American Learning Center
American Learning Center is a privately held, Vienna, Virginia-based online education provider selling individual professional development courses at $100 and diploma programs ($400-$700) to individual learners worldwide through a self-serve LearnDash and WooCommerce storefront, with accelerated degree programs priced at $6,500.
- Company typePrivate
- Founded1998
- HeadquartersVienna, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What American Learning Center does
American Learning Center (ALC) is a privately held, online-only education provider headquartered in Vienna, Virginia, operating since at least 2017 (with an attributed 1998 founding date) and serving individual learners globally through a self-serve e-commerce storefront. The company delivers professional development through three structured diploma programs — Human Resources, Project Management, and Sales and Marketing — and a catalog of 386 individual courses priced at $100 each, with 50% scholarship options and two-installment payment plans reducing effective diploma pricing to $200-$300. A higher-priced accelerated degree tier at $6,500 extends the offering into full degree completion, accompanied by ancillary fees (enrollment $50, graduation $350, graduation project $650).
The platform is built on LearnDash as the learning management system and WooCommerce for transactions, with automated welcome emails delivering login credentials immediately upon registration. The technology stack is commodity LMS infrastructure rather than proprietary IP, and there is no mobile app, no public API, and no AI or ML features disclosed. Distribution is exclusively direct-to-consumer through the company's website and organic social channels (Facebook, YouTube, LinkedIn), with no enterprise sales motion, no employer partnerships, and no named institutional customers.
ALC targets two personas: busy working professionals seeking flexible, affordable skill development and credentials, and a secondary segment of degree-seeking students pursuing accelerated online degrees. Revenue mechanics are entirely transactional (one-time course or diploma purchases) with no disclosed subscription or recurring revenue line. The business operates without disclosed funding, parent company, acquisitions, or strategic partnerships, and Yusuf Maxamud is identified as Chief Executive Officer. The model implies low customer concentration but equally weak revenue visibility, with performance dependent on organic traffic and self-serve conversion rather than contracted enterprise demand.
American Learning Center firmographics
Firmographics- Name
- American Learning Center
- Legal name
- American Learning Center
- Website
- https://americanlearningcenter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Learning Center is a privately held, Vienna, Virginia-based online education provider selling individual professional development courses at $100 and diploma programs ($400-$700) to individual learners worldwide through a self-serve LearnDash and WooCommerce storefront, with accelerated degree programs priced at $6,500.
- Ownership category
- akta.pro rank
American Learning Center industry classification
Industry- Product category
- Online Professional Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
Keywords
Where American Learning Center is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Learning Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Individual Course Sales: Sale of individual professional development courses at $100 per course. One-time purchase model with lifetime access to course materials.
- Diploma Program Fees: Comprehensive diploma programs combining multiple courses. Full diploma pricing: Human Resources $400, Project Management $700, Sales and Marketing $600. Includes 50% scholarship options reducing costs to $200, $300, and $300 respectively. Payment plans available.
- Ancillary Fees: Additional fees including enrollment fee ($50), graduation fee ($350), and graduation project fee ($650).
- Accelerated Degree Programs: Full tuition accelerated degree programs priced at $6,500 for comprehensive degree completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual professional development courses |
| Unit Pricing | Pay-as-you-go | Human Resources Diploma |
| Unit Pricing | Pay-as-you-go | Project Management Diploma |
| Unit Pricing | Pay-as-you-go | Sales and Marketing Diploma |
| Unit Pricing | Pay-as-you-go | Accelerated Degree Programs |
| Unit Pricing | Pay-as-you-go | Service Fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
American Learning Center product offering
Product offeringCore offering
American Learning Center operates an online education platform delivering individual professional development courses priced at $100 each, three specialized diploma programs (Human Resources at $400, Project Management at $700, and Sales and Marketing at $600), and accelerated degree programs at $6,500. All offerings are delivered fully online through a LearnDash-powered LMS with immediate access upon enrollment, targeted at busy professionals seeking flexible skill development and recognized professional credentials.
Product overview
American Learning Center (ALC) is an online education platform offering professional development through individual courses and three diploma programs: Human Resources Diploma, Project Management Diploma, and Sales and Marketing Diploma. The platform delivers courses entirely online, tailored for busy professionals. The product portfolio includes over 386 course offerings across diverse fields including business administration, criminal justice, nursing, psychology, education, public administration, legal studies, computer science, and theology. Individual courses are priced at $100 each, while diploma programs are available at $400-$700, with 50% scholarship options offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Courses Standalone professional development courses on topics including Marketing and Sales, Performance Management, HR Talent Management, Sales Training, Time Management, and other business skills, priced at $100 per course with lifetime access. Designed for working professionals seeking to advance careers or acquire targeted skills.
- Human Resources Diploma Comprehensive diploma program delivering in-depth HR knowledge and skills, covering recruitment, employee relations, compensation, compliance, and talent management. Priced at $400 full price or $200 with a 50% scholarship, with two-installment payment plans available for scholarship recipients.
- Project Management Diploma Diploma program preparing professionals to manage and lead projects, covering advanced project management techniques, resource allocation, scheduling, and stakeholder management. Priced at $700 full price or $300 with a 50% scholarship, with two-installment payment plans available for scholarship recipients.
- Sales and Marketing Diploma Diploma program providing practical knowledge to excel in sales and marketing, covering fundamental marketing strategies, sales techniques, prospecting, and presentation skills. Priced at $600 full price or $300 with a 50% scholarship, with two-installment payment plans available for scholarship recipients.
- Accelerated Degree Programs Full-tuition accelerated degree programs for undergraduate and graduate-level completion, priced at $6,500 for comprehensive degree completion. Targets students seeking faster and more affordable degree pathways than traditional universities.
Companies that use American Learning Center
Customer profileSegments2 records
Ideal customer profiles2 records
American Learning Center technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
American Learning Center partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
American Learning Center competitors and assessment
Company assessmentDirect peers
- Emeritus: Online professional education provider partnering with universities to offer certificates, diplomas, and degree programs for working professionals worldwide.
- Shaw Academy: Online professional education platform offering diploma-level programs across business, marketing, and management to a global learner base.
- Alison: Global free online learning platform offering diplomas and certificates across business, HR, project management, and professional development — directly comparable to ALC's diploma and course model.
- Henry Harvin Education: India-based professional training provider offering diploma and certification programs in HR, project management, sales, and business skills at similar accessible price points.
- Simplilearn: Online professional certification and training provider covering project management, business, and digital skills with diploma-style programs for working professionals.
Emerging players
- Udemy: Open course marketplace with a deep catalog of business, HR, sales, and project management courses at comparable $100 pricing, competing for ALC's self-paced professional learner.
- Skillshare: Subscription-based online learning platform with courses in business, marketing, and professional skills — an alternative pricing model serving a similar self-paced learner persona.
Broad incumbents
- edX: University-affiliated MOOC platform providing online degree programs, professional certificates, and executive education for working professionals globally.
- Coursera: Large-scale MOOC platform offering accredited online degrees, diplomas, and professional certificates from universities — directly competitive in ALC's degree and diploma categories.
- LinkedIn Learning: Subscription-based professional development platform offering individual courses in business, HR, sales, and project management — overlapping directly with ALC's $100 course catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
American Learning Center social profiles
Digital presenceAmerican Learning Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Learning Center leadership team
Management profileNumber of profiles
Profiles1 record
American Learning Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Learning Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Learning Center
What does American Learning Center do?
American Learning Center operates an online education platform delivering individual professional development courses priced at $100 each, three specialized diploma programs (Human Resources at $400, Project Management at $700, and Sales and Marketing at $600), and accelerated degree programs at $6,500. All offerings are delivered fully online through a LearnDash-powered LMS with immediate access upon enrollment, targeted at busy professionals seeking flexible skill development and recognized professional credentials.
Is American Learning Center a public or private company?
American Learning Center is a private company. It is classified as unknown and is currently operating.
When was American Learning Center founded?
American Learning Center was founded in 1998. It employs 11 to 50 people.
Where is American Learning Center based?
American Learning Center is headquartered in Vienna, United States, in the North America region.
How does American Learning Center make money?
Four revenue lines are on record. Individual Course Sales are the primary driver. The others are diploma Program Fees, ancillary Fees and accelerated Degree Programs.
Who are American Learning Center's main competitors?
Direct peers on record are Emeritus, Shaw Academy, Alison, Henry Harvin Education and Simplilearn. Emerging players are Udemy and Skillshare. Broad incumbents are edX, Coursera and LinkedIn Learning.
Does American Learning Center have an API?
No public API is recorded for American Learning Center.
What industry is American Learning Center in?
American Learning Center's product category is Online Professional Education. Its primary akta.pro industry code is EDAHALAA, Fully Online Universities (Online-First, Degree-Granting). Its NAICS code is 6113 and its SIC code is 8200.