Beohemija

What Beohemija does

Beohemija is a Serbian industrial manufacturer of powder detergent, dishwasher, and other household cleaning products, headquartered in Zrenjanin and operating since 2000. The company runs powder and liquid production lines at a single Zrenjanin facility, serving primarily the Serbian and broader Eastern European market. Its product portfolio spans commoditized household cleaning categories (powder detergents, dishwasher products, and related household cleaners), and it competes as a regional B2B/B2C supplier rather than as a software- or IP-led business.

The company's recent operating focus is a €2.1 million modernization and expansion of its Zrenjanin site — described as its largest investment in recent history — which introduced automation and digital transformation across powder and liquid lines, raising powder capacity by 90% and liquid capacity by 70%. The stated objectives are improved efficiency and sustainability rather than new product introduction. No details on revenue model, pricing, distribution channels, customer concentration, branding, certifications, or intellectual property are disclosed in the available sources.

The business model mechanics — pricing, customer segments, channels, and revenue split — are not detailed in the input data. Public firmographic descriptions characterize Beohemija as a manufacturer and supplier of household cleaning products in Serbia, with 251–500 employees and no disclosed parent company, subsidiaries, institutional investors, or mergers and acquisitions. As such, several core investor-relevant dimensions (revenue, gross margin, customer mix, working capital, ownership) remain undisclosed and represent the main diligence gaps.

Name

Beohemija

Website

https://beohemija.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Beohemija is a Serbian manufacturer and supplier of powder detergent, dishwasher, and household cleaning products, operating since 2000 from Zrenjanin and serving Eastern European markets, currently expanding capacity via an automated, digitally modernized production facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Zrenjanin

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Core offering

Beohemija is a manufacturer and supplier of powder detergents, dishwasher detergents, and household cleaning products. The company produces these goods at its manufacturing facilities in Zrenjanin, Serbia, with operations supported by modernized automation and digital transformation capabilities following a €2.1 million facility investment.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Detergent Powder laundry detergent manufactured by Beohemija in Zrenjanin, Serbia, for distribution to retail and commercial customers.
• Dishwasher Detergent Dishwasher detergent products manufactured by Beohemija for household and commercial dishwashing use.
• Household Cleaning Products General household cleaning products manufactured by Beohemija in Zrenjanin, Serbia, including liquid and other cleaning formulations supplied to retail and commercial buyers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Unilever: Multinational with a sizable Home Care portfolio (Persil/OMO via regional licensing, Power, Cif) that competes in the same Eastern European retail channels where Beohemija distributes.
• Procter & Gamble: Multinational CPG giant whose Fabric & Home Care division (Tide, Ariel, Fairy) competes directly in Beohemija's core powder detergent and dishwashing categories.
• Reckitt Benckiser Group: Global household-care leader with Finish, Vanish, and Calgon brands. Competes with Beohemija in dishwasher and laundry categories across Europe.
• Henkel AG & Co. KGaA: Global leader in laundry & home care (Persil, Somat, Bref). Competes with Beohemija across the same powder detergent and dishwasher categories across European retail.
• Colgate-Palmolive Company: Multinational with a Home Care line (Ajax, Palmolive) that competes in the same category space as Beohemija's household cleaning portfolio.
• S.C. Johnson & Son: Family-owned multinational with leading home cleaning brands (Mr. Muscle, Frosch licensee markets, Pronto). Category-level competitor in household surface cleaners and detergents.
• PZ Cussons plc: UK-listed multinational with personal care and home hygiene brands (Imperial Leather, Cussons Baby, Original Source). Adjacent competitor in European household and personal cleaning categories.

Direct peers

• McBride plc: UK-listed private-label manufacturer of household cleaning products including laundry detergents and dishwash products. Closest functional peer: similar mid-scale European contract/private-label manufacturer of powder and liquid household cleaning formulations.
• Werner & Mertz GmbH: German family-owned manufacturer of sustainable household cleaning products (Frosch, Erdal brands). Comparable in scale, European-centric footprint, and focus on powder/liquid household cleaning formulations.

Regional players

• GR Sarantis SA: Greece-listed regional home-care and personal-care manufacturer distributing across the Balkans and Eastern Europe. Comparable as a regional mid-sized household-cleaning manufacturer serving overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Beohemija
• LinkedInlinkedin.com/company/beohemija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beohemija