De Media Maatschap
De Media Maatschap is an Amsterdam-based full-service media consultancy founded in 2001, providing online and offline campaigns, insights, strategy, and planning services to advertisers with a team of 11-50 employees under co-founder Michael Gottmer.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Media Maatschap does
De Media Maatschap is a full-service media consultancy headquartered in Amsterdam, Netherlands, founded in 2001. The firm specializes in online and offline campaigns, insights, strategy, and planning for advertisers, positioning itself as a partner to brands seeking integrated media services across both digital and traditional channels. It is organized as a Dutch maatschap (professional partnership) and operates with a small team of 11-50 employees under the leadership of co-founder and managing director Michael Gottmer, who has anchored the firm since its establishment.
Public information on the firm's proprietary technology, internal platforms, or service-delivery infrastructure is not available in the source data. Its corporate domain (demediamaatschap.nl) is registered and managed through Hostnet — described by Hostnet as the largest domain name and hosting provider in the Netherlands — but no evidence links Hostnet's product suite (domain registration portal, Mijn Hostnet customer portal, subdomain creation, email forwarding) to De Media Maatschap's actual consultancy operations; these attributes appear in the source data as artifacts of domain hosting rather than as De Media Maatschap's own product stack. ISO/IEC 27001, ISO 9001, and ISO 14001 certifications documented in the source are similarly displayed on the Hostnet footer and are not independently attributed to De Media Maatschap.
De Media Maatschap operates as a private partnership with no disclosed funding rounds, investors, ownership splits, M&A activity, financial metrics, named clients, or pricing structures. Its revenue model is built on consultancy services rendered to advertisers, but the client roster, segment mix, contract structures, and pricing mechanics are entirely undisclosed. The firm's operating geography is limited to the Netherlands (single-country, Western Europe), with no stated global footprint, international expansion signals, or cross-border engagements documented.
De Media Maatschap firmographics
Firmographics- Name
- De Media Maatschap
- Legal name
- De Media Maatschap
- Website
- https://demediamaatschap.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Media Maatschap is an Amsterdam-based full-service media consultancy founded in 2001, providing online and offline campaigns, insights, strategy, and planning services to advertisers with a team of 11-50 employees under co-founder Michael Gottmer.
- Ownership category
- akta.pro rank
De Media Maatschap industry classification
Industry- Product category
- Media Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where De Media Maatschap is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Media Maatschap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Domain Name Registration: Revenue from registering and renewing domain names for customers in the Netherlands
- Web Hosting Services: Revenue from providing web hosting infrastructure and services
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
De Media Maatschap product offering
Product offeringCore offering
De Media Maatschap is a Dutch full-service media consultancy that specializes in online and offline advertising campaigns, providing market insights, and strategy & planning services for advertisers. Based in Amsterdam and operating as a maatschap (partnership) since 2001, the firm supports clients in developing integrated media strategies and executing campaigns across digital and traditional channels.
Product overview
De Media Maatschap operates as a domain registration and hosting service through Hostnet, offering a unified platform for domain name registration with associated services. The core product is the domain name registration service, which serves as the foundation for online presence. This is complemented by the Mijn Hostnet customer management platform, along with add-on features including free subdomain creation and domain/email forwarding capabilities. The offering functions as a single integrated service portal rather than a modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Online & Offline Advertising Campaigns End-to-end campaign services spanning digital and traditional channels, designed for advertisers seeking integrated media execution.
- Market Insights Research and consumer/market insight generation to inform advertisers' media planning and campaign decisions.
- Strategy & Planning Strategic media planning services for advertisers, supporting long-term media strategy and channel planning.
Companies that use De Media Maatschap
Customer profileSegments1 record
Ideal customer profiles1 record
De Media Maatschap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Media Maatschap partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights1 record
De Media Maatschap competitors and assessment
Company assessmentDirect peers
- Fitzroy: Amsterdam independent advertising and brand consultancy offering strategy, creative, and campaign execution to Dutch and international advertisers; comparable independent full-service peer.
- ACE (Amsterdam Creative Exchange): Network of Amsterdam-based independent creative agencies collaborating on integrated advertiser campaigns; a relevant structural peer for a small Dutch full-service independent seeking scale.
- Dept: Amsterdam-headquartered digital creative and technology agency offering full-service online campaign, strategy, and engineering work — the closest scale- and location-matched full-service independent peer in the Dutch market.
- Code d'Azur: Amsterdam-based independent creative and content agency serving advertisers across digital and traditional channels; comparable in size, geography, and integrated online+offline campaign positioning.
- KesselsKramer: Long-standing Amsterdam independent creative agency known for integrated campaigns and brand strategy; directly comparable as a Dutch founder-led, full-service alternative to network holding companies.
Broad incumbents
- TBWA\NEBOKO: Dutch headquarters of the TBWA global network — overlapping full-service advertiser offering (strategy, digital, offline campaigns) but with international scale and network resources a small Dutch independent cannot match.
- DDB Amsterdam: Amsterdam office of DDB Worldwide, a long-established network agency providing creative, media, and digital services to Dutch advertisers; broad incumbent alternative for the same client RFPs.
- Publicis Groupe: Global advertising holding group with full-service Dutch operations spanning creative, media, digital, and data; broad incumbent peer competing for the same advertiser mandates at scale.
- WPP: World's largest advertising holding company with significant Dutch operations through GroupM, Ogilvy, VMLY&R and others; the dominant incumbent competitor for advertiser budgets in the Netherlands.
Emerging players
- Monks (formerly MediaMonks / S4 Capital): Dutch-origin digital production and media-services firm that scaled rapidly into a global player; relevant as a former Dutch independent that demonstrates both the upside path and the scale threshold required to break out of the SME segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
De Media Maatschap social profiles
Digital presenceDe Media Maatschap compliance and trust
Trust signalCompliance3 records
De Media Maatschap financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Media Maatschap leadership team
Management profileNumber of profiles
Profiles1 record
De Media Maatschap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Media Maatschap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Media Maatschap
What does De Media Maatschap do?
De Media Maatschap is a Dutch full-service media consultancy that specializes in online and offline advertising campaigns, providing market insights, and strategy & planning services for advertisers. Based in Amsterdam and operating as a maatschap (partnership) since 2001, the firm supports clients in developing integrated media strategies and executing campaigns across digital and traditional channels.
Is De Media Maatschap a public or private company?
De Media Maatschap is a private company. It is classified as management employee owned and is currently operating.
When was De Media Maatschap founded?
De Media Maatschap was founded in 2001. It employs 11 to 50 people.
Where is De Media Maatschap based?
De Media Maatschap is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Media Maatschap make money?
Two revenue lines are on record. Domain Name Registration is the primary driver. The others are web Hosting Services.
Who are De Media Maatschap's main competitors?
Direct peers on record are Fitzroy, ACE (Amsterdam Creative Exchange), Dept, Code d'Azur and KesselsKramer. Broad incumbents are TBWA\NEBOKO, DDB Amsterdam, Publicis Groupe and WPP. Monks (formerly MediaMonks / S4 Capital) is listed as an emerging player.
Does De Media Maatschap have an API?
No public API is recorded for De Media Maatschap.
What industry is De Media Maatschap in?
De Media Maatschap's product category is Media Consulting. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.