatschap.

De Media Maatschap operates as a private partnership with no disclosed funding rounds, investors, ownership splits, M&A activity, financial metrics, named clients, or pricing structures. Its revenue model is built on consultancy services rendered to advertisers, but the client roster, segment mix, contract structures, and pricing mechanics are entirely undisclosed. The firm's operating geography is limited to the Netherlands (single-country, Western Europe), with no stated global footprint, international expansion signals, or cross-border engagements documented.

Name

De Media Maatschap

Legal name

De Media Maatschap

Website

https://demediamaatschap.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

De Media Maatschap is an Amsterdam-based full-service media consultancy founded in 2001, providing online and offline campaigns, insights, strategy, and planning services to advertisers with a team of 11-50 employees under co-founder Michael Gottmer.

Ownership category

akta.pro rank

Product category

Media Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media consulting services
• Advertising campaign planning
• Media strategy advisory
• Market insights research
• Online offline campaigns

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Domain Name Registration: Revenue from registering and renewing domain names for customers in the Netherlands
2. Web Hosting Services: Revenue from providing web hosting infrastructure and services

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

De Media Maatschap is a Dutch full-service media consultancy that specializes in online and offline advertising campaigns, providing market insights, and strategy & planning services for advertisers. Based in Amsterdam and operating as a maatschap (partnership) since 2001, the firm supports clients in developing integrated media strategies and executing campaigns across digital and traditional channels.

Product overview

De Media Maatschap operates as a domain registration and hosting service through Hostnet, offering a unified platform for domain name registration with associated services. The core product is the domain name registration service, which serves as the foundation for online presence. This is complemented by the Mijn Hostnet customer management platform, along with add-on features including free subdomain creation and domain/email forwarding capabilities. The offering functions as a single integrated service portal rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Online & Offline Advertising Campaigns End-to-end campaign services spanning digital and traditional channels, designed for advertisers seeking integrated media execution.
• Market Insights Research and consumer/market insight generation to inform advertisers' media planning and campaign decisions.
• Strategy & Planning Strategic media planning services for advertisers, supporting long-term media strategy and channel planning.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Direct peers

• Fitzroy: Amsterdam independent advertising and brand consultancy offering strategy, creative, and campaign execution to Dutch and international advertisers; comparable independent full-service peer.
• ACE (Amsterdam Creative Exchange): Network of Amsterdam-based independent creative agencies collaborating on integrated advertiser campaigns; a relevant structural peer for a small Dutch full-service independent seeking scale.
• Dept: Amsterdam-headquartered digital creative and technology agency offering full-service online campaign, strategy, and engineering work — the closest scale- and location-matched full-service independent peer in the Dutch market.
• Code d'Azur: Amsterdam-based independent creative and content agency serving advertisers across digital and traditional channels; comparable in size, geography, and integrated online+offline campaign positioning.
• KesselsKramer: Long-standing Amsterdam independent creative agency known for integrated campaigns and brand strategy; directly comparable as a Dutch founder-led, full-service alternative to network holding companies.

Broad incumbents

• TBWA\NEBOKO: Dutch headquarters of the TBWA global network — overlapping full-service advertiser offering (strategy, digital, offline campaigns) but with international scale and network resources a small Dutch independent cannot match.
• DDB Amsterdam: Amsterdam office of DDB Worldwide, a long-established network agency providing creative, media, and digital services to Dutch advertisers; broad incumbent alternative for the same client RFPs.
• Publicis Groupe: Global advertising holding group with full-service Dutch operations spanning creative, media, digital, and data; broad incumbent peer competing for the same advertiser mandates at scale.
• WPP: World's largest advertising holding company with significant Dutch operations through GroupM, Ogilvy, VMLY&R and others; the dominant incumbent competitor for advertiser budgets in the Netherlands.

Emerging players

• Monks (formerly MediaMonks / S4 Capital): Dutch-origin digital production and media-services firm that scaled rapidly into a global player; relevant as a former Dutch independent that demonstrates both the upside path and the scale threshold required to break out of the SME segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MediaMaatschap
• Facebookfacebook.com/DeMediaMaatschap

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Media Maatschap